Guo Qingchen's eyebrows jumped, and with a heavy and curious heart, he clicked on the details page of the event.

Guo Qingchen carefully read the rules of the event.

The rule is that after watching one episode of "Broken Continent", you can get a one-day membership of Kefeng Video.

Watch all four episodes of this week in a row and you'll be able to lead the membership for four days.

You can only receive a membership for a maximum of four days during the event.

However, "Broken Continent" has only 12 episodes in total. Netizens can get a 4-day membership by watching "Broken Continent", which is already a very high ratio.

There are no such activities in other dramas.

Netizens who are not members still account for the majority.

With Ke Feng's actions, at least the first four episodes of "Broken Continent" will be broadcast frequently.

No matter whether it is good or not, even if it is not good, you can turn it to mute, put it aside and play it to finish all the episodes.

Guo Qingchen gritted his teeth, feeling that what Xu Dashi had just said to him was just a perfunctory attempt to appease him.

Ke Feng really spent a lot of money to promote "Broken Continent"!

However, Guo Qingchen now at least understood why Ke Feng was pushing "Broken Continent" so much.

Guo Qingchen is not in the mood to watch other dramas now, and there is nothing good worth watching.

Therefore, no matter what program it is, whether it is a movie, TV series or variety show, the pop-up advertisement in the lower left corner of the main film has been replaced by an advertisement for "Broken Continent".

Guo Qingchen kept keeping track of the time and kept reminding people to do the publicity.

At 8 o'clock, it will immediately start trending searches.

At 8 o'clock, the two dramas were launched on time.

"Jiu Tian" has already edited some clips from the first and second episodes that will be released today.

It is posted on various platforms, and netizens will see the clips and be attracted to watch the full film.

Add some marketing accounts to hype it up.

Gao Qiongyu and Li Hanfei were not idle either.

They all bought themselves a hot search with their own name plus the name of their character.

On the contrary, there has been no movement on "Broken Continent".

It didn’t even appear on the hot searches.

Guo Qingchen raised an eyebrow and asked, "Could it be that the results were so bad that even with all the promotion Kefeng gave them, they still couldn't push the show, so they simply didn't waste money on buying trending searches?"

In fact, it was Lu Mann's idea not to rush the promotion.

Kefeng has given the best promotion to "Broken Continent" and even launched a welfare activity where you can get a one-day membership for watching one episode.

This is a welfare activity that has never been held before.

This is enough to attract many viewers.

Don't rush to become a hot topic now and distract netizens' attention.

Just wait for the first wave of audience feedback.

At that time, the audience’s feedback will be pushed to the hot search.

It is much more real than hiring a marketing account to promote it.

However, there are no hot searches on Weibo about the feature film "Broken Continent".

Ke Feng himself bought a hot search for the activity of watching "Broken Continent" and getting a membership.

Doesn’t this require more netizens to know about this event and participate together?

The membership is only for four days in total, which is almost a no-cost deal for Kefeng.

Moreover, according to data from Kefeng’s marketing department.

Among netizens who have recharged their Kefeng membership, 93.7% will continue to recharge their annual membership.

No need to watch ads, be the first to watch popular TV series and variety shows, and new movies can be watched for free.

Nowadays, when dramas that are exclusively broadcast on the Internet are launched on video platforms, there will usually be activities for members to watch a few episodes in advance.

Variety shows too.

For popular variety shows, only members can watch the updates of the day. Non-members can only watch it 24 hours after the latest episode is online.

There is also content other than the main film clips that is exclusive to VIPs, which non-members will not be able to see no matter how long they wait.

After theatrical movies are finished, they will also be available on video platforms.

Except for some popular movies, you may need to spend an additional 3 to 6 yuan on top of your VIP membership to watch the full version of the film.

For most movies, you can watch the full version for free as long as you are a VIP member.

Non-members still cannot watch it.

Therefore, given these differences, it is difficult for netizens who have become accustomed to enjoying these membership benefits to go back to being non-members.

Therefore, an important task of Kefeng’s marketing department now is to attract new customers.

Attract more non-member users to convert into member users.

By watching "Broken Continent" and exchanging for a 4-day membership, non-member users can experience the convenience of becoming a member.

It cannot be said that 100% of them will be converted into members, but at least some of them will be converted.

It seems to be a promotion for "Broken Continent", but in fact it is also for attracting new users for Kefeng, which is a win-win model.

However, even if it was a win-win situation, they chose "Broken Continent" instead of "Nine Heavens".

In order to let more netizens know that they can get free membership by watching "Broken Continent", Ke Feng specially bought a high-ranking hot search.

The marketing account was also linked to release the guide.

Of course, the process is actually very simple. Just go and get a membership after watching an episode of "Broken Continent".

But Ke Feng is still worried that netizens may not look carefully and cannot find the redemption page.

Therefore, we specially asked the marketing account to release a guide to get it, teaching you step by step.

The first step is to open the first episode of "Broken Continent".

Step 2: Watch the first episode.

The third step is to enter the personal center and see an advertising banner that says [Watch "Broken Continent" and get a membership].

Step 4. Click the banner to enter the collection page.

Step 5. Click to receive.

Quite a fool-proof guide.

According to Lu Man, the trending search that Ke Feng bought was enough.

"As for editing clips on Weibo, they rely on popular marketing accounts with large follower counts and high readership. But honestly, netizens are well aware that marketing accounts charge for promotion. Even gossip is mostly paid for, let alone something as obvious as promoting a drama."

"Allowing marketing accounts to release too much drama-related content will only cause audience fatigue and create a backlash. Broken Continent has already done enough promotion in the early stages, so we need to give netizens some time to rest. It felt lively at first, but after watching too much, people start to criticize."

"Just wait and see. If we over-promote 'Nine Heavens' today, we'll definitely be criticized," Lu Man asserted.

Sure enough, after "Nine Days" became a hot search.

Although the comments under the marketing account are controlled by fans of Gao Qiongyu and Li Hanfei.

If any netizen says something bad, he will be chased and scolded.

But in real-time on Weibo Square, 80% of the content is complaints from netizens.

"Is 'Nine Heavens' ever going to be finished? It's been marketing all along, and now it's just been released. I haven't even started watching it yet, but the marketing is already coming out. A bit too hasty, isn't it?"

"The essence is that I'm just afraid that my photos won't look good."

"The movie is completely different from the trailer. The trailer is a lie."

"If this director keeps doing this, he's going to ruin all the goodwill that 'The Tribulation' had."