Chapter 535: Got tricked!
After the signing, Jiang Qin walked into the venue, and many people at the scene subconsciously watched him go, watching him walk steadily with a calm expression, and then walk to the photo area to be photographed crazily by a group of reporters.
At this time, Chen Jiaxin and Yang Xueyu had already confirmed the process and walked onto the red carpet, following Jiang Qin into the venue.
"Have all the merchants participating in the signing ceremony been notified?"
"Well, all the well-known national chain brands have been notified."
Chen Jiaxin looked at Jiang Qin's back: "After the signing ceremony is reported, there shouldn't be any more changes..."
Yang Xueyu nodded: "Group buying has been constantly gaining the favor of consumers on the Internet, but it has never given an explanation to its merchants. Once our signing conference is reported, they will inevitably be left with only an empty shell."
"What did Tencent say?"
"They also want me to talk to Jiang Qin and convince him to accept their advice. In addition, Lu Zhichuan is here too."
Chen Jiaxin was stunned for a moment: "Are you talking about the investment manager of Alibaba?"
Yang Xueyu hummed, "I guess he is the same as Peng Sheng, and he also came with a mission."
"Then don't let others get there first. After you walk the red carpet, go talk to him first."
"good."
Chen Jiaxin pursed her lips. Seeing Jiang Qin's tall figure, she couldn't help but open her mouth slightly: "If you could give me a spring breeze and a tael of gold when I was young..."
Just as he finished speaking, a figure ran over from the elevator on the right side of the red carpet. It was Zhang Li, who had been busy in the banquet hall next door. He hurriedly came in front of Chen Jiaxin and Yang Xueyu, and waved to them.
Seeing this, the two of them quickly walked across the red carpet and came in front of Zhang Li.
"What's wrong?"
"The managers of three national chain brands, Xitian, Xianhui Xiansheng and Helilao, said they couldn't come."
"Why?"
"They said the head office has other arrangements, but there are only three companies, so it shouldn't be a big problem. If there are a few empty seats in the front row, I'll find someone to fill them."
Chen Jiaxin frowned, thinking that it would be fine if some merchants didn't come, but these three were the most popular.
In order to enhance the influence of this signing conference, they actually prepared trophies for the three chain brands, including "Dianping Most Popular Consumer Award", "Dianping Sales King" and "Dianping Honest Merchant".
Now that these three families are temporarily absent, the award ceremony process is difficult.
However, time was so tight that it was unrealistic to hire someone on short notice. Chen Jiaxin had no choice but to nod and let Zhang Li make the arrangements first.
"Mr. Chen, I'll go find Mr. Jiang first." Yang Xueyu suddenly spoke.
"Go ahead."
Chen Jiaxin responded and said, "Remember not to be too tough, and don't try to put pressure on him. Jiang Qin is not a rule-abiding person. He responds softly but not hard."
Yang Xueyu nodded: "I will lower my posture."
Jiang Qin had already entered the venue, but did not take a seat. Instead, he stood next to the pillar in the hall, staring at the rich woman's WeChat.
This girl has been sending him photos of her feet since the ad was released. Some are wearing black stockings and stepping towards the screen, some are tilted sideways in the air, some have their toes stretched out to the front, and some have their leather shoes half-taken off...
When you think about her cold and aloof expression like an icy beauty, and her aloof temperament as a rich and beautiful lady, coupled with her alluring little feet, the contrast is simply killing me.
Needless to say, Feng Nanshu definitely wants him to go back, but who taught her this trick?
Jiang Qin couldn't bear it any longer and forcibly closed those seductive photos of jade feet, planning to criticize them seriously when he returned to the hotel that night.
You really can't watch it in person, the suit pants are so tight. If this was captured by the camera and posted online, it would make young girls all over the country cry with envy.
At this moment, Jiang Qin heard footsteps, then calmly put his phone into his pocket, looked up, and saw Yang Xueyu.
"Mr. Jiang, good evening."
"Good evening, Mr. Yang. You must be very busy, right?"
Yang Xueyu smiled slightly: "It's okay, Mr. Jiang, do you have time? Let's go to the small room opposite and talk."
Jiang Qin looked at him for a long while, then shook his head: "No need."
“…”
Yang Xueyu was silent for a moment: "Mr. Jiang's refund marketing and advertising personality are very powerful. Consumers are now all sympathetic to group buying, but merchants are not so easy to appease. They will not reopen without seeing real money."
"The memory of netizens is actually very short. After a period of time, the consumer effect will no longer exist. At that time, the influence of advertising will also decline, and the remaining merchants will continue to leave."
"If you have money to buy in a group, you won't have to resort to this roundabout way to save the country. You can just pay directly."
"Mr. Jiang is a great businessman who sees things much more clearly than we do. But you should know that from the perspective of the merchants, the impact of the possible interruption of the group purchase funds chain has not been eliminated."
In fact, what Yang Xueyu said is right, the impact has not been eliminated.
Refunding the money to consumers temporarily suppressed the fermentation of public opinion, and releasing the advertising film re-established a persona and empathy with consumers, but this does not prove that the group buying funds are sufficient, nor can it give those merchants confidence.
In fact, merchants' worries will be even more serious.
Why?
You have networked with so many consumers. Once I open for business, my sales will definitely explode. In this way, I will have more money owed to you.
