Chapter 760 The Revealer of the Era
Is there anyone who doesn’t know, can you even buy rockets in the Douyin live broadcast room?
With the successful sale of five rockets, Douyin's reputation as a live streaming e-commerce platform began to become more and more famous. At the same time, Douyin also received a wave of traffic and the number of users skyrocketed.
The media also paid close attention to this aspect and reported several news stories in succession.
Whether it is hype or gimmick, Douyin has achieved its purpose, and the sales index of Douyin e-commerce is also rising continuously.
Someone once asked, if group buying enters the e-commerce market, how long will it take for it to threaten Taobao?
Some say one year.
To be honest, if it were someone else, saying that he could threaten Taobao in ten years would be bragging, so one year is actually a compliment.
But the real result is that after group buying entered the e-commerce industry, it threatened Taobao in less than half a year.
According to sales data circulated internally, in December, the month when the rocket was sold, Douyin's e-commerce sales index increased by 583% year-on-year compared to the internal testing period.
Some people say that this growth rate is faster than the rocket sold by TikTok.
As 2016 came to an end, another piece of news came and was pushed by Douyin with a large amount of traffic.
The Kuaizhou-1, which was originally purchased online, was successfully launched and sent a Jilin-1-3 satellite into space and into the planned orbit.
The image of the rocket igniting and launching, pointing to the sky, is very clear, and the buzzing sound in the video is also very shocking.
This is because in recent years, film and television works on the theme of "The Rise of Great Powers" all like to use this kind of rocket launch shot as the opening, so as soon as the scene appears, the DNA of many netizens can't help but move.
The enthusiasm for selling rockets had died down, but it has become heated again because of this.
"Fuck, this marketing topic is actually from a TV series?"
"So shocking! Is this the rocket that I watched being taken away?"
"Now that I think about it, I, who earns 2,500 yuan a month, have actually participated in a rocket launch!"
"No, a rocket purchased online can also be launched into space? This world is too crazy..."
As a result, Toutiao and Douyin also made a series of videos about astronauts tonight, praising China's space industry and also including themselves.
Do you remember the five rockets sold in the Douyin live broadcast room? The first one has been successfully launched! The rockets purchased on Douyin have all been launched into space. Has your group purchase arrived?
The Douyin project department under Pintuan is originally engaged in video development, so this series of short videos are very beautifully made and generated a lot of popularity, and were subsequently reposted by many official organizations.
And in a winter not long after that, the Hurun List ranked Pintuan as the world's number one unicorn company, surpassing Ant Financial and SpaceX.
"Mr. Lei, welcome to the Entrepreneur program. I have a few questions from netizens that I would like to ask you. Is that ok?"
"sure."
The host smiled and said, "Some people are curious about what entrepreneurs do in their daily lives. Do they fly around and attend meetings?"
Lei Jun smiled after listening to this: "In fact, we are just like everyone else. We watch TV and watch Tik Tok every day."
"You also watch Douyin?" the host was a little surprised.
Lei Jun nodded: "Of course, we need to capture the young people to capture the market. Douyin is so popular now, we also need to keep up with the trend."
"You are good friends with Mr. Jiang from the group buying business, right? There are many comments about Mr. Jiang from the outside world. Some say he is a rare business talent, and some say his vision is ahead of his time. So how do you evaluate him?"
"I...can't comment."
Lei Jun spread out his hands and said frankly that he could not comment.
This sentence does not mean that Jiang Qin is difficult to evaluate. Of course, Jiang Qin is indeed difficult to evaluate, but he does not mean that at the moment. He thinks that only those who are standing in the front are qualified to evaluate those behind.
Jiang Qin is undoubtedly the fastest and most stable runner in this era.
At this time, there are also many old friends, such as Zhang Tao, Zhang Xuhao, etc. Looking back at the past, I can't help but feel a little melancholy.
They felt like they were supporting characters in a storybook, and all their efforts and hard work over the years seemed to be just to highlight Jiang Qin's existence.
Commercial bloggers on major platforms also use this term when making videos, calling him the king of the market.
Some people even say that the history of the development of mobile Internet in China is actually Jiang Qin's autobiography.
As this statement emerged, one of the videos with the highest number of likes and reposts surprisingly contained a reply from Jiang Qin himself.
"No, even if there's no me, there will definitely be someone else."
“We are the inaugurators of the era, but the era will never come because of anyone.”
“…”
When someone saw Jiang Qin, they immediately called him dad and paid close attention to him.
This is Jiang Qin’s personal account on the Douyin platform. There are not many videos in the video column, and the only one is of his wife.
