Chapter 746 Douyin King Card
The development of the times will indeed restrict the development of the industry, just like in the past when traffic was extremely expensive, literary media, which saves traffic, was regarded as the mainstream.
By now, two reductions in traffic prices have allowed the video industry to flourish.
But no matter how much they release their products, 2016 is still a long way from the era of free traffic. Even a wealthy person like Mr. Cao feels sorry for the money, let alone ordinary people.
Jiang Qin watched a handsome guy pay the bill at the front desk. He was still watching videos just before leaving the house, but he reluctantly quit TikTok as he reached the door.
"I plan to get married this year."
"Um?"
Jiang Qin came back to his senses and glanced at the young master.
Cao Guangyu sat at the counter and spoke quietly, like a handsome man who had experienced many vicissitudes of life: "In the blink of an eye, I am almost 26 years old. I have had enough fun. It's time to get married."
"You're talking about how exciting it was before you met Ding Xue. Haha, have you had enough of playing with your brother?"
"?"
Jiang Qin grinned, stood up and prepared to leave Qianzhuo, but left behind a brand new, unopened phone card.
Cao Guangyu was stunned for a moment, picked up the card and took a look at it, feeling a little confused.
As soon as I returned to Shanti Villa, I heard the voices of Gao Wenhui and Wang Haini coming from the living room, both complaining about Douyin using up all their package data.
"In the Name of Friends" was officially published. Huihuizi was invited by the publishing house to revise the manuscript in the second half of last year, and was only released from the small dark room at this time.
Then the two of them became heavy addicts of Tik Tok.
Gao Wenhui follows and likes accounts that feed off of lovers, while Wang Haini follows and likes accounts that feed off of lovers with their eight-pack abs.
In Wang Haini's words, that means coming at the right time!
However, when they received the monthly phone bill, they realized that they had fallen into the capitalist’s trap!
Look, it’s only the middle of the month and they’ve already used up all their data. Without wifi, they can’t even see their abs. It’s simply lawless! Feng Nanshu’s data was almost exhausted, with only a few dozen megabytes left.
"Don't you always use wifi at home? This can also use up your data. What are you watching?"
"I look at handsome guys every day, even when I go out."
Feng Nanshu spoke seriously, with a confident expression.
Wang Haini couldn't help but be stunned after hearing this, thinking, wow, did Feng Nanshu get tired of playing with Jiang Qin after getting married, and now he even watches handsome guys on Douyin! With excitement and gossip, Hai Wangni secretly took her phone and took a look when she wasn't paying attention, and found that it was full of video clips of Jiang Qin on the news, and couldn't help but laugh.
Gao Wenhui also leaned over to take a look and thought to herself, I knew it, the handsome guy Feng Nanshu was talking about was none other than Jiang Qin.
The topic of insufficient traffic has gradually become a hot topic as the number of Douyin users increases, and has become a hot topic among the nation.
"Black stockings will drain your body, and Tik Tok will drain your traffic!"
"I've always said Jiang Qin is a living Buddha, but now I know that these black silk stockings are not free!"
“Is TikTok a dog sent by the operator?”
"Before the New Year, they said that my data usage would not be reset, but now, my data usage is not enough for a whole month!"
"That's great, that's great, I worked so hard for a month and now all my salary is used to pay for my phone bill."
The app TikTok has a magical power that makes people feel no passage of time.
Some people plan to brush their teeth for a while before going to bed at night, but after a while they find that, hey, it’s another beautiful morning!
Therefore, under this situation, exceeding the traffic limit is a very normal situation, but it does affect the user experience. After all, no one wants to stare at the traffic bar anxiously.
This phenomenon is good news for Internet companies that are following the trend of making short videos.
Douyin has been incubated for a year and has grown rapidly in the later period. What competitors need most is time to catch up with Douyin's development speed. However, due to traffic restrictions, Douyin's pace will inevitably be restrained.
"Tik Tok is less than a year old. Although its users have high stickiness, their loyalty is not high enough. We do have a chance."
"Because according to survey data, the user overlap rate of Douyin and Kuaishou is 60%. Do you know what this means?"
"This means that Douyin users are not tied to Douyin. As long as we make a good product, we will be able to overtake others."
"The most important thing is traffic."
"Although the three major operators have already reduced the price of data traffic before the New Year, the current price still cannot allow users to watch videos freely. As the cost of Internet access continues to rise, the growth rate of TikTok will definitely enter a period of weakness."
"Our strategic plan is to use this time to create a better product than Douyin and surpass it when the next traffic price drops."
Tudou short video started to incubate, and Ma Yun felt that as long as there was enough time, it would definitely not be worse than TikTok.
Tencent's CEO Ma has high hopes for Weishi, and believes that as long as Weishi is given enough time to grow, it will become one of Tencent's largest traffic pools in the future.
During this period, Baidu and Sina also spent a lot of effort and money to poach well-known creators from major platforms.
Major Internet companies have made predictions about future development. In their view, video freedom must be achieved at least by 2018.
Therefore, it will be difficult for Douyin to take over the entire market within two years.
The past two years are the critical period for them to catch up with TikTok.
In fact, major Internet companies are somewhat grateful to Jiang Qin.
In recent years, major companies have been exploring the development direction of the 4G era, but they have never been able to find a way and can only take one step at a time. However, Jiang Qin has directly pointed out the direction for the entire industry at this moment.
The future of the Internet is a battle of traffic and a battle of user usage time, and its manifestation is a battle of short videos.
