Chapter 741 The Era of the Average Yanzu
Douyin was incubated by Jinye Toutiao. The part-time workers who were invited to participate in self-media creation that year contributed a huge amount of content to the entire Douyin project.
After two months of trial operation and optimization, Douyin's personalized recommendations have also improved significantly.
If you like to see black stockings, you will always be able to see them.
If you like to look at feet, you will always see feet.
Tik Tok uses this highly mature personalized recommendation to greatly increase the audience's addictiveness.
Some guys don’t even eat, but they can’t stop watching videos, as if something fragrant and soft was stepping on them on the bed.
Therefore, without any public promotion across all channels, the stickiness of Douyin's existing fans has reached an unprecedented level.
However, the first update of Douyin after the winter was the quiet launch of the first killer weapon it had prepared.
Before TikTok was launched, Meitu contributed a large amount of data to their database and imported it into the algorithm library. After everyone's day and night research and testing, the video version of the one-click beauty filter was quietly launched with the update.
Since starting with Tonight’s Headlines, Pintuan has to invest a huge amount of money in big data and algorithm building every year.
Moreover, due to the proactive layout, the group-buying data center has almost gathered all relevant talents.
Meitu has been working in the field of beautification for many years, and they are very experienced in this professional field of one-click beautification.
Therefore, the combination of Tik Tok's facial algorithm and Meitu XiuXiu's beauty filter achieved an effect far beyond imagination.
Open shooting.
Every person is a Yanzu.
The per capita price is also low.
So after this update, the frequency of Tik Tok users posting videos began to increase rapidly.
The data in the background shows that there are some female accounts that are very active but have never posted selfie videos. After the beauty function of Tik Tok was launched, they all started to publish works.
In addition, the number of works by some men also began to increase rapidly.
Ever since photos can be beautified, everyone has been saying that nine out of ten beautiful women are photo-fakers, but in fact, boys are also the target group.
Nowadays, who doesn’t want to be the coolest guy in social circles?
Especially after the beauty function has become increasingly simplified, it is difficult for both men and women to have the courage to face their own camera without turning on the beauty function.
Of course, there are also some very confident handsome men and beautiful women here. They are used to using beauty cameras and always think that they are not bad. So they quietly turn off the beauty function, but suddenly find a loser on the screen. The feeling of disappointment in their hearts is like swimming over a cliff waterfall.
No, it's impossible. How could I look like this? [Turn on beauty filter]
This is the real me!
After the winter solstice, the temperature dropped sharply and Master Cao's party hall entered the off-season, but the master was not short of money, so this was just a good opportunity for him to take a vacation.
At that time, Ding Xue was holding her cell phone and taking pictures in the party hall, and finally aimed it at Master Cao's face.
"?"
“What are you filming?”
"It's a short video software released by Jiang Qin's company."
Ding Xue aimed at Cao Guangyu, took a look, then moved the screen away to take another look: "It would be great if this filter could be welded on your face."
Master Cao: “?”
Ding Xue published her work and then clicked on Feng Nanshu's account.
Because she had Feng Nanshu's mobile phone number, the system automatically recommended the ID [Magic Eye Girl Feng Nanshu] for her to follow.
But what was different from what Ding Xue had imagined was that on her account homepage, there were not many videos of her, most of them were of her husband and daughter.
This silly rich woman only has these two people in her eyes.
Ding Xue clicked on her first video, and the screen was aimed at the corridor on the second floor of their villa. Feng Nanshu shouted "husband" towards the corridor.
Then, she saw Jiang Qin running towards her...
"What's wrong?"
"Nothing, I just wanted to call you."
Feng Nanshu's voice came from the receiver, with a coquettish voice like that of a girl who just woke up.
Jiang Qin in the camera narrowed his eyes and suddenly pounced over. A cry of "Ah!" was heard from the camera, and the picture shook twice and then stopped.
After reading it, Ding Xue couldn't contain her joy. She grabbed Master Cao next to her and took a sip.
The same thing is happening in every corner of the country. For example, Jiang Tian, Jian Chun and Song Qingqing also downloaded Tik Tok. After starting to shoot, they even felt they had the ability to compete with Feng Nanshu.
The number of short videos is increasing rapidly, and the speed of updates and iterations is getting faster and faster.
Gradually, the content of Douyin includes not only "black silk short skirt" and "abdominal muscle work".
Some users started to record their lives, some socialites started to do things online, some started to complain about TV dramas and movies, and some started to share their idols. The content of the platform began to gradually diversify.
No matter what the content is, as long as it is interesting enough, it will be pushed.
Jiang Qin’s development logic is actually very simple. If he wants to make Douyin bigger, then its positioning cannot be just a short video platform.
Companies like Kuaishou and Miaopai are right in wanting to win through content, but they still haven't grasped the underlying logic of this industry.
No matter how interesting your video is, it will ultimately be confined to the video track.
I dug some taro and bamboo shoots in the countryside and took some photos of the smoke rising from the kitchen, but ultimately, all of this was only of leisure value.
Take Xiaokaxiu as an example. They have been guiding users to shoot some funny videos and recommending users to imitate some TV drama scenes.
This track is too small, and you will only be a niche player until you die.
One day, when users don’t want to play anymore, they will suddenly realize that this platform is indeed dispensable to them.
