Chapter 678: See the group buying truck again
The opening promotion of Joy City has ended, and the enthusiasm has indeed suddenly subsided like a tide.
The sales on the second day were even worse than the first, not even reaching 800,000.
On Monday, when the morning light shone on Joy City Plaza, several managers of the mall looked at the empty hall and deserted streets and could not help but start whispering.
"No one's here on Monday, is that normal?"
"But we can't have none at all..."
"I just checked. There are still a lot of people at the Wanzhong next door. Many restaurants are full of customers."
"It's a new brand after all. Maybe it will be better by dinner time?"
So starting from eight o'clock in the morning, the mall business manager has been patrolling everywhere. At noon, the mall welcomed a small number of people coming for lunch from nearby office buildings.
At night, the mall welcomed a small amount of traffic again, but they left in a hurry.
By Tuesday, there were even fewer customers.
There used to be a beggar at the entrance of Wanzhong. He took advantage of the opening of Joy City to move in and left without a second thought on Tuesday at noon.
Feng Shirong brought his people to the mall at this time. Looking at the empty interior, he instantly felt a feeling of a short-lived flower blooming and quickly entering its withering period.
Han Xiong now knows that when the tide recedes, everyone will be left with nothing. There is no lottery, and even the old ladies nearby no longer come.
Seeing this scene, Duan Ying was a little confused: "Where are the people? There were so many people some time ago."
"After the promotion ended, the mall subsidies were gone, and Joy City's stores were not competitive enough, especially in the catering industry, which was a traffic-generating store. There were not many big brands. People nearby actually preferred to go shopping at Wanzhong, eat what they could find in the river, and drink Xitian and Ruixing."
“We can’t even get a rent reduction?”
Han Xiong looked at Duan Ying and said, "Some brands cannot be solved with money. Anyway, the catering industry nowadays doesn't dare to offend group buying."
Feng Shirong held onto the glass fence on the third floor and said, "We will continue to do promotions and lucky draws to increase customer flow until after the National Day, and then we can sign contracts with the stores we are negotiating with now."
"This... is a solution."
Joy City does not support group buying, cannot recruit popular stores, and is a brand-new mall brand. When discussing cooperation, it always encounters defense from the brand.
The most appropriate approach now is to provide subsidies yourself, attract customer traffic, and lure in those brands that are on the sidelines.
As more and more first-line brands are attracted, the mall will become more attractive, and relying on its service and location advantages, it will enter a virtuous circle.
This is called the business nurturing period in the commercial real estate industry, where money is continuously spent to attract customers, more brands, and to update the mall until the mall can reach a stage of balance between income and expenditure.
Some of the brands that Joy City is currently in talks with have a lot of traffic. They have promised to come and choose a store after October 1st, so as long as we can increase the customer flow during this period, it doesn’t matter if it’s a little slow.
Therefore, Joy City once again launched promotional activities and cooperated with Dianping to launch exclusive packages.
Subsidies, channels, and two-way operations, starting from Wednesday and Thursday, the passenger flow that had originally dropped sharply began to slowly increase.
Of course, Feng also spent a lot of money. During the opening period, they sold a Volkswagen brand car, and now they have another car in the showroom.
In this way, it persisted until September 30th, and Joy City, relying on its large and strong financial resources, finally stabilized the customer flow at a considerable level.
The weather is not very hot at this time, after all, autumn is just around the corner, and you may even need to put on more clothes in the morning and evening.
When the Feng Group's financial team was calculating the income and expenditure statements for the most recent period, they had only one feeling, which was that they were going to lose a lot of money.
But it does have some effect, because some regional managers were indeed tempted after seeing the customer flow of Joy City. Coffee shops like Starbucks, Yidiandian and Xiaolongkan have entered the stage of negotiation for entry.
Although they still insisted on waiting until after the October 1st holiday, Feng Shirong felt that the matter had almost been done.
"I should be able to breathe a sigh of relief on October 1st."
Han Xiong nodded: "Yes, the passenger flow during this period will increase rapidly. Even without subsidies, Joy City can still have quite good income, especially with the arrival of tourists. The number of tourists in Kyoto is huge."
Feng Shirong nodded and said, "Tell the Ministry of Commerce that the settlement contract must be signed after the October holiday."
"clear."
"Boss Feng, a manager from Weidaomei came over and said he wanted to take a look."
While the two were talking, an employee from the Ministry of Commerce ran over.
Feng Shirong looked at Han Xiong and said, "I'm going to meet some friends this afternoon. Mr. Han, please go and receive them. I think you know Mr. Gu?"
"Yes, we chatted briefly at a cocktail party before, and later we met a few times when we were recruiting investors."
"Okay, then I'll leave this matter to you."
Han Xiong nodded and followed the employee from the Commerce Department to meet Gu Zhifang, the marketing manager of Weiduomei.
"Mr. Gu, hello, why did you come here in person? We should go to your place now."
"I went to the store over there to check the hygiene, and I came over here to take a look."
Han Xiong smiled and said, "Boss Gu, take a look at our customer flow. How is it? It's not worse than Wanzhong's, right?"
