Chapter 573 Year-end Summary
"Boss, Gao De accepted the investment from the group."
"It's group play again..."
In Hangzhou, Alibaba's headquarters, when the news came that Gaode had accepted a 28% stake in group buying, Boss Ma's expression instantly turned sour.
From Lashou.com to UC.
The companies he invested in have all suffered losses at the hands of group buying, and now the target companies have been snatched away again. He must be very angry.
Alibaba has been famous for a long time, and having reaped the benefits of the times, it has developed extremely rapidly.
But he never expected that the up-and-coming star would be so powerful, which made Mr. Ma more and more vigilant.
You know, two years ago, group buying was really nothing, but two years later, this website has dominated the entire industry.
In particular, the group-buying supply chain has gradually been built up, allowing all physical merchants to become their own processors, and their ability to attract money is really getting stronger and stronger.
He is the one who sells the vegetables, and the merchants who buy the vegetables and go back to do business have to pay a share to the platform.
Under this model, the strength of group buying will become stronger and stronger.
What worries Mr. Ma the most is not the supply chain + platform's two-way eating model, but its own brand, group buying and strict selection.
To be honest, group buying and strict selection have already stepped into the e-commerce field which has been set as a forbidden zone by Alibaba.
After all, he operates his own online business and also provides delivery, especially the delivery routes that cooperate with community group buying, and same-city delivery has become very mature.
When it comes to building an e-commerce platform, Mr. Ma is not afraid of anyone. He doesn't even take Jing Dong seriously.
But if group buying really wants to go deeper into the e-commerce field in the future, it will indeed be a problem for Mr. Ma.
Why? Because the Internet ecosystem has always been using high-frequency tactics to beat low-frequency tactics.
High frequency refers to functions with high user usage rates. Using the traffic of high-frequency functions to drive the development of industries with low usage frequencies is the so-called high frequency beating low frequency.
Today’s Internet users are already going further and further on the path of using group coupons when dining out.
Coupled with the community group buying project with daily specials, there will be more and more users participating in group buying, and consumers will use group buying more and more frequently.
If one day, there is a software that can deliver food to your door and also allow you to shop for everything online, and the key is that everyone really believes that the products there are genuine and that it can deliver on the same day, that would be very dangerous.
However, it seems that Pintuan has no plan to fully develop Pintuan Yanxuan at present...
Mr. Ma now always feels like "I can't let anyone sleep soundly beside my bed", but that guy surnamed Jiang is really fucking daring to sleep! "Now, we really can't break up."
"Alipay is the current priority for development. Without group buying, the application scenarios of offline payment will be gone."
Mr. Ma was silent for a while. “We need a product that can curb group buying. Otherwise, we will be too passive. How can we break the monopoly of group buying in the field of life services?”
To be honest, Alibaba has grown to a certain size and has both resources and funds.
Any company they support should be successful.
Ma always likes people who are in control of everything and is very proud, but this feeling of having power but nowhere to use it makes him very uncomfortable.
The field of life services has always been a sector that Mr. Ma pays more attention to. Even though Lashou has collapsed completely, he is still eyeing this field.
But the problem is that every step of group buying, from the supply chain to the platform, is strictly guarded.
At the same time, in Alibaba’s investment department, the newly appointed manager Li Changming sat at Lu Zhichuan’s original desk, repeatedly looking through a stack of startup company materials.
In recent years, there has been a boom in Internet entrepreneurship. Everyone knows that this field is a gold mine, and they think they can cheat investors out of their money by just digging.
This means that investment managers must have a keen enough eye to find truly valuable entrepreneurial projects among a bunch of gimmicks.
As Li Changming was flipping through the pages, he saw a project seeking funding, which read "Hungry No Food Ordering Platform."
He opened it, took a look, and threw it aside.
This is another project that burns money without limit. It is too risky to bet on such a project as my first investment after taking office.
“…”
In the blink of an eye, it is New Year's Day, 2011 has come to an end, and the brand new 2012 is coming.
At this time, Linda was experiencing another snowfall.
The biting cold wind raged through the campus like a whistle, and snowflakes were flying all over the sky, getting heavier and heavier.
The pine trees standing on the left and right of the cafeteria were weighed down by thick snow and were slightly bent.
Jiang Qin has been investing recently and is also going to build a headquarters in Shanghai. He always feels like he has been hollowed out, so he has been eating everywhere these days, including Master Cao's, Zhang Guangfa's, Song Qingqing's, Jian Chun's and Jiang Tian's.
But he doesn't take advantage of the rich woman, because he subconsciously feels that the rich woman is his own, so there's no need to take advantage of her.
"How can you be so embarrassed to eat for free all day long?"
“I have no money.”
Jiang Qin sat opposite the four beautiful girls from the Finance Class 3, eating the wontons bought by Jian Chun himself, and answered Zhuang Chen in a bland tone.
Zhuang Chen gave up on the postgraduate entrance examination early and planned to start a business as soon as he graduated.
In the last period of his college life, he was determined to go the route of a cool and aloof male god.
Zhuang’s aloof male god never takes the initiative to ask Jian Chun out for dinner, but they “encounter” each other by chance at certain times every day.
