Chapter 742 Let’s Split the Cake
"Let me see what's going on."
A colleague took the data sheet from him and took a look at it: "It's a normal increase. Toutiao is promoting Douyin tonight, so it's not surprising to see this kind of effect."
Wang Bolin glanced at him and said, "Isn't it strange?"
"What do you think is strange?"
"You know that we were doing software promotion before we joined our company? I have come into contact with the promotion channel of Jinye Toutiao. Logically speaking, the sustainability of this channel will not be so strong."
Wang Bolin expressed his thoughts and pointed to the curve that was rising higher and higher and showed it to his colleagues: "It's rising at an accelerating rate. Isn't that strange?"
The colleague was stunned for a moment, then looked down and frowned.
The reason why advertising is called advertising is because it has marketing nature. Even if the communication efficiency of the channel is very high, its subsequent effects will continue to decline.
When an ad appears for the first time, maybe three out of ten people will choose to watch it.
The second time, maybe two out of the remaining seven.
And by the third time, there may be only one out of the four, or even none.
But according to Wang Bailin’s records during this period, taking the data of the first video recommended on the page as an example, the traffic of the entire Douyin is increasing, and the acceleration is very obvious.
"I don't think it's a big deal. We who do our jobs cannot blindly trust our previous experience."
"Blind trust?"
The colleague returned the data sheet to him and said: "It's the 4G era now, and the network speed has started to increase. In fact, many of the previous data experiences are no longer of much reference value."
Wang Bolin pursed his lips: "That's true."
"The most important thing is that the annual holiday will start in half a month. Do you want to work overtime?"
Wang Bailin shook his head instantly. Only the devil would want to work overtime.
"So, what if the leader really thinks this is a big deal and asks us to write data reports while celebrating the New Year? Wouldn't that be the end of us?"
My colleague scratched his head and added, "Let's talk about it after the New Year. With the current data growth, at most there will be 100,000 after the New Year. There's no need to be nervous."
After thinking for a while, Wang Bailin gave up the idea of reporting it and turned back to his workstation.
In the following few days, although Wang Bailin gave up the idea of reporting it, he still paid attention to the data changes of Douyin and the upward trend of the interactive data on the site.
At the same time, he also observed the data changes of Miaopai, Kuaishou and Xiaokaxiu.
He found that the traffic and activity in the interactive areas of these three companies seemed to be declining, but one person's power was limited, he could not make a detailed analysis, and for the time being he could not figure out what this meant.
Afterwards, winter snow began to fall in most parts of the country, and the entire Kyoto night began to be shrouded in a clean white.
Every company has entered the year-end accounting stage, making summaries, writing reports, and calculating department funds, trying to spend any unspent money before the holidays.
The party at Alibaba was very lively, with Ele.me, Koubei, the merged Bibi, and various related industries all present.
"How are you lately, aren't you hungry?"
“Business overall is skyrocketing, and we’ve also introduced flower and medicine delivery, which has been very successful.”
"Tao Piao Piao's growth momentum is also quite good, rising from 12.3 percent last year to 27.6 percent this year."
As everyone was talking, they couldn't help but look at Cheng Wei from Bibi Travel.
Needless to say, their performance was excellent. Although they lost most of the market in the early stage because they were ordered to rectify by relevant departments, with the integration of Kuaidi, Bibi Travel made great efforts in the later stage.
The business growth of apps such as Ele.bu, Taopiaopiao, Koubei and Bibi is actually a shrinkage of the three major group buying business segments.
As a company that was once beaten to the ground by group buying, the feeling of revenge even exceeded the excitement when the data rose.
At this moment, the door of the box was suddenly pushed open, and Pang Rui walked in wearing high heels.
Seeing this, everyone stood up and greeted Pang Rui with their glasses of wine.
Pang Rui smiled and nodded to everyone, then said please sit down. Just like they had just discussed, she asked about the business situation of each company, and her smile became even wider after listening.
"I have good news for you all. Alipay has become the title sponsor of this year's Spring Festival Gala."
"Starting from late January, we will have a nationwide event that will be officially launched online. There will be a huge amount of traffic coming in, and I hope you can handle it."
Pang Rui tucked her hair behind her ears, picked up the wine glass, and raised a smile.
The food on the table was emitting hot steam, which spread out under the orange light, giving the entire box a misty feeling.
The snow was falling very close outside the window, and with the wind, the temperature was very low. The steam liquefied when it touched the window, and condensed into small water droplets, which were shaken off by the laughter of the crowd.
The takeaway war is over, and Zhang Xuhao remembers that some people said he was the king of O2O.
The offline payment war is over, Pang Rui remembers someone saying it is the era of transcendence.
Everyone present had a dog-shaped shadow directly or indirectly, but at this moment, that shadow obviously could not withstand their combined counterattack.
Maybe next year, everything will be settled.
In the new year, the festive atmosphere began to emerge. Jiang Qin was climbing up and down the house to paste couplets, while Feng Nanshu was studying the menu under the eaves. He seemed to be thinking about the New Year's Eve dinner the day after tomorrow, and he looked very serious.
They will not go home for the New Year this year because TikTok is currently in a critical period and Jiang Qin does not have that much energy, so the family will celebrate the New Year where they are.
