Chapter 592: The Desperate Routine (A “Big” Chapter, Please Vote)
"The sale of plastic bags and takeaway boxes must avoid the business districts around the headquarters of the delivery companies."
"For example, if you're hungry, the employees may also want to order takeout. If they see this kind of thing, it would be a bit impolite."
"When I do business, I always like to make money through harmony."
"Also, when you go to sell plastic bags, you don't need to feel any psychological burden. You have to remember that our goal is to reduce the packaging costs of merchants and help them make money. This is a great and glorious cause."
"Looking at the smiling faces of those merchants who saved tens or hundreds of dollars in packaging fees, we know that all this is worth it."
One week after the packaging plan was implemented, the number of users of group food delivery has steadily increased.
During this period, Jiang Qin held a telephone conference to cheer everyone up and improve the inner strength of each branch station.
After listening to this, everyone felt a lot more relieved.
"Our second batch of packaging bags were ready. The quality was poor and they might break sometimes. In addition, the workshop director of Shengshi Advertising had poor eyesight and accidentally printed the logo of another platform on these poor quality packaging bags."
"The field promotion team has selected a group of new people to give it a try and see if they can get it out. The main point is not to waste it..."
"If these [takeaway bags with other company logos] break during delivery, causing the food to need to be redone or the soup to spill, we will bear the loss and then compensate them with double the [group-buy takeaway bags]!"
Ye Ziqing looked at Jiang Qin on the screen and her scalp went numb.
When she was doing business before, she only needed to read the plans and proposals, but now she has to read the Buddhist scriptures before she can fall asleep.
Otherwise, she always felt that she was deeply sinful.
This matter will eventually be exposed, sooner or later. By then, Jiang Zong's ancestors will have to endure a great deal of pressure...
So in the following period of time, plastic bags printed with words like "Are you hungry?", "Nuomi Takeout" and "Koubei Takeout" gradually circulated in the market, and they would really break if you applied a little force.
For a time, several platforms were flooded with negative reviews.
Since using these "other people's plastic bags", consumers often encounter soup spilling, and some bags are broken, and the soup leaking out is really difficult to clean up.
Bad reviews, very bad reviews! It wasn’t long before these packages were boycotted by merchants, and they only used group packaging.
Merchants know that this is the fault of selling plastic bags, but consumers don’t know. In their minds, takeout ordered from other places often spills soup and bags are often torn, but the takeout ordered from group purchases is always intact.
The hint of these details will make consumers develop an inertial mindset.
That is, their packaging bags are so rubbish, how good can the food ordered from their platform be? Once this concept is formed, it will be solidified in people's minds.
So in just a few days, group buying became the conscience of food delivery, and the number of users increased again.
At this time, a man selling plastic bags was looking at the bottom of the goods he squeezed and fell into endless contemplation...
"Old Jiang, aren't you also doing takeout?"
"Yes, it is in full swing and is thriving."
"Come on, our Linda food delivery market has been invaded by other apps. What about your group food delivery? Why is there no movement at all?"
On Sunday morning, Jiang Qin had just gotten up when he heard his three roommates mumbling while holding their phones and ordering takeout.
Currently, many food delivery platforms are targeting the university market and are hiring part-time college students to promote the platform on campus. Not only do they receive subsidies, but they also give away Coke when orders are placed.
Therefore, many college students no longer need to join group buying orders during the first three time periods, and instead directly use the food delivery platform with real-time delivery.
Cao Guangyu and the others were also quite confused. They had heard that Jiang Qin was going to do takeout, and he was in meetings and making phone calls all day long, so how come there was no sign of him now?
"You can't see it because you haven't ordered it yet. If you have ordered it, you will know that group takeout is everywhere."
Jiang Qin stretched and pulled up his pants to cover the thing that would make Feng Nanshu cry with greed.
There’s nothing you can do about it, young college students just have so much firepower.
At this time, Cao Guangyu turned his head to look at him and felt that he must not have woken up yet.
You don’t do any promotion, you don’t organize any activities, you haven’t even put up many posters, how can I order group takeout? “Qiangzi, Chaozi, my takeout has arrived, where’s yours?”
"Mine is here too."
"Then let's go get it together."
Cao Guangyu turned over and got out of bed, landing on one foot, as cool as a short-legged armored warrior.
Then, the three of them rushed to the door of the building to get the takeaway, but after coming back, all three of them showed a feeling of being fooled.
Cao Guangyu used word of mouth, Ren Ziqiang used Are You Hungry, and Zhou Chao used Nuomi.
