Chapter 304: A plain and simple business war! Liu Qiangdong: These two guys are learning from me!

At the end of August, on the fourth floor of Xuyuan Library.

Standing next to the glass curtain wall, you can overlook most of Xucheng College.

Near Pearl Lake, Willow Creek, the basketball court and the gymnasium, groups of freshmen gathered, exploring the campus environment with great interest, carrying with them beautiful aspirations for college life.

Chen Yansen hung up the phone.

Five minutes ago, he called Zhou Hongyi and Lei Yijun respectively.

The two of them readily agreed and deleted the calculated list of material costs.

They could choose not to give face to Yu Chendong, but they really didn't dare to offend Chen Yansen.

Zhou Hongyi knew clearly that both the hardware and software of 360 mobile phones had to rely on the support of Orange Technology. If he left Chen Yansen alone, 360 mobile phones would not be able to sell millions of units a year.

Lei Yijun was wary of the overall strength of Senlian Capital. Faced with an opponent that had both sales channels and R&D and production capabilities, he was worried, even in his dreams, that Chen Yansen would target him.

What's more, Xiaomi also purchased patent licenses for memory cleaning algorithms, battery management systems and speech analysis development tools from Orange Technology. Once Chen Yansen's technical support is lost, it becomes an unknown whether Xiaomi 1S and Xiaomi MI2 can maintain their best-selling status.

Turning around, Chen Yansen returned to the reading room, leaned back in his chair, and casually flipped through a copy of "Handbook of Batteries" to gain professional knowledge about batteries.

It took him only five minutes to read the reference book with thousands of pages from the title page to the end.

It was not until noon that Chen Yansen stood up, put a pile of books related to batteries, materials and packaging technology back in place, and left the library leisurely.

Strolling along Xuelin Road, the lush branches and leaves of the sycamore trees above your head cast a shade on both sides of the road. The welcoming points for each department are set up here.

When Chen Yansen passed by the Telecom Campus Card activity point, Tang Zhenzhe's English vocabulary progress was still stuck on 'abandon'.

Back at the teachers' apartment building, Chen Yansen got into the driver's seat of the Aston Martin Rapide and sped towards the Science and Technology Park.

The food in Xuyuan cafeteria is hard to describe. It’s better to have lunch at the Science and Technology Park.

at the same time.

Yanjing, No. 6 Wangjing East Road, Meituan Headquarters.

Wang Xin sat in his seat, his eyes fixed on the core indicator data of Meituan's delivery department. Twelve days had passed since the takeaway business went online.

The number of registered riders increased from 0 to 3,270, with around 1,000 daily active riders, accounting for less than one-third.

However, the performance of part-time riders is not satisfactory in terms of delivery timeliness, punctuality, rider satisfaction and capacity utilization.

Orders within 3 kilometers usually take 45 minutes, and the overall average delivery time is about 55 minutes. The overtime rate is 9.75%, which is close to one-tenth.

But the key issue is that Kuaipao’s timeout baseline is 29 minutes, while Meituan’s is 40 minutes. If the same standard is used, Meituan’s timeout rate will reach more than 50%.

Therefore, most users who took advantage of the first-order discount on Perfect Group takeout uninstalled the app right away.

If the free lunch is delivered slowly, users will just be patient; but when it is their turn to pay, they will naturally choose a food delivery platform that offers fast delivery and good service.

It can be seen from this that Meituan riders are unfamiliar with road conditions, there are problems with the order scheduling mechanism, and transportation capacity has not yet been fully released.

"Huiwen, the punishment details for rider management should be further strengthened. Increase the deposit amount and the deduction for overtime delivery. Repeatedly refusing to deliver orders should directly demote them, and their order limit should be lowered. In addition, those with poor customer service attitude should be immediately blocked!"

A hint of coldness flashed across Wang Xin's eyes behind the lenses, and he gave the order with a serious face.

"This is likely to backfire and force experienced riders to run backwards."

Wang Huiwen frowned and raised his objection.

"In Yanjing, there are at least 30,000 to 40,000 scattered manpower. If they don't do it, there are plenty of people who will do it!" Wang Xin said lightly.

This is exactly the same as the "human wave tactics" of the ground sales team. After the number of people increases, they will rely on the advantage of scale to win.

"Okay, I understand." Wang Huiwen nodded and did not continue to argue.

You can express different opinions on important decisions, but after the boss emphasizes it for the second time, you can only support him unconditionally.

Wang Huiwen is well versed in how to survive in the workplace. Since Wang Xin has made the decision, he only needs to be responsible for its implementation.

At three o'clock in the afternoon, after a forced update, Meituan's rider APP added multiple penalty measures, with a minimum of 50 yuan and a maximum of 200 yuan.

