Chapter 480 Oncoming Suffocation

Chapter 480 Oncoming Suffocation

At eight o'clock in the morning, the bright sunlight shines on the city, bringing a vibrant feeling with the spring.

Yang Xueyu got dressed and came out of the room, ready to go to the restaurant for dinner, when he saw the public's iron lady, Chen Jiaxin.

She was sitting in the Hilton's restaurant, holding a book about map services in one hand and flipping through it, while her other hand was operating a computer, tapping on it from time to time, her expression focused and stern.

Judging from her current mental state and the dark circles under her eyes, she must have stayed up all night last night, but her eyes now were bright and cold.

Yang Xueyu went to the dining table and simply got some food. He originally planned not to disturb them, but after hesitating for a while, he sat down.

"Mr. Chen, good morning."

"Good morning."

Chen Jiaxin typed away, then looked at Yang Xueyu: "Now I know what the group map service means. I underestimated the development of technology."

Yang Xueyu was stunned for a moment: "Have you been reading a book?"

"If you want to understand your opponent, you always need to supplement your knowledge, so you use your sleep time to do that."

"No wonder Zhang Li is in such a good mood today..."

"?"

Yang Xueyu coughed and said, "Then... has Mr. Chen come up with a solution?"

Chen Jiaxin closed her computer and said, "Regarding the technological gap between the public and group buying, I have indeed thought of some ways to make up for it."

Yang Xueyu was a little surprised: "Can you tell me about it?"

"We can work with some chain stores to do key marketing. The advantage of chain stores is that they have many branches in every area. The coupons that consumers buy from Dazhong can be used in the whole area without considering the distance. Map services are unnecessary. In addition, although we cannot provide route guidance in a short period of time, we can reduce the area."

"Shrink the area?"

Chen Jiaxin nodded: "Dividing the areas according to business districts will add a new option for the public, such as near Lujiazui, near Xujiahui, and even near the Oriental Pearl Tower. We will narrow the consumption area and market around key business districts instead of hard-to-find stores. Consumers can judge for themselves which business district they are closest to, and to a certain extent get rid of the dependence on maps. At the same time, we will increase the discounts and overwhelm group buying in terms of price."

Yang Xueyu thought for a while and was a little surprised: "Mr. Chen, this is indeed a feasible method. At least, it can last for a while before we update the map service."

Chen Jiaxin rubbed her temples: "Great, does this take a long time?"

"No need. We can update as we go along and divide the areas one by one. You...thought about it all night? I thought you had given up."

"I have always believed that there are more solutions than problems. There is no problem in this world that can kill you."

After Chen Jiaxin finished speaking, she took a deep breath and said, "Then let's start from tomorrow."

Yang Xueyu hesitated for a while and then said, "Mr. Chen, I am sure that your plan is indeed feasible. It is more than enough to deal with other group buying websites, but it is not enough to become a rival to group buying."

"Why?"

"You may not know that Jiang Qin has a food festival brand, and many chain brands in Shanghai are their partners, so we can't focus on marketing to these chain stores."

“…”

"Also, many popular stores in key business districts have signed in-depth cooperation agreements with them."

After listening to this, Chen Jiaxin was silent for a long time, and finally a trace of fatigue appeared on her face: "This Jiang Qin...what kind of person is he?"

Yang Xueyu sighed: "A very scary person."

"horrible……"

"When I was at Lashou.com, I always felt overwhelmed by him, and every shot he made would not miss."

Chen Jiaxin frowned: "The information says he is only twenty-one years old?"

Yang Xueyu nodded.

"Could it be that he was deliberately pushed to the forefront by a promoter as a gimmick?"

"No, if you've met him, you'll know. Even though he looks so young, he still gives people a suffocating feeling."

Chen Jiaxin found that Yang Xueyu's expression did not seem fake, but she could not imagine that a man in his early twenties could plan something to this extent.

You know, she was also one of those people with great momentum, but those who were afraid of her were usually her own employees, but she couldn't imagine what it felt like to make her opponents afraid.

However, the next day, she clearly experienced the suffocating feeling that Yang Xueyu described.

Because the after-sales manager at the headquarters called and said that a large number of consumers reported that they could not get the universal coupons, and they even cursed and said that they could not afford it, so why not play, and what was the meaning of putting it up and not letting people get it? In addition, Chen Jiaxin received feedback from the Finance Department, saying that the sales of some designated supermarkets had increased dramatically in recent times, and the costs were rising like a rocket, but strangely, their number of users was still declining.

"We called the supermarket owners, but they were hesitant, as if they knew something but just wouldn't say it."

