Chapter 406 Marketing Plan



Zhang Hai initially didn't want to go, but Li Dapeng insisted, saying, "Speaking of which, your operations department should be doing planning, while I'm in charge of business development and sales. I'll treat you to drinks; it'll be a good start for you to get used to the operations department. Come on, don't be shy!"

...

The next day.

As usual, workers arrived at the factory on bicycles or by shuttle bus.

Li Dapeng doesn't need to hold morning meetings either, because he's the only person in the sales department. Why would he hold a meeting for a ghost?

He washed his face again; he had drunk a bit too much the day before, discussing Zhao Jiahui's agency issues with Zhang Haibian while drinking.

The two men always felt that the first shot had to be fired successfully.

We must boost the morale of the factory workers and inspire them like a morning star.

Just because a distributor is not doing well doesn't mean you can abandon them. Buying a tricycle is an absolute stain on your reputation!

For a rapidly developing company like Qimingxing, any product can sell extremely well in the hands of a big boss.

Why does it fail when it gets into our hands?

This is such a painful slap in the face!

So the two discussed it for a long time, and the meeting didn't end until midnight.

Li Dapeng knocked on the door of Wu Changfeng's office.

Wang Chao, the purchasing department manager, was giving a work report, and the atmosphere in the office seemed a bit oppressive.

Wu Changfeng glanced at Li Dapeng, then turned his head away, telling him to wait aside.

Wang Chao flipped through a stack of documents, pointed to a few items, and said with a puzzled look, "Boss, take a look at this: tires, outer tires, inner tubes. Is this price reasonable?"

"It's 20% more expensive than the one from Qingzhou Rubber Factory."

"Moreover, this wasn't purchased by our purchasing staff. It was delivered directly to the warehouse by Jiangcheng Rubber Factory. If the finance department hadn't gone to the warehouse to check the inventory, our purchasing department wouldn't have even known about this batch of goods!"

"They said it was you who placed the order with the factory manager, is that true?"

"If we have it, we can settle the bill. If not, we'll return it."

Wu Changfeng looked at the document, rubbed his temples, and cursed inwardly: Is Qiao Zihao crazy? The last dinner party was so unpleasant, causing County Chief Guo to storm off, can't he see the problem?

How dare they come to deliver goods with such shamelessness?

Damn it, they gave it away, but it's still more expensive than Qingzhou Rubber Factory!

What, is there gold in the tire?!

Wu Changfeng said with a headache, "Forget it, it's only a little over 100,000 yuan worth of goods, right? Let's settle the payment for it, and then find an excuse to cut off the supply."

Wang Chao paused for a moment, then nodded, and immediately understood. Perhaps the big boss was too embarrassed to refuse at the time.

Now we need to find an excuse to cut off Jiangcheng Rubber Factory's future delivery routes.

Wang Chao nodded: "Understood."

"Don't try to pin this on me," Wu Changfeng said. "Some people still need to be given face, you know?"

"Understood."

Wang Chao couldn't help but sigh: "This is all about human relationships... Even big bosses with powerful backers can't escape these customs."

Wang Chao packed up the documents, said goodbye, and left.

Wu Changfeng looked at Li Dapeng and asked with a smile, "What's going on?"

Li Dapeng hurriedly stepped forward, sat down in front of Wu Changfeng, and chuckled, "Boss, I've figured out what you're thinking."

Wu Changfeng raised an eyebrow, finding it interesting, and waved his hand: "Tell me about it."

Li Dapeng cleared his throat and said, "We had an in-depth discussion with Zhao Jiahui, the agent, yesterday, and I found that the situation is different from what the boss said."

"I thought he was a powerful distributor. Based on our tricycle wholesale prices, Zhao Jiahui should have at least two or three hundred thousand yuan on hand, right?"

"But that's not the case at all; those with tight funds aren't even well-off..."

Wu Changfeng nodded: "So?"

"The boss just wants to test me, to see how I can help Zhao Jiahui get things started, right?"

Wu Changfeng's eyes lit up: "I knew I hadn't misjudged you."

In Wu Changfeng's mind, Zhao Jiahui was bold and decisive.

In this era, it's not a problem to be broke; the problem is that you don't even have the courage to take risks.

This is an era that produces many ruthless and ambitious figures. We are still more than a decade away from the new century, where those who cannot do business due to lack of money are easily besieged by capital and die prematurely.

It can be said that as long as Zhao Jiahui is given a little sunshine, this weed will transform into a tree.

Therefore, in order to test whether Li Dapeng was truly as adept at interpersonal relationships and a sales talent as many cadres claimed, Wu Changfeng did not reveal all of Zhao Jiahui's secrets.

The purpose was to see what would happen if Li Dapeng's initial sales pitch failed to take off.

If he had any sense of shame, he would not have allowed Zhao Jiahui to purchase only one tricycle; he would have certainly tried to find a way to make Zhao Jiahui take away a large quantity of goods.

What if Zhao Jiahui can't eat?

Then we'll see what Li Dapeng's methods are.

Wu Changfeng continued, "Tell me, what are your plans?"

Seeing that the big boss did not deny his idea, Li Dapeng breathed a sigh of relief and then handed over the document.

He said, "Boss, this is my plan. Of course, it was also discussed and developed by Zhang Hai and me. Do you like it?"

Wu Changfeng glanced at it a few times.

It's probably just a marketing campaign for Zhao Jiahui.

They pulled out thirty tricycles, set them up in front of the store, and had people dancing and singing, creating a joyous atmosphere.

Gather interested customers and make a collective purchase on this day.

We aim to sell them all within one day.

In this way, the sales department saved face and also helped Zhao Jiahui alleviate financial pressure.

At the same time, it also amplified the tricycle effect.

Of course, there are also interactive activities in between, such as lucky draws for spare tires, extended warranties, carport installations, ropes, batteries, and other small parts.

The above requires Qimingxing to pay for it.

As for delivering soybean oil, rice, and flour, Zhao Jiahui had to pay for it himself.

Wu Changfeng nodded with great pleasure: "Good, good. If every employee knows how to solve problems, I will be much more relaxed."

"Go ahead, get General Manager Liu's signature, get the approval slip from the finance department, and get the event sorted out as soon as possible."

"At the same time, tell Zhao Jiahui to hurry up and contact potential customers. Don't create a scene of jubilation where no one buys anything. Li Dapeng, you'll be held responsible!"

Li Dapeng: !!!

I almost forgot, it would be even more embarrassing if they couldn't sell them!

Li Dapeng felt like he had shot himself in the foot...

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