Chapter 602: Poor Superman
The Internet Discussion Conference is being actively prepared. With the support of the official background, the warm-up of the event is also very lively.
Some big Vs and bloggers on the Internet also started to take advantage of the popularity and explain the purpose of this conference to everyone.
To sum it up in one sentence, the country has embarked on the path of rapid development of Internet+. The future Internet industry will be strongly supported and will be more extensive and prosperous.
Because the conference was so high-profile, the list of invitees was also very hot.
Jiang Qin was the youngest among all the invited guests.
Twenty-two years old, a college student. As soon as this news came out, it was immediately heated up on the entire network. Linchuan University's enrollment plan was about to begin, and seeing this, they immediately took advantage of the popularity and began to play Jiang Qin's deeds on a loop again.
The organizer of the conference even called and explained the process to Jiang Qin.
He needed to go on stage to give a speech, during which he would have a friendly conversation with the two Uncle Mas, and Jiang Qin readily agreed.
However, the dialogue can be friendly, but their war in the takeaway arena is still gradually escalating.
With the help of a subsidy campaign of giving away 2,000 yuan at the beginning, Pintuan Takeout quickly signed up high-quality riders in the market and established a special group delivery business team.
As for part-time riders, they will be assigned by the group buying crowdsourcing business group.
Two types of riders began to be managed separately.
Ele.me had no way to deal with Baidu Takeout, and as the youngest, Koubei Takeout's business gradually began to shrink.
What’s even worse is other, which are those platforms listed as others.
In addition, extra (unimportant).
Because small platforms cannot afford to spend money, riders are naturally unwilling to take orders for them. When a food delivery platform does not even have delivery riders, it will naturally die.
Among these others, there is an exception, called Delivery Man.
The Takeaway Superman has foreign background and has received investment from Hurricane Capital, so he is not short of money at all, but this is where his misfortune lies.
As soon as the food came to an end, for some reason, someone suddenly said that the quality of their takeout was not good, the packaging was very bad, and half of the soup in the beef noodles they delivered was spilled.
Then Liu Yihua, the person in charge of Takeaway Superman, was dumbfounded.
Because they did some research when they entered the domestic market and found that the low-end market was crowded, so they directly targeted the high-end takeaway market. In other words, they never sold beef shanks…
Before the matter was fully investigated, the subsidy war began.
Everyone is spending money, so I will spend money too! But... Liu Yihua found that his positioning was wrong.
The consumers of takeout are those who are too busy to have time to eat out themselves. Such people don’t care whether the takeout is high-end or not.
It’s not that we can’t enter the high-end takeout market, but we can’t just focus on this sector.
So he entered the market by serving elite white-collar workers, but hit a wall immediately. Then he found out that this market belonged to the losers.
This leads to a result that the platform has a small number of orders, and it is useless to provide subsidies to riders.
It is true that riders want subsidies, but without orders, subsidies alone are of little use.
So Liu Yihua started to take money again and burn it for user subsidies. He slashed the price of his own high-end takeout products by 20%, increased the number of user orders and matched them to riders, and then after all the trouble, he luckily survived.
Feng Shirong, the eldest uncle of the Feng family, fell silent after reading the monthly report.
After this superman entered the market, he started swinging his punches, each of his moves were deadly, leaving afterimages all over the sky, like the earth-shattering stars. In the end, he found that not only did he not hit anyone, but he also exhausted himself. How the hell is this?
You know, Delivery Hero has always done very well in the Southeast Asian market, and its global strategic layout is also quite impressive.
Their market value of 20 billion US dollars is not exaggerated, but once they entered the domestic market, they became a loser.
"Boss Liu, this won't do."
"Mr. Feng, China's takeaway market is a bit weird. Many people actually think pizza can be considered high-end food."
Feng Shirong said gloomily: "Be humble. Although the domestic market is huge, the high-end takeaway you do is not affordable for everyone."
It didn’t matter that he started off badly. Takeaway Superman quickly changed direction and started targeting the low- and middle-end market of the white-collar class.
But unfortunately, the market he targeted for the second time was dominated by Baidu Takeout.
Baidu Takeout, which just acquired Kuaidian, has no shortage of people or money. It was hit head-on with a heavy punch, which made Superman a little disoriented.
Feng Shirong laughed.
He took back the control of Fengshi Real Estate and Hurricane Capital from Qin Jingqiu, and immediately invested in Waimai Superman, which was actually a test of the domestic Internet market.
Because even a fool knows that in China at this stage, the Internet is a huge gold mine.
But he never expected that the global Delivery Hero would be so weak. It was completely different from what he knew abroad.
But in fact, strength is one aspect, and on the other hand they underestimated the degree of internal competition in domestic business.
Amazon, Yahoo, Groupon, and now Delivery Hero, have all come in with great momentum in recent years, but have returned miserably.
This failed attempt made Feng Shirong feel that the foreign methods really would not work in China.
