Chapter 593 The Tyrant Returns

Chapter 593: The Tyrant Returns

Due to the increase in business volume, the food delivery platform has been very busy recently. As the weekend approaches, the rest time has finally arrived.

Robin and Luo Ping originally planned to find a wild lake to go fishing.

Life is life, work is work, and you have to make good money, but you can't live just for work.

But wishes are beautiful, but reality is often cruel.

At three o'clock in the afternoon, Guo Ming called and the two of them immediately hurried back to the company.

Then they saw Guo Ming sitting silently in the conference room, with several executives in charge of operations, promotion and planning next to him.

On the table in the conference room were plastic bags, paper bags and fast food boxes, all of which were printed with the words "Group ordering, everything delivered quickly."

"What's wrong, Mr. Guo?"

"Look at this packaging and the order on it."

"?"

The two brothers looked at each other and thought, isn't this just group-buying takeaway? What's so strange about that?

But since my boss has spoken, I can’t just ignore it.

So, Luo Ping and Robin grabbed one at random, their eyes suddenly widened, and they shouted, "What the hell is this?" Then they fell into silence.

There were probably eight people in the conference room, and each one was more silent than the last.

In fact, ever since the group-buying takeaway app was officially launched, Koubei Takeaway and the Alibaba behind it have been on guard against them. Especially those who have personally participated in group buying have always been very vigilant about group buying.

From Alibaba's perspective, they felt that the failure in the Thousand Regiments War was partly due to the fact that they underestimated Jiang Qin in the early stages.

This contempt gave him enough time to make his plans.

So when group buying becomes bigger, many things become out of control.

With this lesson in mind, they must be on high alert when they land on the battlefield again.

Alibaba, in particular, has really prepared the funds to lock in group buying in the food delivery market.

If you want to advertise to recruit riders, we will raise the prices and disrupt the market.

If you want to offer subsidies to attract users, we will still raise prices to make you lose all your advantages.

Maybe there is nothing else, but we at Alibaba are richer than you in group buying.

But after watching for so many days, the opponent had not made any move. In addition, the battle situation was somewhat urgent, so they could not keep their eyes on Pintuan for too long.

The rise of an emerging industry is accompanied by countless thorns and twists and turns, and there are many laborious and time-consuming tasks. It is not a good idea to keep a close eye on one competitor.

So they changed their thinking and paid more attention to common places, such as the recruitment market and advertising channels, intending to respond quickly once they heard the news.

But there has been no news, and the group food delivery business is growing faster and faster.

During this period, many people actually felt puzzled and have been trying to figure out the promotional channels and operating methods of group food delivery.

TV ads? No.

There are no offline elevator ads or bus ads either.

Even Zhihu and Toutiao do not have any related promotional articles.

Until today, when the channels were revealed, they never imagined that the promotion channels for group food delivery would be so tricky, so tricky that they had never heard of it.

"Good packaging and no spillage are what consumers demand, and the cost of outer packaging is a pain point for merchants. These two combined are the most accurate promotional placement."

"Yes, it was precisely delivered to our users..."

"The most important thing is that the group probably knew that someone was waiting to snipe them in the market before they left, so they used an undefended method. This kind of prediction is too scary."

"The most frightening thing about doing business is being pushed into someone else's rhythm. In fact, we were already in the rhythm of group buying from the beginning."

"What kind of person is Jiang Qin?"

In the conference room, discussions gradually arose, and when the last question was asked, everyone looked at Luo Ping and Robin.

The senior management of Koubei was parachuted in from Alibaba and had no direct contact with Jiang Qin. The only two of them had contact with Jiang Qin.

Robin was stunned for a moment: "People?"

Luo Ping glanced at his brother and said, "Jiang Qin has a forward-looking vision, strong planning ability, is good at using unconventional means, has a strong sense of market pain points, and dares to think and act."

Guo Ming was silent for a moment: "Any one of these can make a person successful and famous."

“That’s… indeed.”

Just then, there was a knock on the meeting room door.

The receptionist walked in wearing a black short skirt and interrupted the conversation: "Mr. Guo, the rider is here."

"Okay, we'll be there soon."

Guo Ming stood up and waved to the people in the conference room: "Let's go and see something more exciting."

"?"

Everyone looked at each other, then followed Guo Ming out and found four delivery men standing at the door. They were all wearing the same jackets that they used for group delivery and quick delivery.

Guo Ming looked at the first person: "Where are you from?"

"I'm not hungry."

"And you?"

"Boss, I'm from our word-of-mouth takeaway."

"What about you two?"

"Hurry up and order your food."

"Um...I bought takeout from a group."

After hearing this, everyone fell silent again. The only thing in their minds was a dog wearing yellow clothes, a plastic bag, and swinging wildly.

At this time, Manager Sun from the Marketing Department came over and said, "Mr. Guo, we have found out about the plastic bag issue."

"What's going on?"

