Chapter 585: First Week Box Office
Tao Zheng of Shengxia Cinema has been walking with a breeze these days.
When Tao Zheng came back with a contract for 10% of the screenings for "A Chinese Ghost Story", the company's top management had some opinions. However, considering that Tao Zheng has always had a keen eye over the years, although he can't say that he has made every possible plan, at least he has not caused too much loss to the theaters.
Moreover, the scheduling of films can be adjusted after the release! It's not a big deal! As a result, Tao Zheng brought such a big surprise to the summer cinema! The box office of "A Chinese Ghost Story" exploded!
Moreover, because other cinemas have scheduled fewer screenings for this movie and the showtimes are not very good, audiences who want to watch this movie these days basically watch it at Shengxia Cinema, which is making a lot of money.
Every show was sold out! Therefore, Tao Zheng didn’t even need to apply. After receiving the first-day box office data of “A Chinese Ghost Story”, the company’s top management directly decided to adjust the schedule of this movie!
Even if we cut the screenings of other movies, we must increase the screening schedule of this movie!
As for those movie shows for which tickets have already been sold, it’s easy too, just refund the tickets directly!
However, the top management of Shengxia Cinemas are having a headache about the movie "Blue Star Fleet": just cancel it. Actually, the box office of this movie is still good, especially when Shengxia Cinemas only has 18% of the screening time, basically every show is almost full.
Let's not cancel it. From the box office curve, it can be clearly seen that this movie has lost its momentum. The main reason is that the early publicity was too intense and the audience's expectations were too high, so when they actually saw the movie, they were a little disappointed.
The movie rating of "Blue Star Fleet" has dropped to 7 points on the movie website. It's only the first week now, and the rating has dropped so much. By the weekend, when more people have watched the movie, its rating will probably drop to 6 points!
You have to know that for commercial blockbusters and science fiction masterpieces, the first week after their release is a critical period. The box office in this week is basically equal to half of the total box office of the movie.
Therefore, if the box office of "Blue Star Fleet" in the first week is not 500 million, 600 million, 700 million or 800 million per day, the film will lose a lot! If the box office fails in the first week, it will be difficult to turn the tide in the later period. The box office will only get lower and lower, not to mention the delay of the release.
Therefore, the senior management of Shengxia Cinema was in a dilemma. If they cut the film, they would offend the investors and distributors of "Blue Star Fleet", but if they didn't, it would affect their own profits. So should they cut it or not? In the end, Tao Zheng said: "We only gave it 18% of the screening time. It's not our turn to be anxious. Let's see the situation first. There are many people who are more anxious than us!"
That’s right!
At least in the first week, the movie's attendance rate was still good. I don't know whether the investors made money or not, but at least Shengxia Cinema Chain is still far from breaking even and can still hold on.
But Huamei Cinemas couldn't hold on.
At the beginning, Huamei’s film representative was a small fry. After watching the movie "A Chinese Ghost Story", he reported the situation to his boss in a proper manner and applied for adjustment of the screening rate, but was rejected by his boss.
At the same time, Huamei Cinemas has increased the screening schedule for "Blue Star Fleet" to 43%! It can be said that they are going all out. When you walk into Huamei Cinemas, the important screenings are basically all this movie, and other movies are squeezed out.
As a result, the attendance rate of such a large cinema with so many screening halls was getting lower and lower day by day, and on Thursday, the attendance rate even fell to the bottom! This made the Huamei Cinema Line, which had been holding on, panic! When the top management met, they felt that they could not continue to be so stubborn, and they had to adjust the schedule immediately, cutting "Blue Star Fleet" in half and playing "A Chinese Ghost Story" all the time. Of course, the attendance rates of other movies were also appropriately increased, and they made a lot of money in two days.
But at the weekend, Huamei had to cancel all other movies because Huamei had signed a special show agreement with "Blue Star Fleet" early on. During the first two weekends, the entire Huamei Cinema line was dedicated to "Blue Star Fleet" and only played this movie! The senior management of Huamei Cinema regretted it so much that they were heartbroken!
