Chapter 676 Joy City Grand Opening
After seeing off the shareholders and having dinner with the partner brands, half of the afternoon was over.
After Feng Shirong saw off the last guest, the smile on his face gradually faded, leaving only a trace of seriousness. He then left the courtyard, got into a black Mercedes-Benz, and left Guozijian Street.
Since taking over Feng Corporation, he has heard a lot of rumors around him, but he didn't take them seriously.
But today, the words coming out of the shareholders' mouths really put him under a lot of pressure.
He didn't expect that Jiang Qin would arrange people to ask those questions at the press conference, putting all the pressure directly on him and Duan Ying, tying family conflicts and company development together.
Mrs. Jiang...
Feng Shirong had to admit that his daughter's status was indeed important enough to shake the minds of the company's shareholders.
Especially after group buying entered the payment market and strongly shook Alibaba's dominant position, for people in the industry, Jiang Qin's idea is to a certain extent equivalent to the future trend.
If he directly said that he was not optimistic about a company, it was possible that the stock price would fall.
So the question asked by the reporter today was not to get an answer, but to make a threat.
Feng Shirong felt that his blood pressure was very high and he was extremely anxious.
Joy City is Feng’s signature brand for entering the commercial real estate industry. The first Joy City is the template for thousands of Joy Cities to come. But such a scene suddenly happened on the opening day. No matter how good his psychological quality is, he couldn’t remain calm.
In his opinion, family affairs are family affairs and should never be involved in business.
After a long time, Feng Shirong returned to the hotel where he was staying. He pushed the door open and saw Duan Ying sitting in front of the window, while Andy was still sleeping soundly.
Duan Ying's expression was also gloomy, her finger joints were clenched white, and she didn't even notice him coming in.
"Not awake yet?"
"Well, he was exhausted after a long day's journey from Shanghai to Kyoto. He was even talking in his sleep just now, shouting that he missed you."
Feng Shirong leaned over and glanced at his son: "It's only three o'clock now. I'll rest for two hours. Wake me up at five o'clock. I have a dinner party tonight."
Duan Ying looked at Feng Shirong and said, "Mr. Chen, does this put pressure on you?"
"Merchants are profit-oriented. It's normal for them to have concerns given the huge investment made in Joy City."
"Or I won't show up in the future. Feng's company can't compete with group buying now. People have to bow their heads under the eaves. After all, they are all family. What's the big deal if the father-in-law and mother-in-law bow to their son-in-law?"
Feng Shirong took off his suit and threw it on the bedside: "Don't think too much. As long as the Joy City brand is established, the doubts will soon disappear. There is no point in talking nonsense. It is better to see the real stuff."
Duan Ying stood up and poured him a glass of water: "Drink some water before going to sleep."
"Um."
"Are you so confident about Joy City?"
"Before Joy City started construction, we conducted a month-long analysis of Wanzhong. We kept a complete record of customer flow and store types, with data accurate to every hour. We then focused on discussing how to learn from each other's strengths and overcome each other's weaknesses. We copied the homework and corrected the mistakes in the original version. Guess how many points I will get?"
Feng Shirong stared at the ceiling and said, "Besides, we have been warming up for a whole month, and all preparations are complete."
Duan Ying nodded, feeling a little more at ease.
Seriously, if the Joy City project fails, everyone will think of the questions that reporter asked at the press conference.
Then, whether it is partners, shareholders or company executives, they will all think that she was the one who destroyed Feng's transformation. In that situation, it will be uncertain whether she can continue to work as Mrs. Feng.
Duan Ying still remembers the time after Lin Xian's death when she tried every possible means to get close to Feng Shirong and humbly tried to please the people around her.
At that time, she had just moved into the Feng family, and even the nanny at home deliberately looked at her in the eye.
Some people said that she was not Mrs. Feng, but she endured it even though they just forced her to do so.
After working so hard for so long, she finally became a wealthy lady with great glory. How could she be ruined?
At the same time, preparatory work for the opening is underway in Joy City.
Things like setting up the stage in the exhibition hall, placing signboards outside, posting promotional posters, and confirming various pre-opening procedures have all entered the final stage.
Throughout the entire mall, every store has started trial operations and is making final adjustments.
During this process, the managers in the mall have not stopped discussing the press conference held at noon.
"Do you think the group-buying supply chain will really refuse to cooperate with the catering merchants in Joy City?"
"I don't know, but it is said that Jiang Qin loves his wife very much, otherwise our Madam Feng wouldn't be so embarrassed today."
"This family feud is just like a TV drama."
"If this were a TV show, I would call Jiang Qin a real man, but this is reality, and I'm afraid he has become a living devil. It's not easy to find a job these days. If this mall doesn't work out, our company will definitely have to lay off employees again."
