Chapter 561 Bodhisattva Starts a Business?
The next morning, the sun was bright and warm.
Dong Wenhao sat in the office building of Sohu News Group, drinking coffee and watching the morning light gradually spread across the city.
After this period of wrangling, Lao Dong successfully appeased the anger of Sohu News with "The Art of Speaking". Seeing that the time was almost up and the creative platform had been optimized, he finally breathed a sigh of relief.
At this moment, Lu Feiyu arrived in Kyoto, dressed in a suit and tie, and came to the Sohu building.
"Lao Lu, why are you here?"
"The boss said the time is right, but the heat is not yet high. Let me show my emotional intelligence."
"ah?"
Lu Feiyu stepped into the office of the head of Sohu News, his emotional intelligence activated.
Not long after, there was a sound of cups being smashed and hysterical cursing coming from the office.
The court is open, open immediately! Afterwards, Sohu News issued another statement, saying that Toutiao not only did not respond, but the attitude of the person in charge was extremely bad and arrogant, and angrily criticized Toutiao as a rogue company.
The competition among Internet companies is quite interesting. Netizens have different opinions on this, which has attracted a large wave of traffic.
Many people know that Tonight’s Headlines is a product of Jiang Qin, which also brought together some of the remaining heat from the previous public opinion war.
However, soon, Tonight’s headlines began to respond on major platforms.
First is his own apology announcement.
The announcement stated that Toutiao's infringement of Sohu News was due to the immaturity of its backend review mechanism and was its own responsibility. Therefore, Toutiao will bear all fines for the infringing college students.
To prevent the recurrence of infringement incidents, Toutiao will also impose a fine of 100 to 500 yuan on these infringing college students as a punishment.
In addition, they will also provide 3 million yuan in original incentive funds to support original creators.
What followed was the apology video of the infringing college student carefully filmed by Dong Wenhao.
The whole video embodies two words: sincerity. There was even a little girl crying, saying that she had a weak legal awareness, but she really had no intention to plagiarize.
He also thanked Toutiao for its help, saying that he was a poor college student and was grateful for the part-time job opportunity given by Toutiao.
"The article involved copyright infringement, and Tonight's Headlines took the initiative to bear the fine for the college students involved"
Soon, pop-up articles on Toutiao followed suit, and a large number of hired internet trolls began to forward the posts with one click.
As soon as the news was released, it immediately caused a heated discussion among creators.
Over the years, when many content platforms have had copyright infringement issues, they have either blamed the creators or directly banned the relevant authors to keep the peace.
It was the first time they saw a platform take the initiative to bear the fine for the creators. They took the 350,000 yuan fine themselves and only asked the college students to pay one to five hundred yuan in compensation.
What the hell, Bodhisattva started a business?
Sohu News was furious and immediately stepped in to criticize Tonight's Headlines for shielding the infringer and encouraging the unhealthy trend of copyright infringement.
Tonight's headlines once again stated: "They worked hard to write articles in their spare time, but they only earned 10,000 or 20,000 yuan on our platform. It is unreasonable to pay 350,000 yuan. All the mistakes are due to the lax review mechanism of ours."
"?"
Tonight’s headlines responded to the infringement incident and quickly became a hot topic.
But there is another entry that does not have the words "Tonight's Headlines" but is highly related to them.
The entry is called [Only earned 10,000 or 20,000 yuan].
The main purpose of netizens was to watch the show, but when they saw this entry, they immediately lost their composure.
What's going on?
Writing articles in spare time and earning 10,000 or 20,000 yuan?
So the popularity soared again.
"Tonight's headlines and Zhihu are both work-study programs."
"We provide a creative platform for college students in the hope that they can earn royalties through their own efforts and continue their studies."
"Everyone should know that our boss is a college student. He studies very hard and is the first study star of Linchuan University."
"He can understand that poor students are already struggling and it is difficult for them to come up with 350,000 yuan."
"The original intention of a student aid program is to allow more people to make money during their spare time, but asking them to pay compensation is indeed contrary to the original intention of our work-study program."
"Of course, we will not encourage the evil trend of copyright infringement. The platform has already fined them as a punishment."
Dong Wenhao gave this answer when he was interviewed by NetEase News.
The female reporter from NetEase News blinked when she heard this: "Can part-time college students earn royalties just by writing articles for Toutiao?"
"Yes."
"Is it really between 10,000 and 20,000?"
Dong Wenhao lowered his voice: "Too much or too little?"
The female reporter smiled and said, "For college students, 10,000 or 20,000 yuan a year is enough to live a good life."
"Oh, then 10,000 or 20,000 a month is not bad. Our boss is afraid that he can't help those poor students."