But what can we do?
The contract has been signed, so just accept it!
…
Just like that, the box office figures for the first week of the summer season have all been released, and all filmmakers are craning their necks, waiting for the final data to come out.
As for the crew of "A Chinese Ghost Story", although they have gone on countless roadshows this week and the main creative staff are extremely exhausted, they are supported by good news every day, so everyone's mental state is still pretty good and the process of waiting for the results is also very relaxing.
Yang Hongxia calculated the box office of the past few days in her mind, and felt that it should be about the number she had imagined, but it was hard to say what the box office would be like on Sunday. It might explode, or it might flop.
But no matter what, after accumulating this week's box office, "A Chinese Ghost Story" has already made a huge profit. It has popularity, fame, and money. We really shouldn't find fault with it anymore.
Liang Wen's mentality became even better: "Director Lin, "A Chinese Ghost Story" made so much money, when will we start filming "Liang Zhu"?"
Liang Wen is still thinking about "Liang Zhu", but he has not said it before. First, the first movie has not been released yet, so how can he have the time and energy to prepare for the second one? Second, Lin Fan himself is also very busy, going abroad and filming "Legend of White Snake", so he can't spare any time.
But now that "A Chinese Ghost Story" has achieved such good results, Liang Wen couldn't help it.
Lin Fan smiled and said, "I was just thinking about it! When "A Chinese Ghost Story" is finished, we will discuss the script. And it's not just "Butterfly Lovers", I also have a few comedy scripts here..."
Yang Hongxia also said happily: "Comedy is great! It's just in time to make it, maybe it can even catch up with the Lunar New Year holiday!"
Lin Fan was so scared that he waved his hands: "Sister Xia, take a break! It's too rushed, let me take a break!"
Everyone laughed. This period of time could be regarded as the peak of Lin Fan's business. Every day he was either on a roadshow or on the way to a roadshow. Not to mention Lin Fan, everyone else was a little overwhelmed.
Yang Hongxia rolled her eyes: "Okay! Director Lin, you're the boss! If you say we should take a break, then we should take a break!"
As everyone was chatting and laughing, the first week total box office of "A Chinese Ghost Story" was finally sent to Yang Hongxia's mobile phone.
Looking at the numbers above, Yang Hongxia opened her mouth, but no sound came out!
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
But everyone was anxious: "Sister Xia, please speak! How much is it?"
Lin Fan reached out and took the phone from Yang Hongxia, glanced at it, rubbed his eyes, and looked again. It took him a while to find his voice: "First week box office, 1 billion!"
“Fuck!”
Liang Wen almost fell off his chair, and hurriedly held onto the table, his eyes wide open like bells, staring at Lin Fan: "Tell me again, how much was the box office?"
Lin Fan smiled widely: "One billion! One billion! One billion!"
“Wow!”
Everyone in the room went crazy. Some threw documents, some slammed their desks, and some couldn't believe their ears and pinched their thighs! "Oh my god! It hurts! This is real!"
"Fuck! Ten million to 1 billion? Brother Fan is awesome!"
"Ohhh! Let's have a celebration party!"
Lin Fan waved his hand and said, "Open! We must open! No need to wait for the final box office results, let's have a celebration banquet now!"
Ps: The first part of "A Chinese Ghost Story" grossed 18 million Hong Kong dollars in Hong Kong. Please note that this was in 1987, 34 years ago. You can do the math on the purchasing power of money. And this was only the box office in Hong Kong. If it were shown now, the number of cinemas across the country would be many times more than that year.
The setting background of this book is that the population is more than double, so don’t worry too much about how exaggerated the box office of "A Chinese Ghost Story" in this book is. This is not self-congratulation, this is unbridled excitement.
Thanks to losai98, Just Come to Play Soy Sauce, Yan Hongxue, LR761, The Hidden Man in the Book, Xue Zhiqian's Little Fanboy v, SWWEA, Xia Chong Yu Bing, wangxxx, and Can You Explode So Slowly for the monthly tickets and rewards! (End of this chapter)