Chapter 80 The boss has a really dirty heart
After leaving the former square, Jiang Qin came to the entrepreneurship base of 208.
Lu Xuemei and Pang Hai had arrived early. They had prepared the banners and promotional images, and were adding the Xitian logo on site. After that, they would connect with Sunai and it would be online.
The long white table is filled with computers, with plugs here and there. Although it is messy, it gives a sense of thriving development, as if weeds are growing wildly.
Jiang Qin saw that the time was almost up, so he called them to a meeting and announced the content of the next stage of work.
The content team needs to continue to provide content to keep the topic fresh and add fuel to the competition.
The technical department continues to work on optimization and develop real-time rankings, because without this thing, competitiveness will not be reflected.
Pang Hai's work focus has temporarily shifted away from the website, and he is concentrating on designing offline promotional materials for Xitian, seamlessly connecting offline promotional activities and online competitions.
"Lao Pang, please communicate with Shengshi Printing and use their channels to order a limited edition of milk tea cups. The design of the cups should be Xitian plus the name of the school beauty."
"Sunai, keep an eye on the data. Once a candidate receives 2,000 flowers, Xitian will launch a limited edition school beauty milk tea. Each cup of milk tea can contribute two flowers to the designated goddess. When sales reach 200 cups, it will become a permanent package."
"Wenhao, take people to interview the most popular candidates for campus beauty in the next few days, and then write a character biography for each of them. It would be best if it matches the name of a milk tea flavor, such as Hong Yan from the Law Department, which has a subtle fragrance and is very similar to fleshy grapes."
"Wei Lanlan, continue talking to the advertiser. Intentionally or unintentionally, tell them that Xitian spent 100,000 yuan on the sponsorship."
Wei Lanlan was slightly stunned, and asked with some doubt: "Is it 80,000?"
Jiang Qin paused for a moment and said, "If you said 100,000, they would definitely not believe it, so they would secretly find an opportunity to inquire about it. Then when they heard that it was 80,000, they immediately believed it a little bit, because rumors are unreliable, and what they inquired about themselves is more true."
"The boss has a really dirty heart. He clearly just put the money from his left pocket into his right pocket, and he even boasted about an extra 20,000." Tan Qing muttered in a low voice.
Wei Lanlan lowered her voice and said, "Qingqing, you have to learn something. Doing business depends on bragging."
…
In the following period, the technical team, content team, design team and external editing team began to carry out their business step by step according to the plan set by Jiang Qin.
The key is to divert some energy from the website and transition to the offline Xitian milk tea shop.
The website's traffic is aimed at college students as users, while Xitian milk tea shop is aimed at businesses near the university town.
The two types of public opinion guide two different groups of people respectively, thus achieving a coherent effect.
"Did you hear that Xiao Liu's milk tea shop invested 100,000 yuan in advertising for that new forum?"
"Don't listen to their nonsense. I went to inquire yesterday and the answer was 80,000."
"The girl who came to advertise the other day told me in person that it was 100,000."
"Lao Zhang, you've been doing business for so long, and you can't even brag. They want to charge advertising fees, so they must exaggerate the amount. Just believe me, it's 80,000."
"Eighty thousand is not a small amount. Is Xiao Liu crazy?"
"She is really pushed into a corner by the college supermarket. She probably wants to try her best to save the situation!"
"College Supermarket is really dishonest. They always start price wars. It's disgusting. They just rely on their big size and power."
"You can't blame them. We are all businessmen. If we want to make money, we can't be honest."
"No, 80,000 is too much. Xiao Liu, don't you want to?"
"I guess this is her last try. If it works, it'll work. If not, she'll probably sell it at a low price."
"Xiao Liu is so unwise at such a young age. There are many people on the forum, but few of them are willing to watch the ads. This money is probably wasted!"
Several business owners in the front square got together and had a concentrated discussion about Wei Lanlan's deliberate leak of the news.
Of course, most of them are not optimistic about the effect of sponsoring this event, and think that it is likely to lose money but gain publicity.
Are you kidding me? An advertisement can bring a half-dead milk tea shop back to life?
If business was so good, they would have opened a national chain long ago! And the business owners, especially those in the vicinity, basically have a feeling of not wanting to see others do well.
This thought lasted until Wednesday morning, when a white truck drove over and unloaded a large amount of promotional materials. Only then did the surrounding merchants realize that this was serious business.
"Masters, please lend a hand and help us put the board upright, facing the direction of the teaching building."
"As for the banner, please hang it on the street lamp and the pole at the door."
"As for the signboards, just place them anywhere on the college road. Just put the two signs for Xitian and Zhihu at the front. There are no other requirements."
Pang Hai got off the truck and directed Shengshi’s workers to start the installation.
The first thing that was lifted down was a two-meter-tall PVC school beauty ranking board. The words "school beauty ranking" were written in pink cartoon fonts, and the Xitian and Zhihu logos were printed on the upper right corner. It was so eye-catching that it could be seen as soon as you left the teaching building.
The masters, three in front and two in the back, first erected the board, and then installed the bracket with swift hands and feet.
In addition, there are various custom-made standees and banners hung one by one.
The scene at the door was huge and the atmosphere immediately became lively.
However, this scene not only attracted the surrounding merchants, but also attracted the security guards patrolling the school on motorcycles.
"What are you doing?"
“Hold an event.”
"Do you have any documents? You can't just leave it like this without any documents!"
Pang Hai opened his bag and took out a copy of Zhihu's self-employment book and registration form to show them.
This was what Jiang Qin had instructed in advance, asking him to keep these things in his bag. Unexpectedly, they actually came in handy.
At this moment, Pang Hai felt that his boss was indeed far-sighted and had considered almost every detail clearly.
Of course, the security guards will not carefully look at what is written on your document. They will ignore it as long as they see the school’s red seal on the back.
But when the security guards were leaving, Pang Hai still gave each of them a pack of cigarettes according to Jiang Qin's previous instructions.
If you want to hold activities in the school, you will inevitably have to deal with these security guards in the future. It is necessary to maintain good relationships with them. After all, the county magistrate is not as good as the current manager.
After all the promotional materials were put in place, the bell for the end of get out of class rang.
A large number of students poured out of the three teaching buildings at the same time, thinking about ordering some food in the cafeteria, but when they arrived at the front square, they couldn't move.
The preparations for the school beauty contest had been going on for a week, and even the stray dogs in the school had mentioned it, so a large number of people soon came to the entrance of Xitian, all of them sticking their heads out to look at the huge ranking list.
Although the dog days of summer have passed, the autumn heat is still strong. The students who came to watch the fun felt so hot that they just stood there and turned around to buy milk tea in the store.
This phenomenon will happen once, then twice, and once twice, then three times.
As a result, before the advertising effect had fully taken effect, the store had already sold more than a dozen cups of milk tea.
Fang Xiaoxuan had never seen so many guests before, and for a moment she was so busy that she could hardly keep up with the pace.
(End of this chapter)
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