Chapter 747 Jiang Qin crosses boundaries again? !
"It wasn't just the wine last night that made me cry~"
"It's not just your gentleness that makes me reluctant to leave~"
"Walk with me on the streets of Chengdu, oh~"
"Until all the lights go out, don't stop~"
After midsummer, Douyin continued to maintain its fierce growth momentum due to the influence of targeted traffic cards, and has left other short video platforms far behind.
But up to now, there has been no national hot spot generated by Douyin, until a folk song was uploaded to Douyin.
Folk music has always been a niche music field in the country and has a small audience.
There is a group of people who specialize in singing folk songs but they can never find an opportunity to stand out.
But the sudden popularity of "Chengdu" surprised everyone except Jiang Qin.
Popularity is a very strange thing, as elusive as art. Sometimes you can't tell why it is popular, but it is popular, and it is extremely popular.
After Zhao Lei's original voice was added to the Douyin material library, it was quoted by countless video shooters.
If you record a video with this song, even if you just add a shot of a city street at night, you can get over 10,000 exposures.
Subsequently, a group of cover singers also released their own cover videos for the sake of popularity, which added fuel to the fire.
At Jiang Qin's suggestion, Wanzhong shopping malls across the country also began to add this song to their playlists and play it on loop, continuously expanding its influence offline.
As time went by, stores around Wanzhong also started playing Chengdu on loop.
From time to time, some popular science articles about folk songs pop up on Toutiao and Zhihu, and they accidentally use "Chengdu" as an example, spreading the value of listening to folk songs as a more tasteful approach.
So with this kind of hype, this song is becoming more and more popular day by day visibly.
Everyone in the Douyin project department, from top to bottom, witnessed with their own eyes a hype campaign initiated by Jiang Qin. After the success, even they themselves felt a little dazed.
"When the boss specifically asked to promote this song, I actually didn't quite understand it, but... could it really be so popular?"
"It's so popular, my daughter in kindergarten can hum it..."
“It turns out that capital can really control trends.”
"I always feel like the boss is cheating. The Wheatfield Project has signed so many original musics, why did the boss choose this one?"
In fact, even Zhao Lei himself was stunned by the popularity of "Chengdu".
He wrote this song in 2014. He had sung it countless times during his time at the bar, but each time the patrons didn't react too strongly.
But he didn't know why, after this song was posted on Tik Tok, it was liked by so many people.
The popularity of "Chengdu" has also successfully led to the popularity of Chengdu. The tavern on Yulin Road seems to have become a spiritual symbol of a rare leisure time amidst the hustle and bustle.
The business teams of major music platforms such as QQ Music and NetEase Cloud Music quickly found Zhao Lei, hoping to obtain the authorization for this song.
After asking, I found out that the copyright of this song has been signed by Tik Tok.
And they also learned a piece of news, that is, the short video of Zhao Lei that went viral on Douyin was not the original version, but the second version.
The second version is said to be supervised by Jiang Qin himself.
When the three music platforms left Zhao Lei's house, their minds were empty.
"Mr. Jiang, do you still understand pop music?"
"It's bad. The one who killed us is a cross-border person."
But Jiang Qin actually has no accomplishments in music. He can only sing songs like "Charms, Demons, Ghosts", "Black Silk and Short Skirt Can't Hide the Ruyi Stick That Can Be Made Big or Small", and "I Have a Good Dad, Good Dad" which he learned recently.
There are three main reasons why he targeted the song "Chengdu".
The first is to use the spreadability of the song to boost the popularity of the platform, and the second is to use it to attract more internet celebrities who want to become famous overnight.
As for the third reason...
At the end of August, the business department of the group buying business group came to Chengdu and invited the city’s officials to join Douyin to carry out tourism promotion in the name of group buying travel.
The popularity of the song "Chengdu" also attracted great attention from local officials. In addition, the traffic of Douyin was indeed increasing day by day, so the two parties hit it off.
The group-buying software has made great efforts online to open up a path from promotion to ticket purchase to group purchase at scenic spots.
Official offline operations, setting up Douyin check-in points, and giving exclusive group buying preferential prices.
With the popularity of Douyin, the online promotion of group tours, the atmosphere created by Tonight’s Headlines, and the high level of cooperation from Chengdu, the city’s tourism industry exploded instantly. Compared with last year, the number of tourists that month increased dozens of times.
“Chengdu has become popular on Douyin, and the number of tourists has increased dramatically. Chengdu officials immediately joined Douyin and took advantage of this overwhelming wealth!”
"Just came back from Yulin Road, and it really took me in."
