Chapter 666 Update, Start!
As the morning light shines into the winter city, the sleeping people are quietly awakened.
During the winter vacation and the weekend, business districts everywhere are extremely bustling. After many years, Stephen Chow returns to the big screen as a director and brings a movie "Journey to the West: Conquering the Demons" to the Lunar New Year holiday, which has begun to warm up.
Major shopping malls have also launched various promotional activities or bundled marketing to add fuel to the prosperity of the market.
Cui Yiting's nail salon in Kyoto also ushered in the peak season at this time, with customers coming in from morning to night.
She is the person who has most completely withdrawn from the Internet business. Now she works in the service industry. Although she no longer has the excitement of spending tens of millions of dollars, she feels very at ease.
All the money you earn is yours, which is much more comfortable than taking financing from others and burning the industry.
However, although she has left the Internet business, Cui Yiting can still feel the gunpowder smell of the Internet business war from time to time.
For example, now there is a market competition between Alipay and Pintuan UnionPay.
During the period from summer to autumn, the promotion of Cloud QuickPass was huge, and coupled with the linkage effect of business districts such as Xihanheqing and Wanzhong Mall, Alipay was almost squeezed into a corner.
But after the winter, with the popularity of payment boxes in first-tier cities, Cloud QuickPass was suppressed by Alipay again.
Maybe for ordinary people, half a year is a long time, but for business activities, Cui Yiting’s feelings can be summed up in four words: changing rapidly.
Most of the people who come to their shop for manicures are young women from the nearby CBD, who are very receptive to trendy things.
Before winter came, these people would buy consumption coupons in group buying before going to the store to shop. However, since Alipay launched offline consumption subsidies, almost half of the users no longer buy group coupons, but start scanning codes to pay.
It is precisely because of this that Cui Yiting has recently received a lot of Alipay merchant rewards alone.
After being busy until noon, Zhang Xu, the field sales manager of Alipay, opened the door curtain and entered the store.
"Ms. Cui."
"Manager Zhang, why are you here again?"
"Why do you make me sound like a plague god? I came here for a new mission."
Zhang Xu opened his bag and took out the new Alipay poster: "Please post it in the store, Ms. Cui."
Cui Yiting took a look and saw a warm-up poster announcing that Alipay would start to increase discounts.
After all, as someone who had worked as a publicity manager for Lashou.com, she knew at a glance that Alipay was planning to use the winter vacation and the New Year period to completely conquer this market and would not leave any breathing space for UnionPay.
“How much is the merchant subsidy?”
"It's still the same algorithm as before. It hasn't changed."
Cui Yiting frowned. "Isn't that right? I heard that Alipay's merchant subsidies have also doubled?"
Zhang Xu grinned: "The double subsidy is for catering businesses."
"Oh, you're treating us differently? Do you look down on our nail salon?"
"Ms. Cui is joking. You have done big business before. How could you not understand this routine?"
Cui Yiting pursed her lips, sent Zhang Xu away, and then casually threw the Alipay poster on the counter.
Ever since group-hunting downgraded the priority of Alipay, offline catering has become Alipay's weak point. After all, the habit of buying coupons before going out for dinner is not so easy to change.
Therefore, Alipay’s money-burning campaign this time is mainly aimed at merchants and consumers in the catering industry.
With the support of group buying supply chain, it is unwise to directly burn money in the catering field with group buying, but what if one sum of money can burn out three markets: payment, group buying and takeaway? Alibaba is a large company with abundant capital flow. Pang Rui thinks that even if the offline catering field is a tough nut to crack, it has to be gnawed.
"Yiting."
Just when Cui Yiting was distracted, another customer came into the nail salon.
She was wearing a black long skirt, a white suit, a tweed coat, a pair of boots, an LV bag, and shiny pendant earrings.
When Cui Yiting heard the voice, she looked over and found that it was her good friend Ye Ziqing who had arrived.
"It's been half a month since we made the appointment. Why are you only here now?"
"I can't help it. I have to focus on my work. Can you recommend any popular colors recently? Please make one for me."
As Ye Ziqing spoke, he took off his coat and handed it to the waiter along with his bag. He also took off his watch and Buddhist beads and sat in front of Cui Yiting.
Cui Yiting twisted her waist and led her to the private room inside: "Fashionable colors and the like are just gimmicks. It's best to find the one that suits you. I'll call the store's chief manicurist over. Wait for you."
"I feel like your role as chief manicurist is just a gimmick."
"You know a lot, and I give you a manicure for free, so can't I blow it open?"
Cui Yiting called the best manicurist in the store and started to do her manicure, while the two best friends chatted about random things.
To be honest, Cui Yiting feels that Ye Ziqing has changed a lot in the past two years.
When she lived in Linchuan before, she didn't even care about decorating the house. She didn't even notice that the things in the refrigerator had expired, so how could she have the mood to do a manicure? But things have gotten a lot better in recent years.
Maybe it’s because after joining the group buying, I have reconciled with my previous failed self.
Cui Yiting glanced at her and said, "Let's eat hotpot together tonight. I haven't been there for a long time."
"Not tonight. I have work."
"What about tomorrow night?"
"I don't have time either. And it's not just in the next two days. Maybe from now until the Spring Festival, I won't have time to have dinner with you."
"?"
After the manicure was completed, Ye Ziqing left in a hurry. Cui Yiting sent her out the door and saw that the large LED screen opposite had changed to the Alipay offline payment carnival.
At this time, the Ele.me team and the Koubei takeaway team were holding a meeting in Hangzhou.
