Chapter 664 Restarting the payment war!
After New Year's Day, Alipay decided to promote offline QR code scanning devices in first-tier cities, just as Wei Lanlan and Tan Qing had expected.
The first to take action was Alipay's Business Department, which began negotiations with all parties before New Year's Day and reached strategic cooperation agreements with major offline chain brands.
Within a week, 711 convenience stores fully updated their equipment and have generated more than 300 users who use payment codes to pay.
"We currently have a market share of 42 percent, UnionPay has 36 percent, and Tenpay has 10 percent."
"Everyone, you should be able to sense the crisis, right?"
"In 2004, we started Alipay independently and continued to optimize our services. We kept moving forward with difficulty. Eight years later, we only got less than half of the market share. I believe many people are unhappy about this."
“After updating the equipment for offline merchants, I hope our market share can reach 56 percent within three months.”
"Next spring, this number will double by another 20 percent."
Pang Rui sat in the office and issued orders to various departments. The tense atmosphere began to spread from top to bottom.
At that time, Zhang Jie's "Reverse War" was playing in all major business districts, and large quantities of local promotions appeared in the streets and alleys of first-tier cities.
Each of them is dressed in a suit and leather shoes, polished to a spotless finish, with an Alipay field work badge hanging on their chest and carrying a large cross-body bag, becoming the vanguard of the payment revolution.
From the streets to the alleys, from supermarkets to stores, ground promoters carrying equipment go in and out.
While introducing the convenience of payment boxes to merchants, they also read out Alipay's bonus incentive plan for payment boxes.
A reward of 100 yuan will be given for activating the device for the first time and completing the first transaction.
Every thirty natural days after the first order is generated, a reward of two yuan will be given for each new user, capped at five hundred yuan, and valid for three months.
At the same time, users who use the payment box to scan the code to pay will receive random discounts.
Because it is convenient and cheap, and the equipment does not require payment, Alipay has been widely promoted on the ground very quickly.
In addition to the payment box, there is also a label that says that if you show the payment code to the merchant, you can enjoy a discount of up to 50%.
Excluding equipment costs, Alipay burned through tens of millions in three days.
At the same time, the first unmanned vending machine equipped with a code scanning function appeared at People's Square Station.
Paying with a single tap became a hot topic at the beginning of 2013. Some media sensed the popularity and began to go out on the streets to randomly interview passers-by.
"Ali is changing the world. Really. I said this last year."
“Alipay can already be regarded as one of the new four great inventions.”
"No foreign country has this thing. Our country's scientific and technological strength is advancing so fast!"
The payment revolution in first-tier cities has continuously spawned new users for Alipay, and incidentally snatched away the original users of UnionPay QuickPass. The number of registrations and transaction volumes have continued to rise in a short period of time.
At the same time, Alipay’s QR code scan payment advertisements are also very popular online and offline.
In Sanlitun, Kyoto, they booked two large screens, one with Alipay written on it and the other also with Alipay written on it, with the main message being that they were wealthy and powerful.
The team leader in charge of the promotion in Xicheng District was named Zhou Guangxiang. He led 12 team members and visited thousands of stores in just one week. The promotion fee they received reached 13,000 yuan per person.
Ali, go all out.
There’s nothing I can do about it. I earned really too much on Double Eleven.
It was not until this time that everyone suddenly realized why Alibaba could be regarded as the ceiling of the first-tier large companies. Damn, if it really went all out, it would be like a landslide or tsunami.
Many people are paying attention to this matter. As the biggest competitor of Alipay, Pintuan Cloud QuickPass will naturally be mentioned.
"After eight years of preparation, if Ali gets serious, he will be really formidable."
"Why eight years?"
"Alipay has been around since 2004, but at that time third-party payment software was not recognized by the government, so Alipay could not be promoted. But after eight years, they must have made sufficient preparations."
"How long did it take for Cloud QuickPass to be prepared? Half a year, so how can it compete with Alipay?"
"It's not Jiang Qin's style to make a high-profile move, but the promotion of payment software must be done in a high-profile manner to accumulate credibility and establish a brand image."
"During this period, I have been hearing the sound of beeps everywhere. It feels like the whole world is Alipay. I don't know how group buying will respond..."
On a cold snowy night, Jiang Qin wrapped in a thick down jacket walked out of Room 101 of Building 1 and walked along the path to Room 201 of Building 3.
Feng Nanshu and Gao Wenhui went to get their hair cut, and he was bored at home, so he went to brag with Lao Cao and the others.
The Internet cafe owned by Master Cao is currently being renovated. It is said that some people have already started applying for membership cards even though there isn't even a computer in the room. This is really outrageous.
"Lao Jiang, I haven't been paid for the last team building."
"You're not the host of the party? Have you forgotten how your chest exploded that night?"
"????"
After bragging and forcing Cao Guangyu to call him uncle and paying the bill, Jiang Qin walked along the snow-covered path to the entrance of the community, intending to buy a big box of Lan Elf at the door.
At this time, the lights in the convenience store were on, illuminating half of the snow.
The lady at the cashier was reading tonight's headlines. When she saw Jiang Qin come in and run straight to the shelves in front of the store, she couldn't help but stand up straighter.
She didn't look up when Jiang Qin came for the first time, but she recognized him the second time. When she saw Jiang Qin coming to buy a condom again, she hissed softly in her heart.
