Chapter 433: 1.468 million units sold in two days! Orange B1 wristband is a big hit overseas!

Yanjing, Nicai headquarters building.

Lu Hongbo was sitting in front of the computer with two web pages open side by side on the screen, one was the product details page of Orange Mall and the other was the product details page of Pinbei's 10 billion yuan subsidy.

His finger hovered over the F5 key, pressing it every few dozen seconds, his eyes fixed on the constantly refreshing page.

The numbers changed very quickly, breaking through 100,000 units in the blink of an eye!

His expression became more and more ugly!

The Nicai Daqingcheng mobile phone has already gone into production, with an investment of 70 to 80 million yuan. Not only have they invited Wang Baoqiang and Zhang Zhilin to endorse the product, but the production line is also running at full speed. How can it be stopped just like that?

"Damn you Chen Yansen, I thought you were joking, but I didn't expect you to be serious!"

Lu Hongbo's brows were twisted into knots and he cursed under his breath.

The actual performance of Nicai Daqingcheng is almost the same as the 499 and 599 copycat phones on the market, but Orange Technology's Qingcheng D2 SE far exceeds Nicai Daqingcheng in terms of hardware configuration.

If he dares to sell it online, he will probably be crushed into pieces!

"Hey, Yang Rui, come to my office."

After thinking for a while, Lu Hongbo picked up the phone and called Yang Rui.

Although the other party has submitted a resignation application and I have approved it, I have to work for him as long as he stays in Nicai.

Three minutes later, Yang Rui opened the door and sat down carelessly, with his usual respectful smile on his face.

"Orange Technology has launched the Green Orange D2 SE. Its hardware configuration is much higher than our Nicai Green Orange. What do you think?"

Lu Hongbo asked straight to the point.

"No need to worry!" Yang Rui thought for a moment and answered confidently, "Orange Technology's main sales channel is online, not offline. It may affect the market performance of Nicai Daqingcheng, but it is far from being a serious blow."

Lu Hongbo didn't know yet that he was going to join Orange Technology and only thought that he wanted to return to the Internet industry.

I had tried to persuade him to stay, but seeing his firm attitude, I just let him go.

"You mean, we should continue to push forward the Nicai Daqingcheng project?" Lu Hongbo confirmed again.

"That's right! Orange Technology launched Orange D1 and Green Orange D1S last year, and the price is also below 1,000 yuan. It does have an impact on Nicai, but the problem is not big. We have more than 6,100 factory stores across the country. In the offline market, Nicai is the king."

Yang Rui nodded and spoke seriously.

"Boss Yang, why don't you stay? I always feel like something is missing without you in Nicai."

Lu Hongbo stood up and said while pressing Yang Rui's shoulder.

Yang Rui smiled lightly and decisively refused: "Mr. Lu, Nicai is full of talented people, and the team structure and management system of the offline sales network have been established. It doesn't make much difference whether I am there or not."

But he sneered in his heart: If he is too lazy to even paint the pie of promotion and salary increase, only a fool would stay here.

The first rule of the workplace: Once you mention resigning, your boss will feel resentful towards you. Even if you are given a salary increase at the moment, it is inevitable that you will be held accountable later.

Yang Rui has been in the workplace for so many years, how could he not understand this truth?

"Come back often when you have time and have a cup of tea with me." Lu Hongbo sighed and said politely.

If he really wanted to keep me, he would not have approved that resignation application in the first place.

at the same time.

Ali sensed the potential of the 100-yuan smartphone market after seeing the hot sales of Qingcheng D2, so he approached Tianyu for cooperation, planning to develop a lower-priced model, preferably with the price controlled within 600 yuan.

Coolpad also launched the research and development project of Dasheng F1.

Mobile phone manufacturers such as Huawei, ZTE and Lenovo have all turned their attention to the 100-yuan smartphone market.

This development trend is exactly what Chen Yansen is happy to see.

After all, the higher the number of smartphones owned, the more solid the foundation of Senlian Capital will be in the mobile Internet era.

Under his instructions, Cao Dahua began to frequently contact mobile phone manufacturers, striving to win more OEM orders and snatch food from Foxconn.

…

…

The next morning.

Sohu claimed 100 million yuan in damages from Baidu on the grounds of piracy.

Immediately afterwards, the China Association of Industry and Information Technology responded positively for the first time, announcing that it would issue 4G licenses within the year to speed up mobile Internet.

Subsequently, Huawei released the world's thinnest smartphone, Ascend P6.

It is equipped with a 1.5GHz HiSilicon K3V2E quad-core processor, a 4.7-inch 720p Incell screen, built-in 2G RAM and 8G ROM, and is equipped with a 5-megapixel front camera and an 8-megapixel main camera.

The price is 2,688 yuan, and there are two systems to choose from: Emotion UI 1.6 and Aurora Future OS 1.0.

Obviously, Huawei also has the ambition to impact the mid-range and even high-end market.

Even the Yaocheng X1 can sell more than 1 million units, so there is no reason why Huawei can't do it.

