Chapter 737 Traffic is Gold
"I heard that group buying is very popular in the overseas market."
"I've also heard that many saturated brands are following the overseas group-buying platform Keeta to do business with foreigners."
"I went to Singapore some time ago and did see the overseas store of Xitian. One of the flavors, sea salt, seemed to be sold out immediately."
"So Cloud QuickPass is also going overseas?"
"Well, but the acceptance rate of mobile payment among foreigners is generally not high. Keeta's focus is still on building an overseas membership base."
"The market is not a cabbage market. How can he do overseas business just by saying so?"
"The plastic bags they make don't leak, but the ones they make for others leak. This is a form of business warfare that foreign platforms have never seen before. Moreover, every brand that follows group buying to go global has found a local counterpart brand to take advantage of the popularity. Once they become famous, they claim to be a century-old brand."
"Damn it, in business, what they sell is stories!"
During the Great Heat, the Internet Entrepreneurs Club held a party.
Various entrepreneurs who have been deeply involved in this industry were all present, and when everyone talked about the development of the industry, one thing that could not be avoided was naturally group buying.
Some who had just traveled to neighboring countries couldn't help but open their phones and showed them something like "South Korea's century-old brand" or "Thailand's century-old brand", which made everyone look at each other in bewilderment.
In fact, before group buying went overseas, many people thought that Chinese companies were only good at bullying at home.
If you punch me, I will kick you twice. If you slander me online, I will challenge you to a fight in the park.
In sharp contrast, American companies can spread across the globe and become international companies in just three to five years as long as they can quickly raise funds domestically.
Facebook, Twitter, YouTube, Google, Amazon, and even Uber are almost all expanding rapidly internationally, not to mention Coca-Cola, KFC, and McDonald's.
Therefore, many people think that American companies are on a higher level and this is not worshipping foreign things.
Group buying has now become a variable.
People like Jiang Qin, who are extremely good at business warfare, are like wolves among a flock of sheep when they go out to sea, and they really start biting people indiscriminately.
The same methods he used in China also worked well abroad, which shows that the domestic companies’ losses were not unfair.
There are three giants in the domestic Internet industry, BAT. Among them, A is in its prime, T is slightly lacking, and B is already showing its aging signs.
However, this newly promoted P is at the peak of his power in the Spring and Autumn Period and is very powerful.
As wealth and age continue to accumulate, what continues to grow in people's hearts is desire, while what continues to be eroded is courage. Therefore, once many companies have a status, they basically start to concentrate on making money. However, P as a company, or Jiang Qin as a person, is still brave.
They simply cannot imagine what group buying will become in another ten or eight years.
However, in this world, no matter what the matter is, there are always two voices. So if some people praise group buying, there will be others who will criticize it. The main point of these people is that it is difficult for group buying to prosper for a few more years.
"Although group buying is doing very well in overseas markets, we should not forget that the domestic market has begun to shrink."
"It's normal. Now Alibaba and Tencent are restricting the development of group buying from upstream to downstream. If they don't shrink, they will be a god."
"I think the reason why group buying suddenly shifted its focus to overseas markets is probably because the domestic market is full of crises and they chose to temporarily retreat."
“It’s not like there are crises everywhere, but development is definitely limited. Some time ago, there was even a rumor that WeChat was going to block group buying links.”
"Tencent is better, but Alibaba is more direct and has also worked hard on functional aggregation."
The so-called functional aggregation is actually what Pang Rui envisioned during the payment war.
Because group buying took advantage of online ordering to undermine Alipay's promotion rhythm, this set of measures did not take off, but it did work well this year.
They have aggregated Ele.bu, Koubei, Taopiaopiao, Fliggy and other apps on the homepage of the Alipay platform, using the overall traffic to activate all projects, and the results are really good so far.
Ele.me's size in the food delivery market has increased significantly, and its reputation has gradually improved. Even more powerful companies include Tao Piaopiao, which is on par with Pintuan Movies and Damai. In the tourism industry, Fliggy is also closely following Pintuan Travel, second only to Ctrip.
In addition, after continuous attempts in the early stages, WeChat's development path seems to have also embarked on this path.
According to internal information, WeChat will later create a traffic interface for itself to connect all Internet services on the market to WeChat.
The development paths of these three companies are different, but they have some similarities.
Take payment software as an example. Currently, the three PAT companies have three forms.
The first form is Cloud QuickPass, which is a basic form that only has payment function and is used to link group-buying software.
The second form is Alipay, which regards itself as a big pocket and puts all functions into it, attempting to meet all needs with one software.
The third form is WeChat Pay, which relies on social functions and is equivalent to soaking in a huge traffic pool. Wherever there is social interaction, there will be WeChat Pay.
Many experts are now making predictions, saying that WeChat’s form is the most perfect.
Because social networking has traffic attributes and is also needed by the public, Tencent has concentrated all industries at the center of traffic and will inevitably become stronger and stronger.