"They arranged staff to sell these plastic bags at half price in a low-price promotion. Because of their good quality and low price, they are very popular with takeaway merchants. In fact, many merchants are very concerned about the cost of this part. We have not noticed this before."

Robin pursed his lips and said, "When we were doing group buying, I felt that Jiang Qin understood the market better than us."

As soon as he said this, he felt that it was not quite accurate, so he changed his words: "No, it's not that they understand the market better, but that they understand those individuals struggling at the bottom better. They are not like us, who stand high and see far, but tend to ignore what is under their feet."

Guo Ming was silent for a moment. "We can do what they can do. Let's go find a factory and order some plastic bags and some clothes."

Manager Sun nodded: "I have asked someone to arrange it."

"Okay, then let's use Jiang Qin's tricks to grab the glutinous rice takeout market first."

Alibaba has money and abundant resources, so making plastic bags is a piece of cake.

Soon, "low-price dumpers" played by employees of the marketing department of Kuaishou began to appear in major business districts with their own plastic bags.

What the management of Koubei Takeaway did not expect was that their plastic bags could not be sold at all.

Even if it is given away for free, no one will want it.

"Get lost! Don't sell us these low-quality bags. We've been getting bad reviews every day for a while now. We won't use them even if they're free!"

"?"

During the period when Kuaishou was preparing to imitate group buying, other platforms also discovered this matter one after another.

They originally thought that the riders on the streets and the takeaway bags seen everywhere were group buying marketing strategies targeting their own companies.

But as the number grew, they realized something was wrong.

It turns out that it is not group buying, but the takeaways of their own companies that have been packaged in a unified way by group buying! This has led many users to think that group buying is the source of takeaways, and other merchants are middlemen who cheat on weight, so that group buying takeaways share users of all takeaway platforms.

You are hungry, not first, I will share some, glutinous rice is second, I will share some, word of mouth is third, come some, hurry up and order some...

A little here and a little there, the growth rate of group food delivery is really terrifying.

Like word of mouth, many platforms decided to imitate after sorting out their ideas, but without exception they were rejected by merchants. The reason was that your quality was poor and users gave bad reviews. In the takeaway rating system, bad reviews are really fatal.

Then they found out that before this, plastic bags printed with their logo had entered the market and successfully captured the disgust of merchants and consumers with their extremely poor quality.

People from all major platforms were anxious and demonstrated on the spot, saying, "Look, our packaging quality is really good."

But most merchants still refused, saying that it has almost become a habit for users to give bad reviews as soon as they see your packaging, so it is not worth it.

After receiving such feedback, a number of platforms cordially greeted Jiang Qin’s ancestors.

But in this stage of market competition, many platforms dare not offend merchants. It would be okay if it was just one or two, but now it’s like this for all of them, which is scary.

"Boss, other platforms seem to have discovered our packaging plan. These days, there are often people selling other people's plastic bags."

"It doesn't matter. If selling secretly doesn't work, then sell it openly."

"OK."

Jiang Jian, the king of group buying promotion, has recently started to appear in major business districts again.

This time he stopped selling plastic bags and rider uniforms and started selling small packages of paper towels and disposable tableware including chopsticks, spoons and toothpicks.

Don't ask. If you ask, it's because some unscrupulous company took the order and didn't want it, but because it has stamps, they are dumping it at a low price.

Because of the good reputation accumulated in the early stage and the ability to effectively reduce costs, the takeaway merchants welcomed it with open arms. As a result, Shengshi was almost out of supply, and the factory that was originally on the verge of bankruptcy is now making huge profits. Its business is to make small profits but quick turnover.

The takeout market is becoming increasingly panic.

From the early days of the food delivery industry until now, everyone has been heading for the unified market.

But Jiang Qin’s idea is different. In addition to the food itself, he does everything. He insists on unifying the market in a roundabout way by relying on tableware, packaging, and rider uniforms.

He wants one person to surround everyone.

Chen Jiaxin is currently the marketing manager of Ele.me. At this moment, she was standing on the street, looking at the countless deliverymen in yellow robes, and fell into silence.

They also hurriedly made plastic bags, but couldn't sell them.

The azure rider equipment is being made, but it will take some time.

In this case, not only does Ele.me have to invest money in operations, but its group-buying business will also skyrocket.

The good news is, the same is true for other companies.

She left Dianping and came to Ele.Buy because she was attracted by Zhang Xuhao.

She felt that Zhang Xuhao was very much like Jiang Qin two years ago, resourceful and ambitious.

But when Jiang Qin really died in this way and surrounded everyone by himself, it still gave her an incomparable sense of oppression.

Chen Jiaxin looked down on men, but Jiang Qin was an exception.

He knew that the group-buying tyrant who won the championship in the previous competition, danced wildly on the edge of the cliff, slapped his opponents a few times and took two candies from their pockets, had officially returned and entered the O2O arena again.

And packaging planning, clothing planning and tableware planning may just be the beginning.

(Lao Cuo finally made it into the top ten, thank you my family, if you have tickets please feel free to vote for me, or2, or2)

(End of this chapter)

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