Chapter 143 Pre-sale: 1.2 million! Can I turn against you just because 360 makes mobile phones?
"327,000?"
The next morning, Chen Yansen sat in the office, listened to the work report of the marketing department, and nodded with satisfaction.
It seems that starting pre-sales before Xiaomi is a wise move.
Not only did it snatch the title of "King of Cost-Effectiveness" from Xiaomi, it also stepped on the heads of HTC and Sanxing, and grabbed a lot of traffic.
"A total of 203,000 units were pre-sold in the past 12 hours yesterday, and as of 9:10 today, another 124,000 units were sold," added the marketing employee.
"Okay, got it." Chen Yansen waved his hand, signaling the other party to leave.
Then, Wang Teng walked in, holding a computer and pushing the door open: "Brother Sen, are you looking for me?"
He thought Chen Yansen wanted to know the development progress, so he asked with a smile.
"What is the feedback on Aurora 1.2?"
After Wang Teng sat down, Chen Yansen asked.
"Based on the collected user experience, the cleaning efficiency is more than three times that of the 1.0 algorithm. Even for a phone with 512MB of RAM, as long as the system is flashed to Aurora OS, the fluency can be greatly improved."
Wang Teng replied with a smile.
"I want to transfer you to the marketing department. What do you think?"
Chen Yansen responded and then went straight to the point.
“Uh, Brother Sen, I’m a product manager…” Wang Teng subconsciously refused. In his opinion, he was a technical staff and could not do the work of a functional department.
"You are only 24 years old this year. Don't set limits on your life. Your background and position are not important. What matters is what you are suitable for."
Chen Yansen ignored Wang Teng's refusal and continued to insist.
But I have never worked in marketing or anything like that, so I don’t have any experience at all.
Wang Teng complained in his heart, looking helpless.
"There's no one I can trust in charge of the main marketing department, so I'm worried. Do you understand?"
Seeing that Wang Teng was somewhat resistant, Chen Yansen explained with a smile.
"Can I take care of product development as well?" Wang Teng asked tentatively.
"As long as you can handle it, I don't mind." Chen Yansen shrugged indifferently.
"Brother Sen, what about the salary?" Wang Teng smiled and rubbed his fingers.
"Based on the salary of a marketing director, forget about getting two salaries," Chen Yansen said unhappily.
"Then I'll go get to work." Wang Teng decided to quit while he was ahead and walked out happily.
He was confused and didn't know why Chen Yansen suddenly transferred him to the marketing department. If he was dissatisfied with him, the monthly salary of the marketing director would be at least 50,000, which was much better than his current income of 30,000.
You say you are satisfied. I was doing a good job in the product position, but they insisted on transferring him away. Now, I have to take on two jobs and I am busy enough.
Chen Yansen didn't care what Wang Teng thought.
In his opinion, the fact that Lei Jun put Wang Teng in the position of general manager of Xiaomi's marketing department and general manager of the Redmi brand more than ten years later shows that Wang Teng has the ability.
While Wang Teng in 2011 was certainly inferior in experience and ability, his opponent at least had potential in this area.
Lei Yijun can train people, and so can Chen Yansen!
The next day, the pre-sale volume of Orange mobile phones reached 234,000 units!
On the third day, which happened to be Monday, white-collar workers returned to the company and pre-sales volume grew against the trend, exceeding 273,000 units!
The other side.
Cao Dahua and Zuo Hongyu, who are guarding the Orange mobile phone factory, are still waiting for news.
The pre-sale volume is as high as 710,000 units, and the delivery date of Orange Mall is scheduled for one month later.
"Brother Hua, has the defect in the rear cover assembly process been resolved?"
In the office, Zuo Hongyu picked up a cup of black tea, took a sip, and asked Cao Dahua.
"Yesterday the R&D center sent me the latest design of the back cover. I asked the workshop to test it and the problem of uneven gaps has been fixed. We are just waiting for Boss Chen to issue the production order."
Cao Dahua was also drinking tea and said boredly.
Several processing orders received by the factory were almost completed, and more than 600 employees were about to go on vacation, so the two of them were naturally anxious.
But Chen Yansen was cautious and had to wait for feedback from more than 300 users of the engineering machines to confirm that there were no problems before he was willing to start large-scale production.
