Counterattack 1990

Chen Dong woke up and found himself reborn in 1990, a time when gold was everywhere. Carrying the regrets of his past life, he started by selling tea eggs...

Financial crises, oil crises, gra...

Chapter 942: Joining!

Since the 1990s, with the gradual increase in economic openness, the manufacturing market in China has become saturated, and domestic source factories have moved out to seek larger overseas markets.

Lingnan Paper is one of the most dynamic companies in China.

In recent years, Lingnan Paper Industry has expanded from China to Southeast Asia, and from Southeast Asia to Europe and America, with its products now found on almost all five continents.

However, these low-end products cannot build a reputation, attract consumer attention, or create a brand effect; they are merely products that generate hype.

With the development of industrialization, the outdated production capacity of traditional enterprises is gradually being replaced, and enterprises need to face challenges such as equipment upgrading and worker skill improvement.

At this time, Lingnan Paper established an overseas business department to build factories overseas.

They build factories in regions with low labor costs, buy cheap raw materials from large industrialized farms, explore the latest technologies and equipment in Europe and North America, and then sell low- to mid-range products to developed countries with scarce manufacturing and high prices.

The overseas business department is headed by Zhong Dawei. Because the overseas market environment is very different from the domestic market environment, the company headquarters has given the overseas business department considerable independent decision-making power.

After hanging up the phone, Chen Dong looked at Xiang Feng and said, "This company owes me a favor in the past. They should consider what I said."

"Favors?" Xiang Feng curled his lip, looking disdainful. "Do you Chinese even consider favors when doing business?"

"As long as it doesn't touch on fundamental interests, why not consider it?" Chen Dong reminded him. "Look, this time I asked you to give Amazon two months, and you did, didn't you?"

So this is what human relationships are all about? Xiang Feng disagreed. "I don't believe in your personal relationships; I just believe in your judgment as the boss of Longteng Company."

“Same.” Chen Dong smiled.

As I was speaking, the phone rang again.

This time, the person making the call was the head of the Lingnan headquarters.

"Hello." After realizing it wasn't Zhong Dawei himself, Chen Dong became polite.

"I am Xie Guichun, product manager at Lingnan headquarters. Mr. Chen Dong, we are aware of your suggestion at Lingnan headquarters. We will work with the overseas business department to grant you the greatest autonomy in the field of e-commerce."

Although Xiang Feng could understand Chinese, the person in charge's words were convoluted, and it took him a while to understand the logic behind them.

"Does that mean they've handed over decision-making power to Zhong Dawei?" Xiang Feng asked, somewhat incredulously.

Now that the decision-making power has been handed over to Zhong Dawei, Chen Dong no longer needs to worry.

Next, Lin Zhiyuan was instructed to handle the handover process, and then Xiang Feng was seen off from the office.

"You came back this time to confirm whether Amazon can survive this or not, right?" Chen Dong asked and answered himself. "I can give you a definite answer: even if Amazon can't beat Walmart for the time being, I will stand behind Amazon."

"Next, I will unite more independent retailers and source factories in China, plus your industrial investments in Southeast Asia. Do you think we can't beat Walmart?"

So this was Chen Dong's plan: a desperate gamble to bounce back from rock bottom.

"I understand your plan." Xiang Feng finally breathed a sigh of relief.

Amazon is, after all, a young company. Xiang Feng was worried about it before, partly because Amazon was like an ant fighting an elephant compared to Walmart, and partly because he was afraid that if Chen Dong quit and abandoned the company, the mess would be left for Asia to clean up.

Now that he's at Longteng headquarters, Xiang Feng is much more at ease knowing Chen Dong's determination towards Amazon.

"After I get back, I will try to contact the manufacturers under the company and ask them to contact the Amazon executives as soon as possible to get the products listed on Amazon," Xiang Feng said.

Annie's car arrived. Chen Dong looked at Xiang Feng and said, "Take care."

In just three days, Lingnan Paper listed over a thousand products on Amazon, encompassing various paper products and production equipment.

"Lingnan Paper Industry Co., Ltd. has a very extensive overseas business. In terms of equipment alone, there are three major categories: environmental protection equipment, energy-saving equipment, and papermaking equipment," Lin Zhiyuan introduced.

Chen Dong disagreed. Although Lingnan Paper Industry was a large company, it was still an old factory in China, and its equipment was outdated. There was nothing to say about that.

"The Lingnan headquarters needs to boost production capacity, and they've been constantly updating old equipment lately. I estimate that some of that equipment is being phased out," Chen Dong said.

Looking at the Lingnan Paper Company's page on Amazon, with its old and blurry pictures, Chen Dong couldn't help but laugh.

“He is taking advantage of this opportunity to list the equipment on Amazon to sell off the old equipment at a low price and make room for Lingnan Paper’s factory.”

Lin Zhiyuan asked, puzzled, "Europe and North America are both technologically advanced regions. If they put their obsolete equipment on the European and American markets, will there be any customers?"

"Think about it, what kind of people are the consumers on Amazon right now?" Chen Dong reminded him.

“Young people prefer online shopping,” Lin Zhiyuan thought for a moment and said directly, “Then they are even less likely to buy these devices.”

Chen Dong shook his head. "Although Europe and America have moved their manufacturing industries out in large numbers, there is still some production capacity that they absolutely cannot leave, namely farms and small workshops, because they do not have the capacity to transfer production capacity overseas."

“These small workshops also need production equipment, especially those with low capacity but low price, just enough to meet the daily output of the small workshops.”

"Besides, most of the equipment used in the paper industry doesn't require very sophisticated technology; it just needs to be usable."

Zhong Dawei of Lingnan Paper Industry is a capable person. In this matter, he not only helped the headquarters company get rid of these outdated and obsolete machines, but also made Chen Dong owe a favor.

Chen Dong couldn't help but sigh, this person is truly the most shrewd of all.

"What about product categories?" Chen Dong asked.

“That’s a lot,” Lin Zhiyuan said, his eyes glazing at the product list sent by Lingnan Paper Industry. “Specialty papers, such as facial mask sheets, sandpaper, dust-free paper, kraft paper, copper plates, and aluminum foil; household paper includes toilet paper, diapers, and napkins; and there are also various office papers and cultural papers.”

You wouldn't believe it until you see it. Lin Zhiyuan had thought that paper manufacturing companies simply produced low-priced tissues and printing paper, but he never expected their product range to be so diverse.

“No wonder you chose Lingnan Paper,” Lin Zhiyuan exclaimed. “One of their companies is equivalent to a hundred independent retailers.”

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