If you really run away, wouldn’t my loss be even greater? Especially for those who are still one or two months away from the loan date, I dare not take the risk.
But those who do group buying know that if the group purchase does not reach the last step, the merchant will never be paid in advance.
Because group buying itself is a platform and the people who make the rules are the ones who make the rules. If this loophole is opened, no one will believe in the rules of group buying in the future.
Even if they transfer enough funds to survive this wave, various problems will definitely arise later, such as confusion in the settlement cycle and merchants' dissatisfaction with the commission.
Everyone knows that strength in numbers can make group buying submit, and there will be more things that can be done with strength in numbers in the future.
This is the source of Yang Xueyu's confidence, and it is also something that everyone thinks Jiang Qin cannot solve, so he looked at Jiang Qin, waiting for his reply.
"In fact, when I first started my business, I always taught my employees to see the essence through phenomena, so when the Tuanbao.com fire burned me, I never thought of using money to solve the problem."
"What is the core of the problem? It's the contradiction."
Jiang Qin pursed his lips and said, "Since it is a contradiction, I will let the fire of the contradiction burn you. Facts have proved that it is very effective, isn't it?"
Yang Xueyu did not comment, but he agreed in his heart.
Ever since Jiang Qin brought up the conflict over whether to refund or not, a large number of consumers have been seeking refunds for expired coupons, causing their business volume to decline.
"Then there's the advertising. I knew you would attract attention again and divert public opinion, so I completely put you on the opposite side of consumers."
"The more you slander me, the more consumers will think there is something wrong here."
"And I have also invited a group of experts to spread rumors that you have financial problems."
“…”
Jiang Qin looked at him and said, "When the public opinion started, you thought I only had two options: either tighten the capital chain and pay everyone, or merge with Volkswagen and accept shares to offset the public opinion. But I took a third option, right?"
Yang Xueyu nodded subconsciously.
If Jiangqin simply refunds the money, other websites will not be affected at all.
However, the refund method for expired consumer coupons caught several websites off guard, directly shifted the core of the conflict, and portrayed them as villains.
"So, Mr. Yang, do you think there is a third way I can take for merchants?"
"?"
Jiang Qin reached out and took out his cell phone, turned on the camera and handed it to Yang Xueyu: "I will be a little handsome later, you take a picture of me, I want to send it to my good friends, okay?"
Yang Xueyu took his phone and put his thumb on the camera button.
"I know that you also rented the banquet hall next door. You want to openly sign contracts and rely on the group effect of some big names to get all the merchants in the market to come closer to you. But unfortunately, some people may not be able to come."
Jiang Qin looked at him and said, "For example, Xitian, Xianhui, Helilao, and many other well-known national brands..."
Yang Xueyu's mind suddenly buzzed. He returned the phone and ran quickly to the banquet hall next door.
According to Dianping's arrangement, the signing ceremony next door will begin immediately after the seminar ends.
This is also the trick they learned from group buying, which is to use the popularity of one thing to boost the popularity of another thing, achieving the effect of one plus one being greater than two.
Therefore, the brand managers and shop owners who were invited to the event had already arrived in advance.
But when Yang Xueyu came to the next room, he found that the entire first three rows were empty.
The seating arrangements at the meeting are based on status. People with high assets or great brand influence are generally placed at the front.
In other words, none of the most important brands they invited came! Damn it, it wasn’t just three companies, but those three were polite enough to call and inform us that they were not coming! Yang Xueyu felt dizzy and thought that the whole half of the game was empty. If the media really took pictures of them, it would be so embarrassing! "What's wrong? What happened?"
After receiving the call, Chen Jiaxin and Zhang Tao rushed over immediately and saw Yang Xueyu standing in a daze on the left side of the venue, staring at the first three rows motionlessly.
Chen Jiaxin was also stunned for a moment: "What's going on? Where are those people in the first three rows?"
"None of them came. We were cheated by the group..."
"What's the meaning?"
Yang Xueyu turned his head and looked at him: "I just went to Jiang Qin and persuaded him with reason and emotion. I told him that even if he had established a good persona, it would be useless without merchants. Then he said that he had a third way."
Zhang Tao frowned: "What third way?"
"He said he knew we were going to have a merchant signing event here, but he said some people wouldn't come."
"You mean to say that the reason why the brand representatives in the first three rows didn't come is because of Jiang Qin? Are you kidding me?!"
There are always people who are entangled in the issue of business gangs. There are hundreds of business gangs and chambers of commerce in the country. There are some in every region. You can find out by asking around. Maybe there is a business gang near your home. This kind of organization is just for gathering for dinner and tea. The difference between Linchuan Business Gang and them is that they really do practical things. At least a company is tied to the titles of dozens of xx organizations. No one will delve into it. You look at it from a God's perspective and think it is outrageous, but in fact, it is not the story that is outrageous, but you regard the business gang as the Avengers, and think it is a very awesome organization. In fact, this thing is everywhere on the street. For example, He Lilao, he belongs to the Linchuan Business Gang, but he may also belong to the Linchuan Hotpot Association. How could anyone check it out? Belonging to the same business gang means you are good brothers? An association means you are a firm partner? Friendly businessmen must not cooperate with him. How is it possible? The awesome thing is not the cooperative structure of the business gang, but the awesome business gang has Jiang Qin, that's all.
(End of this chapter)
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