"I don't know what's wrong with Mr. Chen's brain. Doing business is as easy as drinking water. We have been in this industry for more than ten years, but he has easily taken it over. Now even the bosses in Huaqiangbei want to switch to making smartphones."
Zuo Hongyu sighed and said with a smile.
A 19-year-old college student, who was involved in the mobile phone industry for the first time, sold a terrifying 710,000 units within three days of going online.
It is easy to create an illusion that making a smartphone is easy and I can do it! Driven by this trend, many brands such as Little Chili, Banana, Little Guava and Litchi have registered their products, intending to grab a share of the "fruit" smartphone market.
Little did they know that the rash transformation would become the last straw that broke the camel's back for this group of people.
Smartphones seem simple. You can start making them by installing an Android system and assembling a supply chain. However, there are many more pitfalls in system optimization and hardware design than in copycat phones.
“Beep-ah-ah!”
The landline on the table suddenly rang!
The two looked at each other, and Zuo Hongyu said, "Brother Hua, you answer it!"
"Hey! Okay, let's get started!"
Cao Dahua picked up the phone and answered, then hummed a few times, his mouth corners widening wider and wider, almost reaching his ears.
"Can we start work now?" Zuo Hongyu asked excitedly.
"Let the production manager follow the established production plan and arrange everything from production supervisor to team leader, layer by layer!"
Cao Dahua hung up the phone and announced with great enthusiasm.
He failed in his attempt to make a mobile phone and left Shenzhen in disgrace because he had a wild imagination and wanted to make a smart phone in 2005. He went against the times and ultimately did not have a good ending.
As a result, only more than 1,000 mobile phones were sold before the company went bankrupt. Not only did he lose all his savings, but he also lost Cao Dahua's confidence in making a comeback.
Later, he used his connections to get into Xucheng College and became an entrepreneurship instructor who spent his days drinking tea and slacking off.
"Okay, we are finally on the right track!" Zuo Hongyu showed a look of joy and ran out excitedly.
Before long, the entire A3 orange factory received production tasks.
1 million units in the first phase!
For workers, the more orders the factory receives, the more overtime they have to work, so they can get higher income.
"I only got 3,500 yuan last month. Fortunately, I didn't run away and persevered."
Li Yunzhu chuckled, feeling glad that he made the right choice.
During the more than 40 days he spent in the Orange Mobile Phone Factory, he spent the most comfortable days of his working career. Food and accommodation were provided, and the food standard in the cafeteria was not bad either.
Overtime pay is calculated by the minute, and overtime pay for weekdays and weekends is actually paid in accordance with the labor law.
He thought the boss was crazy. How could he make money by offering such good treatment to the assembly line workers? However, he personally liked this kind of stupid boss very much. The work was easy and the salary was high. Who wouldn't be happy?
After receiving the instructions, the Orange mobile phone factory started production immediately.
After communicating with Zhang Jing, Cao Dahua decided to launch the second recruitment plan, recruiting another 600 people to maximize the production line's capacity.
For a while, a long interview line formed in front of the gate of China-Saudi Arabia Science and Technology Park.
at the same time.
Users who received the first batch of engineering machines began to post pictures on the Orange Community and Weibo and share their experience.
After all, it has flagship-level configuration and powerful performance, and all mainstream mobile games on the market can run smoothly.
Coupled with Aurora OS's personalized themes, icons and ringtone settings, users can have a lot of fun.
It’s unimaginable that you can buy a 4.5-inch smartphone with 1+8GB memory, 8-megapixel camera and Snapdragon S3 processor for 1,999 yuan!
If you change to other brands, it will cost at least 3999 yuan! The global gesture operation design is not easy to adapt to at first, but after getting used to it, you will find that the operation efficiency is significantly improved.
In addition, many people have found that the latest version of Aurora OS1.1 is more efficient in memory management and garbage collection.
Mobile phones with the same configuration will experience lag and screen delay after opening multiple apps, but Orange phones will not experience this at all.
It will automatically clean up underlying applications and junk files every 15 minutes based on the user's usage order.
At the end of the day, not only did the phone not lag, but even the heating problem was relatively minor.
This is because the back cover of the Orange phone is made of aluminum alloy, and with a heat sink, it can quickly transfer the internal heat to the stainless steel back cover, and then dissipate it into the air through the back cover.
