Chapter 761 The Future of Group Buying
The success of group buying in overseas markets spread back to China, and became popular because of a Korean variety show, thus attracting more partner brands to join their overseas strategic cooperation plan.
History seems to be so interesting, there is always a kind of repetitive beauty.
At that time, Linchuan’s brands and group buying were deeply integrated, and finally every local brand became a national brand.
Now, brands across the country are deeply integrated with group buying, hoping to catch the fast boat that they once missed.
And a piece of news that came out later made this strategic cooperation even more valuable.
The international version of TikTok has officially begun preparations and is expected to be launched on the international app market in the middle of the year.
According to the 2017 Group Buying Development Report circulating online, the priority of launching the international version of TikTok is second only to the overseas strategic cooperation plan.
“When group buying went global, there was no TikTok.”
“Yes, TikTok didn’t exist at that time.”
“What if TikTok went with it?”
"Then the overseas market for group buying will expand rapidly under the influence of huge traffic."
When companies such as Alibaba, Tencent and Baidu learned that the international version of TikTok would be launched in the middle of the year, they suddenly understood what the next path Jiang Qin was about to open up would be.
First lay the groundwork, send group buying and domestic brands overseas, then use TikTok to create a world-class traffic pool, and finally connect them.
In fact, domestic companies face great resistance in entering the international market.
The first obstacle is the different market environment. The second is that many domestic Internet companies were built by imitating their foreign big brothers.
This means that the international market is full of crises and the competitors are extraordinary.
This means that although Alibaba, Tencent and Baidu are all loudly promoting their achievements in the international market, strictly speaking, they are still struggling in the Asian circle.
Compared with European and American companies that can rapidly expand globally after just one or two years of listing, the gap is quite obvious in this regard.
When group buying first went overseas, some people predicted that although group buying was powerful, it would still be difficult to break into Asia.
But there was no Tik Tok at that time.
But with the emergence of TikTok, some things seemed to be changing.
If Jiang Qin releases TikTok and allows it to grow as rapidly as it does in China, and then lets it participate in the overseas business competition, group buying may really be able to go places that others cannot reach.
Because although the domestic and foreign environments are different, there is one business point in common, that is, marketing is king.
In capitalist countries, you can attract tens of millions of dollars in venture capital just by telling a story about black technology. But for consumers, there is no money to be made if the publicity is good.
And Tik Tok is simply a natural marketing saint.
From traffic to monetization tools, the huge and sound group buying system has the potential to sweep away everything.
“If TikTok, as a pioneer, eats up the traffic in overseas markets first, and then the group-buying industry goes overseas with it, the scene will probably be shocking.”
“Can TikTok be so popular abroad?”
“It might get even hotter.”
"Why?"
“Because the Internet culture abroad is more open.”
Having said this, everyone was stunned for a moment, and then they realized that the first wave of traffic for the Tik Tok app was from the sidelines.
After the international version is launched in overseas markets, it is estimated that the skin here will be red and swollen after rubbing it.
The most important thing is that according to the nodes in the group buying development report, after Douyin went overseas, the group buying and takeaway business should have improved to a considerable extent.
Tik Tok started to take off, and group buying and food delivery took advantage of this time to start vertical development and establish logistics and channel systems.
Then came the era of cross-border e-commerce, which was ushered in by TikTok as a weather vane.
Maybe one day, the gentlemen in the romantic city will all wear old Kyoto cloth shoes, hold milk tea instead of coffee in their hands, and sing "Old Driver, guide me". This is not impossible.
As they thought about this and imagined the scene when this path was opened, they couldn't help but feel that it would be glorious.
And it turns out that some people did get it right.
As group buying's business in the Asian market gradually stabilized, they did begin to develop vertically and built a related industrial chain.
For example, they invested in appropriate supply channels and continued to explore upstream and downstream industries. At the same time, under the leadership of the government, they signed cooperation plans with several domestic import and export trading companies.
During this process, Kang Jingtao led the Didi team to spend three months investigating the Asian taxi market.
That afternoon, as the sunset was approaching, Kang Jingtao's team left a taxi company in Xiaori Country and went on a trip to Hokkaido.
