The camera alternately showed the host's introduction and the hotline room, and twenty minutes passed quickly.

"Time is up, the rush to buy has stopped, and no new calls will be accepted." The host announced loudly.

"Director, are the statistics out?" asked the female host.

Soon the director brought a piece of paper.

The female host excitedly shouted: "Dear audience, I will now report the rush results. We received a total of 516 order calls, among which some customers ordered two or more bottles at a time. The total number of orders was 688 bottles."

“It seems that people are very enthusiastic.”

"The next product we will be working on is Estee Lauder Lipstick, Gold Tube No. 305 Red Pear. This lipstick is a retro dark red. After applying it, it will present a jewel-like luxurious charm. The color is rich and vivid, and one touch will make you look stunning."

......

The top executives of both NBC and CBS were shocked by this sales method.

They did not feel any pressure during the morning show.

But this TV shopping in the afternoon completely overturned their perception. It turned out that TV could be played in this way.

Direct TV Sales.

This is absolutely a genius idea.

Each bottle of skin cream costs $5.8, and 688 bottles were sold, with sales of $4,000 in 20 minutes.

This is just the first product of this sale, and there are still more than four hours to go. If it continues to have this effect, it won’t be a problem to sell 40,000 US dollars in one afternoon.

You don’t know until you calculate it. Once you calculate it, you’ll be shocked.

If TV shopping were available every day, sales would reach a terrifying 14 million.

Oh my god.

Annual sales of 14 million are higher than the turnover of a large chain shopping mall. What a concept! Even if the profit is only 20%, ABC can earn 3 million US dollars just from this program.

This amount of money is higher than the advertising revenue of NBC and CBS.

Not only the top executives of NBC and CBS were shocked.

Other observers were also shocked.

For example, Mayer of MGM, the boss of Paramount, the president of RKO, and Warner Bros. are all experienced businessmen who can easily see the power of TV shopping.

No need for land, no need for workers, no expenses, just hire two hosts to fool people on TV and you can easily make millions.

As for whether there are so many products?

There are so many products that can be purchased on television in the United States. There are so many that we cannot sell all of them even if we sell one every day.

And there is another advantage, that is, TV shopping is equivalent to advertising for these products, and it is a five-hour advertisement.

The advertising effect of this kind cannot be matched by a single commercial clip. In addition to sharing the sales revenue, it is not excessive for the TV station to ask the merchants for advertising fees.

MGM boss Mayer was watching TV. The host was introducing a liquid foundation. The price of this liquid foundation was $12.6. With the three hosts singing in unison, the price dropped to $7.9.

To be honest, even Meyer was tempted by the discount, let alone the housewives watching TV.

According to statistics, after World War II, the U.S. population was 150 million, with 30 million households, of which about 55% were middle-class. Of the women in these middle-class families, 70% chose to be full-time housewives, and this group numbered 11 million people.

This TV shopping program of ABC TV is obviously aimed at the 11 million housewives.

In addition to taking care of the family, this group does not have to go out to work and has plenty of time to watch TV, especially in the afternoon. If they cannot go shopping, TV shopping becomes their best choice to kill time.

If you can capture this group, you will capture a huge market.

As long as the promotion is good, even the most ordinary products can be sold well.

Meyer thought of what Hardy said that day and had to say that guy was a business genius who could come up with such a brilliant idea.

He suddenly felt a little regretful.

Now it seems that it is not a problem for ABC to surpass the other two TV stations. A few days ago, Hardy said that he could sell him 20% of the shares, but he did not agree. I wonder if it is too late for him to buy it now?

Um,

Take another look.

See what the evening show is like.

If it continues at this level, ABC will definitely succeed. Even if it is expensive, you should find a way to buy some ABC shares and get on this train.

......

nbc conference room.

A senior executive said, "President, we can also make this program. It's nothing more than finding a few hosts and a few businesses to promote their products."

“I’m afraid it’s not that simple. If ABC launches this business model, don’t you think they won’t register the copyright?” someone nearby said.

The president narrowed his eyes and said, "Ask someone to check it out."

Someone went out immediately.

The top management of CBS also thought of this at the same time. Who wouldn't be jealous of such a good business? They also wanted to do it, and of course they also thought of copyright.

Copyright issues are not difficult to check. You can find out by calling the Copyright Bureau. The results made the senior executives of the two companies very disappointed.

ABC has already registered the copyright for the TV shopping program, and has registered it from multiple angles and levels, with almost no loopholes. As long as you want to make a TV shopping program, you cannot get around their registered copyright.

"How cunning!" The NBC president slammed the table in anger.

There is nothing I can do now. I can only watch others make money while I do nothing.

The TV shopping lasted until six in the evening.

At this time, men who work outside usually go home, children come back from school, and women start cooking.

After final statistics, the total transaction volume this afternoon was more than 80,000 US dollars, which was much higher than their previous forecast. This was because during the climax of the show, cosmetic sets were directly sold, with a set costing dozens of dollars, so the sales volume naturally increased.

If this sales amount is every day, my God, 30 million US dollars, what a crazy number.

The senior executives of the two TV stations were envious.

6pm.

Children's show "Sesame Street".

The children who returned home were all attracted by the cute puppet show. This was also the time when NBC and CBS started broadcasting their programs.

The news starts at six o'clock.

ABC broadcasts children's programs, and the other two broadcast news. The ratings of the three broadcasts are obvious. In order to satisfy their children, many parents broadcast Sesame Street on all of them.