Greatly improved the heat dissipation efficiency! Of course, the Orange phone also has its shortcomings, that is, the 8-megapixel camera does not perform well in taking pictures, the imaging effect is poor, and the focus is slow.
But when you think about the price of 1,999 yuan, this flaw is completely within the acceptable range for users.
Some mobile phone enthusiasts and digital bloggers began to pay extra money to purchase engineering version prototypes in the Orange Community.
Pre-sale orders require at least a week, or even a month, to be delivered.
The topic of Orange mobile phone is very hot, and if you want to get some traffic, you have to spend money.
After Chen Yansen learned about it, he smiled helplessly. In order to make money and carry on the humanitarian cause, he was much more prepared than Lei Yijun.
The funds he had on hand alone were enough to cover the material costs for 500,000 mobile phones. In addition, many suppliers were settled on a quarterly basis, so he did not have much financial pressure.
So I didn’t follow Lei Jun’s example and use “hunger marketing”, I just sold the products directly.
With the Orange mobile phone factory's annual production capacity of over 5 million, there is no need to worry about production capacity issues in the initial stage.
But scalpers still appeared, which caught him off guard.
By the time he set off for Yanjing to attend Xiaomi's new product launch conference, the pre-sale volume of the Orange phone had exceeded 1.2 million, making it the first popular model in the second half of 2011.
FoxTao took this opportunity and its sales volume exceeded 3 billion in August, making it the undisputed leader in the domestic shopping guide e-commerce industry.
Even Apple, on the other side of the ocean, was evaluating whether to give up a few points of profit and use FoxTao's channels to sell their new products in China before the release of Apple 4S.
If an e-commerce website can sell high-priced goods, it means that its users are extremely valuable.
The outside world's valuation of FoxTao is also rising. Although everyone knows that this is due to the popularity of Orange mobile phones, every completed order is real and cannot be faked.
"Vancl sold 6 million on FoxTao last month. I think the price is too high. Vancl's salesperson said I don't understand the product. No wonder they have only achieved 2 billion of their 10 billion sales target. They understand the product, but unfortunately they don't understand the users."
On the plane, Song Yuncheng complained softly.
"Chen Nian may not be suitable for sales." Chen Yansen commented lightly.
The reasons why Vancl was able to succeed were, first, it caught the trend of e-commerce, second, it had little competition, and third, it had the support of its big brother Lei Yijun.
But in the era when Taobao and Dong were frantically conquering cities and territories, it was no longer possible.
Gao Weilin sat aside, his attention completely focused on Letian's reply email.
After learning that FoxTao’s monthly sales exceeded 3 billion, Lotte responded with the utmost sincerity and prepared to conduct an on-site inspection.
After Gao Weilin finished watching, he glanced at his boss, then put on his headphones and started watching the movie.
Work is important, but making your boss comfortable is more important.
He is not a person without foresight. After all, he has been working with Lotte for several months, so there is no need to waste time in reporting.
Lei Yijun couldn't help but take a deep breath when he learned that the sales volume of Orange mobile phone exceeded 1.2 million units.
He understood that Xiaomi could either take advantage of this favorable situation and soar to the top, or become a victim of Orange and become a foil.
"This guy is not kind. After returning from Xiaomi's R&D center, he founded Orange Technology. Tsk tsk tsk tsk."
Zhou Hongyi, who was sitting opposite Lei Yijun, shook his head and commented.
"The market is so big, and I can't stop others from making mobile phones. Fortunately, Chen Yansen is a good person. It's better to have one more friend than one more rival. Can I turn against you if 360 makes mobile phones?"
Lei Yijun said generously.
"real?"
Zhou Hongyi asked subconsciously. After seeing Chen Yansen's great success, he also had the idea of entering the mobile phone industry.
A 19-year-old college student, whose previous industry was e-commerce and had nothing to do with the industry, could succeed. Why couldn't Zhou do the same?
“…”
Lei Yijun stared at Zhou Hongyi, as if judging whether his words were true or not.
"Old Zhou, you..."
After a long while, Lei Yijun asked.
"I'm just kidding. You don't take it seriously, do you?" Zhou Hongyi laughed it off.
(End of this chapter)
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