"I found Chengdu to be a very livable city. Even the air has a unique temperament that is hard to describe."
"I've been there, it was great, I'll go again next time."
The popularity of tourism has brought more videos about Chengdu, and official interactions have also become a hot spot on Douyin.
What’s even better is that because of Zhao Lei’s sudden popularity, more musicians have joined Douyin’s “Wheat Field Project” and brought out the songs they had previously written for their hometown.
Although these works did not become as popular as Chengdu, there are indeed many memorable melodies and lyrics.
For example, "Under the city wall of Chang'an people is the train of Chang'an people. No matter where Chang'an people go, they can't help but eat steamed buns..."
With the golden tourist season of National Day just a few months away, the popularity of Chengdu seems to have provided a new inspiration for local cultural tourism and governments.
So during that period, many official accounts were established.
From the beginning of the year to the middle of the year, Tik Tok completed its three transformations.
The initial version of Douyin only had handsome men and beautiful women, wearing black stockings and short skirts. Later, with the social popularity of the Five Fortunes, Douyin’s diversified matrix began to take shape, and the entry of official accounts drastically changed the entire Douyin’s temperament.
It seems that it is no longer just a short video software.
The most horrified among them is Weibo, which follows hot topics and invites official members to join. They understand Douyin's operations too well because this is the current situation of Weibo.
It’s broken, it’s coming towards me.
Weibo's short video director paced back and forth in the office, anxious and helpless.
The pressure from above also came. The leader asked him to write a song called "Chengdu", but he said he couldn't. The leader said, "If others can do it, why can't you?" At the same time, after seeing the god-level hype of Douyin again, Tencent CEO Ma couldn't help but open Weishi, which he had high hopes for. He saw a social dance and couldn't help showing the expression of an old man in the subway looking at his phone.
Other short video platforms, especially those without big capital support, have already begun to think about giving up.
Because they found that the temperament between the two was too different.
When you watch Tik Tok, you always feel that it is all-encompassing, as if you can understand the whole world just by looking at this platform.
Their platform feels niche, unaddictive, and boring.
Douyin's version is far ahead. Every time Jiang Qin makes a move, it seems that he has single-handedly accelerated the development of the short video industry.
“Can the crossover from the O2O field to the entertainment industry achieve this level?”
"What does cross-border mean? He started out as a campus forum, O2O is cross-border, this time he just returned to a familiar field."
"Is he a hexagonal warrior?"
“It is said that he was the producer of the song ‘Chengdu’.”
"Shit, a heptagon?"
"He is also the first learning star of Linchuan University."
"????"
As the traffic of "Chengdu" and Douyin skyrocketed, the biggest actual beneficiary, in addition to Chengdu, is Xitian.
The Wheatfield Music Project is that Xitian "took out" 500 million yuan and gave it to Douyin to support original musicians, so Xitian not only gained traffic, but also gained goodwill.
So XiTian struck while the iron was hot and launched a co-branded milk tea with "My Brother" and also released the Chengdu lyrics cup.
However, people in the industry remained silent on this matter.
Five hundred million? Haha.
Xitian and Pintuan are basically fucking mom-and-pop shops!
Ever since the stepmother incident was reported, almost everyone knows that Xitian is the gift Jiang Qin gave to his wife.
They seemed to see Jiang Qin's beautiful wife take out a wad of money from her left pocket and put it into her right pocket...
Jiang Qin is a wife slave. No need to ask, it is definitely the wife who manages the money in the Jiang family!
By the way, when Jiang Qin gave Xitian to his wife, they were just good friends.
Giving his good friend a milk tea brand that will be worth tens of billions in the future, Mr. Jiang is really spending a lot of money to pick up girls.
Bah, dog licker!
The key is that Mrs. Jiang is also quite interesting.
Her ID can often be seen on the Internet. Every time Jiang Qin appears on a show, she will follow a large group of Jiang Qin’s female fans and shout that her husband is so handsome.
If you click on her Weibo certification, you will find that her certification is not [Sweet and Happy CEO], but [Jiang Qin’s Wife].
In addition to this certification, she also posts photos of Jiang Qin on her social media accounts all day long, as if she really thinks her husband is handsome.
No one is quite sure whether this is a deliberately packaged character setting or whether Mrs. Jiang herself has a clear mind and a pure soul.
In short, when many people envy her for being Mrs. Jiang, it seems that many entrepreneurs also envy Jiang Qin for having such a wife.
“The milk tea industry is too difficult to run.”
"There's nothing we can do about it. Xitian has almost taken up the entire market's traffic."
(Seeking monthly ticket, seeking monthly ticket)
(End of this chapter)
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