"Fuck! I quit! Meituan's positioning is inaccurate and the route planning is unreasonable. Did we exceed the time limit on purpose?"

"No need to worry! I'll work for another month, get familiar with the neighborhoods and shopping malls, and then I'll go to Kuaibo for an interview."

"Hey guys, what are the benefits of Kuaipao riders? I only heard that there is a basic salary and social security, but the unit price is not as high as Meituan!"

After the lunch rush hour, several Meituan riders took a nap on their electric bikes, smoking, chatting and bragging.

"I had an interview last week. They thought I was not familiar with the road conditions, but I did make sure to inquire about the salary and welfare system." A 17 or 18-year-old boy said with a smile.

He just graduated from high school this year, and only scored over 160 points in the college entrance examination, which did not even reach the threshold of junior college, so he simply joined an electronics factory.

However, the life of a factory worker who had to work two shifts a day and started out by working 12 hours a day made him realize how hard it is to make money. He then packed up his bags and ran away, joining the army of deliverymen without hesitation.

"Xiao Jiang, tell me something quickly!" Another young man who was dozing off on the electric bike quickly got out of the car, handed over a Liqun cigarette and asked.

Jiang Hao was not polite. He took the Liqun and put it on his ear. He slowly said, "The basic salary is 1,600 yuan, with five insurances and one housing fund. A quarterly bonus is paid every three months, calculated based on the number of delivery orders and service scores. The minimum is 1,600 yuan and the maximum is 4,800 yuan. In addition, there are accident insurance, third-party insurance, and commercial medical insurance."

"Are there no rewards for placing orders or participating in events?" the young man asked.

"Of course there are. What you said is standard in Kuaipao. If you work for three months, you will be given an option, which is equivalent to a stock. It is worth about 20,000 to 30,000 yuan, and you can get it in four years."

Jiang Hao curled his lips in disdain.

"The treatment at Kuapao is indeed amazing, but if we compare the unit price, Meituan is the king." Another Meituan rider said suddenly.

"Bullshit! For orders within three kilometers, Kuaipao charges 4.5 yuan, while Meituan charges 6 yuan. It may seem like an extra 1.5 yuan, but you have to factor in the base salary, quarterly bonus, and rush order rewards. If you want to make money, you still have to go to Kuaipao! If you're not good at math, just stop talking!"

Jiang Hao immediately retorted.

"Tsk! Are you good at math? You only got 160 points in six subjects in the college entrance examination. I can do better than you even if I write with my eyes closed." The Meituan rider joked.

"That's because I just don't want to learn!" Jiang Hao stiffened his neck and said stubbornly with a flushed face.

"Oh, really?"

"Hahaha, Xiao Jiang, then go back and repeat your studies, and get into Peking University or Tsinghua University to show everyone."

Several riders were joking and laughing.

As soon as Meituan’s new rules came out, more people wanted to switch to Kuaishou, but no matter how many people left, they were not as many as the new people.

Just like what Wang Xin said, if you don’t do it, there are plenty of people who will!

The other side.

A Kuaipao station next to Qilin New World was crowded with people, and many deliverymen in Meituan work uniforms were squeezed inside and outside.

Some of them received brand new Kuaipao work clothes, helmets and electric bike keys, and walked out with smiles on their faces, while the rest of the people were still queuing in a long line.

Zhu Chao, the site manager, looked at the huge crowd and couldn't help but sigh: "Fortunately, in order to protect the interests and income of full-time riders, the company recruits people in a rhythm that follows the growth of orders. Otherwise, if they recruit people without limit, I won't have to work and I will be too busy with interviews all day long."

At this time, a delivery boy with chopsticks ran through the crowd, came up to Zhu Chao and whispered a few words.

"I'm going to screw you! Is that true?" Zhu Chao's face changed instantly and he cursed with red eyes.

"The Meituan rider said it himself, and he also showed me a map of the building distribution in the community." The Kuaipao rider replied.

After saying that, he took out his cell phone and opened the photo album. The picture showed a building distribution map of Poly Central Park.

Their site spent more than 20 days to compile this information bit by bit in cooperation with the staff of Amap, and it was uploaded to the internal navigation software.

The latest novel is published first on Liu9shuba!

This is also the main reason why Kuaipao can shorten the delivery time to within 29 minutes.

The riders’ positioning and route planning are accurate, and they can even reach the user’s building directly.

For most novice deliverymen, once they enter a residential area, just finding the building number where the customer is located is a difficult task.

As for the riders of Kuaipao, no matter how experienced they are, they can become experienced drivers right away with the help of navigation.

But this valuable information actually appeared in the hands of Meituan riders.

Who the hell did this?

Want to cut off everyone's financial resources?