Gu Zhifang nodded: "I also heard from a friend that your Joy City has good traffic, so I came here to take a look."
"Are you interested in opening a store? I have a lot of good stores left. A103 is one that Mr. Zhang from Starbucks specifically asked us to keep. He said he would settle for this one. Do you want to open one next to them?"
"Starbucks signed a contract with you?" Gu Zhifang was a little surprised.
Han Xiong scratched his head: "Not yet, but the shop has been decided."
Gu Zhifang smiled when he heard this: "I'll come back to take a look after October 1st."
To be honest, Han Xiong has been hearing everyone talk about October 1st, October 1st recently, and he has become more and more sensitive to this day.
Because once, twice, and three times is just a coincidence, but everyone said October 1st, so this is not just a coincidence, right?
Han Xiong couldn't help but invite Gu Zhifang to a secluded place, and couldn't help but say: "Boss Gu, why must it be after October 1st? Our current customer flow can be stable at this number, there will be more on October 1st, right?"
"Everyone will make a decision after National Day, and it's not just me."
"How do you know they won't make a decision until after National Day? What happened to National Day?"
Gu Zhifang coughed, looked around and saw no one around, then spoke: "I heard that your Joy City might be empty for a few days during the National Day."
Hearing this, Han Xiong's smile slowly froze on his face.
At the same time, at the south gate of Wanzhong Square, a manager named Liu from Joy City was waiting.
On the eighth day after Joy City opened, Wanzhong still did nothing, everything was safe and sound, and it seemed that they had no intention of starting a business war.
But at this moment, Manager Liu saw more than 20 trucks passing by and queuing up towards the west gate.
This was the third time this had happened since Joy City opened. Manager Liu couldn't help but take out his cell phone to take a photo, hesitating whether to report it.
On the opening day, he, Lao Zhang and Lao Song also saw the trucks from the group buying supply chain, so they reported it immediately, which scared Joy City so much that it lowered the price by another 10%. As a result, Wanzhong did not hold any promotion at all, so he was scolded and accused of lying about military intelligence.
Forget it, or don't report it...
Maybe the truck driver was bored and just driving around for fun.
Manager Liu stood up and saw that it was almost time, so he planned to go directly to Wanzhong to have a meal.
However, before he had walked a few steps, he saw countless workers appearing on the right side of Wanzhong Square, near the west gate, and the incoming trucks were parked in an orderly manner not far away.
Then, billboards were erected one after another, and stalls were set up side by side. From the west gate to the subway entrance, there were small stalls everywhere.
But what surprised him the most was that a stage was being built in front of the Wanzhong gate, and in front of the stage there were two brand new cars that looked very familiar.
No, it doesn't look familiar. I seem to have touched the red silk tied on the car some time ago.
At this time, Manager Liu raised his head and looked at the top LED screen. The promotional video of Xihanheqing was gone and replaced by a static poster.
【Group Buying X Thousands of People】
【Creation Collection X Food Festival】
【On-site lucky draw to win a car】
Manager Liu understood instantly that the trucks he had seen during this period were not aimed at the opening of Joy City, but were preparing for the National Day carnival.
At this moment, the phone in Manager Liu's pocket suddenly rang. It was Lao Song who called.
"Lao Liu, did you take the subway today?"
"No, what's wrong?"
"I saw the ads for the Group Buying Food Festival and the Wanzhong Creation Collection, right next to the transfer sign!"
"I'm at the entrance of Wanzhong now. Their activity booth has been set up. I can see the entrance number plate when I come out of Exit B without crossing the intersection."
"It looks like the traffic in Joy City is going to be cut off. I have to report it."
Manager Liu hung up the phone and looked for Han Xiong's number in the phone book while hailing a taxi on the side of the road.
At this moment, a man in a suit and tie passed by him, holding a beautiful girl next to him and a trophy in his hand. The two of them walked hand in hand into a hotel opposite the crowd.
Kyoto is holding an investor conference recently. The reason why Cai Ming came to Kyoto was, firstly, to join in the fun in Joy City, and secondly, to attend this conference.
Coincidentally, Jiang Qin and Feng Nanshu also came for this investment conference.
But this time, Jiang Qin came with Feng Nanshu.
Ever since the scandal between Pintuan and Feng spread in the circle, people in the circle have been very curious about Mrs. Jiang's affairs. A lot of information has been found out, and perhaps my aunt has added fuel to the fire.
As a result, Feng Nanshu was named the Angel Investor of the Year in 2013.
Because Jiang Qin was very "concerned" about the Joy City project, he had originally planned to come over during the National Day holiday, and just in time to bring the rich lady over to claim the prize.
However, Feng Nanshu was not very interested in the trophy. Instead, he was envious of the colorful ice cream in Jiang Qin's hand.
After entering the hotel, the two went to the suite on the top floor. Feng Nanshu was picked up directly. He couldn't help but scream, and the trophy in his hand almost fell.
"Jiang Qin, what are you doing?"
“I want to know my investors.”
"?"
Feng Nanshu said with a stern face: "I won't let you see it."
(End of this chapter)
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