Chapter 665: A single move affects the entire body!
Group buying has downgraded the priority of Alipay, resulting in an even more frantic promotion of Alipay offline. Apart from the already confirmed Linchuan strategic brand, Alipay’s offline promotion has visited almost every store.
Bro, do you want to pay for the box?
At first glance, I thought it was a sale! During this stage, Alipay’s first target was the stores that were controlled by group buying.
After group buying lowered its payment priority, Alipay lost this part of users at a rapid rate.
However, not everyone will use group buying coupons before dining out. They just think that group buying coupons are cheaper and they will be cheated in offline stores. This is the subconscious created by the crazy burning of money in the group buying war. Pang Rui believes that as long as Alipay payment can give enough discounts, why must we rely on group buying as a middleman for dining and shopping? Therefore, after research, Alipay held a discussion meeting on consumption subsidies for the catering market.
They are going to spend a lot of money to make Alipay payment cheaper than online group buying!
At about the same time, the Ele.bu team and the Koubei team went to Hangzhou and gathered at the Alibaba headquarters, the Alipay Business Group Building.
This is the second step in Pang Rui's plan.
"I have a feeling that the opportunity to not be hungry is here."
Zhang Xuhao felt his heart pounding, and he felt as if all the humiliation was washed away.
Chen Jiaxin couldn't help but nodded: "Boss Pang should merge Ele.com and Koubei.com into Alipay."
"Let's go and meet Mr. Pang."
The two men stepped into the Alipay business group building and happened to meet the team responsible for Koubei.com.
The two sides shook hands, exchanged a few words, and could not hide the joy on their faces.
Soon, the secretary with thin legs and a slim waist came over and led the two teams into the conference room.
Pang Rui was wearing a champagne-colored suit and had short hair. She looked more fierce than before, revealing the temperament of a strong woman. Next to her sat executives of all levels, who immediately clapped their hands to welcome them when they came in.
"Boss Pang, long time no see."
"Long time no see, please take a seat."
Zhang Xuhao and Fan Ming took their seats first, and the team members next to them followed suit.
Subsequently, a cooperation case regarding the integration of third-party applications into Alipay was presented to them.
Although he was prepared when he came, Zhang Xuhao still felt a little scalp-tingling and a sense of pleasure spread throughout his body when he saw the cooperation proposal for the first time.
In the middle of the takeaway war, he was severely abused by group delivery and was forced to travel all over the country. Now he finally has the opportunity to fight back.
As for word of mouth, it is no exception.
Although Koubei has never had a head-on confrontation with Pintuan in the group buying battlefield, there are many old users of Lashou.com and Wowotuan in the team, and they have long been determined to win the game against Pintuan.
After two days of discussion, the three teams decided to warm up the campaign half a month later, at the beginning of the winter vacation, then gradually stimulate consumer enthusiasm, invest funds during the Spring Festival, and launch a joint attack when the consumer market is the hottest.
Pang Rui’s idea is very simple, which is to create troubles for group buying in all directions and take advantage of the Spring Festival frenzy to weaken UnionPay QuickPass.
You should know that consumption subsidies are only a means to attract users during the promotion period, not a long-term solution.
Because the purpose of doing business is always to realize cash.
Even though they have attracted a group of users with payment discounts, everyone's group buying habits have not been changed. Users that can be attracted with money will be pulled back sooner or later, which means it's a waste of time.
Therefore, Pang Rui wants to merge Ele.me and Koubei.com into the homepage of Alipay.
That's right, she's going to raise the stakes.
Keep the users attracted by Alipay at a high cost, and then direct them to Ele.me and Koubei.com.
In this way, even after the subsidy period is over, Ele.me and Koubei.com can still lock in these users and provide feedback to Alipay itself.
Kill three birds with one stone.
After the meeting, after seeing off the Ele.Bu team and Koubei team, Pang Rui's secretary hurried in and said, "Mr. Pang, Pintuan has placed an order with Yunkai Wuke and is producing its own payment device."
After listening to this, Pang Rui nodded and felt that this was indeed very much like Jiang Qin's style.
When he does marketing, he always leads others to spend money on it first, and then he sits behind and acts as a jackal.
But this time, Pang Rui will not give him a chance.
Pintuan is just starting to make payment equipment. When the first batch goes online, the promotion of Alipay will be completed. By then, Ele.me and Koubei will be encroaching on the market from both sides. She hopes to see Pintuan being unable to take care of itself.
"She wants me to take care of myself."
"This woman is so evil!"
"Well...then I'll just act. I'm a bit overwhelmed."
Jiang Qin looked at the winter sunshine, his shoulders shrugged slightly, and there seemed to be a golden wheel in his eyes, fiery red and dazzling.