How much money can you make from low-end machines?

Entering the high-end market is the dream of all mobile phone manufacturers, and Huawei is no exception.

Half an hour later, someone revealed on Weibo the first-day pre-sale volume of Qingcheng D2 SE: 673,000 units.

There was no press conference and no advance warm-up, but with just two channels, Orange Mall and Pinbei's 10 billion yuan subsidy, it easily achieved an astonishing sales volume of nearly 700,000 units.

When the news spread, mobile phone manufacturers at home and abroad could no longer sit still.

They have to admit that although the profit margins of smart phones costing a few hundred yuan are slim, the market size is astonishingly large.

More and more mobile phone brands are rushing to join the market!

Upon hearing the news, the copycat mobile phone factories in Shenzhen, Sichuan, Yanjing, Suzhou and other places were immediately plunged into panic as if a disaster was impending.

In terms of R&D, production capacity and quality, how can they compete with first- and second-tier mobile phone manufacturers?

"Where is Chen Yansen's ancestral grave? I want to dig up his entire family's graves!"

Many people were so anxious that they jumped up and down, and cursed in anger.

The other side.

Chen Yansen got out of the car and walked into Building No. 9, where he saw several staff members busy around Wang Teng.

Someone fixed his hair, and someone helped him put on makeup.

Wang Teng held a script in his hand, glancing down at it from time to time, familiarizing himself with the contents over and over again.

Chen Yansen raised his wrist to look at the watch. It was eight fifty-five. Lao Wang was really working hard.

He didn't go forward to disturb them, but walked towards the elevator and pressed the button for the top floor.

"bite--!"

The elevator door slowly opened.

"Good morning, boss!" Meng Yun greeted softly with a smile.

Her workstation is right at the door of Chen Yansen's office, making communication very convenient on a daily basis.

Chen Yansen nodded slightly and walked into the office.

The money tree on the table is lush and green, and growing exceptionally luxuriantly.

He took out a pot of cold brew tea from the refrigerator, unscrewed the lid, took a big sip, and then returned to his seat.

When I turned on the computer, a news message popped up in the lower right corner of the desktop: "The pre-sale orders for Qingcheng D2 SE on the first day reached 673,000 units."

Chen Yansen dragged the mouse, clicked the picture, and immediately jumped into the PC version of Toutiao.

"To be honest, Orange Technology's greed is a bit ugly. Since they already have the 799 yuan Qingcheng D2, why did they make the 599 yuan D2 SE version?"

"Silly dog upstairs! Grandpa will tell you the answer, because there is a demand in the vast rural and town markets! Sales of 600,000 or 700,000 a day prove that Mr. Chen's decision is correct."

“512MB of RAM is too small!”

"You think the configuration is too low, but it doesn't think you are poor. You know, last year this configuration cost at least 1,000 yuan."

"Brothers, Meitu has also released a new phone, what do you think?"

Seeing this, Chen Yansen smiled slightly.

The MeituKiss launched by MeituXiuXiu is the second mobile phone in the country with an 8-megapixel front camera, the first being the Yaocheng X1.

Equipped with Aurora Future 1.0 system, 4.5-inch IPS touch screen, 1280×720 resolution, front and rear cameras are both 8 million pixels, back-illuminated 2nd generation CMOS, F2.2 large aperture, 1GB RAM and 8GB ROM memory design.

From the system to the camera algorithm, supply chain, and manufacturing, the Meitu Kiss phone is no different from 360 and Xiaomi.

But the pricing is very different!

The first batch is limited to 18,888 units, priced at 2,199 yuan.

It is available in three colors: shell white, cherry blossom pink and rose red. From the appearance, it is not difficult to see that the core audience of this phone is girls.

If Orange Technology launches a mobile phone with similar configuration, it will sell for 999 or 1299 yuan at most, while 360 and Xiaomi may sell it for 1399 or 1499 yuan.

Even though Meitu is just a photo-editing software company, it has the confidence to charge a "sky-high price" of 2,199 yuan.

In addition, in order to ensure the brand's popularity and sales, Wu Hongxin spent a lot of money to invite Yang Tianbao to be the spokesperson.

The release time coincides with Wang Teng’s live broadcast time.

Chen Yansen knew clearly that these 18,888 units would be sold out in less than half an hour.

The 8-megapixel front camera is undoubtedly a magic weapon for girls who love taking photos. Coupled with the AI beauty function, it is like a nuclear weapon.

Wu Hongxin is too young!

Not to mention 18,888 units, even 88,888 units would be sold out.

Chen Yansen quickly browsed through the hot news, then switched windows and busied himself with advancing the project progress of Tiangong A100. Occasionally, he would go to the R&D laboratory to discuss the GPU design plan with Yu Xianyang and others.

The time soon came to ten o'clock, and in just twenty minutes, the Meitu Kiss page was marked as 'sold out'.

No more?

Who is snatching?

Meitu users looked confused.

Users who failed to get the product were beating their chests and stamping their feet, and some even went to the comment section of Meitu’s official Weibo account to leave messages, asking for more inventory.