"?"

Chen Jiaxin felt that there must be something wrong with the unusual situation, so she immediately sent Zhang Li out to investigate. However, when Zhang Li came back, he was dumbfounded.

"It was the group buyers who snatched our coupons. They drove big trucks to our partner outlets every morning and took away all the goods they needed!"

Upon hearing the news, Chen Jiaxin's eyes went dark, she staggered a few steps, and almost fell down. The feeling of suffocation that Yang Xueyu had described became her most real feeling at this moment.

Yang Xueyu stood by and remained silent for a long time. Finally, a bitter smile appeared on his face: "As expected of him..."

After a long time, Chen Jiaxin finally calmed down while sitting on the chair: "Is there any law in this?"

"Strictly speaking, this is not illegal." Zhang Li looked embarrassed.

Yang Xueyu, who was sitting next to him, couldn't help but speak up: "Now we need to figure out why they are bringing so much cargo. Is it simply to suppress us? Or do they have other purposes?"

"What purpose could it have?"

"Jiang Qin likes to use combination punches. I'm afraid there will be more to come."

After hearing what Yang Xueyu said, Zhang Li did not hesitate and immediately took people out to look for clues.

Of course, the clues are also easy to find, because now in Shanghai, almost every community has group buying promoters, some are called Daxiong, some are called Mantou...

At the same time, at the Lashou.com branch where everyone was in a bad state, Kobayashi, who was in charge of monitoring Pintuan.com, trembled and broke out in a sweat.

"So this is how they use the group function. It's over, it's over, it's over..."

“…”

Lashou, Dazhong and Nuomi all stopped offline promotion and even laid off a large number of marketing staff, so they are very slow to respond to offline feedback.

It was not until the group buying daily specials had been running for three days and the user base had been almost developed to the limit that they realized what Jiang Qin was doing.

They have integrated all the consumption power in Shanghai into their own hands based on communities.

Especially the so-called group leader, who quickly integrated into everyone's daily life under the pretext of "living in this community, we are all family"...

The investigators they sent out saw with their own eyes that the yellow vests who were group buying were not only delivering goods to elderly people with mobility problems, but were also helping their neighbors throw away their garbage.

Map services proactively promote in-store experience, and community group buying continues to impact retail.

Once route guidance and home delivery came out, there was no place for other websites in Shanghai, because no matter how big your discount is, there will always be a moment when you stop, and then users will immediately return to group buying.

After all, you only have money to gain here, but you can't offer discounts for a long time, so service becomes the king.

“We may not be able to learn map services in a short time, but we can learn this community group buying!”

"This thing is not expensive and has excellent effects. It is easier to make than simply spending money. Everyone, this is our opportunity!"

Robin immediately convened a branch meeting and expressed his thoughts.

Wu Peng was stunned for a moment after hearing this: "Who... who will do it?"

"Don't we have a ground promotion?"

"We... where is the need for ground marketing? The headquarters said that the market has been developed and ground marketing is useless. Didn't we lay them all off after the Chinese New Year?"

Robin was stunned for a moment, then suddenly remembered this matter: "Won't they be called back after being laid off? It's not easy for low-level employees like them to find jobs. Besides those of us who do group buying and need so many people, who else would want them?"

Wu Peng glanced at him and forced a smile: "Boss Luo, you are really forgetful. After those people left our company, they were taken over by Pintuan."

“…”

At this moment, the entire conference room fell into silence, and no one was willing to speak anymore.

When group buying first started, they only operated in university towns and avoided the money-burning war. When everyone had run out of money and the market was developed, they jumped out.

Later, everyone obtained financing and worked for three days and three nights to come up with a plan to kill Pintuan first. As a result, Pintuan also announced the successful financing, which messed up their subsequent plans.

Later, everyone was poaching people and started laying off employees from the bottom to reduce costs, but they hired them all. To this day, those field sales people they personally trained have once again played a huge role and established a community group buying model for group buying.

Cui Yiting took a deep breath, leaned back in her chair, and thought a lot at this moment.

[I just want to make a little money...]

[The national market is too crazy. If you get involved, there will be nothing left. I don’t dare to do that.]

【My current goal is to study hard and strive to be admitted to graduate school. 】

Thinking about the lack of ambition shown by Jiang Qin during that meal, and then thinking about the ups and downs and heavy blows in the business world today, Cui Yiting pursed her dry lips and felt speechless.

"What should we do now? Find another group of people to do the marketing?"

"Forget it, just lie down."

(asking for monthly ticket)

(End of this chapter)

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