Alipay was officially updated today and connected to two softwares. During the consumption subsidy period, these two companies will work together with Alipay to target group buying in the group buying market and food delivery market respectively, retain users, and create troubles for friendly competitors.
To be honest, this plan was so thorough and foolproof that it took into account people fishing, people using scoop nets, and people carrying buckets.
Even a strong woman like Chen Jiaxin couldn't help but feel a little weaker psychologically when she saw Pang Rui's comprehensive layout.
Zhang Xuhao immediately put himself in Jiang Qin's shoes and broke out in a cold sweat.
If I were Jiang Qin, I would be so panicked and have no idea how to break the deadlock!
The atmosphere at the meeting was very lively. No one dared to imagine how powerful the alliance of the three companies would be. At this moment, Zhang Xuhao had collapsed in his chair, gasping for breath with pleasure.
Their team has now moved into Alibaba, and everything, including materials, banners, marketing plans, and promotional articles, is undergoing final review. Everyone is running around, full of energy.
"I will rule the market!"
"Let him know what it means to be alone. Business is definitely not a one-person job!"
"Update, start!"
At this moment, the new version of Alipay has been launched on major application stores, and the homepages of Ele.me and Koubei Takeout have also been replaced with banners announcing big discounts. The momentum of the alliance is coming!
Cui Yiting went to buy coffee at noon and found the update notification when she opened Alipay.
After the update was completed, Ele.me appeared on the homepage, and there was even a small label with a 20% discount on the icon.
Cui Yiting took a deep breath and thought to herself that Alipay had never thought of leaving any way out for group buying.
They are not only fighting in the payment market, they are also trying to take back the food delivery and group buying markets. The methods used by these big companies are indeed extraordinary.
She returned to her nail salon with her coffee, and suddenly saw a group of group sales team hurriedly passing by her and entering the barbecue restaurant next door.
Sometimes, some inconspicuous things will be overlooked if you don’t pay attention, but when you really pay attention, you will find that this street seems to be full of group buying promotions.
They go back and forth between various stores, carrying bulging bags, and basically take a rotation every half an hour.
Cui Yiting stood at the door of the nail salon, trying to block out the passers-by in her sight, and found that the group buying promoters with work badges were constantly expanding their scope and the activity area was gradually radiating outward.
She poked her head slightly toward the barbecue restaurant next door and saw that the group-buying promoter who had just entered and the waiter untied a piece of adhesive tape and stuck it on the corner of the table with a snap.
From one store to another, the group buying promotion was efficient and swept the entire CBD.
"At a time like this, posting more ads probably won't help."
"The trend is irresistible..."
Cui Yiting shook her head and turned to enter her store.
Business was busy until around seven in the afternoon. When the last customer who had a manicure left, Cui Yiting also packed her bag and prepared to leave.
However, as soon as she walked out of the door, she found a large group-buying QR code posted on the door of the barbecue restaurant next door, which was very eye-catching.
Many people came to eat barbecue in the evening. After the waiter’s introduction, they opened the group buying app and scanned the QR code at the door.
After scanning the code, some people thought about it and chose to leave, while others sat on the stool at the door and chose to wait.
Cui Yiting watched for a long time and out of curiosity, she took out her mobile phone and scanned it. After the page jumped, it showed that there were three tables of guests in front of her and a queue number was generated.
"?"
Cui Yiting was stunned for a moment and thought that the group buying function was quite convenient.
However, under such a high-intensity offensive launched by Alipay and Ele.me, which is not as good as word of mouth, is the method of increasing favorability by making it convenient for users really useful? Then she began to sit and wait, until the waiter read her number and invited her in, she found that the mobile page had jumped to the ordering page.
However, due to an operational error, Cui Yiting accidentally exited the page before she finished ordering.
So the waiter pointed to the corner of the table and said, we can also scan the code to order here.
After scanning, Cui Yiting re-entered the ordering page and found that meat dishes, vegetarian dishes, cold dishes, skewers, wine and beverages were all available.
She was planning to have dinner in the evening, so she started adding items to the shopping cart. After clicking the order button, she entered the checkout page and was automatically transferred to UnionPay QuickPass.
After paying, Cui Yiting began to wait for her meal and then began to observe the situation in the store.
This barbecue restaurant has always been very popular. It not only has dining on the first floor, but also has private seating on the second floor. Because it is relatively close to her own store, Cui Yiting has brought her employees here to eat several times.
But the last few times I came, the bar was always crowded with people ordering food, and the waiters in charge of taking orders were always in a hurry, and there were many mistakes or omissions.
People on the second floor either had to order before going upstairs, or they needed a waiter to go upstairs to take their orders. Five or six people were running up and down the stairs non-stop, plus the waiters were serving the food. The scene was extremely chaotic, and after a day's business, the waiters would at least be half dead.
But today, the area from the bar to the second floor was exceptionally empty and quiet. Except for the waiter serving the dishes, all other waiters were very leisurely.
Soon, the skewers Cui Yiting ordered arrived, and then they started eating.
Girls are more concerned about their figure and don’t eat much at night. Cui Yiting is the same. Half an hour later, when dinner is over, she couldn’t help but staring at the small white Alipay box at the front desk and fell into deep thought.
From the time she entered the door until she finished her meal, she never went to the front desk.
At this moment, she found a waiter coming hurriedly and reaching out to peel off the poster of Alipay offline consumption subsidies that had just been posted.
(Please give me a monthly ticket, please give me a monthly ticket...) (End of this chapter)
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