Afterwards, group buying sub-stations’ offline promotions began to appear in first-tier cities, just like the previous Alipay offline promotions, visiting many stores.
But they are different from Alipay, they don’t bring any equipment, only a technical manual and a mouth, and they just start talking when they enter.
During these years of market competition, Pintuan has maintained very good relationships with merchants from all over the country, so merchants are still willing to listen to them.
During this period, Alipay had been sending people to keep an eye on this matter. Every time someone who joined a group purchase had just left, Alipay’s marketing manager would follow them and ask them why they came to join the group purchase.
The open and secret struggles between these two companies have really been exposed.
Afterwards, an investigation document was sent to Pang Rui's desk, which was full of the chatter of the group buying promotion in the past few days.
"Boss Pang, the group-buying promoters are promoting their own offline cashier backend, which is similar to ours."
"Without payment equipment, how can you promote your own cashier backend first? What's wrong with that?"
The secretary couldn't help laughing. "It's quite funny. They said that they would let merchants get familiar with their cashier backend first, and then work together to make it bigger and stronger and create brilliance after their payment equipment is online."
After hearing this, all the executives in the room couldn't hold back and laughed out loud.
If the equipment cannot keep up in a short period of time, let the merchants familiarize themselves with their own backend and wait for them. What a weird operation.
Merchants care about profits, not personal relationships. By the time your device is on the market, Alipay will have already unified the market. Will any merchant be willing to give up Alipay and use the Cloud QuickPass backend?
Zhang Xuhao and Chen Jiaxin have been keeping an eye on the market for some time, and they were very happy when they heard about this.
"It is said that those group buying companies are very serious about teaching those merchants how to use the backend. If some waiters are unwilling to learn, they will find the next waiter."
"It's really funny, but it also shows that Jiang Qin is really anxious. You know, with Jiang Qin's ability, he would never do such a thing in the past."
After Chen Jiaxin finished speaking, she continued, "But there are indeed a group of crazy fans who are buying in groups online and are waiting for the QuickPass box to go online."
Zhang Xuhao was so happy that he couldn't stop talking: "What do they care if they want to use it? Merchants have the final say on how to collect payments. When Cloud QuickPass is gone, users will still have to use Alipay. Otherwise, do they have to use cash?"
Time passed day by day, and the winter vacation of Lin University came quietly.
Although graduate students do not have a clear concept of "vacation", Mrs. Jiang wants to go home every day. Her home is Hongrong Home in Jinshan Street, Jezhou City, and no one dares to stop her.
So she went to the graduate school early in the morning to pack her things and filled her suitcase to the brim.
Xie Ziyi and the others were left behind by their mentor to help their mentor's company with year-end accounting and revenue reports...
Then, seeing the school leaders coming out in full force to see Mrs. Jiang off from school, her desire to find a good husband reached its peak at that moment.
The undergraduate students of Linyi University were also packing up and preparing for the holiday in a hurry. From the misty morning, many college students began to pour out of the school gate with their suitcases, and everyone was in high spirits.
But this is not a good thing for group buying, because more than half of the transaction volume of Cloud QuickPass comes from the school's business district.
Without students in the university, the cafeteria, commercial streets, and surrounding business districts naturally began to close. As a result, when the winter vacation approached, the usage rate and transaction volume of UnionPay QuickPass began to decline continuously.
To be honest, Pang Rui is indeed a powerful character. She specifically targeted this time period and targeted UnionPay during the low period of the winter vacation.
When college students go home and spend money in the city, Alipay, which has been widely promoted, becomes their first choice. During this period of time, they spend money to enter the college student market. Will college students use UnionPay QuickPass again after returning to school?
In the business war, one move can affect the entire body, and Alibaba has already shown its most terrifying side.
The question of why Pang Rui could become the CEO of Alipay was instantly answered at this moment.
But what’s funny is that everyone discovered that the group-buying promoters were still tirelessly teaching merchants how to use their system, and in just half a month they had almost exhausted the entire first-tier cities.
According to the above requirements, they must teach at least one person to use the Pintuan Cloud QuickPass cash register system in every store that is capable of using the cash register system.
And after a period of hard work, they did it.
But what's the point of teaching them how to use the cash register system if they don't have payment equipment? The business community is full of pessimism.
However, amidst these pessimistic voices, trucks from the group-buying supply chain drove into offline business districts one after another and connected with the field sales departments that had been waiting for a long time.
"Is everything here?"
"They are all here. They are numbered and self-adhesive. You can just tear them off and use them."
Liu An, who was in charge of the golden promotion in Sanlitun, brought his team into the carriage and moved boxes down one by one, but they were stopped when they were moving them inside.
Jiang Jian, the strongest king of pushers, showed a sharp look: "Those inside are not."
"oh oh."
(Monthly ticket requested!) (End of this chapter)
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