Back then, Ge You and Shu Qi had a movie called "If You Are the One", in which a long section was filmed here. Kang Jingtao is a loyal fan, so he wanted to come and see it for a long time.
As a result, this time, I took advantage of the public funding to travel.
And it was here that he met Peter Fenton, whom he had not seen again since Uber withdrew from the market.
Peter Fenton is an investor from the United States who came here for an investment plan. He didn't expect to meet Trott, so he was also surprised.
When Peter Fenton saw the work badges hanging on their chests, he couldn't help but be stunned.
At the top of the work badge is the group buying logo, and at the bottom is the Didi Chuxing logo, but in the third row, the name of Didi Chuxing has been changed to Japanese and English.
"It seems that the crisis of group buying in China has been resolved."
Peter Fenton couldn't help but think to himself.
When Uber withdrew from the market, Peter Fenton developed a keen interest in the group buying business.
Later I heard that Didi directly took up most of the taxi market share, but was chased by Alibaba.
He has come into contact with Alibaba many times because he was the lead investor in Yahoo's investment in Alibaba.
Alibaba Group has a high reputation in the United States because Ma Yun is an excellent speaker and speaks good English. In the eyes of foreign investors, it seems to be the top Internet company in China.
So when Peter Fenton learned that Alibaba was going to launch a full-scale attack on group buying, he felt that there was little chance that group buying would be able to survive.
But when he saw Kang Jingtao appear here with his work badge, he knew that the commercial competition in the Chinese market had come to an end and this company was about to usher in the Age of Discovery.
So it wasn't long before Travis, who was far away in the United States, received the news.
At this moment, he seemed to have returned to the day when he was forced to withdraw from the Chinese market.
A black car came to see him off that day, and after the windows were rolled down, someone said goodbye to him.
He said there was no need to say goodbye, but the other party told him that if he didn't come back, he would go there.
What he didn’t know was that in the nearby Times Square, an app promotion video with energetic songs and dances covered all the LED screens.
"Jiang Qin is really capable of making trouble."
"Yeah, he goes wherever there's money, like a dog holding a world map..."
"Are you the ancient Greek god of metaphors?"
In a villa in Shanghai, two old men were walking along the lakeside, reading newspapers and making hissing sounds.
Zhang Baiqing retired this year, and Lao Yantou is also old. He finally resigned from his position as the person in charge of college students' entrepreneurship in the first half of this year, and the two of them officially started the retirement mode.
Then every day I play chess, take a walk, and read the news.
In fact, in 2009, the year when Jiang Qin’s Zhihu campus was successful, they knew that Jiang Qin would become a great success.
But looking at the newspaper at this time, I can't help but feel that this device is too big.
They thought that the nationwide popularity of Zhihu would be Jiang Qin’s peak, and later group buying also became popular nationwide.
Then came the supply chain, online payment, Didi Taxi, and finally Douyin and e-commerce. As a result, now he has gone abroad again.
Who could have thought that the silly boy who had been yelling for a refund of his tuition fees would end up like this.
"Hey, what is an Apple Store?"
“Apple’s App Store.”
"The download volume has already reached the top five..."
Old Man Yan, wearing reading glasses, muttered something silently, then walked forward slowly.
The villa that Jiang Qin gave them was not far from his own villa and could be reached by walking a distance.
At this time, two people passed by Jiang Qin's house, and through the fence gate they saw Jiang Qin and his daughter squatting in the yard playing with mud.
Two clever kids, one big and one small, one pouring water while the other mixing, got themselves covered with mud.
"Look, Daddy made a plane for you. Do you like planes?"
Jiang Ainan nodded politely, indicating that she liked airplanes.
So Jiang Qin immediately started to work, kneading it confidently for a while, then pursed his lips and said, "It looks a bit like a house, why not just make a house."
Jiang Ainan was stunned for a moment: "?"
Under the bright sunlight, the branches of the willow trees kept swaying in the air, and the cicadas kept chirping, calling out the summer.
The father and daughter had a lot of fun playing, and finally they made a super square big cube.
(End of this chapter)
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