"When the leader does something wrong, we, the little guys at the bottom, get hurt. This is a big deal."
"Hey, hey, hey, don't be so pessimistic. How can you be a coward before the war even starts?"
The three mall managers were chatting as they walked towards the door, intending to check out the stage construction. As a result, they saw a row of trucks driving towards the opposite side, like a long yellow dragon.
The trucks have painted logos on the cabins with the name and logo of the group buying supply chain.
The three were stunned for a moment, watching the truck driving away quickly under the setting sun. They immediately took a taxi and followed it, all the way to the vicinity of Wanzhong Shopping Mall, where they saw the car driving in from behind one by one.
One, two, three, four... five, six... a total of twenty-five! The construction and operation of Joy City were based on Wanzhong Mall. Especially in the early planning stage, there were people taking turns to wait in Wanzhong almost every day, so they were very clear about the frequency and scale of Wanzhong's supply.
But in the past two years, they have never seen such a big scene.
The three of them looked at each other and thought, this is bad, Wanzhong has made a move! This is normal, Joy City is obviously here to steal business from Wanzhong, and it is impossible for them not to make a move when they open their business.
Especially what happened at the press conference today, which made everyone feel a little wary. When they saw the group-buying trucks entering Wanzhong on a large scale, they immediately panicked.
The news spread quickly, and the operations manager and event manager immediately went to the hotel and woke up Feng Shirong who was still resting.
"Boss Feng, 25 trucks from the group buying supply chain suddenly drove into Wanzhong Mall today."
"What?"
"Joy City will officially open tomorrow. He made such a big move at this time. I'm afraid they are targeting us."
Feng Shirong immediately changed his clothes and called an emergency meeting of the company's top executives to deal with this emergency.
To be honest, the quality of Joy City's early investment promotion was indeed not high, and there were almost no main brands that attracted traffic, because the strategic brands of the Linchuan business group did not cooperate with them, and other big brands, when faced with a new mall brand, their first choice was to wait and see.
Simply put, you need to prove that you have strong customer flow before we are willing to open a store in your place.
In order to make up for this shortcoming, Feng used his overseas connections to attract several international brands to serve as a facade, and then paid out of his own pocket to join some brand stores.
However, the subsequent development of the mall still needs to attract more well-known brands.
But if you are attacked on the first day of opening and the business fails to hold up, the subsequent situation will become increasingly difficult.
Therefore, during a two-hour meeting, Feng Shirong decided to increase subsidies, temporarily adjusted the preferential prices of several of his own stores, and raised the prize level of the door-to-door lottery to a higher level.
The workload suddenly increased, and Feng's several teams started to work again, without any sleep all night.
It was not until the next morning, when the morning light fell on Kyoto, that colorful balloons took off in front of the City of Joy, the red carpet was in place, the lion dance team started the show, and performance groups took the stage one after another.
The number of onlookers began to increase rapidly at a speed visible to the naked eye, especially the lottery area at the front desk, which was filled with nearby residents.
A huge flow of people rushed into the mall in an instant, it was crowded and as time went by, it gradually filled the entire mall.
Standing on the fifth floor and looking down, you can almost see circles of people, some with black hair, some with white hair, some with half black and half white hair, some with bald hair, some with half bald hair, all kinds of people.
"There are too many people at the South Gate. The people at the information desk should hurry up and guide people. I asked you to memorize the shopping guide map before. Just think of yourself as a tour guide."
"Don't let the guests who have drawn the prizes wait at the door to redeem their prizes. Tell them to go to the fourth floor at 12 noon to redeem their prizes. Don't affect other guests coming in!"
"Lao Wang, please go to the parking lot quickly. The entrance over there is blocked. Some car owners can't turn their cars around and are blocking the passage."
"Oh my god, why are there so many old ladies here? Lao Zhang, quickly ask someone to go to the elevator area on the first floor and keep an eye on them. Make sure nothing unexpected happens!"
On the first day of opening, Joy City was so popular that it was beyond imagination. The actual number of people entering the mall far exceeded the expected number of people, and the mall's managers were completely overwhelmed.
Seeing this scene, Feng Shirong's heart, which had been hanging in the air, finally settled down a little.
An ordinary weekend could attract so many visitors, which is really a good start for Joy City.
He asked someone to bring the photographer to his position and took a few photos of the crowd below, intending to keep them as the inside pages of the investment brochure later.
He did not respond or explain, but instead proved his ability to the shareholders. This was the first step he took.
The most important thing is that Wanzhong next door seems to be holding an event, but the fact that Joy City can welcome such a large number of visitors while they are holding the event is itself a small victory.
In two years, the rumors about Qin Jingqiu came from the pressure from his son-in-law. When Feng Shirong thought about this, he couldn't help but breathe a sigh of relief.
(ask for a monthly ticket...or2)
(End of this chapter)
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