Chapter 598: Two Thousand Yuan Free
As for the cost of delivery subsidies, Xu Yu quickly made an estimate of 30 million.
That is to say, judging from the current order volume, Ele.buy, which currently has the largest business volume in Shanghai, will have to increase its costs by nearly 30 million yuan every month.
And with the influx of large numbers of riders, the cost price is actually still rising.
In fact, these 30 million may not be spent in less than 20 days.
Jiang Qin then held a telephone conference to understand the business volume of each branch in the four major cities. Finally, he made a summary and formulated a plan for rider bonuses in the billions.
Ele.me, Baidu Takeout, and Koubei Takeout all offer an additional subsidy of two to five yuan per order.
Jiang Qin decided to take out a month's subsidy and give it to the riders right from the start. It's a heart-pounding game! However, the specific activity rules still require a strict data calculation.
But when it comes to mathematics, Jiang Qin knows nothing about it.
So after sorting out the information, Jiang Qin found Feng Nanshu and asked her to help do a bunch of data calculations.
The reason why Feng Nanshu was asked to do the calculation was because Jiang Qin not only wanted to see the results of the data calculation, but also the process of data calculation.
Even, I can still hold it and count...
"Jiang Qin, stop rubbing me. I miscalculated again."
Feng Nan relaxed her delicate body and her eyelashes trembled slightly.
Jiang Qin pulled his hand away like a gentleman: "I didn't mean it."
“Oh.”
"Why do you sound like you don't believe it?"
Jiang Qin put his arm around her waist, stuck close behind her, watched the amounts being calculated one by one, and couldn't help but bite her ear.
Feng Nanshu's pen tilted and he made another mistake in the calculation.
Soon, the activity time for group takeout was officially launched.
Posters for takeaway bonuses have also begun to be rolled out offline.
The slogan that if you become a group delivery rider and log in to receive a bonus red envelope worth 2,000 yuan in cash, it has gradually become widely known.
Xiao Wu, a Baidu takeaway rider, was stunned when he saw the ad. He thought, is there such a good thing? Isn't that a trap for me? So he quickly downloaded the group buying rider app, logged in and registered, and found that there was 2,000 yuan in his account balance.
"Damn, this is really giving away money for free!"
“Withdraw cash!”
Xiao Wu waved his hand and prepared to withdraw the money, but the system prompt jumped to the full version of the reward rules.
If you run for three days, you can withdraw 100 yuan; if you run for a week, you can withdraw 300 yuan; if you run for half a month, you can withdraw 600 yuan; if you run for twenty days, you can withdraw 1,000 yuan.
If you have limited time and are unable to complete all the orders on the platform due to force majeure, you can also get a leave card by registering new riders.
Moreover, you can withdraw the bonus at any time after receiving it at each stage, and it will be credited to your account on the same day.
"This group buying activity is average."
"What do you mean?"
"As things stand now, part-time riders are the most numerous. They may be able to run for three days, but few can run for a full week, let alone 20 days."
Guo Liang, the person in charge of Kuaishou Takeout, saw the problem immediately.
Luo Ping pondered for a moment and said, "That's true, but... if the group doesn't run full, it doesn't seem like there's any loss, right? The money hasn't been paid out."
"?"
"Moreover, if I have run for four days and wanted to continue running to get another 300 in the next stage, but had to give up because of something urgent, and only got 100, then I even made a profit from the group buying, and there may be many such situations."
Guo Ming was silent for a moment. “Isn’t that better? Three days later, the riders who left will come back. After all, they can still get our subsidies.”
Luo Ping pursed his lips and said, "But they still have another choice, which is to get three riders to exchange for leave cards, so that there will be a steady stream of riders joining this activity."
“…”
"Mr. Guo, I have a feeling that the number of riders will surge in the early stages of group buying activities."
The market is messy, information is confusing, and everyone's focus is different.
A person in charge like Guo Ming cares most about cost, while Luo Ping, the marketing manager, cares more about results, so they see different things.
But judging from the conclusion, both of their calculations were correct.
As soon as the group buying activity came out, the number of riders suddenly increased sharply, and many riders quickly withdrew 100 yuan, which was much better than the subsidy, just like getting it for free! Then some part-time riders returned to the previous platform to earn order subsidies.
The remaining riders looked at the remaining 1,900 yuan in bonuses in their accounts and quickly made a decision.
Damn it, keep going.
Because after you get the withdrawal of that hundred, you really don't want to let go of the nineteen thousand.
It's like leveling up a game, it's really addictive.
Chen Jiaxin keeps an eye on the data of the entire market every day, and has a bad feeling about this group buying activity.
"It's obvious that even if we don't work hard in our Hungry, we can still get an extra 2,000 yuan in subsidies a month. But after changing the activity model, the effect is so strong?"
"This person is very knowledgeable about people's hearts. He uses 100 yuan to lure people in, and 1900 yuan to seduce them."