Seven o'clock,

It was dinner time for many families. ABC TV station was playing MTV, and the first song was "Scarborough Fair" by Ava Gardner. Many families were watching TV while eating dinner.

The financial show at 7:30.

A female host sat side by side with Andy, and the two talked about the current economic situation. Andy's point of view was that the current stock market was favorable, and if people had spare money, they were encouraged to invest in the stock market, which could earn them 5% to 10% in profit, much higher than putting it in a bank.

7:30 to 8:00 p.m. is the golden time period, when many people choose to watch TV for a while, especially the men who are in charge of the family.

Spending money is a woman's obsession, while making money is a man's obsession. They are very interested in this kind of financial program.

"So, Mr. Andy, do you have any stock recommendations?" asked the female host.

"I can help analyze several stocks. Let me start with the first one. I wonder if the host has ever read Playboy magazine." Andy looked at the female host.

A trace of shyness flashed across the hostess's face.

“Yes.”

"We can find out from the quarterly financial report that Playboy magazine's sales last quarter were 5.25 million, and its profit reached 1.8 million. If this is included, the profit for the whole year can reach 7.2 million, which is a very amazing profitability."

"Playboy's stock price is currently $24.6. I think this price is actually far below its actual value and there is still a lot of room for growth."

"Mr. Andy, how much do you think Playboy magazine will be worth in the future?" asked the female host.

"I think it will break through $50, and it won't take two years. We can wait and see." Andy said with a very firm tone.

Many people know that Playboy magazine is Hardy's property, and Hardy is also the owner of ABC TV.

People thought that this expert was trying to curry favor with the TV station owner.

However, more people listened to Andy's introduction and felt that it was just as he had introduced it to him. Playboy was so famous and profitable, so how could the stock price not rise?

The expert predicts that Playboy will rise to $50, more than double its current price.

What is the concept?

The profit is 100%.

If you invest $10,000 now, you will have $20,000 in two years. Such an investment is not easy to find.

Many people think that they should buy some Playboy stock.

At this moment, those who are interested have actually seen the key here. If the expert says a certain stock will rise, it will definitely attract a group of people to buy it. If a large number of people buy it in a short period of time, it would be strange if the stock does not rise. This is the power of publicity.

Andy then recommended two more stocks.

One construction stock and one livelihood stock.

World War II had just ended two years ago, and people were entering a state of recuperation. Construction stocks and livelihood stocks would definitely be the main stocks in the future, and it would be difficult for them not to rise.

Andy has already invested hundreds of thousands of dollars in these two stocks. He doesn't have high hopes and is not greedy. He just wants to make 20% in three months.

"Then Mr. Andy, are there any stocks that you think should not be bought?" asked the female host.

"For military industry and military supply stocks, the war had just ended, and everyone knew that there would not be another major war in the short term. The U.S. military had shrunk rapidly from 11 million to 1.5 million. Military industry and military supply were in serious oversupply, and many factories were removed from the military supply list. They had no business during this period, so how could they make money?"

......

Meyer was still watching TV.

When he saw Andy, he was slightly stunned.

Isn't this Hardy's economic advisor? How come he became an economic analysis expert? However, it is not an exaggeration to say that he is an economic expert.

After watching Andy's entire show, Mayer immediately realized that the Hardy family could use this kind of show to manipulate stock prices.

With Hardy's cleverness, how could he not take advantage of this opportunity to make a fortune? He could already guess that the stock prices of those stocks that Andy praised would definitely go up tomorrow, while the stock prices of those stocks that he looked down upon would definitely go down.

After the financial show, it was "The Tonight Show with Elaine".

Irina came out in a beautiful OL outfit. Opposite her were dozens of guests who applauded enthusiastically when they saw the host come out.

"Hello everyone, I'm Elaine. Tonight is the premiere of "The Tonight Show with Elaine". We will invite some celebrities to be our guests for interviews. I will ask some questions that the audience is interested in. We will also open a hotline, and I will select a few questions from enthusiastic audiences to ask the guests."

"Now please welcome tonight's guests, Gary Grant, Elizabeth Taylor!"

When the guests heard that these two big stars were coming, they applauded enthusiastically. Gary Grant and Elizabeth Taylor walked into the studio together and waved to the audience.

After the three of them sat down, Yi Lian smiled and said, "Why did I invite these two to participate in the show? Because the most popular movie in the country recently, "Leon: The Professional," is starring you two, and many viewers hope to learn about you through me."

Gary Grant smiled and nodded.

"no problem."

"Okay." Taylor agreed.

Papers were distributed to the audience on site, and they could write down their own questions. After a while, the papers were collected and placed in a box.

"I'll draw lots now, and I'll ask the question that I draw." Isa said with a smile.

Reaching into the box, he shook it and took out a ticket. He opened it and took a look. Yilian was a little surprised. "Wow, an audience member asked a very interesting question. Who is audience member No. 32?"

The camera lens is aimed at the audience seats.

A boy of about seventeen or eighteen stood up and smiled shyly.

Yilian held the note and smiled, "No wonder you asked such a question."

Then he looked at Taylor.

"Taylor, this boy's question is just for you. He wants to know if you have a boyfriend?"

The audience laughed and some cheered.

Taylor paused and said with a smile:

"have."

The answer was crisp and direct.

"Wow~~" the audience exclaimed.

Irina blinked and thought that Taylor had such a good relationship with Boss Hardy, so the boyfriend she was talking about couldn't be Boss Hardy.

Taylor looks like he's only 15.

The boss is a real beast.

You dare to harass a little girl? Come at me if you dare!