Chapter 677 Shopping for free?!
Joy City’s first day of business was a great success, and the second day’s activities were just as exciting.
You built a shopping mall and welcomed countless customers as soon as it opened. The sense of accomplishment was simply incomparable.
Under such circumstances, the mall's ongoing investment promotion work has indeed gone much more smoothly. Although some of the current popular brands have not yet decided to open stores, their attitudes have improved a lot.
For a shopping mall, it is normal if the store renewal rate does not exceed 50% within a year.
The brand competitiveness of the merchants currently settled in Joy City is indeed not as strong as that of Wanzhong, but as long as they can prove that they have sufficient customer flow and then attract big-name stores to replace Feng’s own franchise stores, and then operate them well, it will not be difficult for them to become popular.
So on the second day of the opening ceremony, Feng Shirong specially invited several Kyoto market managers from brand companies to visit Joy City.
Faced with the huge customer flow, the marketing managers of these physical brands nodded repeatedly.
"Mr. Li, UNIQIU will definitely be guaranteed to open a store in Joy City."
"The first step of Feng's transformation into commercial real estate is indeed a big move, and the customer flow has indeed reached our store opening standards. It seems that Mr. Feng was not exaggerating."
"Mr. Li, you are too serious. What about the cooperation?"
"How about this, I'll bring the team here after October 1st, and we'll discuss it in detail then."
After listening to this, Feng Shirong looked at Mr. Li and said, "There's no need to trouble Mr. Li. I can have our business manager go directly to your headquarters tomorrow."
Mr. Li waved his hand and said, "Let's do it after the National Day holiday. It's only a few days away. I'll personally lead the team over then. We can also confirm the location of the store."
"Then I will listen to Mr. Li."
After taking the market research teams of various brands to visit the crowded Joy City, Feng Shirong arranged for someone to deliver some cigarettes and alcohol.
At about the same time, the marketing department of the supporting office building also called and said that today's orders had increased significantly, probably due to the impact of the mall's traffic.
At this time, the marketing staff responsible for receiving other brands also came over. After a few people communicated with each other, they found that those brands had similar ideas. Negotiations and store selection would be carried out together after October 1st.
Things are going so smoothly that people can't let go of the smile.
But after the opening discounts, the most important thing is to stabilize the daily customer flow, which is also an extremely important thing.
Feng Shirong walked off the third floor and excitedly went to find Han Xiong, the manager in charge of the mall operations: "Have you figured out yesterday's sales figures?"
“It’s out…”
“Tell me how much sales were generated!”
"Well... judging from the customer flow, Joy City's opening promotion was very good. The customer flow was packed, which was really exciting. However, judging from the sales, the first day's data and customer flow don't seem to match each other. Mr. Feng doesn't need to be too disappointed after seeing this."
As Han Xiong spoke, he handed yesterday's statistical data sheet to Feng Shirong.
Feng Shirong was slightly stunned. He took the report and took a look at it with doubt. Then he understood why Han Xiong told him not to be too disappointed: "Only more than 800,000?"
"Yes, it was unexpected, but it's normal if you think about it carefully. For the opening marketing, there are performances and programs, and most people are just joining in the fun. What's more, there are so many old ladies who just shop around without spending any money. These people are actually not our target audience."
"But this is too little..."
Feng Shirong had a bad feeling: "Boss Han, ask someone to find out how much Wanzhong's sales were yesterday."
After listening to this, Han Xiong scratched his head and said, "It should have more zeros than ours."
Feng Shirong was stunned after hearing this: "What kind of activities did they do to achieve such high sales?"
“They…didn’t do any activities.”
"What?"
Han Xiong clenched his fist and said, "I sent someone to monitor the store for a whole day yesterday. They didn't do any activities, and it was almost the same as every weekend before. The amount I estimated is the average sales amount of Wanzhong in the past few weekends."
Feng Shirong was stunned after hearing this: "Is their daily sales so high? What about when they opened?"
"It should be more than 10 million, because every time Wanzhong opens its doors, it has joint marketing with group-buying software, which they call the Liangjian Plan. The customers who come to the store through the Internet are basically young and have spending power."
"It can't be that much different, right?"
Feng Shirong found it hard to accept this real data.
Wanzhong did not hold any promotions, and its daily weekend sales could reach over 8 million, while Joy City’s opening promotion brought sales of only over 800,000.
He couldn't help but imagine a group of old ladies running hurriedly to the prize redemption area with prize coupons in their hands.
Han Xiong stood up and led Feng Shirong back to the mall, and went to several stores on the third floor to inquire.
There are indeed a lot of guests these two days, but the reception rate is very low. Many waiters said that they felt relaxed these two days, as if they had a holiday, and they would come again if needed.
As for the store owners and managers, they have already smelled the danger: there are many customers, but the quality is very poor.
Han Xiong looked at Feng Shirong's expression and said something in his heart that he didn't dare to say.
The opening promotions are so big that the underground supermarket is offering buy one get one free, and the highest prize in the lottery area can even be a car. It would be strange if it doesn't attract a lot of talent.
