Chapter 533 I Speak for Myself
The matter was prepared a week ago, the impact was produced last night, and the hot search reached the top in the early morning of the next day.
And once the signs start to emerge, some things become uncontrollable.
Since Internet commerce has entered a period of rapid development for ten years, this is the first time that a platform has proactively refunded consumers, and the amount involved exceeds 10 million yuan.
The most important thing is that the portion that was returned from group buying was not what should be returned, but what they had already eaten.
Chain reactions continue to occur...
The group buying elites and website executives gathered in Kyoto no longer have time to care about the so-called seminar, as the phones in their pockets ring one after another.
Now it is their turn to decide whether to withdraw or not and when to withdraw.
At this time, if your public relations makes a wrong step, no, even if you make a wrong word, you will be doomed because you are standing against the consumers.
The first to take a wrong step was Nuomi.com. Their public relations department issued a statement saying that Nuomi had clearly informed consumers when they purchased discount coupons that if the coupons expired, the user would be responsible for the expenses, and that refunding expired fees was against regulations.
So within just a few minutes, Nuomi.com experienced a severe online explosion and was criticized so much that it closed the comments.
I'm so numb from seeing this. Is this a comment section? This is simply a complete collection of Chinese quintessence.
Not long after this incident, Professor Wang from Linchuan University and a famous economist stood up and analyzed the choice between Nuomi.com and group buying.
He claimed that there should indeed be a clear definition of the money from expired consumption coupons.
If the transaction is not completed, the money will not be circulated in the real sense, so it still belongs to the consumer in the legal sense. Any website that wants to take the money for itself is robbing.
With the support of experts, consumers became more motivated, and emoticons about paying back money began to appear in major message boards and forums, overwhelming them.
Lashou.com was the second to respond. They learned from the lesson of Nuomi.com and said that they would not refund the money, but they could restore the use of expired consumption coupons, which means that the previously expired coupons are now extended.
But within a few minutes, their comment section was also closed due to the criticism.
Why? 80% of those expired consumer coupons were issued for first-tier cities, but Lashou.com cancelled its business in first-tier cities half a year ago and was forced to focus on second- and third-tier cities by group buying.
What? Do I have to go to the next county to use the coupon? This is a typical case of avoiding the main issue and taking advantage of the situation. What we want is money, not your coupons! "Too fast, I shouldn't respond at this time."
"The more you respond, the more you add fuel to the fire!"
"Group buying has already set the pace for everyone. We can't just follow its lead."
Yang Xueyu muttered a few words in a muffled voice, and cold sweat broke out on his forehead. He turned to look at Chen Jiaxin again, and found that the other person's eyes were also in a daze.
In just one night, the group buying team took just one action and completely reversed the situation.
From a vampire who was about to flee to a good person, what about them? They were directly pulled to the opposite side of the consumers.
Chen Jiaxin felt like she was being dragged into a quagmire. The more she struggled, the deeper she sank.
So Jiang Qin’s attitude last night was not just holding on, he really would never compromise, and he could really fight back until everyone felt pain.
"What should we do now?"
"We need to quickly control the situation."
"Besides refunding all the money like we did with the group purchase, is there any other way to control the situation?"
Just as Chen Jiaxin and Yang Xueyu were brainstorming, the door of the conference room was pushed open and their boss Zhang Tao, Lashou.com boss Wu Bo, Nuomi.com boss Shen Yang, and WoWotuan boss Wang Binliang all walked in.
They were followed by senior executives and their own secretaries.
In addition, there was a man with a goatee in the crowd who kept turning a ring on his hand. After he came in, he didn't say a word and sat directly in the main seat.
"Let me introduce you. This is Meng Yansheng, Mr. Meng, an Internet communications expert."
“…”
After hearing these words, everyone at the scene quickly reacted. It turned out that this was the master who planned a series of "group buying fund interruption incidents."
Meng Yansheng looked at everyone and said, "I can't respond directly to this matter, because whether you withdraw or not, you are helping the group buy."
"If you don't withdraw, you will become a villain capitalist, and make the image of Pintuan more lofty. If you withdraw, you will be as good a person as Pintuan, but in the minds of consumers, Pintuan will always be the good person who takes the lead."
"That is to say, if any of your websites cancels the purchase, consumers will only express their gratitude to the group-buying website."
Kang Jingtao pursed his lips: "What should we do now?"
Meng Yansheng leaned back in his chair and said, "He has diverted the main contradiction away. We must shift the main contradiction back and let public opinion return to the fact that the funds for group buying are about to be cut off."
"How do we do this?"
"Remind consumers not to be greedy for small gains and suffer big losses. Let them think that if the group purchase coupons are suddenly refunded, it must be a phishing attempt to swindle more money. All subsequent responses from websites must focus on this point."
"!"
After hearing Meng Yansheng's words, everyone present was stunned for a moment, and then their scalps began to tingle.
That’s right, the reason why group buying can now drag everyone into it is because its behavior of proactively returning expired consumer coupons has won consumers’ favor.
But what if we criticize him for his motives? If people think that his behavior is not pure and is for greater benefits, then it is equivalent to directly destroying his personality! This is like some of the newly emerging gambling websites, which always let you win at the beginning, but when you increase your investment, all your money will be swept away in one wave.
How cruel! Those who manipulate public opinion have really dirty hearts.
"Please don't respond any more for now. Slow down the whole process. We have invited some experts to respond to this matter at noon today to stimulate public opinion and break his image."
