Chapter 398 Don’t even think about doing e-commerce. If you dare, I’ll beat you to death! 7 million units sold in a single week!
It’s really not easy for Brother Dong to endure it for half a month.
He posted three Weibo posts in a row, severely criticizing Zhang Jindong.
While Chen Yansen was eating noodles, he also ate the melons of Handsome Dong and Zhang Jindong.
In 2013, entrepreneurs and celebrities alike used Weibo as their Moments. More than a decade later, it’s hard to see such explosive online fights.
However, when it comes to verbal battles, we have to look at Zhou Hongyi and Lei Yijun. Others can still hold back from swearing, but these two guys only resort to personal attacks.
After Lao Zhou's 360 N2 went online, it snatched a large number of customers from Xiaomi. Together with the two shining models 360 N1 and 360 G800 Pro, the total sales in Q1 have exceeded 4 million units.
At the current sales rate, the target of 16 million units set before the year is likely to be achieved.
Xiaomi's sales in the same period were just over 3 million units. If it wants to achieve annual shipments of 15 million units, it obviously needs to work harder!
If you achieve something, you have to show off, otherwise what’s the point of working so hard?
So Zhou Hongyi asked himself on Weibo: "How many units did Xiaomi ship in Q1? 3.13 million. Can the annual target of 15 million units be achieved? I don't think so!"
After saying that, he attached the Q1 sales report of 360 mobile phones. The glaring words "4.01 million" were extremely eye-catching.
“Redmi 1 must be launched before June!”
Lei Yijun said with red eyes and gritted teeth.
The price of 360 mobile phones are all just over 1,000 yuan. Relying on its low-price strategy, it has long been suppressing Xiaomi. In terms of sales volume, 360 is far from being its rival.
He had long been fed up with this passive situation and planned to give Zhou Hongyi a slap in the face with his Redmi 1.
After lunch, Chen Yansen returned to the office to take a short rest.
A piece of news suddenly jumped into my sight: "Qiandu Micro Shopping is online. Following Ali and Penguin, another Internet giant has entered the e-commerce industry."
Li Yanhong is doing e-commerce?
Chen Yansen was slightly stunned. After understanding the general situation, he turned on the computer, entered the URL in the browser input box, and then pressed Enter.
He thought about it and searched for the words "Apple mobile phone". Sure enough, he saw the web application interface of Qiandu Micro Shopping in the center of the page.
A total of two rows of products are displayed, and the channel source is marked in the upper left corner of the main picture, including No.1 Store, Dangdang.com, JD.com, SF Express and Suning.
Li Yanhong was quite well prepared and attracted five B2C platforms to join him at once.
It seems that Qiandu Weigou’s model is somewhat similar to FoxTao, and it is a shopping guide e-commerce platform.
Chen Yansen didn't think much about it and clicked on the main picture casually. What he didn't expect was that the product did not jump to Yidong, but the order submission page popped up.
Qiandu intercepted the order data of users of No.1 Store, Dangdang, Yidong, SF Express and Suning. What kind of shopping guide e-commerce is this!
What are Liu Qiangdong, Zhang Jindong and Wang Wei thinking? Are they willing to sacrifice their reputation just to increase sales?
Afterwards, he called Yan Peng and said, "Tell all the colleagues in charge of channels that I don't want to see Orange Technology's products on Qiandu Weigou."
"Okay, boss." Yan Peng responded quickly.
After Chen Yansen hung up the phone, he called Huang Zheng again: "Qiandu has launched a web e-commerce application on the search results page."
"Boss, I know what to do." Huang Zheng already knew about the existence of Qiandu Weigou. Just as he was about to call a meeting of the managers of the merchant operations department, Chen Yansen called him.
"Pinbei is an open and free e-commerce platform that allows merchants to choose for themselves." Chen Yansen said coldly.
Huang Zheng immediately understood and realized the boss's subtext.
at the same time.
Ali headquarters in Hangzhou, Taohua Island office.
After trying out the product functions of Qiandu Micro Shopping, Ma Liyun's face turned gloomy and he cursed Liu Qiangdong, Zhang Jindong, Wang Wei and others.
Li Yanhong is clearly trying to use the chicken to lay eggs. Are these bastards all brain-dead? Can't they see this?
"Tell the business management staff below that any merchant who dares to go on Qiandu Weigou will have their right to submit activity reports on the site revoked for half a year."
Ma Liyun said in a deep voice.
Although forcing merchants to choose between two options goes against business ethics, it is the most effective way to curb competitors.
Yaomiao Mall and Taobao.com have the highest market share. Once Qiandu Micro Shopping becomes popular, Ali will suffer the greatest losses, so Lao Ma has to be on guard.
"Okay, Mr. Ma." Zhang Yong nodded in response.
The pressure exerted by Pinbei, Yaomao and Taobao platforms soon fell on the merchants.
Qiandu Micro Shopping?
What the hell?