Tik Tok is not just about making good-looking short videos, but more importantly, it is about following hot topics, trends and news.
Just like the idea of creating Jinye Toutiao, how can we make Douyin's content keep up with the times and obtain the most cutting-edge content? That is to let the whole people participate in the creation.
Because whether it is a hot topic, a trend, or news, it all happens around users.
After the beauty filter was launched, taking good-looking photos of myself has become a basis for guiding the whole nation to participate in short video creation.
If the people who take photos are good-looking, more people will be willing to take photos. The larger the amount of content, the faster the update speed, and the higher the timeliness. There will always be some hot spots that will trigger discussions among the whole nation, thereby gaining greater traffic.
Douyin currently has four traffic pools, from small to large, with thresholds of 200, 1,000, 5,000 and 10,000.
The algorithm will calculate and videos with high completion rates, high like rates and high forwarding rates will be pushed into the 1,000 traffic pool to compete with high-quality videos. The winner will enter a larger traffic pool.
So the content enters the stage of survival of the fittest, iteration, iteration, and iteration again.
Gradually, Douyin will be able to access first-hand social hot spots and attract more users.
When users know that all the world’s hot spots, trends and news will “happen” on Douyin at the first time, this software can break through the “video track” and step into the threshold of national-level applications.
Then it will no longer be just an entertainment software, it will become the Weibo of the video track, and it will become the tonight headlines of the video track...
To give a simple example, you and your friend are sitting together chatting, he is a TikTok user and you are not, and you find that he always knows a lot of interesting and new things that you don’t know, and you will feel the huge gap.
Then this monopoly of information asymmetry will be the most important development direction of Douyin in the future.
At present, in this field, only Kuaishou has this evolutionary trend.
But judging from the direction Kuaishou is taking, Jiang Qin feels that the Kuaishou team has not yet realized how important this direction is...
Time flies, and 2016 is approaching.
As TikTok continues to use push notifications and algorithms to guide users to record their lives, many major events have also happened.
Hema Fresh opened for business, and Ma Yun was present in person. When asked by the media about group buying, she just smiled and said nothing.
At about the same time, Tencent launched Honor of Kings, which ignited a raging fire in the mobile game circle.
At the same time, in order to "strike at your weakest point," Bibi merged with Kuaidi with the help of Ali's sniping operation to compete for its own market, changed its name to Bibi Travel, and began to take over Didi's market.
The outside world is really worried about group buying.
As the end of the year approaches, major companies have begun to publish their own data and publicize their achievements this year, which has made group buying seem even more passive.
"The market growth of group buying is almost zero, and food delivery is even on the decline. However, the growth of mobile phone users this year is 6.5%. I'm afraid all of this new market share has been taken up by Alibaba's platforms."
“The domestic situation is not ideal, but the growth of overseas market for group buying is amazing.”
"But the domestic market is the foundation of group buying. I am worried for Jiang Qin."
"Ali is still Ali after all. Only when you get serious about him will you realize how terrifying he is."
"You are panicking too early. The next step is a great era. Maybe a lot of things will change. Mr. Ma said that the second half will determine the next year. I am afraid that 2016 will not be smooth for group buying."
2016 is called a great era by people in the Internet business circle because the 3G network began to slow down across the board starting from November.
In order to fully enter the 4G era, the three major operators reduced the prices of their packages by 20% and began to fully implement the 4G package policy of "no traffic reset in the current month".
In order to catch up with the trend of fee reduction and growth, almost all software are advertising and coming up with new ways of playing, and various apps are beginning to emerge. Even the medical industry has joined in, and online consultation platforms have sprung up like mushrooms after a rain.
At the same time, Douyin also began to use Toutiao's channels for promotion, and also logged into the opening page of Gaode Map.
Among thousands of tracks, it seems particularly inconspicuous, but it has a strong vitality.
"The number of users of this software has increased in a very strange way..."
“…”
Kyoto China Steel Building, Youku Tudou, Market and Competitive Product Analysis Department, Wang Bailin, who is responsible for researching new industry trends, looked at the growth data of Douyin with a hint of confusion in his eyes.
Youku has a self-made video section and has also developed relatively novel program formats such as Tang Tang Talk Show, so they have always paid attention to the short video track.
At the beginning, everyone thought that the promotion of Douyin was just a small matter.
But as the monitoring data emerged, Wang Bailin soon felt something was wrong.
So at three o'clock in the afternoon, Wang Bailin began to organize the information, stacked the data sheets of Kuaishou and Xiaokaxiu together, and went to find the department leader.
He felt it necessary to give feedback on this matter because it was his job responsibility.
"Secretary Chen, where is the manager?"
"It's the end of the year, and the manager is having dinner with partners. Do you have anything to do?"
Wang Bailin held the data sheet in his hand and asked, "When will the manager come back?"
Secretary Chen shook his head: "Then I don't know. You know, there are so many social events at the end of the year. I haven't seen him for several days."
"Forget it, I'll give him a call."
Wang Bailin left the manager's office and was about to make a call when he saw his colleague who was taking coffee look at him: "What are you doing?"
"I have something to talk to the manager about. The data growth of TikTok seems to be different from our previous estimate."
(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...) (End of this chapter)
Continue read on readnovelmtl.com