But what they didn't expect was that Jiang Qin didn't seem to leave them that much time.
It happened very suddenly, just like the fact that TikTok went viral during the Chinese New Year without any warning...
Wang Bailin, a former data analyst at Youku Tudou, often had to watch videos to study Douyin's algorithms and content after joining the short video department.
And one morning, he just opened TikTok and saw an advertisement.
"Come on, it's already 2016, and you're still worried about traffic?!"
"Group Buying x China Mobile is giving fans a treat. The Douyin King Card with 10G data traffic for 20 yuan is officially launched."
"10G is not enough? But this is only the national data traffic."
"The package also includes 50GB of directional data. I can watch Douyin, read Toutiao, browse Zhihu, use Amap, order group-buying takeout, and find group-buying discounts. How can it not be enough?"
"Click on the bottom left of the video, quantity is limited, come and apply!"
"Apply now and you can use it in the evening~"
Afterwards, a table of fee details for the Douyin King Card popped up from the video and was quickly swiped to the next video accompanied by beautiful music.
Wang Bailin didn't say anything for a long time after reading it. Five seconds later, he slowly raised his head. His heart, which had suddenly tightened just now, slowly relaxed, and his heart finally died.
After Wang Ka’s video on Douyin was posted on Toutiao Tonight, Zhihu, and even WeChat Moments, all the major Internet companies that were planning to go after Douyin were in an uproar.
They thought that the price of traffic would limit the growth rate of Douyin, but they never expected that Pintuan would work with China Mobile to launch targeted packages.
It turns out that the shackles of the times can be taken off and then tightened a little and put on friendly competitors.
Jiang Qin didn't intend to give them any time to catch up! "Directional traffic..."
Shuang Ma's eyelids were twitching wildly, and Sina's short video director looked as pale as death.
Without the shackles of Douyin, who can beat it? The number of online applications for Douyin King Card has increased rapidly, and countless netizens who are already addicted to short videos have called it a living Bodhisattva. According to unreliable news, there were bursts of light and auspicious colors over the Jiang family’s ancestral tomb that day.
But many people at this time only paid attention to the Douyin King Card product itself, but ignored the last sentence of the video.
At that time, a warehouse was opened in logistics parks across the country for group buying, and stacks of cards were delivered to designated locations in the city by trucks.
At the same time, the system added countless orders to the group delivery riders, and each rider was assigned the task of delivering cards.
Some people applied at noon and received the card in the evening. Even the applicants themselves found it unbelievable.
The consequence of this phenomenon is that the real-name channels of mobile companies will be overwhelmed.
There were two things that China Mobile CEO He Jie did not expect.
The first unexpected thing was that after the Chinese New Year, Tik Tok would become so popular.
The second thing was unexpected. He didn't expect the delivery speed of group buying to be so exaggerated.
They moved to catch this overwhelming wealth!
That night, Jiang Qin updated a post on Weibo, which he hadn't used for a long time.
I'm not going to pretend anymore. I'm going to leave first. Everyone, please find a cool place to bury yourself.
The director of Sina Short Video smashed the coffee cup in his hand with a "bang", thinking that this person was too arrogant. Did he think that he could lock the situation with just one card?
But what he didn't expect was that this sentence was not a summary, but a preview.
As early summer approaches, popular contestants from several popular talent shows recently announced on Weibo that they have joined Douyin, and have maintained a daily update routine since then.
The key point is that these popular singers don’t stay together, but one every five days, one every five days…
This led to countless fans flocking to the platform, and the four words "My brother" brought a huge wave of traffic to Douyin.
Sina Weibo, I feel like my vitality is being drained away.
"Are those popular stars from... Huayu Film and Television?"
"right."
"Is Huayu Films controlled by Pintuan?"
"yes……"
"They took control of Huayu in 2012, and then Huayu started to incubate idols by first holding talent shows, then releasing singles, and then acting on TV?"
"That's right."
"Did Jiang Qin decide to make TikTok in 2012?"
"I don't know, boss. Don't cry. I'm scared..."
Just like Pintuan’s investment in Meitu XiuXiu, their controlling stake in Huayu Film and Television has always been full of doubts.
But at this moment, the answer, which was four years late, finally arrived.
At this moment, at Alibaba's headquarters, Ma Yun dug out a photo of her and Jiang Qin taken at the Internet Conference and looked at it for a long time.
For some reason, he suddenly felt a little tired, or perhaps he felt a little old.
He doesn't quite understand how young people nowadays can run their business like this.
However, even after all the popular idols under Huayu Film and Television moved in, Douyin's actions have not stopped.
Everyone who had been beaten by him back then knew that he was a scumbag in business. He would never show up without adequate preparation, but once he did, he would not give his competitors any chance.
So after the traffic idols moved in, Xitian announced that it would invest 500 million yuan and jointly launch an original musician support plan called "Wheat Field" with Douyin.
In fact, there have always been many musicians in China who have been creating quietly, but because they have no funds to package themselves, no operating company to establish their own image, and even no publicity funds, they have always been unknown and are regarded as unpopular singers.
Some of them perform in bars, while others work during the day and sing on the streets at night.
Douyin’s “Wheat Field” plan promises to provide original musicians with support funds and over 100,000 traffic exposures to help outstanding musicians realize their dreams.
At this time, an original musician named Zhao Lei was browsing Douyin and silently clicked on the Wheat Field Project.
He had participated in a program called The Singing of China before, and only made it to the top eight in the group. Now, looking at the endless night, he was not quite sure where his future would lie.
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(End of this chapter)
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