"?"
The female reporter was confused and thought, "Ten or twenty thousand a month? Damn, my salary is not even that much."
Seeing this, Dong Wenhao added: "In fact, the revenue of Tonight's Headlines is based on popularity. The higher the popularity, the more money you make."
“…”
As the incident unfolded, Wang Hai, head of Baidu Mobile, Zeng Yong, head of Tencent News, He Xiaopeng of UC, and people from other portal websites were all paying attention to this matter.
After all, this is considered news within the industry.
But as time went on, they felt more and more that something was wrong.
Because the wind of public opinion has changed.
Everyone’s focus has shifted from the infringement of Tonight’s Headlines to how much money the creator of Tonight’s Headlines can make.
Especially the sentence, they definitely can't afford to pay 350,000 yuan, and as a part-time worker, they only earn 10,000 or 20,000 yuan.
These keywords are becoming increasingly popular.
Some people even started to post a chart of the creative income of Tonight's Headlines and posted it online.
The creative platform of Tonight's Headlines has never been open to the public before. It only recruits college students through the content team headed by Lu Feiyu and gives them registration codes for use.
Therefore, the outside world is not clear about the creative income of Tonight’s Headlines.
But until this point, many netizens couldn't help but start to criticize me.
Especially some freelance creators who focus on original works, or employees of news media, as well as some mothers who are idle at home because of childbirth, are very jealous.
College students can earn 10,000 or 20,000 yuan by writing articles in their spare time, so I can do it too!
So many people went to Jinye Toutiao’s Weibo to ask how they could get a part-time job at Jinye Toutiao.
Oh, what a coincidence!
We have just developed a content platform that allows everyone to participate in creation, whether they are office workers, students, elites in the information industry, or moms taking care of their children at home, everyone can create their own news.
【What you create is the real headline. 】
At around five o'clock in the afternoon, the creative platform of Tonight's Headlines was officially released, and the number of registered creators soared.
He Xiaopeng and a group of senior executives who were closely following the developments of Toutiao were immediately struck by a blow. With their heads buzzing, they finally figured out what direction Toutiao would take tonight.
Yes, they don’t have a news department or an editorial team, and all the manuscripts are provided by part-time college students.
But what if everyone in the industry becomes their part-time contributor? You know, even news portals like Sohu, Baidu, and Tencent buy out a large portion of their exclusive content from creators.
After the impact of this news, countless creators will quickly flock to Toutiao.
Combined with the recommendation algorithm that Tonight’s Headlines has been intensively researching, this is a fucking huge combination punch.
Creation by all, reading by all. Since the platform was launched, it has been criticized for being unprofessional, too subjective, and self-contradictory. Until the launch of the headlines of the national creation platform, the loop has finally been closed.
【Just a casual writing】
[I'm just a businessman]
[I don’t know anything about this high-end industry]
[I don’t know what the development direction is, I want to learn from Mr. He]
He Xiaopeng put his hands in his pockets and couldn't help but take a deep breath. He began to feel a sense of urgency as if he couldn't breathe enough.
Once something appears, you will know that it will go very far.
The development of the Internet has shrunk the size of the world, brought people closer together, and made the spread of news faster and more efficient.
But is there anything faster than having the parties write it themselves? Especially in the era of mobile Internet, the universal economy is the future of the industry.
Tonight's headlines have transformed from an unprofessional, rumor-ridden second-rate platform to a headline account created by the whole nation.
The person in charge of Sohu was also a little confused at this time.
They never expected that during the fight between the two sides, Tonight's Headlines used them to complete a huge public opinion marketing campaign.
"Mr. He, please take a look at their creative platform."
"What's wrong?"
As soon as the Toutiao account was released, someone on UC had already registered as a creator.
Then they carefully studied the creation model of Toutiao and found that after writing an article, if the creator wants to publish the article, he needs to choose a field and category.
The higher the verticality of the content, the higher the system's rating of the creator will be.
In addition, before publishing each article, you must select six key words or fill in the keywords manually. The more accurate the words are in summarizing the content of the article, the more traffic recommendations you will get.
In this way, creators in the field are formed and labels are formed.
Combined with the front-end user browsing history, field matching and keyword matching, a complete recommendation model is formed.
This model can only be used by self-media platforms.
Because each article needs to be matched with keywords, this is a huge workload for a platform.
Unless it is a creative platform with the participation of everyone, this will never be possible.
"Mr. He, Mr. He."
"What's wrong?"
"Jiaduoji changed its packaging to a gold can and spent 200 million yuan on advertising for Tonight's Headlines."
(End of this chapter)
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