Chapter 740 "Small" Track
In September, the school season is approaching, but the heat has not yet subsided.
A junior student came to school and started browsing Zhihu Campus when he had nothing to do. While reading the posts, he suddenly found a promotion pop-up on the mobile page.
The size of this software is very small, only a few dozen megabytes.
So from installation to download, it is completed in almost a moment, and after opening the software, it will prompt for update.
In wifi mode, the data packet will be automatically updated the moment the download is completed, while in traffic mode, there will be options to update immediately and update after connecting to wifi.
This approach significantly lowers the download threshold and also locks in users who want to download at the first opportunity.
In fact, with the development of the Internet industry, the functions of many software are becoming more and more powerful, which also leads to larger and larger sizes. Many users who cannot find wifi will give up downloading directly after seeing the file size.
When Jiang Qin directly threw this plan to the technical department, everyone in the technical department fell silent.
Lowering the external threshold for downloading infinitely and installing the main body of the software on the user's mobile phone first is simply a magical move.
As a result, the entire promotion process of the beta version of Douyin was extremely smooth.
"Boss... have you ever worked in product development before?"
In order to upgrade its technology over the years, Pintuan has recruited many engineers and product managers. They don’t know much about Jiang Qin’s past, and every time this happens, new engineers will always have questions.
Sunai shook his head: "The boss studied finance, but I always felt that he had seen the future with his own eyes."
"Oh my god, who can beat us?"
The internal test of Douyin is based on the start of Zhihu Campus. Since there is no data after the user logs in for the first time, the algorithm function does not work for the time being.
Therefore, the first video that almost all boys open their screens is a hot dance of a girl in black stockings and shorts.
As for the girls, they are the ones who are doing the live action with the men with eight-pack abs.
There is no positive energy on the entire platform, it's all vulgar. Of course, the effect is extremely obvious.
Some students, because of their quick eyes and hands, were able to live a fairy-tale life with music and dance every night in just a few days.
With the use of students, the entire group-buying technology department, including the big data center and the algorithm center, began to continuously collect data and make adjustments to the 1.0 version of Douyin.
Time flies and it is October now. The internal testing of Douyin continues to the later stage, and the first creator conference of Toutiao is held in Shanghai.
On the day of the meeting, the venue was crowded with people.
Jiang Qin appeared on the stage with a microphone in hand and talked about the development history of group buying, focusing on creating a persona of having never failed in his seven-year business career.
Then he announced that Pintuan would set aside 1 billion yuan as a reward for short video creation, and invited self-media creators to start trying to create video models.
This is a principle that Jiang Qin has always believed in, that is, there must be reckless people under a big reward! And a series of actions made people in the industry whisper.
Video software is not uncommon in the current market. Miaopai, Meipai and Kuaishou have all been around for a long time. This year, a software called Xiaokaxiu also became a little popular. At the same time, Weibo and Youku are also developing their own fragmented video platforms.
Youku, in particular, started encouraging users to upload their own videos a long time ago, but has not been able to make it work over the years.
Among so many examples, the ones that have developed the best are Kuaishou and Xiaokaxiu.
Kuaishou focuses on rural and earthy themes, while Xiaokaxiu’s track is called funny short videos, and most of the content is jokes, villains, or cross-dressing imitations.
Although they became popular quickly, the data shows that the traffic of these software is extremely unstable, and many investors will basically not choose to try this track.
One reason is that the rate of return is not high, and the other is that ordinary companies cannot afford to play in this industry.
In addition, in the traditional Internet business thinking model, text, pictures and videos are all supplementary parts of the social matrix.
Everyone still thinks that the ultimate purpose of users posting videos is to show themselves.
For example, mobile QQ has also updated its video function, but users use it very rarely and it is far less popular than the picture function.
Some people have tried to place advertisements on these software, but the conversion rates obtained in the later stage were very low. Therefore, many people working in the Internet industry have reached a consensus that the selfie video track is too narrow.
Therefore, the strategic plans of some large companies never include self-made videos.
So when the TikTok project was in internal testing, everyone was confused about why group buying suddenly switched to this direction.
Group buying is the dominant force in the O2O field, and it is engaged in the business of buying and selling. Suddenly doing this gives people the feeling of a macho man wearing a skirt.
"In fact, my last analysis was correct. What group buying is facing now is still the traffic problem. If the influence of Tonight's headlines and Zhihu decreases, they must find a new traffic pool."