My parents called yesterday and said they would come to Shanghai on the 29th, so Feng Nanshu is now studying the recipe carefully, just to show off.
She is the super virtuous Mrs. Jiang.
Feng Nanshu tossed and turned, and then was pinched on the face by her brother who came into the room with a pair of scissors. She couldn't help but groan.
"Have you learned it?"
"I learned it." The rich young woman was very confident.
Jiang Qin cut the tape and pasted a blessing character on the door: "Tell me what you have learned."
Feng Nanshu closed the recipe book, squinted his eyes and thought for a while, thinking to himself, I think I have learned how to give Aunt Zhou instructions when she cooks.
Just as Jiang Qin was climbing up the scaffolding to paste the horizontal banner, a black car suddenly drove up and stopped at the door of his aunt's villa diagonally opposite.
The person came in, carrying a pink Barbie doll, lowered his head, and walked into the door.
Jiang Qin pretended not to notice this scene and pasted the horizontal banner.
My daughter was picked up by her aunt and taken to the other side this morning. She was told that she would stay for lunch. My uncle probably secretly called Feng Shirong again and asked him to come and see his granddaughter.
In fact, this kind of thing has happened several times since Jiang Ainan was weaned. Jiang Qin knew it clearly, but did not stop it.
However, even though he was visiting his granddaughter, Jiang Qin still wouldn't give him a good look.
At this moment, a little boy ran in from outside the villa, holding a mobile phone bigger than his hand. He scanned the blessing that Jiang Qin had just pasted, and then ran away quickly.
This little boy is from the neighbor next door. He is about ten years old, white and chubby, and has an outgoing personality. He dares to visit anyone's house.
He just came here to collect the five blessings. Alipay has launched an activity where one can exchange a card by scanning the word "Fu". As long as one collects patriotism, prosperity, harmony, friendliness and dedication, one can share a cash red envelope of 100 million on New Year's Eve.
This activity has been extremely popular since the beginning of the twelfth lunar month, and Alipay has been the talk of the town.
But Jiang Qin was actually quite disgusted with this activity. He always felt that human luck was balanced, and that if you lost something you would gain something, just like the law of conservation of energy.
If you exchange your own luck for Uncle Ma's money, then Uncle Ma is equivalent to spending money to buy the luck of the entire country.
With this luck, Ali can prosper for at least four to five years, but the balance of luck has been broken by external forces, and it will inevitably suffer a strong backlash from the imbalance.
But apart from luck, it must be said that this activity has indeed greatly increased the daily activity of Alipay.
Jiang Qin dropped the scissors and heard the sound of an engine coming from outside. The car that brought Feng Shirong here was now slowly leaving with Feng Shirong in its car.
Half an hour later, the car returned to Sheshan Manor. Feng Shirong entered the villa and saw his brother-in-law Duan Hong was also there.
He greeted her gently, turned around and went upstairs.
Ever since Feng Shirong was kicked out of the Feng Group, he and Duan Ying have hardly had a peaceful day. The harmony they had before seemed like an illusion.
"Where did my brother-in-law go?"
"You don't need to ask to know that she must have gone to see her granddaughter again." Duan Ying said coldly.
Duan Hong couldn't help but sigh: "It's not your fault that you misjudged the person."
Duan Ying's face turned pale and he remained silent for a long time.
"Okay, I won't stay any longer. I have a few clients coming to drink with me tonight, so you should hurry up with the investment."
"Yes, I understand."
Duan Hong has a company called Hongrun Supply Chain, which almost went bankrupt under the pressure of group buying. However, as Alibaba started its market sniping war against group buying, he waited for a turning point that changed his destiny.
Group buying is invincible in the O2O market, and the group buying supply chain can be said to play a big role.
Therefore, Ele.me is not in line with its reputation and is currently looking for supply partners to weaken the advantages of group buying in the O2O market.
Their cooperation model is just like Cainiao GOGO, which is owned by Alibaba. They recruit national supply companies to join, share profits, and act in unison to counter the group-buying supply chain.
When Duan Wenzhao was cooking, he held some shares of Ele.bu. As the father of a shareholder, Duan Hong's Hongrun Supply naturally became a partner of Ele.bu.
But Duan Hong was very ambitious and greedy.
He felt that this opportunity was rare and would never come again, so he tried various ways to attract investment, hoping to expand his scale to take on more orders and become the next group buying supply chain, so he set his sights on Duan Ying.
He said that group buying is about to end, and everyone is waiting with their plates open for a share of the cake, so investing at this time is a sure win.
Duan Ying was very hesitant at first because she had witnessed the group buying methods and did not believe that such an Internet giant would fall.
But Duan Hong was also very capable. He immediately brought up Alibaba and said that this time it was Alibaba that was targeting group buying. But that was Alibaba. If a company like this got serious, who could withstand it?
As soon as these words came out, Duan Ying's heart was instantly moved.
But she also knew that she couldn't count on Feng Shirong, so she had been using the little value that Mrs. Feng had to raise funds crazily in the wives' circle.
She has finally come to understand that men are never reliable, and if she wants to be rich forever, she has to rely on herself.
(The foreshadowing is over. Please give me your monthly pass. It’s the end of the month. Don’t save up for your family~!) (End of this chapter)
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