Not everyone is surprised by the high profits of pheasant racing, and some have raised questions.
"Boss Xu, isn't your price a bit too high?"
Hearing this, Chairman Xiao Xu thought for a moment and asked back, "Are you trying to say that I'm a little dark?"
The Taoyuan Township inspection team immediately shut up.
But then again, it was indeed expensive, 18 yuan per pound of chicken, and this was 2007.
"Before answering your question, I would like to ask you to answer a question of mine - how can farmers get rich?"
Everyone in the investigation team looked at each other, wondering, if we knew the answer to this question, why would we drive hundreds of miles to come here to investigate?
Seeing that no one was talking, Xu Shang asked again: "It doesn't matter if you can't answer the previous question. Please answer my next question - can farmers really get rich just by farming?"
This question made everyone silent. Among the cadres present who were able to come here for inspection, there was no one who had no experience of going to the countryside and working on the front line.
Even if you have a beautiful vision in your heart, even if you speak in a high-sounding way, even if you sometimes deceive yourself, everyone actually knows a truth in their heart.
That is, getting rich by farming is basically a joke.
Some people may say, aren't there some "farmers" who have contracted hundreds or thousands of acres of land and engaged in large-scale mechanized farming who have become wealthy?
Regardless of whether these few examples represent the vast majority of farmers, it is these examples of large-scale mechanized farming that make the farmers' efforts seem meaningless.
Farmers work three days on the land, but large machinery only takes 15 minutes to pass through. In this case, what is the point of farmers' hard work?
This is the 'Emperor's New Clothes' that permeates all the grassroots cadres in villages and towns and is unwilling to touch. To deny the value of farmers' labor is to deny the meaning of farmers' existence, and also to deny the meaning of their own existence.
It seems like everything is just a self-deceiving stage play.
At this time, someone said: "Although farming cannot make you rich, at least it can allow farmers to have enough food to eat. In our country, even now, there are still many people who do not have enough food to eat."
Xu Shang asked in return: "If one day, everyone can easily fill their stomachs... I think this is not an impossible future. Then can farmers disappear? Can everyone move to the city?"
"...Mr. Xu, aren't your words too extreme? Let's not discuss this topic."
"No, it's important to understand this! Very important!"
"If we don't understand this, everything we do next will be meaningless!"
"Do you know how much money you can earn from one acre of land if there is no drought or flood and the weather, location and people are all right for a good harvest? How much can a farmer earn from working for a few months?"
Everyone was speechless.
...Everyone knows clearly in their hearts that even if a farmer has a good harvest without drought, flood, insect pests or diseases, his income from a year of hard work may not be as much as that from working in the city for two months.
Xu Shang said slowly: "Ladies and gentlemen, I want to say that if this contradiction cannot be resolved, then the disappearance of farmers and the demise of villages are almost inevitable."
Everyone fell silent again, as if they had already seen: the abandoned mud houses collapsed over the years and became nests for snakes, insects, rats and ants; the country roads were overgrown with calf-high weeds; the bustling threshing grounds were devoid of human voices, and everywhere was desolate and decayed.
This is not the future, this is what is happening now.
"Now I can answer the question about the high price. Why do I charge so much for my chicken? Because I think it is—"
“It’s worth the price!”
Xu Shang gave an example: "When you go to buy a bicycle, some are 200 yuan, some are 2,000 yuan, and some are 20,000 yuan. Why don't you buy the cheapest one for 200 yuan? Why don't you buy the one that costs 2,000 yuan instead of the one that you like more?"
"You know, a 2,000 yuan bicycle is worth the price!"
"My chicken is of good quality, good quality, and tastes great. As the saying goes, you get what you pay for. Since the quality of the chicken is genuine, why can't I sell it at a high price?"
"Do we really have to let others set the price for us? Do we really have to let others say that something is valuable or worthless?"
In this era, Chinese people lack confidence, and the prices of many things are far below their true value.
Especially in the area of exports, it can even be said to have reached the point of being servile.
For many things, only after they are praised as good and valuable abroad will China dare to give them a normal price cautiously.
More than a decade later, some "smart" businessmen took advantage of the Chinese people's growing self-confidence and began to go to the other extreme, claiming to support domestic products and to match the prices of foreign products, but in fact the quality was terrible!
These smart people are precisely the biggest stumbling blocks on the road to the development of domestic products.
In fact, whether it is domestic or foreign products, its pricing must comply with a most basic principle:
That is whether its quality is worth the price.
If it is not worth it, no matter how great the hype is, no matter how good it is said to be, or how difficult it is, in the final analysis it is still about harvesting the trust and goodwill of customers.
No matter how difficult, hard, or pitiful your work is, you should not violate this most basic principle.
Consumers have and should only spend more money on quality, so that producers can strive for better quality, and products in the entire market will tend to be of better and better quality.
Otherwise, manufacturers will only use your money to do more sentimental marketing instead of using it for quality and industrial upgrades.
Paying for sentimentality is actually a form of spoiling. Products that grow up in spoiling cannot withstand the test of the real market.
The same goes for produce!
No matter how loudly some people shout the slogan of "helping farmers", if the quality of the product does not match the price, it is just harvesting the goodwill of customers... or even a scam!
If you really want to help farmers, you should first ensure or help improve the quality of agricultural products. If farmers intend to use bad products to make the public pay for them with goodwill, then some people deserve to be poor for the rest of their lives!
Let’s get back to the topic. Regarding the pricing of Paoshan castrated chickens, Chairman Xiao Xu believes that its quality deserves the high-end price of 18 yuan per catty!
Judging from the current market feedback, Chairman Xiao Xu’s judgment is correct, and customers generally have a very high opinion of it.
Chairman Xiao Xu said to the Taoyuan Township delegation: "Maybe my view is not correct, nor is it the only answer. But I think that creating high-net-worth, high-quality, brand-valuable and competitive agriculture and agricultural and sideline products is the easiest and only way for most farmers to get rich!"
Create high-net-worth, high-quality agricultural products with brand value and competitiveness?
This concept was like the arrow of love shot by Cupid, instantly capturing the hearts of everyone in the expedition team.
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