He wouldn’t say hello when they met, but after dinner he would always “accidentally” sit next to Jian Chun.
Even when sitting next to her, she wouldn't talk to Jian Chun, but she always liked to talk to Song Qingqing, Jiang Tian or Pan Xiuying.
To use Zhang Guangfa's words, this is called being cool? How cool are you!
So, Jiang Qin came to eat at the Four Golden Flowers' table a few times, and every time he saw Zhuang Chen looking at him eagerly.
At this moment, hearing Jiang Qin say that he had no money, Zhuang Chen's face was full of ridicule and jealousy.
"Pretending again."
"?"
Jiang Qin turned his head and looked at him: "I said I'm showing off even though I don't have any money?"
Zhuang Chen glanced at Jian Chun and spoke again: "You say you have no money now, but later you will definitely say that you only have a few hundred million left. Is it fun to do this every day? Do you think you are humorous?"
"You're such a jerk. I'll tell you the truth. I really have no money this time."
Hearing this, Zhuang Chen's heart trembled: "Is the group buying in crisis again?"
Jiang Qin sighed, "I have invested in several companies and bought a piece of land in Shanghai to build a headquarters building with dozens of floors. I have spent so much money that of course I have no money. Do you think I like to show off? Haha, superficial."
“…”
After breakfast, Jiang Qin drove out of Linda and arrived at the group buying headquarters along the snow-covered streets.
Under the heavy snow, the headquarters compound was covered in white. There was also a snowman in front of the parking area. It looked ugly and no one knew who made it.
"Boss, look at the snowman I made!"
"I saw it, it's awesome!"
Lu Feiyu stood at the door with a big smile on his face: "Do you see how majestic this snowman is? It was made in your image!"
Jiang Qin: “?”
At this time, Dong Wenhao, who had just returned from Kyoto, covered his face and said, "I asked you to learn how to flatter, and this is the trick you learned?"
"Brother Dong, am I not flattering you well?"
"Good, very good..."
At the same time, executives who had rushed back from all over the place had gathered in the conference room.
In 2011, group buying developed rapidly, so the year-end summary meeting was still necessary.
Putting this year's achievements on the table is not only a summary of experience, but also an encouragement for the future.
The first person to stand up and report was Tan Qing, because group buying is currently the most important project of the entire company and also the most profitable project.
Then there is Dong Wenhao's Zhihu, Lu Feiyu's Toutiao, Wanzhong, Hengtong, Shangbang connected by Wei Lanlan, and Xu Yu's Jinsinan Investment...
Group buying has now taken over all lower-tier markets, even county towns.
It is no exaggeration to say that today’s group buying users are spread all over the country.
Among the group buying businesses in small cities, KTVs and cinemas attract the most customers.
In first-tier cities, food is king in attracting customers, which also reflects the differences brought about by economic development.
In addition, Hengtong Freight’s transportation routes and warehousing construction for the four first-tier cities has reached completion, and an efficient supply chain has been built.
This plan is the top priority for the later development of group buying, and it certainly cannot be limited to the four first-tier cities.
Therefore, in 2012, the group buying supply chain business will begin to move toward target cities based on the volume of group buying orders.
In addition, Zhihu's third campus beauty and campus hunk competition has reached a fever pitch, and the results of the campus competition are almost out.
Huaying Entertainment Company is currently looking for these candidates. On the other hand, based on Dong Wenhao's suggestion, it has set its sights on the market for youth commercial films.
A campus movie like this does not require complicated scenery or exquisite costumes and props.
The cost is low, but the effect is good, which is indeed a good development direction.
Moreover, the story written by Shi Miaomiao is not tacky and is indeed very suitable for adaptation into this type of movie.
On the Toutiao side, the creators attracted by previous infringement incidents have brought massive amounts of content to the entire platform, attracted a large number of users, and are currently growing steadily.
In addition, Sunai has launched an advertising platform for headlines.
Any advertiser can use this platform to place advertising tasks on Tonight’s Headlines, and the creators will claim them.
For some small brands, it is actually quite difficult to advertise.
Because the platform advertising fees are too high and web advertising is ineffective, the expected target values cannot be achieved at all.
However, the emergence of Toutiao has completely filled this gap, allowing brands to acquire the most accurate potential users at very little cost by relying on algorithm delivery.
Blank markets are often blue oceans, so this service immediately attracted widespread attention as soon as it was launched.
There are also many online stores that have started to operate on Toutiao with their own money.
In addition, on the Wanzhong side, six renovated shopping malls were put into operation, and the brands of the Linchuan business group moved in strongly, forming a closed loop together with group buying, which also allowed the seventh batch of business group brands to reap the benefits of traffic.
Several executives stood up and spoke one after another, and the year-end report was quickly concluded.
Everyone stood up noisily, shouting for the boss to treat them.
Before Jiang Qin could curse, Tan Qing came over and handed over a document with the development plan of the Ele.me platform, which was obviously a request for investment.
"Boss, someone in Shanghai has started doing takeout."
"Well, it's still early, don't worry about it for now."
Jiang Qin reached out and threw the plan onto the table.
(End of this chapter)
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