But when tomorrow's marketing is over and the working day comes, when the heat subsides, the entire market may find that we are swimming naked.
"There is one more thing, Mr. Feng, you need to be prepared."
"Anything else?"
"An important part of attracting customers to the mall on a daily basis is to use the group buying channels of gourmet food stores and offer discounts on the platform to attract consumers to dine in the mall. However, after Joy City's store went online yesterday, its ranking on the group buying platform was very low. We couldn't even get it up even if we hired people to place fake orders."
Feng Shirong's expression suddenly became a little irritable: "Is the group buying really targeting Joy City? Business is to make money, how can there be so many private affairs!?"
Han Xiong pursed his lips and thought, "A love affair between a child and a girl?" The one he dotes on is your daughter.
"Besides this part of the drainage, what other drainage plans are there?"
"Anchor stores like Helilao, Beilan Desserts, and Xitian..."
After listening to this, Feng Shirong turned around and left without asking another question.
Just at this moment, Duan Ying came towards them, carrying large and small bags of things in her hands, and said that Joy City was really fun to visit and she couldn't help but buy a lot. Then she said that she went to Wanzhong, but the flow of customers on the other side was not even half of that here.
Hearing this, Feng Shirong frowned deeply.
Han Xiong looked at the couple and couldn't help but sigh. At the same time, there was a crisp sound of footsteps behind him. Cai Ming, the CEO of Hurricane Capital under Feng Group, walked over.
"What's wrong with President Han? There are so many people in Joy City, why are you still frowning?"
"The consumption rate of Joy City's current wave of traffic is too low. If it wants to enter the normal operation stage, I'm afraid it will be a long way to go. Mr. Cai, I don't understand, how can Mr. Feng dare to enter the commercial real estate market when he has such a bad relationship with Mr. Jiang from the group buying company?"
“He didn’t know at first.”
"Ah? What happened next?"
"Then I got busy and lost myself."
"?"
Cai Ming leaned over the railing and looked down: "When Mr. Feng returned to China, he took over Feng Corporation from the great Mr. Qin and tried his best to achieve outstanding results. So he went everywhere to make connections and meet clients. He worked non-stop every day and didn't even have time to see his daughter. You have to say that he really worked hard."
Han Xiong swallowed his saliva: "..."
"Boss Jiang was actually very considerate. Seeing that Boss Feng hadn't seen his daughter, he went to Boss Feng's house in person. As a result, Boss Feng went to socialize again! How could he know what he had missed?"
Han Xiong's face twitched: "Is that so..."
Cai Ming smiled and said, "In fact, when Mr. Feng knew that Mr. Jiang was the president of Pintuan, he didn't think it was a big deal. He was an Internet company, and Feng's was in the real estate business. Logically, they should not interfere with each other, but he completely underestimated the power of the Linchuan business group."
"Boss Feng, do you also know that Wanzhong is also related to group buying?"
"I know, but it's too late. President Jiang borrowed Jin Sinan's 30% stake in Wanzhong. Feng Shihua asked me to convey this to Feng Shirong. The second oldest gave the eldest oldest a chance, wanting him to understand that he couldn't get around Jiang Qin in commercial real estate."
Han Xiong was dumbfounded: "Even knowing all this, hasn't Mr. Feng found a chance to ease the relationship?"
Cai Ming shrugged: "Mrs. Feng's pillow talk is too powerful. As for Mr. Feng, he is not a man who is good at bowing his head."
"Mr. Cai, I'm really worried about Joy City's sales today. Do you have a solution?"
"The name is wrong. Maybe it would be better to change it."
"?"
"Do you think Nanshu City would have a better future than Joy City?"
Cai Ming couldn't help laughing after he finished speaking: "The tide is about to recede, and then it will be clear who is not wearing underwear."
Han Xiong stood there in a daze for a long time, and suddenly he seemed to think of something: "Boss Cai, I heard that Shenzhen Wanshanghui is about to open. Can I go there to be a manager?"
"Hey, don't say anything careless. I'm from Feng's company, and Wanshanghui belongs to the great Mr. Qin. How can I decide where you go?"
"No, you keep saying that Mr. Qin is great, okay?"
At the same time, Feng Shirong and Duan Ying returned to the hotel, their minds still a little confused.
Just now, a few people from the Ministry of Commerce called and said that many of the target brands are similar to what Mr. Li of Uniqlo said, and indicated that they would wait until after October 1st before bringing a team to conduct an inspection.
Feng Shirong took off his clothes and sat in the living room of the suite, lost in thought.
If Joy City can still gather so much traffic when Wanzhong holds an event today, it doesn’t matter if the sales volume is lower.
But Wanzhong didn’t do any activities, and Joy City’s sales were still so low, which was fatal.
Joy City is a comprehensive shopping mall, not an amusement park that doesn’t require admission.
Now he has another worry. The marketing campaign will officially end tomorrow, and it is still unknown how many customers will be left.
(End of this chapter)
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