Chapter 534: Too evil
From online to offline, from headlines to forums, I started to spread my endorsement like a virus.
Especially in the cafeteria of Linchuan University, this advertisement would be inserted from time to time starting from noon. Every time it was inserted, everyone would concentrate and be silent.
At this time, a bright and handsome young master began to lose his appetite.
He had never seen the entire advertisement before and had no idea that he was actually playing the role of a loser rich second-generation.
Compare this to Jiang Qin's Long Aotian-like personality, who is full of dirty talk and speaks for himself. Is this fucking reasonable? The young master thinks that although we are all brothers, you might as well go bankrupt.
"Don't be sad, Brother Cao. You act like a rich second generation guy."
"What the hell are you talking about? I'm a rich second-generation."
"That means your acting skills are even better. You acted so well that I forgot you were a rich second-generation. I only remember that you are a loser!"
"???????"
Then there was a fairy girl who seemed to be stuck to a chair in the cafeteria. Her clear eyes were filled with the big bear's punches and his hands in his pockets at the end. She had no idea who her opponent was.
If all the commercials on TV were like this, she would never watch the main film again and would just watch commercials every day.
"Feng Nanshu, let's go back and take a nap!"
"No, watch it a billion times again."
Gao Wenhui and Wang Haini looked at each other and asked, "What should we do?"
Wang Haini took a deep breath and said, "Forget it, just sit for a while. I can understand that, because if I had such a handsome husband, I would also live in the cafeteria."
"Heini is a good person." Feng Nanshu narrowed his eyes, revealing a cat-like joy.
"However, Jiang Qin seems to have really been targeted. I just saw a video with a title saying to beware of small favors and fall into bigger traps, but it disappeared in the blink of an eye."
"Yeah, I'll understand if I think about it. It was Tuanbao.com that ran away, but the hatred was suddenly directed at Pintuan. This is either a human manipulation or something fishy."
"Those damn capitalists are like this. When they see something good, they want to take it for themselves. If someone doesn't give it to them, they will destroy him."
Jiang Qin's alternative advertisement is simple in form and straightforward in content. It is a bit like a chicken soup article and is very easy to understand.
But, nothing in this world can withstand blind speculation.
For example, words like "rules", "denial", "question", "ridicule" and "youth" are integrated into this advertisement. Combined with the experience of group buying in the past week, it instantly seems to hint at some subtext.
The subtext of this is easy to understand, which is that group buying is being targeted.
They are targeted by mature capital parties that make the rules.
Especially the sentence "You can look down on our youth", coupled with the scene where Jiang Qin refused those three wretched middle-aged men to invest, it was easy for netizens to smell something else.
When public opinion was first stirred up, many media celebrities seized on the fact that Jiang Qin was a college student, very young and unstable, causing the credibility of the group buying app to drop rapidly.
The most important thing is that some netizens don’t have houses in real life and they live online!
They clearly discovered that not long after the group buying refund was made, multiple accounts published videos in unison, warning people to be careful about group buying and not to lose the big picture for the small.
Such concentrated and repetitive targeted videos are clearly intended to smear the public for the sake of smearing.
So there is the most liked sentence in the hot comments: Is group buying being targeted by capitalists? Just because he wants to return our money to us?
So when Meng Yansheng saw the group buying advertisement, his scalp instantly went numb. He immediately asked someone to delete the previously uploaded video and even cancelled more than a dozen water army accounts.
Because if you take this opportunity to attack him head-on, no matter how hard you try, you will be attacked back at last.
Why? Because he is a young but hardworking, positive, and fearless person. He resolutely broke the so-called industry rules and returned the money to consumers, but was targeted by capital.
This kind of personality is inherently immune to public opinion.
Because no matter how much you slander him in the future, netizens will feel that capital is targeting him again.
In fact, the more you try to discredit it in the future, the more consumers will want to protect this company, because they will always remember that group buying is on their side.
Public opinion has no effect on him. The only weakness of group buying since its development seems to have been welded with steel armor by a refund and an advertisement, becoming invulnerable.
“Advertising…it turns out you can do this.”
In the office of Kyoto Lightyear Marketing, Dai Fei watched the entire movie with a cup of coffee in hand, and then fell into deep thought.
In fact, she has been very unconvinced after being rejected by the group purchase.
The crisis public relations plan that I worked on after staying up all night is almost the best solution that group buying can get at the moment. However, this company is about to go bankrupt, but it is still being picky. It's ridiculous.
But it was not until she saw Jiang Qin’s endorsement of herself that she realized that advertising could be done this way.
The name of the group buying group is not mentioned at all in the entire advertisement. Only a few scattered shots show the group buying group's logo, but the effect is surprisingly explosive.
