"Opening on March 28th? That's a really good day. An'an doesn't have to go to school that day. Should I bring Yuanyuan and An'an with me?"
After learning when Xu Zijiang and Yu Jiu would open their shops, Aunt Wu asked with great interest.
“Sure, take Yuanyuan and An'an over to see what’s going on. If they get bored, you can bring them back.”
Yu Jiu smiled and agreed.
"Alright, I'll bring both kids with me that day. If you're too busy during this time, just ask Xiao Nong for help. Don't be shy, feel free to ask him for help."
Aunt Wu agreed to the offer and then casually mentioned her son. She wasn't actually trying to drum up business for Lin Xiaonong, but rather because she knew that Yu Jiu and Xu Zi would unconditionally give the clothes to Lin Xiaonong to sell and even give him a commission.
Lin Xiaonong sold her white clothes to earn money, which made Aunt Wu think Yu Jiu and Xu Zijiang were incredibly kind and good people. That's why she told Yu Jiu and Xu Zijiang to feel free to ask Lin Xiaonong for help if they needed anything, as a way of repaying her kindness.
"Don't worry, Aunt Wu, we won't stand on ceremony with you."
Yu Jiu smiled and agreed. Now they are getting closer and closer to Aunt Wu and her son, which is a good thing. They can help each other out if needed in the future.
Sometimes, money alone isn't enough for a relationship; a combination of money and feelings is the most reliable approach.
"Well, Xiao Nong is lucky to have met you guys. Otherwise, I don't know what his future would be like. Now, I can rest assured that he's working with you guys."
Aunt Wu was extremely grateful to Yu Jiu and Xu Zijiang. If it weren't for them, her family would still be struggling to make ends meet, and they wouldn't be living so comfortably today.
"It's all what I should do, it's just helping each other out. Aunt Wu, please don't be so polite with me. I still have some things to write, you go ahead and get busy."
"Okay, then I'll take Yuanyuan out for a walk. It's time to get some sun."
Aunt Wu immediately stopped bothering Yu Jiu. She took the chubby little Yuan Yuan, who wanted to rub against Yu Jiu, and went out to play. An An wanted to stay home to draw and refused to go out, so Yu Jiu left her at home. She took out paper and pen and thought for a while before writing down a lot of things.
Now that you've opened a shop, you need to do a good job with marketing to ensure a steady stream of customers and a steady flow of profits. First of all, you need to consider pricing. Since you've opened a shop, you should also factor in the rent and the cost of hiring workers. The cost will definitely be much higher than when they set up a small stall.
So they also need to raise the price. And everyone likes discounts and promotions. When a woman hears that the price is much cheaper, she simply can't resist buying it.
So she uniformly doubled the price of all the clothes, and then offered discounts: 50% off on the first day of opening, 60% off on the second day, 70% off on the third day, 80% off on the fourth day, 90% off on the fifth day, and then the price returned to the original price on the tenth day. Then, every 15 days, she would start offering discounts again and hold promotional activities.
These promotional offers can be used repeatedly, so it doesn't take much effort, but frequent discounts create a good impression. People will think the store is cheap and affordable, and will come to buy from it. So Yu Jiu first divided the clothes they purchased into several categories, and then started pricing them and calculating the discounted prices.
The denim jacket is priced at 90 yuan, but with a 50% discount, it's 45 yuan. The jeans are priced at 74 yuan, but with a 50% discount, they're 37 yuan. And the dress...
Even after the 50% discount, it's still two or three yuan more expensive than what they sell at their stalls. However, the store has a fitting room so everyone can try things on before buying. It's much better than just looking and trying on clothes at a stall. They've also installed three large mirrors in the store, enough for everyone to enjoy. These are all costs incurred by Yu Jiu and Xu Zijiang, and they're sure they'll make it back.
If the denim jacket is 40% off, it will cost 54 yuan, which is quite expensive, 9 yuan more than a 50% discount. The number of people buying it will likely decrease significantly. However, you can buy two; if you buy two, the second one will be 50% off, and if you buy three, all three will be 50% off.
Following this logic, people who want a cheaper price will try to find friends to buy two more items together, or they will try to buy more themselves. They can also find other customers to place a group order with. If they really want it but are too lazy to find someone to place an order with, they will have to spend an extra 9 yuan to buy the clothes. Yu Jiu can then earn an extra 9 yuan, which is not bad.
In addition, she also prepared some small hair ties, hair clips, handkerchiefs, etc. Because of the large volume of goods, they were very cheap, costing only a few cents per item. The cost was very low. On the first day of purchase, customers could choose one small item for every piece of clothing they bought, and two items for every two pieces they bought.
On the second day, the first 50 people to buy can choose items, and on the third day, it's the first 40, and so on. The discounts decrease as you go on. She will write down all the discounts and offers and post them at the door so that everyone can see that the earlier you buy, the cheaper it is, and the later you buy, the less you can save.
It also serves as a reminder to everyone to buy quickly. Basically, once people have their eye on a piece of clothing, they won't hesitate for many days. After all, if they miss this window, they'll probably have to pay a high price to buy it, which is not worth it.
In addition, she also thought of a promotional event five days later. This time, instead of a 50% discount for buying one item, it would be a buy-one-get-one-free offer. The price would remain the same; for example, the original price of a denim jacket would still be 90, so buying two would effectively be a 50% discount. However, while the 50% discount used to apply to one item, now it requires buying two items to qualify, which would likely increase sales.
Similar to the opening promotion, the biggest discounts are offered on the first day, and the discounts decrease on the second day. Initially, it's buy one get one free; on the second day, it's buy two get one free, buy three get three free, and so on.
Of course, they also set up areas with the original prices, displaying clothes that aren't included in the promotion. These are priced similarly to their street stall prices, only a dollar or two more, without any discounts. For example, a polyester shirt will sell for 36 yuan, regardless of which day of the opening. And because it's in a store, bargaining isn't accepted, but they can give you small gifts like hair ties to offset the price.
She also plans to develop coupons, for example, where after the first purchase, customers would receive a coupon based on the amount spent at checkout. This way, they could use the coupon to reduce the price by one, two, or three yuan on their next purchase.
However, since we've just opened, there's no need to run all the promotional activities at once, so we'll put this idea aside for now and wait until business isn't so good before using it.
Yu Jiu spent the entire afternoon writing about marketing activities. When Xu Zijiang returned in the evening, she showed him her marketing strategy. Her writing was clear and her notes were neat; it was easy to post it for everyone to see. Xu Zijiang carefully took the papers, and after understanding them, he nodded with satisfaction.
“Let’s promote it like this then. I think it’s a great idea. Honey, you’ve worked so hard. All your ideas are really good. I don’t know how you came up with them. I don’t think I’ve ever seen anyone promote it like this before. It will definitely attract a lot of customers for us. I’ll even use a megaphone to shout it out for everyone to hear.”
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