This scene stunned the colleagues!

Can mobile phones be sold like this?

In their opinion, the configuration and performance of Meitu Kiss, except for the slightly better camera, are similar to those of Qingcheng D2, and it is barely worth selling it for 999 yuan.

But they set the price at 2,199 yuan, and the initial stock was sold out.

Some people believe that the success of Meitu Kiss is entirely due to Yang Tianbao.

Some people also think that Meitu Kiss’s positioning is detailed enough, and its main feature is the beauty photo-taking function, which has attracted the attention of female users.

Therefore, many people have tried to use the celebrity effect to increase the premium of their products.

For a time, Jay Chou, JJ Lin, Wang Leehom, Faye Wong and others received cooperation invitations from mobile phone brands, and even Zhao Benshan, Yang Mi and Wang Feng were not spared.

Wang Shixiang, the newly appointed brand director of Orange Technology, urgently submitted several candidates to Chen Yansen and proposed to create a co-branded mobile phone between Orange Mobile and celebrities.

Chen Yansen took a quick look and sent the proposal back.

It’s not that he doesn’t want to make money, but Wang Shixiang has a unique vision. There are a total of 7 candidates, 3 of whom are drug addicts, 2 are engaged in love transactions, 1 is unfaithful, and 1 is evading taxes.

This guy really should go into criminal investigation!

At the same time.

In the live broadcast room, Wang Teng just introduced the Qingcheng D2 SE version, and then took out a smart bracelet with a pure white strap.

"The Orange B1 smart bracelet has a 1.84-inch AMOLED display on the front, with a screen-to-body ratio of 76%. It has built-in alarm clock, timer, stopwatch and flashlight functions. It can also monitor sleep quality, heart rate and blood oxygen indicators. It can last up to one week after charging for one hour, and can last for two weeks in power saving mode."

Wang Teng spoke eloquently to the camera.

In fact, Orange Technology has not invested too much energy in smart wearable devices.

It was not until the domestic and international supply chains matured that Chen Yansen asked Lin Qingbai to develop a more advanced version.

In addition, the B1 smart bracelet can also be connected to Bluetooth headsets and Alexa smart speakers to complete some simple control actions.

“The price is 499 yuan! The overseas version is 89 US dollars!”

Wang Teng talked about everything from waterproof performance to sensors and then to the dial patterns. He spoke for more than an hour before he stopped and finally announced the price.

The price may seem high, but in 2013, a price of 499 yuan could shake up the global smart wearable market.

After all, even the Gudong bracelet, a collaboration between Gudong and Qiandu, dares to sell for 399 yuan. It has fewer functions than the Orange B1 and doesn’t even have a screen. It only has 3 LED lights to indicate the status of the bracelet.

Overseas, the Jawbone UP sold for US$129 two years ago, the Nike FuelBand sold for US$149 a year ago, and the Fitbit Flex released last month sold for US$99.

Like Gudong, these three products do not have real screens, but only dot matrices composed of LED lights.

Compared with Orange B1, both overseas and domestic competitors seem to be living in the Stone Age, while Orange Technology has brought smart wearable devices into the industrial age.

Is the price of 499 yuan expensive?

By the time Wang Teng went off the air, 26,000 Orange B1s had been sold.

This thing was still a novel product in 2013, and young people were very receptive to it, with sales much better than the Moss smart speaker.

At the same time.

Orange B1 is sold simultaneously in Europe and the United States, online through Amazon and Walmart, and offline through Best Buy, Aldi, Costco, and operator channels.

The popularity of Orange B1 far exceeded Chen Yansen’s imagination.

On the day of release, the global cumulative sales volume reached 374,000 units, including 139,000 units in China and 235,000 units in overseas markets.

As soon as Orange B1 was launched, it snatched away half of the users of FuelBand, Fitbit Flex and Misfit Shine.

One is a high-definition AMOLED display, and the other is an LED dot matrix light. There is absolutely no comparison between the two.

"The Orange B1 is so refined, it doesn't look like a product from 2013 at all."

"Chen Yansen posted a message on Mimo, and 10,000 lucky users will be randomly selected from the comment area, and each of them will receive an Orange B1 smart bracelet."

“I love this Eastern technology company so much!”

Potential users in North America are discussing this enthusiastically on Facebook.

In fact, whether it is the Alexa smart speaker or the Orange B1, the prices are actually not low, but the product performance is strong enough and they are very popular among local users.

Mao Chaorong specifically increased the frequency of Orange B1 test video delivery to users on the Mimo platform, thereby increasing the popularity of the product in North America.

Of course, the product that domestic users are most concerned about is still Qingcheng D2 SE.

The ultra-low price of 599 yuan has prompted most users to place an order.

The Qingcheng D2 at 799 yuan is too expensive, the Qingcheng D2 SE at 599 yuan is just right.

In just two days, a total of 1.468 million units were sold!

This has caused Yunsu couriers and Kuapao food delivery drivers across the country to become even busier.

(End of this chapter)