Patriarch Xu picked up a piece of black truffle, presented it to Chairman Xu as if it was a treasure, and asked, "Chairman, do you know this thing? People in the city call it a treasure, and they sell it for 50 yuan a pound, so you can take as many as you want!"
"I know, black truffle."
"Yes, yes! They said it was something called dew! Oh, city people know how to give it names, it sounds much better than pig arch mushroom!" Chief Xu asked again, "Chairman, at 50 yuan per pound, aren't we selling it too cheaply?"
"No, the other party is quite honest!"
Xu Shangke was not lying to Patriarch Xu.
This price is not unfair at all, and may even be higher than the normal local market price.
Then why is it a bit inconsistent with the sky-high price of truffles that many people know?
That’s because—
There is not much difference between domestic truffles and foreign truffles in all aspects, but the price is 10 times different.
Because the difference is not big, a large amount of truffles are exported to Europe every year, transformed into the most authentic top European delicacy, and then repurchased at high prices by some high-end restaurants in China.
The main focus is to convert exports into domestic sales.
Like truffles, there is also matsutake, and the price of domestic matsutake from Xiao Ri Zi is also ten times that of imported matsutake. However, there are differences between the domestic varieties of Xiao Ri Zi, which are difficult to confuse, and can be touted as more high-end.
In fact, among the many delicious mushrooms in Yunnan Province, these two mushrooms, even though they taste delicious, are not actually ranked high.
Morels, porcini, and chicken mushrooms are all more delicious. The most delicious ones are probably those that I can't name. They are really delicious, but you may accidentally see some "villains" (such as the green hand in the porcini). You can even experience a free 3D movie.
In contrast, the real names of Matsutake and black truffles reflect their status in the hearts of "mushroom connoisseurs" - the locals.
One is called Stinky Chicken.
One is called pig arch fungus.
So how did the stinky chicken and pig mushrooms make a comeback?
Because foreigners like it.
Because foreigners have money.
Because foreigners like it and are willing to spend a lot of money to buy it.
Take Matsutake as an example.
This stuff has always been eaten in China. It was first eaten by nobles. Later, "the swallows that used to fly in front of the halls of the rich and powerful now fly to the homes of ordinary people." The tradition of eating Matsutake mushrooms has also been developed among the people.
Then why are common delicacies suddenly driven up to sky-high prices?
In addition to the fact that Matsutake cannot be cultivated artificially, there are two more important reasons.
One is that after the nuclear bomb was destroyed, people found matsutake mushrooms growing in the ruins, so they thought that this stuff could resist radiation, and experiments also proved that this stuff seemed to have such an effect. People were immediately excited and rushed to buy it.
But then, the development of the globalized economy caused a number of biological invasion incidents. Nematodes that drifted across the ocean caused the extinction of a large number of pine trees in China. Matsutake mushrooms and pine trees have a symbiotic relationship, so... production plummeted.
On the one hand, people were rushing to buy, and on the other hand, the production volume plummeted. Coupled with the fact that it cannot be cultivated artificially, the price of Matsutake mushrooms suddenly skyrocketed.
In 2006, farmers who could barely earn a few hundred yuan a month would have known that a matsutake mushroom with good appearance, color, and smell could be sold for thousands of yuan in the neighboring country of Japan.
Even if it is just a pile of stinky dog shit, it is the most delicious stinky dog shit in the world!
After seeing these things, Chairman Xu immediately took back what he said about agriculture not making money.
And immediately had an idea -
Go abroad and make money from foreigners!
"Uncle Xu, do you have a lot of mushrooms here?"
"To be honest, every household can pick a lot of them when they are in season! Chairman, if you like, you can eat them all!"
Xu Shang asked curiously, "Do you have a pine forest here?"
"Yes, there is one!" said the chief of the Xu clan. "This is actually a tradition of our Xu family. When someone in our clan dies, we will go to the north of the mountain and plant a row of pine trees, symbolizing the noble character, tenacity, and pride of our Xu family's ancestors!"
Xu Shang thought about it, six hundred years of tradition -
How big is this pine forest?
This is really...
Seeing that their descendants were so poor, our ancestors couldn’t stand it anymore and took action!
"Uncle Xu, are you interested in setting up a subsidiary with the Agricultural Alliance? Let's call it, Xujiatun Mushroom Production Workshop?"
"Establishing a company? Chairman, are you serious?"
This unexpected surprise immediately surprised Chief Xu. Everyone knew that Tianya Village had been thriving and living a good life since the establishment of the collective enterprise.
Now, the chairman wants to start a business with them?
"Of course it's true!"
Chairman Xiao Xu nodded affirmatively.
It would be a waste not to utilize such a good resource.
However, we still need to think carefully about how to sell these mushrooms abroad and get a good price.
Foreigners look down on Chinese food. They praise their own products.
Many people wonder why domestic products are rare and imported products are cheap in foreign countries, but here domestic products are cheap and imported products are expensive?
But in fact, this is simply due to the effects of various promotional advertisements.
You don’t know how much money people have spent on promoting their local products, and how long they have been promoting them through television, media, public opinion, and folk customs. Why are you, an outsider, more expensive than their local products?
Doesn’t publicity cost money?
Moreover, these foreigners, in addition to using all kinds of good and evil ways to promote their own food, also spread all kinds of rumors to slander their competitors' products!
If you don't believe it, just watch a Hollywood movie. There are so many Chinese restaurants in Chinatown using rat meat to make dumplings, aliens to cook, and all kinds of overt and covert slander.
After all, slandering your opponent is often much more effective than promoting yourself.
Capitalism has been playing soft cultural propaganda for hundreds of years. Why do you naively think that your products are good and can be sold at a good price?
Therefore, if Chairman Xu wants to expand sales, he must come up with some ideas.
Of course, he didn't think of any good idea right away, but what was certain was that selling mushrooms abroad would be a good business that would make a lot of money!
Chairman Xiao Xu calculated the income he had. The three food stores made more than two million yuan in profit each month. The two offline clay sculpture experience stores were even more profitable, with profits even higher than the food stores. In addition, there was the Taobao online store...
He now earns several million a month.
Well, there should be no problem in using the money to build a few companies and spend some money.
After all, an income of several million a month does not seem to be enough. The 'Tang Dynasty City That Never Sleeps' he plans to build will cost at least several hundred million.
Therefore, we need to spend more money!
There is no point in keeping money in your hands!
Only when you spend it on something valuable can you realize the meaning of money. The coins you spend are like fish fry released in spring. Sooner or later, they will grow into a one-meter-long giant and come to repay you.
Chairman Xiao Xu then decided: "Uncle Xu, I will first invest 500,000 yuan in our 'Xujiatun Mushroom Production Workshop'."
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