At noon, Feng Shirong was sitting in the car, returning from the China headquarters of Takeaway Superman. He couldn't help but press his temples, feeling physically and mentally exhausted.
He is a little uncomfortable with the domestic pace, just like the food delivery superman with foreign background cannot adapt to the domestic market.
"Uncle Gong, drive slower."
"OK."
Feng Shirong closed his eyes.
Uncle Gong glanced at him through the rearview mirror and said, "Uncle, are things not going well?"
"It's not going well indeed. Oh, by the way, Uncle Gong, you should just call me Mr. Feng outside."
"Okay, Mr. Feng."
Feng Shirong turned his head and looked out the window: "I was able to take back control of the company from Qin Jingqiu because my last name is Feng, and the shareholders of the company have to give face to my father. But if I can't reach the peak of Qin Jingqiu's rule in the future, this face will not always be there."
Uncle Gong didn't understand, but he knew that Feng Shirong had just gone to the headquarters of Takeaway Superman. After thinking for a while, he said, "Mr. Feng, I suggest that you take some time to meet the eldest lady."
"Summer vacation is coming soon. Please help me pick up Nan Shu then."
"All right……"
Uncle Gong sighed and didn't say anything else.
He was actually reminding Feng Shirong, my god, why are you spending money on that Superman, our son-in-law is the king of the takeaway market.
Have you seen the yellow group purchase? They are everywhere on the street! Go meet the eldest lady and make her happy. Maybe the son-in-law can help you and show you a shortcut.
As Uncle Gong was thinking, he suddenly found that his book "Peerless Son-in-law Proud of the Sky" was placed at the back, so he coughed and said, "Mr. Feng, if you feel tired, you might as well read some online novels, which is quite relaxing."
"Crazy Hint"
Feng Shirong picked it up, took a look at it, showed no interest, and put it on the back seat.
Uncle Gong felt helpless and could only remain silent and concentrate on driving.
Soon, the car drove into the villa.
Duan Ying and Andy were playing on the lawn. When they saw the car coming in, they immediately went to greet it.
"I'm back. How's business?"
"What a waste! We invested money in them but they don't even know how to spend it."
Duan Ying brought him some tea: "What about Fengshi Real Estate?"
Feng Shirong took the teacup and took a sip. "When Qin Jingqiu was here, we were moving into the commercial and residential complex field, integrating commerce, office, residence, entertainment and catering, so that the surrounding areas would appreciate in value. I plan to continue to develop in this direction."
"So, only Hurricane Capital's investment is not going well?"
"The domestic Internet business is still in its infancy, and there are many opportunities, but it is too competitive. There are countless participants in a trend. I thought it would be easier for outsiders to chant, but I didn't expect it to be impossible."
Duan Ying nodded thoughtfully: "By the way, husband, do you remember my nephew?"
Feng Shirong was stunned for a moment: "Nephew?"
"Yes, his name is Duan Wenzhao. He was here at our wedding before."
"I have some impression of him. Is he the tall, thin one with thin eyebrows?"
Duan Ying nodded: "He is also working on a food delivery platform, and it is doing quite well. It is called Fandian. It has now been popularized in major universities across the country and has already made a profit. He just lacks investment now."
Feng Shirong glanced at her and said, "I don't think I've heard you talk about this before?"
"In fact, my eldest brother and his family came to see me the day I returned to China. Wen Zhao wanted to invest in you, but I refused."
"Why?"
Duan Ying held his hand and said, "You just took over the company from Qin Jingqiu, and your prestige has not yet been established. Then you immediately invested in my relatives. This is not a good idea."
Feng Shirong thought for a moment: "Have you brought his project book and development report?"
"Here I am. It's in my room. Do you want to see it?"
"We can't count on that superman anymore, but Hurricane Investments wants to do business in the Internet field, so we must have some achievements to show for it. Otherwise, if we want to try it later, the shareholders may not agree. Let's wait and see, it won't take much time."
Duan Ying stood up and took a step out, but couldn't help but step back: "Forget it, Shirong, you are too tired today, take a rest first, and see tomorrow."
Feng Shirong smiled and said, "It's okay, go get it."
"I can't do anything about you."
“…”
A few minutes later, Duan Ying returned to the living room, took out the project book and development report of "Dandian", and showed them to Feng Shirong.
The college student market is relatively easy to exploit in the national market. On the one hand, there is not much competition, and on the other hand, the positions of employees are fixed, which is very friendly to delivery.
So although Fandian cannot compare with the leading platforms, its recent development reports are very good, especially the growth rate of business volume, which is comparable to the initial development momentum of Ele.me, which surprised Feng Shirong.
"This kid Wen Zhao really did something."
"Really? I don't quite understand."
Feng Shirong closed the project book and said, "Tell him to come over. I'll talk to him."
Duan Ying nodded: "Okay, then I'll call him later."
(Seeking...monthly ticket) (End of this chapter)
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