Chapter 736 Authentic Korean Old Taste!
After returning from Linchuan, the plan for strategic brand cooperation overseas was quickly implemented.
The group buying and partners jointly invested funds, and the effect was surprisingly strong, resulting in many other non-Linchuan brands also coming to the door.
For example, some fast-moving consumer goods brands, tea brands like Xitian, and brands specializing in pizza and fried chicken.
Almost all of these brands have grown wildly in the deformed market of group buying wars and takeout wars.
Although they were not as lucky as the Linchuan brand, which had Jiang Qin providing information and the entire group helping to plan its development route, their own luck was surprisingly good. After catching up step by step, they also accumulated considerable wealth.
However, due to the development of Internet business, each track is now very competitive.
Take the milk tea market as an example. Under the influence of Xitian’s huge valuation, more and more people are creating milk tea brands.
According to statistics, in 2013, approximately thirty-four new milk tea brands were born across the country.
As the number of competitors increases, the market share becomes smaller and the profit points begin to become weak, so many tea brands that have grown up first are looking for new markets.
In this case, Asia's international market is naturally the first to bear the brunt.
So after the summer solstice, various brand teams visited the group buying platform every day.
In their eyes, if they want to enter the overseas market by themselves, they need to swim there first, but group buying is a giant ship that can carry them there as long as they buy a ticket.
On Wednesday afternoon after returning from Linchuan, the sun was setting and the breeze was gentle.
Jiang Qin sat in his office and held a telephone conference with the overseas marketing team, listening to reports on the development of overseas markets.
In Thailand, Singapore and Hong Kong, three markets with relatively free business competition, everyone is developing well and the number of Keeta users has also increased significantly.
The Korean market is obviously more difficult, its development is somewhat slow, and the data presented is far worse than that of the other three regions.
"The Bang tribe has a strong cultural self-esteem and is very resistant to non-national brands. They always think they are the best in the world."
"You can go to their supermarket and buy a map and you'll know. Damn, even beauty cameras can't make it look that outrageous."
"So in response to the resistance in the Korean market, I suggest that these brands give themselves Korean names, put up signs in both Korean and English, and not actively tell us that we are Chinese companies."
"In addition, we can find some famous local celebrities to be our spokespersons to expand our influence."
“Imagine a few years later, when our brands become the pride of the whole of Korea, it will be fun to find out after investigation that these are not Korean brands.”
"But there is one thing you need to pay special attention to. You can pretend to be a Korean store, but you can't say you are Korean. This nation has always been very crazy. They may apply for you to be listed as a world heritage site before you know it."
After reading the report, Jiang Qin gave a suggestion.
Therefore, the brand that landed in South Korea began to implement quickly and carried out a comprehensive marketing after changing its signboard. The effect can be said to be immediate.
The smell from the East gradually began to invade, and even Yang Ji followed.
As time goes by, the popularity of domestic tourism has started to rise again. Those who have no money travel back home, those who have money travel around the country, and those who have even more money choose to travel abroad.
Li Changpeng, who comes from a wealthy family, had just finished his thesis defense and went to South Korea for a trip, where he was received by idol trainee Sun Zhuangzhuang.
The two of them were good friends in childhood. Later, Sun Zhuangzhuang went abroad with his parents to do business and moved to South Korea.
Although they are thousands of miles apart, Sun Zhuangzhuang and Li Changpeng have always kept in touch thanks to the Internet.
Li Changpeng, who stayed in China, followed the normal trajectory, taking the college entrance examination and entering university, while Sun Zhuangzhuang was discovered by a scout by chance and entered the entertainment industry.
After two and a half years of practice, Sun Zhuangzhuang got an opportunity to debut with an idol boy group, and specially invited Li Changpeng, who had successfully graduated from university, to celebrate.
"How is it? Korea is beautiful, right?"
"It is very beautiful."
"I've called you here a long time ago. Isn't it good to open your eyes and see the world?"
Li Changpeng followed Sun Zhuangzhuang to his bachelor apartment, and while resting, he listened to Sun Zhuangzhuang introducing him to Korea, takeout, and talent shows. He also demonstrated on the spot the amazing service of having a bowl of soybean paste soup delivered to your door within 30 minutes.
After listening to this, the honest Li Changpeng swallowed his saliva and said, "You...haven't returned to China in these years?"
"No, my parents are here, and my relatives have come here over the years. There's no point in going back."
"oh oh……"
Sun Zhuangzhuang changed his clothes and put on a pair of handsome earrings: "Have you found a job?"
Li Changpeng nodded and said, "I got an offer from Taobao."
"Oh, I know. Taobao is your shopping website, right? I saw it on Twitter. It's so inefficient. It takes three days to deliver a package. In Korea, packages are basically delivered on the same day."