Especially the last sentence. Before Dai Fei finished reading it, he thought he might say, "I am Jiang Qin, and I endorse the group buying app." However, he did not expect that what he said was "I am Jiang Qin, and I endorse myself."
Jiang Qin used his own personality to support the group buying personality.
But what is most amazing is not the advertisement itself, but the timing of its appearance and the marketing before it.
Their fiber optic marketing is not just about advertising and public relations, but sometimes it also involves marketing personalities and laying the groundwork for events, so Dai Fei knew clearly that the previous one about refunding users’ expired coupons was a sure win.
In short, Dai Fei felt that every step, from the beginning of the group fight to the final formation of the character, seemed to be precise and deadly.
There are still some things, some connections between them, that Dai Fei cannot interpret yet, but she feels that this case may be enough for her to learn for several years.
"Dai Fei? Do you have time?"
Just as Dai Fei was re-watching Jiang Qin's commercial, the office door was suddenly pushed open, and the boss Zhong Hua walked in and spoke softly.
Dai Fei pressed the pause button and looked up at him: "Boss, I was watching the group buying commercial and felt... there are so many things to learn. I feel like I've been hit by a dimensionality reduction attack. Obviously, I'm the professional one."
"Are you talking about Mr. Jiang from the group buying group?"
"Yes, that's him."
Zhong Hua couldn't help but laugh: "It wouldn't be strange if it was him."
Dai Fei was stunned for a moment: "Why?"
"I was on a business trip before, and I didn't pay attention to the cooperation. If I were here, I wouldn't dare to accept this order, because Mr. Jiang is the big shot in our advertising and marketing industry."
"?"
"Do you know the slogan that made Nongfu Spring earn tens of billions? We don't produce water, we are just nature's transporters. This was written by President Jiang."
Dai Fei was stunned for a moment, and his mouth gradually opened wide.
Zhong Hua lowered his voice: "There are also rumors that the boss of Burger King can't afford KFC, and the marketing persona of Burger King was also created by Jiang Qin. Those group buying people want to play with him in public opinion. They really think they died too early."
"Is it true?" Dai Fei's voice trembled a little.
"The first one is definitely true, but the second one is not so sure. However, every industry has geniuses that are beyond the reach of others. Don't put too much pressure on yourself."
Zhong Hua patted her shoulder, then frowned slightly and muttered to himself: "Why does he seem to be a genius in every field? He is such a fucking monster."
At the same time, at Huaying Entertainment Company, Yu Yue had just returned from Linchuan and was resting in the apartment when she suddenly received a call from the director, asking her to come over.
"There's a very famous singer who wants to ask if you have any idea of starring in his music video?"
"ah?"
Director Hu lowered his voice and said, "This matter has not been confirmed yet, because it is still in the audition stage. If you are interested, I will take you to Studio No. 5 for the trial shoot."
Yu Yue was stunned for a moment: "Why me? I'm out of fashion."
"Nonsense, how can you be out of fashion? You are very popular now. The group buying commercial has gone viral. The singer also saw it and thought you acted well."
"I'm willing to take the photo. Thank you, Mr. Hu."
Director Hu nodded and took her to Studio No. 5. However, as soon as the two of them entered, she met Chu Yanyan.
"Mr. Hu, what is Sister Yu Yue doing here?" Chu Yanyan was a little confused.
Director Hu touched his nose and said, "Try the female lead's shot."
"Didn't I have been chosen to play the female lead?"
"Just try it out. If it doesn't fit, forget it. Yanyan, you don't have to be so nervous."
"What if it's appropriate?"
"this……"
The online turmoil continued and public opinion continued to reach a climax. In just one day, the impact gradually penetrated into every corner.
At this time, Dianping is still under pressure and continues to arrange the seminar that will begin soon.
The public opinion war did not achieve the desired effect, but this does not mean that they lost.
A refund and an advertisement have indeed made group buying extremely important in the minds of consumers, but in the final analysis, he still did not settle the payment for the cooperating merchants, and still failed to dispel the rumors that the funds were about to be cut off.
Merchants are real business people, but they are not as easy to fool as consumers, who can’t just drink a few sips of chicken soup and yell along.
Especially those national chain brands, they are capital themselves, how can they empathize with group buying?
At the same time, Jiang Qin had already arrived at the venue, wearing a neat suit, walked along the red carpet, and came to the background board to sign.
The signature board prepared by Dianping was large enough for more than a dozen people to sign together, but when Jiang Qin came over, they subconsciously made way for the middle position.
(Happy birthday to Daidai, and also to myself.) (End of this chapter)
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