Faced with the threat, the merchants quickly weighed the interests and contacted the liaison personnel of No.1 Store, Dangdang.com, Yidong, SF Express and Suning one by one, and made a clear request: resolutely not to settle in the Qiandu Micro Shopping channel, otherwise they would withdraw from the store!
Everyone understands the principle of multiple sales through multiple channels.
But with Pinbei and Ali joining forces to put pressure on us, which merchant wouldn’t dare to take it seriously?
Although the leading brands feel that the two companies' practices are too overbearing, they dare not jump out to openly refute.
After all, losing Qiandu Weigou is not a big deal, but if we lose Pinbei and Ali, it will be difficult for the company to achieve its annual KPI goals.
Merchants have a clear idea of what is more important.
At first, the e-commerce platform that cooperated with Qiandu was dismissive of the feedback from merchants, but as the number of feedbacks continued to increase, this situation eventually reached the ears of the group's top management.
Xu Lei of Yidong thought for a moment, sighed helplessly, and then took the initiative to call Li Mingyuan, the person in charge of the Qiandu Micro-Purchase project: "Sorry, Mr. Li, Yidong wants to withdraw from the Qiandu Micro-Purchase project."
"What's the reason?" Li Mingyuan frowned and asked sternly.
Qiandu Micro-Purchase was led by the big boss. For this purpose, he led the business team and spent more than two months to convince platforms such as Dongfang, Suning and No.1 Store.
If Dong says he doesn’t want to play, then he doesn’t play. Are you treating him like a dog?
"Pinbei and Ali have spoken out. Anyone who dares to go to Qiandu Weigou will either be restricted or have their store closed. What choice do you want merchants to make?"
Xu Lei explained with a wry smile.
"Choose one of two" can be regarded as a modern version of overt conspiracy, which is a game of bullying the weak with the strong. As long as you are weak, you can only passively take the beating.
I have played it on Yidong and Qiandu.
Now they have become the objects of play!
"Ma Liyun and Huang Zheng are such bastards, aren't they? Is there any trace of evidence?" Li Mingyuan cursed.
"Mr. Li, if it were you, would you be so foolish as to send an email or text message to notify someone?" Xu Lei sneered and asked back with disdain.
Li Mingyuan remained silent. He had done similar things before and naturally knew how to avoid risks.
Even he wouldn't make such a low-level mistake, let alone Ma Liyun and Huang Zheng.
On the other hand, Suning’s suppliers were also on the platform and quickly removed their products from Qiandu Weigou.
"@马立云@黄征 May I ask you two, what kind of bully platforms are Pinbei and Ali? They force merchants to choose between two options. The market competition environment must be fair and orderly, and the e-commerce industry can only flourish. I hope the Market Supervision Association can step in to restrict malicious competition."
Zhang Jindong was so angry that he made a statement on Weibo.
"Mr. Zhang, can you deliver the refrigerator first?"
"Men speak with a sharp tongue. Could it be that Mr. Zhang has forgotten what he said two weeks ago?"
"RNM, pay me back!"
"Give me back the ten dollar refrigerator!"
But as soon as he posted on Weibo, the comment section was full of netizens asking him for refrigerators.
Zhang Jindong was furious when he saw this.
It’s a third-party store and there isn’t much money in its account. If he doesn’t cancel the order, does he have to bear the loss himself?
It’s not a self-operated product, why should I ask him for a refrigerator?
These ghostwriter buyers!
"@张进东Pinbei is an open e-commerce platform. Merchants are free to come and go. We never ask merchants to choose between two options. Mr. Zhang, you can eat whatever you want, but you can't say whatever you want!"
Huang Zheng responded righteously.
Ali used Taobao's official WeChat account to dismiss the post with a single sentence: "It's a fabrication and doesn't conform to the facts."
The attitudes of the two families are highly consistent: It was done, but I don’t admit it!
…
…
At two o'clock in the afternoon, Chen Yansen pushed the door and entered the A6 conference room, and Chen Jie followed closely behind him.
Zhou Shouzhi was not there. He was on a business trip to France to discuss cooperation matters with local operators.
Western Europe has a larger population and higher incomes than Eastern Europe.
If Orange Mobile wants to increase its shipments in the international market, it cannot ignore the importance of Western Europe.
The room of more than 40 square meters is filled with the heads of Orange Technology's product, R&D, marketing, sales, customer service and other departments.
"Mr. Yan, let's start. Let's take a look at last week's sales data first." Chen Yansen instructed Yan Peng from the e-commerce department.
Yan Peng responded, connected the screen projection, opened a PPT, and immediately said: "In the fourth week of March, the total sales of mobile phone business was 6.999 million units, of which new products accounted for 99.15%, with a total of 6.94 million units sold. The specific models are: Qingcheng D2 5.9 million units, Orange C3S 766,000 units, Yaocheng X1 274,000 units.
Old models accounted for 0.85%, with a total of 59,000 units sold. Broken down by model, they were Green Orange D1S 29,000 units, Orange C3 17,000 units, and Orange C2 13,000 units. ”
It is obvious that under the impact of new products, the sales cycle of Green Orange D1S, Orange C3 and Orange C2 is rapidly coming to the end of its life.
