Aren't the products she's looking for in the specialty store? Why would she go to the wholesale market on a broken bicycle?
The goal was wrong, and the positioning was also wrong. She should have gone to a specialty store. In the 1980s and 1990s, the things in the specialty store were all sourced from regular channels. Not only were they of good quality, but the quality was also guaranteed. They were genuine products. Aren’t they exactly what she needs?
Thinking of this, hope suddenly rekindled in Zhang Yaoyao's eyes. She found a suitable place to park her bicycle and went to the nearest leather shoe store.
The big old man's head on the sign of this store is the most famous leather shoe product at home and abroad, Old Man Head. The leather shoes in the Old Man Head store, no matter in quality or style, represent the most popular trends at home and abroad.
When Zhang Yaoyao walked into the Old Man Head Shoe Store, a salesperson in uniform had already walked up to her with a standard smile on his face and said something in Zhang Yaoyao's direction.
"Welcome to the Old Man's Head Store, ma'am, would you like to see a pair of shoes?"
Zhang Yaoyao looked at the enthusiastic salesperson in front of her, her eyes full of smiles, and waved her hand.
"Thank you for your hospitality. I just want to take a look around. You don't have to greet me."
The purpose of her visit today was to look at the shoe styles in this store. If these shoes were to her liking, she would like to learn how the goods were distributed through the channels.
There is absolutely no need for the salesperson to follow me because he has no clear goal. It will make him tired and I will be mentally exhausted. It is better for us to do our own thing.
The saleswoman was also a very tactful person. After hearing what Zhang Yaoyao said, she immediately nodded and smiled.
"Okay, ma'am, please look around. If you need me, please call me at the counter."
"Um!"
Zhang Yaoyao nodded, very satisfied with the service attitude of the salesperson in the specialty store. When doing service, one should have the awareness that customers are God, and this salesperson is obviously qualified.
After commenting on the salesperson in her heart, Zhang Yaoyao began to walk around the Lao Ren Tou store with her hands behind her back after the waiter left for the counter. As the saying goes, you don't know until you see it, and you will be shocked. After walking around the store for a while, Zhang Yaoyao found that the shoes in the store were very expensive. They were indeed well-known domestic and foreign brands. The price tag of each pair of shoes could cost an ordinary person three or four months' salary.
But we have to admit that the shoes in the Lao Ren Tou store, whether men's or women's, represent the best fashion trends of shoes in 1989.
Both the style and the texture give people a very comfortable feeling.
So there is a reason why it is expensive!
Zhang Yaoyao walked around and found that the men's and women's leather shoes in the Lao Ren Tou store were quite to her liking. The only problem was that the prices were too high, which made people feel uncomfortable. So, she waved her hand, and the waiter standing behind the counter immediately came over with a warm smile on his face.
"Ma'am, which pair of shoes do you like? I'll be at your service right away."
Zhang Yaoyao found a stool to sit down, looked at the salesperson with a smile, and began to ask questions.
"Miss, to be honest, I make custom clothes. I came to your store today to take a look at your shoes. I'm thinking of selling them through your sales channel and taking some home to sell with my clothes. I just took a look around the store and was very satisfied with the style and quality of your shoes. I'd like to know how your store sells goods through your sales channels.
The salesgirl didn't expect that Zhang Yaoyao didn't look that good, and the clothes she wore were not of high quality, just washed clean and tidy. She actually wanted to sell products through channels, so she subconsciously said.
"You want to sell through channels?"
Zhang Yaoyao nodded and said without hiding anything.
"That's right. I opened a medium-sized custom clothing store in City A. Business is decent, but for future development and positioning, I need to sell shoes, belts, underwear, socks, wallets, bags and other things together. You understand, right?"
Having said that, Zhang Yaoyao looked at the saleswoman and saw that she nodded tactfully. Zhang Yaoyao continued.
"So, I've chosen the shoes from your store and want to buy from you. Could you please tell me about the sales process and prices?"
I have to admit that the salesperson in the specialty store is very good in terms of service attitude and professional ethics. After listening to Zhang Yaoyao's statement, she immediately expressed her opinion.
"Ma'am, I'll pour you a cup of tea. Please wait here for a moment. As a grassroots salesperson, I don't know much about channel distribution. Our boss is coming to inspect the store today. I'll go up and report to the store manager so that our boss can talk to you in person!"
Zhang Yaoyao thought that the salesperson at the counter might not understand the sales channels, but she didn't expect that she was lucky today. As soon as she came to understand the sales channels, she ran into the other party's boss who was inspecting the store. It was like falling asleep and finding a pillow, and she immediately said.
"Alright! Then please notify your store manager and have your boss come down to talk to me. I'll be waiting for your boss here."
The saleswoman quickly poured Zhang Yaoyao a cup of tea and spoke as she walked upstairs.
"Okay, ma'am, please wait here for a moment!"
Ma Kaixuan had been feeling depressed lately. He'd hit a sales bottleneck, unable to break through sales targets. Instead of trying to figure out how to improve sales, the older guys in the company kept hounding him with their ledgers, demanding sales figures. It was driving him crazy, so he resorted to using the excuse of inspecting stores to avoid them.
After finally finishing my inspection of the stores, I found a shoe store that I liked and prepared to take a break. When it was time to get off work, I went straight back to the office to get my bag and leave, so as to avoid going back to the office early and meeting those annoying old guys who would make me annoyed.
Right now, he was in the store manager's office, enjoying the breeze, drinking tea, eating snacks, crossing his legs, and humming a little tune. His life was so comfortable.
What was even more satisfying was that the store manager was now giving him a shoulder massage, which was extremely comfortable. Ma Kaixuan took a sip of tea and was enjoying this rare moment of leisure in his life when someone suddenly knocked on the office door.
“Knock, knock, knock…”
As there was a knock on the door, Ma Kaixuan frowned, and the store manager who was massaging his shoulders behind him also noticed the stiffness of his boss's body. The flattering smile on his face disappeared, and he subconsciously went to open the door, whitewashing himself as he walked.
"There are always some ignorant people who come to disturb the boss's rest time. I have already told them not to knock on the door unless it is important. These people just don't have ears."
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