Zhou Bin actually understood the psychology of people who buy this kind of car. These people are not very wealthy.

But their lives are already getting better, and they long to be recognized by society and the public.

But if you ask them to buy a BMW or a Mercedes-Benz, they simply can't afford it.

So an old, poor guy like Lowe just fits this character profile.

After all, it is a big foreign brand and it happens to meet the needs of everyone.

In fact, this car has nothing to do with Lowe. It just borrowed a concept. This was the situation at the time.

Although Zhou Bin was helpless, he had no choice but to do so.

Afterwards, under Zhou Bin's personal deployment, Lowe Motors sponsored the Super Boys finals and immediately became the focus of the show.

When people watched TV, they became very interested in this stylish little car.

Especially since this brand claims to be derived from British technology and is from the same family as Bentley and Jaguar, it makes everyone yearn for it.

As the program continued to air, the name of Lowe Automobile instantly became famous throughout China.

Everyone was conquered by its stylish appearance, and was especially impressed by the slogan of Lowe Automobile: "Lowe, British aristocracy".

Finally, the day of the finals arrived. The entire show was thrilling and exciting, and the ratings reached an unprecedented high.

And Lowe cars became the most dazzling star among them, and its reputation soared in an instant.

Before this, Zhou Bin had already arranged for dealers across the country to start distributing the product, preparing to take advantage of this wave of popularity and sell it in large quantities.

After the show ended, reports came in from all over the place that the number of people coming to the store to look at cars had increased significantly.

The number of people has increased from a few per day to dozens or even hundreds, and everyone is looking forward to the car selling well.

Zhou Bin and Director Wang were also very excited. After a busy day, their car was finally going to show its performance.

Everyone is excitedly waiting for good news, hoping that their car will become a hit!

Soon, almost half a month passed, but what they waited for was nothing.

That day, Director Wang came to report that the sales situation had been counted.

Zhou Bin looked at him and felt a little puzzled, so he asked, "Director Wang, how are the sales?"

Director Wang looked depressed and said, "Boss Zhou, look, I really can't think of this!"

Zhou Bin took the sales statistics and was also dumbfounded.

Unexpectedly, half a month later, their total sales volume nationwide was only 100 units, with sales revenue of only 7 million yuan.

When Zhou Bin saw it, he thought he had seen it wrong, so he immediately took it and looked at it carefully. Yes, there were indeed 100 units!

Zhou Bin didn't know what to say now. He was silent for a while and asked, "Director Wang, what's going on?"

Director Wang said dejectedly: "Distributors gave us feedback that there were many people looking at it but few buying it, so the sales volume was not good."

Zhou Bin was a little surprised, he thought sales would increase dramatically.

It seems that the situation he expected did not occur.

Zhou Bin was getting a little restless, so he immediately asked Director Wang to call Jiang Minghao over.

After a while, Jiang Minghao arrived.

Zhou Bin said to the two of them, "Let's go to the 4S store and see what's going on."

Then the three of them drove directly to a store in Qincheng.

As soon as the car arrived at the store, they found that the store was crowded and very lively.

This doesn't seem like the sales are bad! Zhou Bin was confused as to what was going on.

Zhou Bin first asked Director Wang to go in and greet the store manager so as not to reveal their identities as they just wanted to take a look.

The store manager was originally planning to give them a grand reception, but after hearing what Director Wang said, he kept quiet.

Zhou Bin and his friends pretended to be ordinary customers and started walking around the store.

At this time, Zhou Bin noticed a young man in his thirties who kept circling around the car and looked very excited.

So Zhou Bin pretended to be an ordinary customer and approached and said, "Brother, how about this car?"

The young man turned his head and looked at him, and said, "I tell you, this car can be described in two words: beautiful!"

Zhou Bin smiled slightly: "Really? What's so beautiful about it?"

The young man immediately started talking non-stop: "Look, its appearance is really British and fashionable. And it was made by the British, how can it not be beautiful?"

After hearing this, Zhou Bin felt a little happy and a little disappointed.

This is a genuine domestic product, and the designer is right here.

But at this time, Zhou Bin had no choice but to use a foreign brand.

So he then asked: "Have you ever driven it? How did you feel about it?"

The young man smiled softly: "It feels just so-so when driving it."

But he changed the subject and said, "This is just a 70,000 yuan thing. Do you think it can be compared with a Mercedes-Benz? It just looks pretty and sounds good."

Zhou Bin nodded in agreement: "You're right. When buying a car, you still have to have some face."

The young man stared at Zhou Bin and asked, "Why? Are you here to look at the car too?"

Zhou Bin smiled and said, "Yes, let me take a look."

The young man said with regret: "Then you see, I'm leaving."

Zhou Bin was very surprised and asked, "Why are you leaving? Didn't you say this car is good? Are you not going to buy it?"

The young man sighed and said, "It's a nice car, but I can't afford it."

"Ah? This car is not expensive, only more than 70,000 yuan!" Zhou Bin said subconsciously.

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