Alipay itself is a tool application. If it is really possible to use one software to satisfy everyone, it can indeed break through the limitations of tool applications.
And the group fight...
To be honest, experts predict that the future of group buying is not good. One of the main reasons is that group buying has no traffic source.
With the development of 4G networks, the traffic of cultural media platforms has gradually declined, and even giants like Weibo have been affected.
The two major traffic pools under Pintuan, one is Tonight’s Headlines and the other is Zhihu Campus, have both entered a period of traffic decline.
As time goes by, group buying and even Alibaba, which lack traffic pools, will fall behind, while Tencent will remain evergreen with its social matrix with astonishing daily active users.
After all, with the continuous increase in Internet speeds of 4G and even 5G, the future will be an era of traffic.
That is why Alibaba has been frantically developing its social networking business, starting with Laiwang and then Momo. It is said that Alipay will soon start to build interest communities and discussion groups.
Chatting in the payment software and controlling users, Pang Rui’s imagination is really big.
Many people also laughed at them, saying that the management of Alipay were stupid and who would use a payment app to chat.
But they don’t know that some things have to be done because they have to be done, and traffic is the gold of the future.
So in this case, although group buying is still growing rapidly, because there has never been a new layout for traffic, most people in the industry are not optimistic about its future.
Amidst the discussions, three people stood together on the west side of the hall.
Zhang Xuhao from Ele.me, Cheng Wei from Bibi, and Zhang Tao from Dianping.com.
They have all lost to group buying, but now they still have hope.
Just as those naysayers feel, under the double-sided attack from Alibaba and Tencent, group buying that lacks traffic entrances will always fall into a period of weakness.
They expect that when a whale dies, all things will come to life, and some will grow while others will decline.
However, what they didn't know was that the algorithm center of the group buying had begun to update and iterate rapidly during this period, and the technical department had been working hard all night, and it seemed that a bigger storm was brewing that would overturn all existing patterns.
At this time, the evening night slowly came, and the summer night breeze blew gently.
In the living room of Shanti Villa, an adorable baby was sitting on the sofa with his short legs spread out, his eyes wandering as he looked at his father who was making tea.
Finally, she couldn't help but lean forward and called "Dad" in a baby voice.
Jiang Qin's eyes instantly became so gentle that it was heart-warming. He immediately held her in his arms and kissed her little face.
Jiang Ainan gave a lovely smile and kept calling "Dad, Dad".
Just last night, when Jiang Qin was holding Feng Nanshu to sleep, Jiang Ainan suddenly woke up crying. It was also that night that she called "Mommy and Daddy" for the first time.
At that moment, Jiang Qin felt that the day had dawned. The next morning, he immediately called Cao Guangyu and invited him to dinner at his home! Cao Guangyu felt that there was a trap as soon as he thought about it. Damn, if Jiang Qin could take the initiative to invite him to dinner, he might as well believe that the sun can rise from the west.
Sure enough, when Cao Guangyu heard the word "Dad", he felt like his life was almost gone.
Ding Xue promised to give birth to a baby for him this year, but the two have been trying for half a year and there is still no sign of anything happening. Lao Cao is now in a stage of extreme desire, and when he saw Jiang Ainan calling him daddy, he was so envious and jealous that he exploded.
"It's so fun to be a father, Lao Cao, are you happy for me?"
Jiang Qin held his daughter in his arms and spoke loudly, not caring about the young master's life or death.
Cao Guangyu pinched his philtrum to calm himself down, his voice trembling: "Is this why you invited me to dinner?"
Jiang Qin was slightly stunned while holding his daughter: "Who wants to treat you to a meal?"
Jiang Ainan couldn't help but turn around and look at the uncle, as if asking when did my father say he would treat you to dinner.
"?"
Cao Guangyu almost bit his teeth after hearing this, thinking, you fucking licked me and didn't even give me food? You're just trying to achieve your goal, you're really unscrupulous! "You're so wicked, you deserve your Cloud QuickPass users to decrease!"
Jiang Qin turned his head and looked at him, frowning slightly: "Even you can see that the number of Cloud QuickPass users is decreasing?"
Cao Guangyu tilted his mouth and said, "I own a shop, so of course I know. Last month, when we counted Qianzhuo's accounts, WeChat Pay accounted for 38%, Alipay accounted for 37%, and Cloud QuickPass accounted for only 25%."
"Yunsuanfu has no new traffic entrance, and offline promotion has temporarily slowed down. The decline in users is normal."
“So I rebelled.”
Jiang Qin: “?”
Cao Guangyu grinned: "Alipay has now launched a red envelope code. Before paying, you can scan it and receive the red envelope immediately. My store is full of it."
Jiang Qin was silent for a while: "But you don't have a baby."
"Fuck, Old Jiang, I'm going to strangle you to death!"
(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...) (End of this chapter)
Continue read on readnovelmtl.com