"WeChat has a social network, and Alipay is now constantly developing financial services to control users. If group buying doesn't find new traffic entrances, it will be very dangerous."
"But the track Jiang Qin chose..."
"Oh, I can't tell."
Many people in the industry believe that Douyin may be Jiang Qin’s exploration and attempt to gain external traffic.
It's like Alibaba acquired Youku and Tudou, and after a lot of effort, the results were increasingly disappointing. There were also Xiami Music and Tiantian Dongting, but all these attempts failed without exception.
Jiang Qin's attempt this time may also not care about success or failure, but just to find a new direction in the process.
Alibaba and Tencent also knew the news, and then chose to ignore it after studying the current development status of Xiaokaxiu and Kuaishou, which are in the same field.
They have more important things to do.
In 2012, League of Legends became popular in China, and Cao Guangyu made a lot of money by holding parties in Internet cafes.
Three years later, Tencent created a mobile version of the lol game "Honor of Kings", which will be launched soon.
Alibaba is keeping a close eye on the O2O market. Ele.me is not only spending subsidies in second-tier cities, but Taopiaopiao has even launched an activity to watch movies for one yuan.
At the same time, they also came up with two new moves.
One is the new retail IP Hema Fresh, and the second is the unmanned supermarket.
The unmanned supermarket is actually just a gimmick. Alibaba intends to use this thing to promote that Alibaba can change the world and emphasize how safe Alipay is. The promotional significance is greater than the practical significance.
The new retail IP Hema Fresh is said to be a project that has been in preparation for more than a year. The Jinqiao store in Shanghai is currently under renovation and will open at the end of the year. Its competitor is Jiang Qin's Xianhui Xiansheng.
How can I describe the locations of the two stores? They are pure rivals, just like the relationship between Wanzhong and Joy City in Kyoto.
According to unconfirmed rumors, when selecting products, Hema Fresh will even specifically ask the other party whether they have cooperated with Mr. Xianhui.
From this we can see that Alibaba really doesn’t want to give group buying any breathing room.
Adjust, update, adjust, update.
Douyin was officially launched after the internal testing ended. Because it has not yet been fully promoted, the number of users has not increased very fast, and is even lower than that of its competitor Xiaokaxiu during the same period.
But Jiang Qin didn't seem to be in a hurry.
They focused their work on recruiting outstanding video creators from the same industry, looking for people who are suitable for the tone of their products from software such as Bilibili, Kuaishou, and Xiaokaxiu.
Once excellent video creators are discovered, Pintuan will sign them under the name of Huayu Film and Television Company.
To this end, Huayu Entertainment has also specially established an MCN department to provide talent training and personal packaging for the first generation of Internet celebrities with creative ability.
They will be the backbone of Douyin after it officially begins full-scale promotion. Jiang Qin has made every possible preparation in the hope of achieving a stunning effect.
With a serious and responsible attitude towards the project, Jiang Qin often followed the training projects of female internet celebrities on the spot, and used his experience in his previous life to help plan several classic characters.
He even shamelessly helped copy the song.
Such as "Let Me Be Your Eyes", "The Rest of My Life", "We Are Different", "The Wind Rises", and "Learn to Meow".
It took Jiang Qin only an entire afternoon to write about ten songs, but since he didn't know the music scores, he hummed them on the spot for a music director invited by China Entertainment.
The music director was stunned after hearing this, and even Dong Wenhao, who went with Jiang Qin, opened his eyes wide in shock.
Wow, if it weren’t for business, boss, you would have almost become a singer!
later……
Later, no one knew who reported him, but the rich lady found out that he went to train female internet celebrities, and then Jiang Qin didn't dare to go anymore.
"My brother just likes looking at beautiful women, and he doesn't like the ones at home."
"Slander! I watched through the glass, and every time it was Dong Wenhao who dragged me there by force. Look, the creases on my shoes are proof of my struggle!"
"Dong Wenhao is a bad guy."
In the blink of an eye, winter arrives quietly.
Pintuan has been busy with the Douyin plan. From the outside, their O2O field seems a little sluggish.
If group buying did not have deep roots in the group buying industry and the powerful weapon of supply chain, its current market share might have dropped even more.
Kang Jingtao had just joined the group buying team from Uber, and he felt very disappointed when he saw this scene. He thought to himself, I can’t always join the National Army in 1949…
(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...) (End of this chapter)
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