"Fairy Jelly, also known as Fairy Scholar Jelly, is said to grant scholars who eat it the title of 'Third Scholar' in the imperial examination!"

Yin Lan started calling out.

This is the brand story. A new thing needs to be given some emotion, and a story is the best carrier of emotion.

Then, Yin Lan came up with two slogans, which are called slogans in modern times. They are short, concise, and easy for people to remember the food, while also highlighting the most attractive point for customers.

Sure enough, the way everyone looked at him changed as soon as he said that.

"Eating this will help you pass the high school entrance exam..."

"Eating this will make you smarter..."

Yin Lan's eyes were searching for Zhao Dashan. Now they needed someone to be the first to try something new, but where was he?

As a result, Zhao Dashan's family squeezed through the crowd and asked, "Sir, would you like to buy some...?"

As a result, Zhao Dashan directly revealed his identity, "Yourun's wife, I am Zhao Dashan. I didn't know your fairy jelly was so amazing. My Dahu and Erhu are not very bright. Give me two pieces, how much is it?"

Yin Lan: ......

She was trying to fool others, how did she manage to fool Zhao Dashan as well?

But coincidentally, the desired effect was achieved as well.

"Come on, everyone, this skill of mine was personally taught to me by an uncle who returned from the capital. I will never pass it on to outsiders. You can go around and see where you can find my fairy jelly. I will cut off my head and give it to him."

Everyone gasped in astonishment. A beheading? This young woman is simply...

Yin Lan chuckled sheepishly, "I'm so used to surfing the internet these days, I just blurted it out."

"It's alright, though. Today's our first day of business, so this is a big piece," Yin Lan casually cut off a slice and placed it on a clean banana leaf. The jelly was vibrant green and glistening with dew, topped with tiny peanut crumbs, and smelled wonderfully fragrant. "Four coins a piece! Enough for the whole family. In winter, when there are no fresh vegetables, this fairy jelly is the freshest dish available."

"For the price of a bowl of noodles, you can add a fresh vegetable dish to your family's meal."

"My child feels refreshed and energized after eating it, and is even smarter at studying!"

Four coins is a lot in the village, but in the county town, it's not really expensive.

Moreover, the large piece in Yin Lan's hand was a real piece, with crushed peanuts on it.

“Hey, wife, give me two coins. Here, this is eight coins.” Zhao Dashan pulled out his money directly.

"Alright, this customer has two kids and bought two pieces of Fairy Flower Jelly! I only have twenty pieces left, eighteen pieces are left. I'm only selling today, who knows when I'll be able to sell it again. This brother's kids get to eat Fairy Flower Jelly, but your kids don't, so they can only look on with envy~" Yin Lan continued to call out while deftly cutting and packaging the jelly.

Yin Lan also used the concepts of scarcity marketing and product scarcity very clearly.

Two women immediately stepped out from beside Zhao Dashan. "Young lady, I'll take five yuan for your Fairy Flower Jelly!"

"I'll take the rest!" another woman, who hadn't had a chance to speak yet, immediately said after hearing the first woman ask for five pieces.

ha?

The surrounding crowd, who had been observing, suddenly became excited.

"Young lady, do you still have your Fairy Scholar Jelly? I want some too."

"I want one too."

Those who were previously observing suddenly became anxious when they discovered that the items had vanished all at once.

This is also why Yin Lan didn't sell much today. Firstly, she wanted to test the waters and see how the market reacted. Secondly, if the response was good, she could use a scarcity marketing strategy to make it easier to sell again next time.

She hadn't expected the response to be so positive!

It seems that the people here have not been influenced by consumerism or various advertisements. Their minds are pure and unpolluted, so they can be easily manipulated with a little trickery.

However, Yin Lan only packaged the food. For example, Fairy Jelly is indeed a fresh food that replenishes various vitamins, and it contains mint, which can indeed refresh the mind.

Facing the enthusiastic crowd, she waved her hand and said, "That's really all for today. So, everyone, please see how the people who bought the Fairy Jelly reacted, whether it's good or not, and then decide whether you want to buy some next time I come."

People's impression of Yin Lan improved even more; this seller is really kind.

Yin Lan cut five pieces of fairy jelly and gave them to the first woman in front of her. Since there were some scraps left, Yin Lan added two more small pieces.

As the woman watched, her brows and eyes gradually relaxed.

“Young lady, you are very generous. I am the cook at Songshan Academy. If your Fairy Scholar Jelly is popular at the academy, I will come to you to buy some more another day.”

"This is a big customer," Yin Lan said with a smile. "After eating, I guarantee the scholars will have clear minds."

The woman was very satisfied.

The remaining thirteen pieces of Fairy Flower Jelly were bought up by another woman.

The woman's attire was clearly different from that of ordinary people; her clothes were made of fine cloth, and she was generous in her spending, as if she worked for a wealthy family.

"Since you say so, young lady, then I'll try it first."

The woman had acted impulsively and asked for the rest of the money. Firstly, the amount of silver was not much, and secondly, she had been attracted by Yin Lan's words and wanted to take some new food back for her master to try.

But what if it doesn't taste good?

So she'll try it now, and if it's not good, she'll return half of it.

Yin Lan smiled and said, "Please feel free to try it. It's okay if you return it all." She had confidence in her products.

The woman broke off a small piece with her hand, and amidst the curiosity and drooling of the crowd, she put the emerald green, smooth, and translucent Fairy Flower Jelly into her mouth.

Then her mouth was immediately filled with the fresh scent of leaves.

Fresh vegetables in winter are more valuable than gold. Even if she is the owner, only those in power can eat them. It is very difficult for those working below to even sneak a bite.

But now, after taking a bite of the cold noodles, the refreshing aroma immediately satisfied her craving for green vegetables.

She chewed a few more times.

A clear, refreshing feeling shot straight to the top of my head! No wonder eating it helped me pass the imperial examination with top honors! With a clear mind, wouldn't I be even better at studying?

In addition, the aroma of roasted peanut crumbs fills the mouth, leaving a lingering aftertaste.

When everyone saw the woman's eyes first widen and then narrow, looking completely intoxicated, they knew that this thing must be incredibly delicious.

"How is it?" everyone asked.

The woman didn't answer, and forgot all about Yin Lan's status. In the past, she would have disdained to associate with or even touch such peasants. But now she immediately pulled into Yin Lan's sleeve, "Young lady, your fairy-like jelly, next time you come, I'll ask for thirteen yuan, no, I'll ask for twenty yuan!"

Everyone gasped.