It turns out that their packaging is all the same: "Group delivery, everything delivered quickly", which is like seeing a ghost.
At this time, Jiang Qin sat up from the bed and reached out to pick up three flyers from the trash can at the door.
Are you hungry? Word of mouth and meal time.
These three platforms have now set their sights on the college student market and are constantly hiring part-time college students to do on-campus promotions.
Among them, this [Fandian] seems to be a new app that specializes in food delivery for college students.
Just like the group buying in the beginning, it developed very well because of its clear target positioning.
His boss’s surname is Duan, and he seems to be a young entrepreneur, less than 30 years old.
Jiang Qin smacked his lips and threw the three flyers into the trash can, looking as if he was looking at a dead person.
In the following days, the plans of Ele.bu, Koubei and Fandian Waimai to promote in colleges and universities went smoothly, and group takeout became famous! !
College students may not remember other companies’ advertising slogans, but they can remember [Group Buying Takeout, Everything is Delivered Fast] very well! “Has Group Buying Takeout advertised?”
"No, it's been quiet all the time. I haven't even seen a flyer."
"That's strange, why do they have so many app downloads?"
Guo Liang, the person in charge of Kuaishou, took a look at the download volume comparison chart, then looked at the group-buying takeaway app that was catching up behind, with a hint of confusion in his eyes.
His former generals Luo Ping and Robin began to feel uneasy for unknown reasons.
They seemed to have returned to the days when they were chased and bitten by dogs.
The management is far away from the market. All they think about is strategy and layout. They are out of touch with reality and don’t know how to compete for riders and subsidies.
There was a dog wrapped in a plastic bag wandering around the place.
This is the characteristic of a hot industry during its wild growth period. Everyone is keeping a close eye on their competitors and has no time to pay attention to these detailed issues.
At this time, Shengshi Advertising Factory freed up two production lines and continued to work day and night.
Soon, Hengtong Freight's logistics vehicles drove out of Shengshi Advertising Factory, quickly hit the road, galloped through major cities, and drove into the warehouses of the group buying supply chain.
Spring is a relatively rainy season, and orders on food delivery platforms also surge with the rain.
The rider industry was just beginning to develop and the equipment was not complete. When encountering sudden rain, they could only deliver food in the rain and then find a place to hide for a while after delivering the food.
"Do you want a raincoat?"
"We have raincoats."
"Yours is too small. It covers the front but not the back. Our raincoats are larger and are supplied directly from the manufacturer. They are very cheap and of good quality. If they get torn, come to me and I'll replace them for free."
The rider, Xiao Zhang, looked up at the man in front of him and asked, "How much?"
"It's only fifty yuan, and there's a pocket on the right side where you can put your phone. The fabric is soft and not stiff, and it's highly waterproof. There's also reflective material on the back, so you don't have to hide from cars when driving at night."
"So cheap? I spent fifty on this crappy raincoat."
Jiang Jian smiled and said, "Of course, there is just a small problem. This batch of raincoats was ordered by other companies but they were not returned. They have some prints and are only yellow. If you want them, I can give you a discount of ten yuan."
"Show it to me."
"We also have jackets. Look, they won't tear even if you tear them, and water won't seep in. They're 80 yuan, but they have prints on them, and they're only one color. I'll give you 10 yuan off."
“So cheap?!”
Jiang Jian reached out and handed over the raincoat and jacket: "Take both. I'll also give you a waterproof box that can be tied to the back of your electric bike. It has a heat preservation function."
Xiao Zhang opened his mouth: "Giving gifts?!"
"Yeah, do you want it?"
Xiao Zhang looked at the rain outside and asked: "Can it be cheaper?"
Jiang Jian put two pieces of clothing in his arms and pushed the waterproof box over to him: "How about this, I'll give it to you."
“Are you a Bodhisattva?”
"Brother, it's not easy to do this business. I know you know a lot of riders. If you have time, just introduce some business to me. I can sell it at half price for large quantities. This batch of goods I have is for clearance sale. Once they are sold out, they will be gone."
Xiao Zhang unfolded his raincoat and glanced at the eight large characters on it: "Is this also from a food delivery company?"
Jiang Jian lowered his voice and said, "Those who understand will understand. As a rider, be good to yourself."
Sometimes, street marketing can make people wary, but free marketing is different.
Soon, a group of riders who were taking shelter from the rain gathered around Jiang Jian and asked if he could also give them a ride for free, and they were willing to introduce business to them.
The food delivery platforms do not provide a basic salary or insurance, so these riders actually have a very low sense of belonging.
There are also quite a few riders who accept orders from two or three platforms at the same time. They don’t care what is printed on this thing.