"Yeah, South Korea...is not even as big as a province in China."
Sun Zhuangzhuang frowned after hearing this: "But South Korea is number one in Asia."
Li Changpeng pursed his lips and said: "No, South Korea is number one in the universe. The Dragon Boat Festival and Confucius are yours."
In May 2004, South Koreans submitted an application to the United Nations, intending to apply for China's Dragon Boat Festival to be listed as a world heritage under the name of "Gangneung Dragon Boat Festival."
At the end of November 2005, the United Nations officially approved South Korea’s application. This has always been something that Chinese people would greet their Korean ancestors whenever they mention it.
In 2008, during the Olympic Games, South Korea held a Confucius memorial ceremony with great fanfare, intending to apply for Confucius to be listed as a world heritage site. Although it did not achieve its wish, the Chinese people had already seen clearly what South Korea’s attitude was.
Sun Zhuangzhuang wanted to brag about South Korea, but thinking about the fact that he is actually Chinese, he did not argue with him but changed the subject.
"Are you hungry?"
Li Changpeng touched his belly: "A little bit."
Sun Zhuangzhuang took out his phone and swiped it twice: "There are several restaurants in Itaewon that are very popular recently. The queues outside the door are very long. I have never had time to go. I will take you to try them tonight?"
"Okay, I'd love to try some Korean food."
"This time I'll let you see my eyes."
As night slowly fell, the setting sun faded away in the sky.
Sun Zhuangzhuang brought Li Changpeng to Itaewon, located at the eastern foot of Namsan Mountain in Yongsan District, Seoul. This place is very similar to Lan Kwai Fong in the port area. It is also one of the must-visit places for foreign tourists and has very developed business.
The two followed the flow of people and came to the store that Sun Zhuangzhuang mentioned.
There is a line of English below the big Korean sign, which looks both authentic and international. There are also several other shops nearby that are being renovated.
Sun Zhuangzhuang asked Li Changpeng to queue up here, and then he turned around and went to another popular store to buy drinks.
About half an hour later, Sun Zhuangzhuang, carrying two cups of milk tea, met Li Changpeng who was already sitting in the store.
At this time, Li Changpeng was confused when facing Burger King's signature burritos, Yang's Korean dumplings, and signature meat noodles.
"Oh no, was this a dream?"
“I don’t think I’ve been abroad…”
Sun Zhuangzhuang came closer and was also a little surprised: "You can speak Korean?"
Li Changpeng shook his head: "No."
"So what did you order?"
“That waiter speaks Chinese.”
Sun Zhuangzhuang twisted his mouth and said: "I told you, South Korea is international!"
Li Changpeng took a look at the two cups of milk tea in Sun Zhuangzhuang's hands. Although he didn't recognize the names, the logo looked very familiar: "Is this... milk tea?"
“Yes, the traditional taste that the Korean people are most proud of.”
"Are you sure?"
Sun Zhuangzhuang spread out the plastic bag that he was about to throw into the trash can, flattened it, and pointed at the two lines of Korean on it: "Do you know what the first line means?"
Li Changpeng glanced at him and asked, "What do you mean?"
“Authentic Korean style!”
Li Changpeng was a little choked: "What about the next line?"
Sun Zhuangzhuang took a closer look and said, "This is the century-old tea drink that the Korean nation is most proud of. Look, it's endorsed by Park Shin Hye."
South Korea's SBS TV station recently launched a Korean drama called "Pinocchio", which became popular throughout Asia as soon as it was released. Park Shin Hye is the heroine of this drama.
Xitian approached them to do a joint project, and their fame also rose accordingly.
Sun Zhuangzhuang kindly helped Li Changpeng open the straw, insisting that he taste the traditional Korean flavor, and then he opened it and took a sip himself.
"Oh Mo!"
His eyes lit up and he was completely absorbed in the rich aroma of the tea, even uttering exclamations in Korean.
The word "Oh Mo" is an interjection in Korean, which is equivalent to "OMG" in Chinese.
Seeing the amazement on his face, Li Changpeng subconsciously took a sip, then instantly covered his forehead, his mind full of memories of him and his ex-girlfriend on the university campus.
Damn, I wasted my money on this plane ticket.
During his four years in college, he and his ex-girlfriend drank countless cups of Xi Tian. In the end, they spent thousands of dollars on a plane ticket to Korea, and they still drank Xi Tian! And Sun Zhuangzhuang was still cheering himself up, saying "Oh, oh, oh" non-stop: "There are still Zhuzhu in it!"
Li Changpeng looked at the authentic Korean flavor, hesitated for a while and couldn't help but said: "A Zhuang, if we can't do it, why don't we go back to our hometown to have a look?"
(Please give me a monthly ticket, please give me a monthly ticket...) (End of this chapter)
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