Chapter 560 Headline
Tonight’s headlines were accused of infringement by Sohu, and all online and offline promotions were removed.
Logically speaking, their new additions are about to fall to the bottom.
If you don’t have any publicity channels, new users will not fall from the sky for you. Only a fool can think of such a simple thing.
But according to the download data from major application markets, the facts completely transcend his logical judgment.
According to feedback from Internet data statistics tools, the number of users of Toutiao Jinye has increased rapidly. Although the number is not as high as that of UC and Sohu, the overall growth trend is very scary.
In addition, their daily active users are ridiculously high, already lagging behind Tencent.
He Xiaopeng directly re-downloaded Tonight’s Headlines and read them all night without getting any sleep.
【Just a casual writing】
[I'm just a businessman]
[I don’t know anything about this high-end industry]
[I don’t know what the development direction is, I want to learn from Mr. He]
Jiang Qin's voice kept echoing in Mr. He's mind, and his thoughts were in a tangled mess.
The next morning, the temperature in Hangzhou rose a lot, and the morning sun seemed very warm.
Lu Zhichuan came to the company with lunch made by his wife, and then met He Xiaopeng, who was walking quickly into the elevator with his hands in his pockets.
"Mr. He, would you like a cup of coffee?"
"I don't have time for now. Let's talk about it at noon, Mr. Lu."
He Xiaopeng left in a hurry with a frown, which made Lu Zhichuan feel nervous.
Damn, is he having the malaria? Why does this look a bit like the expression Wu Bo had when he came back from the group buying conference?
Lu Zhichuan followed and chased all the way to the conference room of UC Mobile Business Group, where he found that several important executives of UC were already sitting in the conference room.
They didn't hold a meeting and no one spoke. They just sat there and read the news, one by one, in silence.
When doing Internet business, you need to have benchmark products. On the one hand, it is to give yourself a direction, and on the other hand, it is to be more motivated. UC's benchmark product has always been Baidu.
The complementarity of browsers and information news can perfectly drive the gathering of traffic, which is the same whether in the PC era or the mobile era.
They hold a competitive analysis meeting every week, usually analyzing Baidu, Sohu, or Tencent.
But this time, everyone was silently checking tonight's headlines.
"Boss He, what's going on?"
"The user growth rate of Jinye Toutiao at the end of last month exceeded that of UC."
"?"
Lu Zhichuan was stunned for a moment: "Didn't Tonight's Headlines suspend promotion at the end of last month?"
He Xiaopeng nodded: "It is true that we have not done any promotion, but we have been working on user fission."
"What is fission?"
“It’s the row below, share it with one click.”
He Xiaopeng pointed to the row below, which included the WeChat icon, QQ icon, QQ Space icon, Zhihu icon and Sina Weibo icon.
The article on tonight’s headlines is highly subjective and controversial.
This has a similar appeal to the [shocking style] that catches people at first glance, but when you click on the shocking style, there is actually very little useful information, while when you click on the article on tonight's headlines, it is full of arrogance and prejudice.
After their updates are shared with one click, many users will share the articles on social networks.
These articles, which are highly subjective, can easily cause controversy on other platforms.
Many people are browsing social networks and when they come across a very biased article, they will immediately click on it.
"Come, let me see what's going on."
Then when you are halfway through the article, the download page will pop up. If you want to read the next half, you need to download it!
This kind of user fission is also the main reason for the rapid increase in the number of users of Toutiao Tonight.
This tactic is not new after many years, and it is almost overused by many Internet companies.
But in the mobile Internet era, which has only been going on for a year and the ecological chain has not yet been fully established, this fission routine is already very attractive.
Lu Zhichuan tried one-click sharing and forwarded the post on how to make a woman happy to his Weibo, and then he understood.
"This is relying on the social matrix to incubate its own products, relying on one user to attract more users."
"Well, but that's not the point. The point is that its daily activity is incredibly high..."
"?"
After returning from the hotel last night, He Xiaopeng thought the data was wrong when he saw that the daily active curve and new curve of Tonight’s headlines were almost the same.
No matter how great the content of your software is, it is impossible for everyone to like it. This is fucking ridiculous.
Then He Xiaopeng downloaded the tonight’s headlines, scrolled through them all night, and finally realized where the real problem lay.
The 1.0 version of Tonight's Headlines focuses on multi-dimensional information flow. Just like eating apple peels causes cancer and not eating apple peels is nutritious, there are often different opinions.
To put it another way, the difference between the news in this place and mainstream news apps is that the news here is more "free".
But the recommendations at that time were matched based on tags, and the accuracy of personalized recommendations was actually not very high.