Mr. Jiang and Mrs. Jiang are really good at it, how many times a day is this...
When checking out, Jiang Qin lowered his head and immediately found the small white box for scanning Alipay codes placed in front of the cash register. The corners of his mouth slightly raised.
Awesome! Alipay has arrived at my doorstep! Linchuan's GDP has soared in recent years, and residents' consumption levels have continued to rise. It has long been far ahead of other second-tier cities. It is not surprising that it is regarded as a promotion city for payment devices.
Jiang Qin opened the Alipay app on his phone, scanned the code and paid, getting a 3.5 yuan discount.
The lady at the convenience store watched Jiang Qin leave and couldn't help shouting in her heart, "Mr. Jiang should not only study how to surpass Mrs. Jiang every day, but also develop his own payment device! You are the pride of our Linchuan!"
She only dared to shout these words in her heart, but her eyes were extremely hot.
At the same time, at the corner of the road, Feng Nanshu, wearing a long down jacket, ran over, and when she saw Jiang Qin, she threw herself into his arms.
She also dyed her hair blue, like a rebellious girl, revealing her naughty nature.
However, when she got into Jiang Qin's arms, her left and right parts were bumped a little, and then she found that Jiang Qin was holding a large box of elves. Her cheeks turned pink instantly and she felt a little shy.
Gao Wenhui also saw the box in his arms and asked knowingly, "Jiang Qin, what did you buy?"
Jiang Qin raised the corner of his mouth: "Friendship protection film."
"Pooh!"
Gao Wenhui called it shameless. If you wear this, you can still be good friends, right? What's the difference between this and those scumbags saying that wearing it doesn't count as cheating! But before she could finish her words, she thought of something else: "We just went to get a haircut, and those barbershops all recommended that we pay with Alipay, saying that users can get discounts and merchants can get bonuses. I feel like almost no one uses Cloud QuickPass anymore."
"It was just an illusion."
"?"
In fact, Pintuan Cloud QuickPass has already started to respond to Alipay.
The reason why it has not attracted attention is that Jiang Qin did not choose to start a war with Alipay in first-tier cities, but chose to sink into the third- and fourth-tier markets.
When Alipay started promoting payment boxes, they focused on third- and fourth-tier university towns and continued to promote merchant payment codes, which are the things that users need to scan to complete payment.
You should know that payment boxes and barcode scanners cannot be used alone to complete payment collection. Stores that can use these devices must have a cash register. To put it simply, they must have a computer equipped with Alipay's merchant cash register system.
But Jiang Qin believes that there are very few stores that have digital checkout counters.
Especially in the second and third tier markets, it is realistic to have a payment code that can be used with just a mobile phone.
So throughout January, UnionPay’s payment codes were continuously posted in third- and fourth-tier cities.
The market is expanding, and the overall number of users in the payment market is still increasing. UnionPay QuickPass is rapidly catching up by taking advantage of the sinking market. In fact, it is not far behind Alipay in terms of the number of users.
But on the other hand, people are not optimistic about the path of Cloud QuickPass this time.
What is the consumption level in first-tier cities, and what is the level in third- and fourth-tier cities? The number of users is similar, but the difference in user quality is too great. The transaction volume of the two companies is probably far apart.
"We will continue to promote it in first-tier cities and ignore the market penetration of Cloud QuickPass."
"Once Cloud QuickPass has taken over all of the market share in the first-tier markets, we will turn back and grab his fruits!"
Pang Rui made arrangements in response to the actions of Cloud QuickPass.
To be honest, this deployment is quite mean, because this is the method used by Jiang Qin, and he intends to use their own methods to retaliate.
However, what Pang Rui did not expect was that on January 10, Pintuan suddenly downgraded the payment priority of Alipay in its app and it was included in the folding column of other payment methods.
In an instant, Alipay's daily transaction volume and number of users dropped sharply. Pang Rui's face turned pale and the cup in his hand was smashed to pieces.
“This is unfair competition!”
That evening, Ma Yun posted seven words on Weibo, which sparked heated discussions across the Internet.
Many of Uncle Ma’s fans were speaking up for him, saying that the group buying was too hasty and the methods were too dirty and overbearing, while others said that if you can’t afford to play, don’t play.
As a leader of the new era, Uncle Ma’s motivational speeches across the country are indeed very effective, and he has countless fans on his social media accounts.
“Regarding the adjustment of Alipay’s payment priority for group buying, it is a reasonable improvement based on business adjustments.”
“Also, I hope that Taobao will be able to use Cloud QuickPass payment one day.”
Jiang Qin quickly expressed his views on Weibo and tagged the State Administration for Industry and Commerce.
That night, a second cup was broken at Alibaba’s headquarters, but Mr. Ma never expressed any opinion again.
However, the priority of Alipay was downgraded to other industries and folded, which also affected the business volume of group buying.
After all, some consumers would rather give up group buying and use Alipay.
As a result, the number of users of Ele.Buy began to increase suddenly. Zhang Xuhao's eyes widened and he shouted in the office all day long, "I'm rich!"
"Boss, our users are starting to leave."
"Don't worry, people will come back after the hype. If there is no group buying, what will consumers use? Dianping or Ele.me?"
(ask for a monthly ticket, ask for a monthly ticket, or2)
(End of this chapter)
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