Zhang Xuhao pushed his glasses and said, "He's a good opponent."
Chen Jiaxin looked at Zhang Xuhao: "What should we do now?"
"Don't worry about it. He has recruited so many riders, but the number of orders cannot keep up with the growth of riders. If this continues, each rider will not receive too many orders, and he will lose a lot of money. Riders and orders, these two cannot be balanced, and the end will definitely be miserable."
The fact turned out to be just as Zhang Xuhao had expected, because the number of riders grew too fast, resulting in a serious shortage of orders.
Food delivery riders who join group delivery have clearly felt a decrease in the number of orders in recent days.
Rider Xiao Wu delivered 40 orders on the first day, 30 on the second day, and even fewer on the third day. But on the fourth day, a large number of orders suddenly came in.
However, the order Xiao Wu received was not a food delivery order, but a food delivery order from a company called Mr. Xianhui.
He hurried over on his electric scooter and found that the store had specially arranged packers who were packing the takeaways and delivering them to them one by one.
Then he turned back and ran for the next order, which turned out to be an order from a snack convenience store, for two boxes of small children's burp bags, to be delivered to a hotel near the airport.
The gentleman seemed to be in a hurry and even added an extra five dollars for delivery fee.
The bow is on the string, and it has to be shot! Xiao Wu has been a rider for half a year. In the past, he basically delivered takeout, but this is the first time he has seen someone delivering vegetables and condoms.
“Order a takeaway and get the food delivered?”
"Yes, in addition to food delivery, we also deliver beer, beverages, mineral water, and even hardware, fresh food, and small appliances."
“Where are these orders from?”
"Pintuan has a community group-buying project called Daily Specials. It used to be delivered in three time periods: morning, noon and evening. Now it has been changed to real-time delivery. Large quantities of external orders are all fed into the takeaway terminal."
Zhang Xuhao rested his chin on his head and was silent for a long time: "I didn't expect the number of riders to increase so quickly, so this is a temporary remedy?"
Chen Jiaxin looked at him and somewhat disagreed with his point of view.
A temporary fix?
No, she didn't think so.
Chen Jiaxin reached out and opened the drawer, taking out the group-buying takeaway bag that she had left over from her previous market research.
[Group purchase for takeout, everything delivered quickly], this advertising slogan has become widely circulated. Even people who don’t order takeout know it, because there are too many plastic bags like this.
But Chen Jiaxin once thought, why not order [Group Buying Takeaway, Fast Delivery]? Until now, she finally understood, because now Group Buying Takeaway really has everything.
While other food delivery platforms are still confined to the catering sector, Jiang Qin has taken advantage of this wave of activities and successfully crossed over.
Jiang Qin seldom spends money in the market. This was his style when he did group buying before. He would try not to spend money if possible.
And it was quite surprising to everyone that he suddenly started spending money this time.
Some people think that now that group buying has grown in size and has sufficient funds, it is not surprising that they use tricks to show off their wealth.
But they still didn't expect that Jiang Qin spent one penny and did two things, making takeout not just limited to catering.
This seems to be a reminder to other platforms. Why should takeout be limited to delivering food? As long as the rider can carry it and the electric bike can pull it, cannons can also be sold!
As a result, the phone numbers of the business departments of Carrefour, Yonghui, RT-Mart and Walmart were almost broken during this period.
Look, the market has expanded again, and the valuation of the takeout market is even higher!
Jiang Qin looked at the battle report from the sub-station and instantly felt the joy of a four-win situation.
By spending more than 30 million yuan, the number of riders increased, the daily specials were smoothly transformed into an instant delivery business model, and the popularity of the takeout market reached a new height. It was a win-win-win situation.
What is the fourth win? It is the quality of the riders in group food delivery.
This is an issue that is often overlooked by many people.
Indeed, in today's rider industry, most people work part-time, and there are not many full-time ones.
But in terms of proficiency, efficiency and service capabilities, professional riders are better and stronger.
In the later stages of this activity, part-time riders will not be able to get the next reward due to lack of time and will soon return to other platforms.
The riders who can earn the full 2,000 yuan must be those with high efficiency, sufficient working hours, and non-lag mobile phones.
As a result, although the scale of riders in the market has not changed drastically, the number of high-quality riders in group buying is increasing rapidly.
This market is huge, but both money and resources are fixed.
Why do some people make money while others don’t? It’s because among the same resources and wealth, the ones they have integrated are the best.
Jiang Qin does not plan to let go of these high-quality riders who can earn a full 2,000 yuan. He wants to buy insurance for them and sign contracts. This is called screening.
In fact, Baidu Takeout is also screening riders and giving many high-quality riders generous bonuses to prevent them from running for other platforms.
But their screening was from the 10,000 to 20,000 people on their own platform, while Jiang Qin screened the entire food delivery industry.
(or2, please support me, sirs, I can handle it.) (End of this chapter)
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