Zhu Chao narrowed his eyes and immediately realized the seriousness of the matter. He said to the other party: "Don't make it public yet. Find out secretly which donkey did this."

"Okay, stationmaster, as long as you find the guy, I'll skin him alive." The chopstick runner said aggressively.

Zhu Chao nodded, took out his cell phone and walked towards the office.

Soon, the person in charge of the North China region received the news and simultaneously reported the preliminary investigation results to the headquarters.

Although Pei Yi was annoyed, he remained calm and asked the stationmaster in Yanjing to investigate secretly and find the person first.

"Damn you Wang Xin! You're playing dirty tricks, huh?"

Pei Yi snorted coldly and called Shan Jiawei over, preparing to throw sand into Meituan's group buying division.

As for calling the police and suing, Pei Yi thought about it for a moment and chose to give up.

Although the building distribution map of the residential area is non-public data independently collected by Kuaipao and AutoNavi staff through human and technical means (GPS mapping and rider compilation), and confidentiality measures have been taken, these data can in principle constitute commercial secrets. Meituan's behavior has crossed the line.

However, it is difficult to obtain evidence and the prosecution cycle is long.

Pei Yi couldn't stand it for that long! Wang Xin dared to disgust him, he wanted to make Wang Xin even more uncomfortable! For a time, Kuaipao's expansion in group buying business was even more rapid, and the market competition between it and Meituan was not limited to North China.

The East China, Central China and South China markets that Shan Jiawei had just taken over also launched an attack on Meituan.

For example, if Meituan's sales staff negotiated a group-buying package of 99 yuan with a merchant, Kuaipao's sales BD would visit the merchant within two hours after discovering the deal, using the offer of "three months of free commission upon joining" to lure the merchant to release the exact same group-buying product on Kuaipao.

However, Kuaipao will use subsidies to reduce the price by another 10 yuan based on the 99 yuan price, bringing the price to 89 yuan.

For the same group-buying product, the price on Kuaipao is 10 yuan cheaper.

Over time, users will be left with the impression that Kuaipao's group purchase prices are cheaper, and Meituan is taking advantage of them! Pei Yi and Shan Jiawei executed the front-to-back strategy to the fullest, like a piece of dog shit plaster that can't be shaken off.

Relying on its strong financial strength and abundant funds, Kuapao's group buying business has grown rapidly. After integrating the merchant and user resources of Nuomi.com, Nuomi.com officially became Kuapao's core channel.

The high-frequency takeout business has brought massive exposure and additional orders to the group buying channel.

Meituan’s strategy is to use low frequency to bring high frequency, while Kuaipao’s strategy is to use high frequency to bring low frequency. The huge difference in strategy has put Wang Xin in a passive situation.

In fact, not only Meituan, but also Dianping and Lashou.com are finding it particularly difficult to cope.

The worst hit is WoWotuan, whose weekly transaction volume has dropped to 40 million. Although it has not fallen out of the top five in the market, its market share is gradually decreasing.

The Matthew effect is becoming increasingly obvious. Kuaipao, Meituan, Dianping and Lashou occupy nearly 80% of the group buying market, and the remaining 100 or so group buying websites account for the other 20%.

Not to mention making a profit, even having enough food to eat is a problem.

Layoffs, shrinking markets, difficulties in financing, broken capital chains, and closures: ever since Kuaipao started the price war, group buying websites have been running away almost every day.

That evening, after listening to Pei Yi's work report, Chen Yansen was slightly stunned when he learned that Pei Yi had sent out a commercial spy. He did not expect that Pei Yi, who was a graduate student, could even think of such a shady trick.

He didn't object, but just reminded him to be careful and not to be caught by the other party.

When businesses compete, they will resort to some shady tactics to some extent.

If Wang Xin can handle the first day, don't blame him for failing the fifteenth.

Meituan’s CRM database and user information may be put to use.

Chen Yansen gave a brief explanation and hung up the phone. It was already dark outside the window, so he pushed the door open and went downstairs.

At this moment, Zhou Hongyi and Lei Yijun were still arguing on Weibo.

Xiaomi and 360 mobile phones both became hot searches, and their sales have seen significant changes.

Xiaomi Mi2 and Xiaomi Mi 1S sold 63,000 units a day, a month-on-month increase of 26.4%.

360 N1 sold 71,000 units in one day, a month-on-month increase of 31.7%.

Lei Yijun quickly came to his senses and was no longer angry. Instead, he responded to Zhou Hongyi in a tacit understanding. The two of them sang the same tune and even overshadowed the Orange Phone in terms of popularity.

After seeing the two people's quarrel on Weibo, Liu Qiangdong couldn't help but think: This tactic looks very familiar!

Damn! These two guys are imitating me!

(End of this chapter)