“Once consumers start to doubt the motivations of group buying, the problem of their funds being cut off becomes more real!”
"You know, after spending so much money on expired coupons, the next step for group buying is definitely to organize activities to make up for the loss."
"As long as we can pinpoint his impure motives and drive the pace, then if he dares to hold an event, consumers will immediately think it is a prelude to making money, and trust will collapse again!"
“…”
Playing with public opinion is different from doing business, so it is difficult for businessmen to come up with countermeasures on their own. But as long as there are professionals to provide them with a way, then of course the ideas will become clear.
As a result, many experts who were eagerly waiting to beg for food received the money and started recording videos according to the scripts they were given.
Some were dressed in suits, some had gray hair, and they sat upright in front of the camera, speaking in clear and articulate voices, but no one could smell the smell of money from their mouths.
"The Internet is full of traps..."
"Be careful, don't lose the watermelon while picking up sesame seeds..."
"The group-buying market is rather chaotic, and the public should be more cautious and not take the initiative to walk into a pit..."
Afterwards, the filmed videos were sent to various big Vs and were released after Meng Yansheng’s confirmation.
Because the popularity of group purchase refunds has not yet subsided, this thing spread very quickly. In addition, some people spent money behind the scenes, so there is no doubt about the speed of spread.
Their goal is to plant a seed of doubt in netizens' minds, and then continue to attack the funding issues of group buying, while making time to prepare for refunds.
In fact, this kind of criticism did attract attention in a short period of time. After watching these expert videos, many netizens "suddenly woke up" and thought, is this true? Is it true that group buying really wants to use a little favor to hang on to everyone and then take away more money? Looking at everyone's discussions and doubts, Meng Yansheng raised his mouth, knowing that his goal was gradually being achieved.
However, what he didn't expect was that after his video was released, a hot search gradually became the top search quietly. When he clicked in and took a look, the smile on his face froze.
"You only smell my perfume, but you don't see my sweat."
“…”
At noon, after lunch, people from LaShou, Dazhong, Nuomi and WoWotuan came to the conference room and found Meng Yansheng with puzzled faces.
Because they were paying attention to public opinion on the Internet, they suddenly found that all the expert videos they had sent out had been deleted.
"Mr. Meng, why is the video gone?"
"I asked someone to delete it. This thing can't be posted now. It will have a counterproductive effect."
Chen Jiaxin frowned slightly: "Why?"
Meng Yansheng was silent for a moment before speaking: "The group buying advertisement has been launched. It is currently on the hot search on Weibo due to the popularity of paying for consumers' expired coupons."
"Are you going to run a promotional advertisement? Wouldn't that be exactly what we want?" Zhang Tao couldn't help but speak.
"No, that thing... doesn't look like an advertisement, it's more like Jiang Qin's own promotional video. You can check it out on Weibo. We made a mistake. He's not creating a persona for the group, he's creating a persona for himself."
"?"
After listening to Meng Yansheng's words, everyone took out their mobile phones, opened the Weibo hot search, and saw a line of headlines.
[Jiang Qin, I speak for myself]
With the popularity of group purchase refunds, the popularity of this commercial has indeed soared rapidly, and has gradually been reposted on many websites.
Jiang Qin is very tall, has an upright figure and a handsome appearance, but many people overlook another advantage of his, which is that his voice is very steady and magnetic.
The commercial opens with a voice that is not so rhythmic, nor tear-jerking, but very light and faint, but it sounds very powerful.
"You only smell my perfume, but you don't see my sweat."
"You have your rules, and I have my choices."
"You deny my present, but I decide my future."
"You laughed at me for having nothing and being unworthy of love."
"I pity you for always waiting."
The first half of the commercial has three short stories. A gorgeous female white-collar worker was sexually harassed at work and chose to refuse. A student who insisted on painting and was scolded by his parents got an admission letter.
There was also a goddess who chose to accept the gift from the poor boy over the rich second-generation who came in a luxury car.
It's just a very short piece of chicken soup, but combined with Jiang Qin's voice, it vaguely reveals a kind of hidden and vigorous power.
At the end, the scene changed and Jiang Qin appeared in a suit and tie, sitting in a pure white conference room. Opposite him were three CEOs who looked mature, steady and of high status, with a hint of ridicule on their faces.
In the picture, Jiang Qin waved his hand and threw out several contracts in his hand. The papers flew in the air and paused for one second. On them was written the Shareholding Agreement.
At this moment, the faint background music suddenly became strong.
"You can underestimate our youth, but we will prove whose era this is."
“Dreams are destined to be a lonely journey, and there will be doubts and ridicule along the way.”
Jiang Qin in the picture slowly raised his head, and amidst countless criticisms, he clenched his fists and smashed them forward with an expressionless face.
"But, so what?"
"Even if you are covered in wounds, you must live beautifully."
Under the shattered glass, Jiang Qin walked towards the only ray of light in the darkness.
"I am Jiang Qin, and I speak for myself."
“…”
After a long time, the conference room fell silent and everyone's scalp felt numb.
It's over. Jiang Qin used this advertisement, plus his previous behavior of paying for consumers' expired coupons, to establish himself as a person who is immune to any rumors! At the same time, in the advertisement comment area of the official WeChat account of Pintuan, a comment was gradually pushed to the top by everyone's likes and was seen by everyone.
"Is group buying being targeted by the capitalists? Just because he wants to return our money to us?"
(asking for monthly ticket)
(End of this chapter)
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