In 2017, Douyin continued to grow, and its no-source model + brand cooperation marketing also developed rapidly.
During the New Year Goods Festival, the package coupons were sold out by combining local group buying with Douyin’s local live broadcast.
While the popularity of TikTok continues to rise, surprising news has also come from overseas markets.
Group buying has successfully captured the takeout market in South Korea, Thailand and Singapore, and the plastic bag strategy has once again demonstrated its powerful effectiveness.
During this period, many domestic brands have also successfully entered the overseas market by riding on the group buying ship.
Jiang Qin became a bridge builder and established a fast track for the internationalization of Chinese brands.
Ordinary consumers do not pay much attention to the achievements of group buying abroad, but for the business community, this is a very silent thing.
The person who is best at business warfare has gone abroad and is still the best at business warfare.
In 2014, a reality show called "Running Man" became a huge hit, leading people all over the country to play the name tag tearing game.
But in fact, the program "Running Man" was introduced from SBS in South Korea, so after the copyright expired, they directly changed the name to "Running Man".
Korean variety shows are indeed at the ceiling level in the entire Asian circle, so many people in China like to go out of their way to watch Korean variety shows.
At the beginning of the year, a clip from a variety show was circulated on Douyin, causing heated discussion.
This Korean variety show is a travel program, and the celebrity tour group from South Korea chose China as their destination this time.
After experiencing China's cashless payment and online ordering, these Korean guests expressed some dissatisfaction while sighing.
Because in the eyes of Koreans, China is actually far inferior to their country. After all, they are a developed country, while China is a developing country.
However, when these guests were being taken shopping by the tour guide, a group of guests suddenly became excited.
The sound of "Oh Mo Oh Mo" kept being heard in the video.
The guests in the video looked at each other, pointed in the direction outside the camera and laughed.
So the camera turned and moved forward, and a sweet sign appeared in the camera.
Several guests happily said that this is a century-old tea brand in South Korea, and they also lamented that they had no idea that this brand would be so successful and had quietly opened in China.
The netizens who saw the video were all numb, with a look of confusion on their faces.
"This is the most popular tea brand in Korea and the pride of Koreans."
"Big fortune!"
After watching this video, many domestic brands were somewhat disappointed.
Anyone who has been online in China probably knows that the Xitian brand was created in 2008 and was a gift from Jiang Qin to his wife.
As a result, after nearly two years of group buying going overseas, South Korea has gained a century-old tea brand.
No wonder they can be successful in overseas markets.
A dog is a dog wherever he goes.
Damn, that's horrible.
After watching this video, netizens couldn't help but start frantically asking for a follow-up.
The follow-up video came soon. Several guests in the video went to buy milk tea and asked the clerk if he was Korean. The clerk immediately shook his head.
Then the guests asked her if she knew that this was a century-old Korean tea drink. The clerk opposite told them that this was a brand created by their boss in 2008.
The guests didn't believe it and immediately went online to look for information for him, anxiously looking for evidence that the Dragon Boat Festival was theirs in their own false history.
But as the search progressed, the guests began to remain silent.
Damn, how come Xitian is not only a century-old brand in Korea, but also a century-old brand in Thailand and Singapore.
The video ends with a freeze frame on the guests’ incredulous expressions. Seeing this, even Big Head Son lives in Bengbu.
Damn, this is too much.
You go to other countries to do business and pretend to be their century-old brand, which makes people so proud. But when you go to a place, you promote yourself as the local century-old brand!
What’s the difference between this and Old John’s century-old Chinese medicine store and Los Angeles First People’s Hospital?
However, some people on the Internet have different opinions on this matter, and some are even trying to lead the trend.
“Why would you say you are a time-honored brand in other countries? This kind of company’s stance is not very firm.”
"I think so too. Is it shameful to say that we are a Chinese brand?"
"It feels a bit like worshipping foreign things. How about we all boycott it together?"
Xitian did not respond at first, but as a small number of netizens continued to criticize them, they still posted a video and announcement on Douyin.
The video content is an official Weibo post released by Xitian in early 2016.
They donated the profits from overseas markets through the Jinsinan Foundation to help orphans in China go to school, build libraries for left-behind children in rural areas, and set up a psychological institution to help children from single-parent families receive professional growth guidance.
It’s just that this announcement did not attract attention last year, but it has become the best clarification at this moment.
They made money abroad and donated it back home...
The key point is that netizens all know the rumors about the vicious stepmother, and they feel that Xitian’s donation is instantly reasonable, because the beautiful Mrs. Jiang is also a child who grew up in a single-parent family.
(Seeking monthly votes...) (End of this chapter)
Continue read on readnovelmtl.com