However, after being taken over by a professional team and after more than eight months of continuous research and development and experimentation, the algorithm recommendation of a single platform has become very mature, and the difference has gradually become apparent at this moment.
When He Xiaopeng first started browsing, he didn’t think there was anything wrong, but he thought the homepage recommendations on Tonight’s Headlines were indeed unique in their angles.
But the more he watched, the more he felt something was wrong. Damn it, why were all the shows he liked to watch?
He became more and more excited the more he brushed, and became more and more devoted to it, and before he knew it, daybreak had arrived.
Then he realized that it was an innovative algorithm.
Tonight's headlines are developing algorithms that are very different from traditional Internet search algorithms.
On the user side, they no longer match search terms, but completely abandon targeting and start matching directly to the user's browsing history.
The algorithm will then match relevant articles based on these browsing histories and customize headlines that are more suitable for each person.
After more than ten minutes, the executives in the conference room put down their phones.
Tonight's headlines that belong to them have been developed.
Except for some "big event" news and "social hot topics", the articles on everyone's homepage are different, and will even be replaced after refreshing.
Lu Zhichuan also took out his mobile phone and compared it with others, and found that his hot recommendations were actually unique to him.
"What you care about is the real headline."
Everyone couldn't help but think of the words on the opening page of tonight's headlines, and they immediately understood.
At the beginning, they always thought it was just a very cool advertising slogan.
Because after the group-buying war, it was rumored in many circles that Jiang Qin had done the marketing for Nongfu Spring as "Nature's Porter" and had positioned "Jia Duoji" as a product that prevents people from getting too hot.
There are also Burger King, Kangmailang, etc.
Therefore, writing a good advertising slogan for his own app is no problem for a marketing genius like Jiang Qin.
But it was not until this moment that they realized that this sentence was not just an advertisement.
Tonight’s headlines are recommended through algorithms, so that everyone’s headlines belong only to themselves, and all the headlines are the ones you like to read. This is the most terrifying thing.
As for the so-called contradictory articles, there is absolutely no problem at all, because these different opinions will only be pushed to different users.
Let those who like to peel apples only see that eating apples without peeling them causes cancer, and let those who don’t like to peel apples only see that unpeeling apples is more nutritious.
Lu Zhichuan was confused when he saw the serious expressions on the faces of the executives of UC Mobile Business Group.
He didn't know much about algorithms or anything like that, but he just wanted to ask a question.
Is UC like the handlebar, getting chased by a dog when walking at night?
[If you have never worked on an information platform, it is best not to do it]
[People always have areas they are not good at]
[Tonight’s headlines are contradictory]
[He is a very sincere person, which is exactly what a college student should be like]
He Xiaopeng thought about the scene at dinner yesterday and thought to himself, what the hell is this called a sincere college student?
"This level of accuracy is frighteningly high. Even search engine keyword matching can't achieve this level of accuracy."
“Yes, what are the matching words formed in the user’s browsing history? How are these words associated with the article?”
"Rely on the title to connect? I can't do that."
"You can't analyze the full text content and then generate keywords to match the keywords in the user's preferences?"
He Xiaopeng listened to the discussions around him, reached out to close the tonight's headlines, and silently opened Jiang Qin's circle of friends.
They added each other on WeChat yesterday, and Jiang Qin just updated his Moments with a set of nine-square grids.
Copywriter: Yan Shuangying is so beautiful.
The following photos are all real shots. The first few photos show the interior environment of an Internet cafe, followed by a screen with Yan Shuangying on it, and a half-empty 1.5-liter Diaosi Happy Bucket in front of the table.
At this time, Jiang Qin was indeed sitting in the Internet cafe, and had chased Yan Shuangying to the end.
Cao Guangyu, who was standing next to him, had just been shot in the head. He was extremely furious and the amount of mania in his mouth was alarmingly high.
"Old Jiang, when will you take me to Tencent for a visit?"
"What are you going to do at Tencent? Buy QQ coins?"
"I went to dinner with the people from Ali Baba yesterday. Mr. Lu was so intimidated by me. He had never seen a rich second-generation person as arrogant as me. I am a little addicted."
Jiang Qin said "next time, next time" and then opened the internal management system to approve several funding applications.
The trial operation of Kyoto Cold Chain was completed, and the feedback data list was also sent. Jiang Qin glanced at it and clicked on quick confirmation.
At the same time, Nanako also sent a new document, which showed that the optimization of the content creation platform Toutiao had been completed and there was a platform link in it.
Jiang Qin clicked on it and took a look. There were content creation area, data monitoring area, comment management area, fan analysis area, and advertising and revenue area.
(End of this chapter)
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