As long as it doesn’t say “I’m a big idiot”, what can’t I wear?
As a result, more and more people began to come to Jiang Jian to order clothes.
"Brother, do you want one too?"
"Yes, I want one too."
Jiang Jian reached out and handed over the equipment: "How long have you been a rider?"
The man who came to buy raincoats and clothes was in his early thirties with a crew cut. He counted the money and said, "I just started. I used to sell things, but then business became harder and harder, so I gradually stopped."
"What business?"
“I sell plastic bags.”
Jiang Jian's eyelids twitched, he chuckled twice, and gave him a helmet for free.
On the eighth floor of a Wangjing office building, the copywriter Xiaobai ordered takeout again, and more and more people in the company were ordering takeout.
Especially since it’s raining today, it’s not convenient to go out. Why not use the food delivered to your door?
But when Xiaobai saw the delivery man wearing a bright yellow raincoat with the words "Group delivery, everything delivered quickly" written on it, he was dazed again.
Before, when I ordered food, the packaging bags would say "group delivery", but now... even the riders are from the group delivery business. This group delivery is incredible.
In fact, many platforms are considering the issue of unified dress code, but if they want to unify, they can only post but not sell.
What the hell, they deliver food to you, and you still make money from their clothes?
However, with the rapid increase in the number of riders, the clothing costs are also very high. In the stage of burning money to grab market share, this option is naturally placed last.
Jiang Qin invested a lot of money in this round of clothing plan, but its publicity effect was extremely obvious.
Some riders who were not promoted saw their colleagues wearing yellow robes while delivering goods, and thought it was sent, so they could not help but download the group delivery rider app.
Why? Because they think it’s not bad to deliver food for a group and get some clothes.
"How's the order volume in recent times?"
"It's OK. It's rising steadily. The best market is still Kyoto, followed by Shanghai. However, in Shanghai, Ele.me still has the most users."
"In addition, the growth of group buying business is very rapid, so rapid that it is strange."
Guo Ming of Koubei Takeaway is on vacation today and brought his daughter to the amusement park, but he is still concerned about his work and is making phone calls along the way to inquire about the situation.
But at this moment, suddenly an electric car whizzed past at lightning speed, scaring him.
"What the hell, what the hell is that? It turned yellow and scared me."
"It's group takeout, everything is delivered quickly."
A ticket inspector next to him said with a smile, which immediately made Guo Ming's head buzz: "You...what did you just say?"
The ticket inspector was stunned for a moment: "We buy takeout in a group, and everything is delivered quickly."
"What about word-of-mouth takeaway? What's the next sentence?"
"No...I don't know."
Guo Ming held his breath, a hint of disbelief in his eyes.
With Alibaba's support for word-of-mouth, the company has invested heavily in advertising on various promotional channels. But when you meet a random passerby, their awareness is even lower than that of group buying, which has remained silent all this time?
Lao Guo was no longer in the mood to play: "Little girl, where did you see the phrase 'group ordering, delivery of everything fast'?"
"Where else can I see this? In just half a month, it's everywhere on the street. It makes me so angry!"
Before the ticket inspector could speak, the auntie in charge of cleaning the park came over and shook the garbage bag in her hand. Inside was several plastic bags with group delivery words printed on them.
Guo Ming took it out and took a look at it, and his head suddenly started buzzing as if his cell phone was on vibrate and couldn't stop.
This is not because Jiang Qin's move is so awesome and terrifying. What's so advanced about this unified packaging thing?
They had previously planned to standardize delivery packaging, but later canceled it.
Because in their view, those who can come into contact with takeaway packaging are already users who are using their platform, so this kind of secondary promotion is meaningless.
Even if some packaging can be retained and seen by other people, resulting in third or fourth-time dissemination, the efficiency is always too low and is far less direct than elevator advertising or bus advertising.
In fact, other platforms also think so, so no one does unified packaging.
So, what shocked Guo Ming was not the packaging itself, but the order form attached to the packaging.
And that order was from word-of-mouth takeaway.
Guo Ming immediately put down his phone, snatched the aunt's garbage bag, and searched through it one by one.
Buy paper bags in groups + don't order when hungry
Group buy plastic bags + glutinous rice takeaway order Group buy packaging boxes + quick order
“Fuck fuck fuck…”
"He...he unified other people's takeaway packaging?!"
(4,200 words, please give me a monthly ticket. I didn’t take any nap at all. I have been writing all the time. Or2, or2, please have pity on me for making such a big mistake. Please!)
(End of this chapter)
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