"Zhang Cong, Zhou Ze, based on these three old models, make adjustments for the African and Eastern European markets. By the way, the overseas versions of the Orange D2, Orange C3S and Orange X1 must also complete the hardware and application ecosystem adaptation as soon as possible. Old Zhou is still waiting."
Chen Yansen interjected.
"No problem." Zhang Cong and Zhou Ze responded immediately.
One of them is the director of the industrial design department, and the other is the director of the hardware design department. Although they are unknown to the outside world, they are the core creators of the Orange mobile phone.
After Chen Yansen finished explaining, Yan Peng continued, “The channel share is: Orange Mall 17.1%, Pinbei 33.9%, Yaomao Mall 16.3%, Dongfang 6.7%, Suning 2.7%, Gome 1.3%, Kuaipao flash sales stores and operator online malls 6.3%, and online channels account for 84.3%;
Direct stores and operator business halls accounted for 7.1%, Yunsu Express service stations accounted for 8.6%, and offline channels accounted for 15.7%. "
"The proportion of Yunsu service stations is higher than that of Yidong?" Chen Yansen asked.
"Qingcheng D2 is very popular in the rural market. The Shenzhen factory has replenished its stock three times in a row, but it is still in short supply." Yan Peng replied with a smile.
Yunsu Express has opened more than 1,300 service stations in East China, Central China and North China. Although its daily sales volume is 600,000 units, when distributed in each township, there are only more than 400 mobile phones.
Qingcheng D2 has a large screen, low price and loud speaker, so it is not surprising that it has swept the rural market at a price of 799 yuan.
Chen Yansen narrowed his eyes and wondered secretly whether he should reduce the screen size, processor performance and memory size and get another smartphone for 499 yuan?
But he changed his mind and gave up immediately.
There is already enough electronic waste, there is no need to add to it.
With the configuration of Qingcheng D2, users can stick with it for three years.
As for three years later, given the profit-seeking nature of domestic application development companies, the memory space occupied by APPs will only become larger and larger.
Even though Qingcheng D2 has excellent optimization technology in memory management, it cannot withstand the processing of an APP of two or three GB.
More than a decade later, the memory space occupied by an APP may even reach dozens of GB.
"New models equipped with Aurora Future OS account for 28.1%. More than 10,000 applications have been submitted to Aurora Future Store, and 1,317 apps have passed the review. The lack of staff has prolonged the review process, and domestic and foreign developers have expressed great dissatisfaction with this."
I have discussed with Mr. Wang from the Human Resources Department and plan to recruit another 80 reviewers in late March and early April.”
Wang Teng took over Yan Peng's words and continued.
"Don't forget to scan the application software for viruses in case someone takes the opportunity to cause trouble," Chen Yansen reminded.
"Boss, please rest assured. We have already taken measures to deal with this." Wang Teng assured, patting his chest.
Chen Yansen nodded slightly and said nothing more.
Although everyone's report was brief, due to the large number of departments and matters, it took an hour for the meeting to end.
As soon as Chen Yansen returned to the office, Huang Zheng came over.
"Boss, the products of Yidong have been removed from Qiandu Weigou." Huang Zheng said in time.
"Did Lao Ma take action?" Chen Yansen asked with narrowed eyes.
He is very clear that Pinbei's voice in the industry can indeed influence merchants' judgments and choices, but this process is very long, taking three to five days or even a week.
From the time Huang Zheng took action to the time Dong admitted his mistake, the whole process took no more than three hours. It was probably because Ma Liyun also put pressure on the merchants and carried out the "choose one of two" operation.
Only when the first and second e-commerce platforms work together can such an amazing influence be created.
"That's right. I asked the merchant to ask the merchant privately. The merchant neither admitted nor denied it." Huang Zheng said in a firm tone.
"Li Yanhong wants to do e-commerce? Did he ask for my opinion?"
Chen Yansen glanced out the window and snorted coldly.
In the field of search engines, Baidu is a giant!
But in the e-commerce industry, Pinbei just wants to "bully the small with its big strength"!
In the evening, at the Qiandu headquarters building.
After listening to Li Mingyuan's report, Li Yanhong's face turned green. Yidong was the first to withdraw, and Zhang Jindong, who was scolded the most on the Internet, was the second one to run away.
Dangdang.com, No.1 Store, and SF Express survived to the end because they had a relatively low overlap in merchants with Ali and Pinbei.
Li Yanhong's face darkened, and he understood what Chen Yansen and Ma Liyun meant: Qiandu, don't even think about doing e-commerce. If you do, I will beat you!
"Dangdang.com, No.1 Store, and SF Express are too small. The total annual transaction volume of the three platforms combined is less than 20 billion."
Li Yanhong had a gloomy face. His 'B2C navigation dream' was shattered just when he had started to feel it!
(End of this chapter)
Continue read on readnovelmtl.com
