Xu Zi proudly praised her, saying that only his wife could come up with such a brilliant idea. Yu Jiu gladly accepted his praise and leaned in to kiss him.
"You're really giving me face, so let's advertise it like this for now. If business isn't good, we'll think of another way."
"How could business be bad? With this marketing method, business can't possibly be bad."
Xu Zijiang said with certainty.
"Great, great! Business won't be bad, then let's just wait and make big money!"
Yu Jiu smiled and agreed. Actually, when they buy in bulk, each piece of clothing isn't expensive. For example, the denim jackets and jeans that sell for a lot of money now are indeed made from a scarcer fabric and take longer to produce than ordinary clothes, so the purchase price is a bit higher than other clothes, but the actual purchase price is only about 20 yuan.
They earn over ten yuan for every piece of clothing they sell, so they have no worries about losing money. No matter how they sell them, they won't lose money. If they can't sell at a high price, they can lower the price slightly, and they're not worried about not being able to sell them.
After 10 days of intensive preparation, the shop they bought had been completely transformed. The interior space was brand new, with three small fitting rooms set up in the left corner, along with three mirrors. The mirrors were custom-made by Yu Jiu and Xu Zijiang; they were about 1.6 meters tall, enough to clearly reflect everyone's image and show the effect of wearing the clothes.
The carpenter had already finished making the cabinets, and Yu Jiu and Xu Zi had someone transport them from there. It was a set of large cabinets, laid out in a row, the kind of curved cabinets with an arc, which looked novel and interesting.
The top shelf is tall and used for storing goods, while the middle shelf is for hanging clothes. You can try on these clothes. The bottom shelf is also for storage; unopened clothes are neatly categorized and stored so they're easy to find later.
Initially, Yu Jiu and Xu Zijiang only planned to focus on selling women's clothing, since women's clothes are always more popular. However, because the house was too big and looked bad empty, Yu Jiu and Xu Zijiang urgently ordered a batch of goods, including some children's clothes and some men's clothes.
They don't have many styles; they're just there to fill the gaps. But with these few styles, their store can transform from a specialized women's clothing store into a comprehensive store, attracting a wider variety of customers and more people.
With everything ready, the Perfect Clothing Store opened for business!
The shop's name was suggested by Yu Jiu. Originally, Xu Zijiang wanted to use both of their names to create a shop name, but Yu Jiu felt that the more common the name, the more elegant it would be, and that people would like it more if the name was more popular.
Moreover, "Perfect Clothing Store" sounds nice, and its meaning is clear: to help everyone become more beautiful and perfect. With this meaning in mind, it's much better to incorporate both of their names. Besides, the name of the store, which was just a combination of their names, didn't sound very good and was rather awkward to pronounce. Xu Zi was convinced, so the name of the clothing store was finally settled on: Perfect Clothing Store.
At 7:00 this morning, Yu Jiu and Xu Zijiang posted their discount information on the door, preparing to open the door and welcome customers. Xu Zijiang said they would use a megaphone to announce it, and they did. They bought two large megaphones, and Xu Zijiang held one at the store entrance, loudly promoting the offer.
"Perfect Clothing Store is now open! Don't miss it! Come and take a look! Grand opening special: all clothes are 50% off! You can buy a nice piece of clothing for half the price. Don't miss it!"
"Buy clothes on the first day of opening and get 50% off, buy clothes on the second day and get 60% off, buy clothes on the third day and get 70% off. The faster you buy, the more you save! Everyone come and see! Perfect Clothing Store is now open! We have denim jackets, jeans, dresses, polyester shirts, children's clothes, and men's tops. We have everything! Everyone come and have a look!"
Xu Zijiang's loud voice, amplified by a loudspeaker, carried far and wide. They even bought two strings of small firecrackers and set them off in front of their door, where they crackled and popped. People these days get up very early; some are out for a stroll, some are out shopping, and some are heading to work. Passersby, hearing Xu Zijiang shout "50% off," immediately gathered around with interest.
"Young man, are the clothes really 50% off? You can buy a piece of clothing for half the price?"
"Of course it's true. Most of the clothes here are on sale. Only some clothes are not on sale. They are usually priced the same, but they are discounted and very affordable."
As for other discounted clothes, you should hurry and buy them, because today's opening sale offers the biggest discounts. Buying clothes tomorrow won't be as cheap as today, and it will be more troublesome. If you want a 50% discount, you'll have to buy several items.
"If you're interested, you can come in and take a look. We have a place for you to try on clothes, and there are big mirrors to check your appearance. You can buy whatever you like after trying it on. Today is day one, and we're giving away small gifts with every purchase! Buy more, get more free! Come in and have a look if you're interested. We have denim jackets, jeans, and dresses..."
Yu Jiu also took out a megaphone and patiently explained to everyone. After listening to what Yu Jiu said, everyone immediately squeezed in. That was great! They could try it out and buy it if they liked it.
Even if you don't buy anything, it's not a bad thing to try it on and show off a little. So as soon as Yu Jiu said this, a group of people rushed in. Yu Jiu gave Xu Zijiang a wink, and then went inside to greet everyone, while Xu Zijiang stood outside to continue soliciting customers.
"Everyone can try on any item they like, but please be gentle and don't damage the clothes. If you damage the clothes, you will have to pay for them. Also, there are only a limited number of fitting rooms, so please take turns using them. There's no rush."
Yu Jiu followed in, carrying a megaphone, and instructed everyone that with the megaphone, she didn't need to speak too loudly, which reduced the strain on her throat. Everyone looked around, touching this piece of clothing and looking at that piece. It was unclear whether they had taken Yu Jiu's words to heart, but everyone was careful and didn't handle the clothes roughly, so they probably had.
After all, clothes are expensive these days, and if you accidentally damage them, you'll have to pay a lot of money to compensate for them. Nobody wants to be taken advantage of.
"Hey, this dress is nice! How much is it? Is it on sale?"
A young girl immediately took a liking to a pale yellow dress. Yu Jiu and Xu Zi's clothes weren't available in sizes. Moreover, the colors and styles varied slightly, making each piece essentially unique.
Now, this young lady has quickly taken down the pale yellow dress, and no one else can find it.
"This dress originally cost 70 yuan, but after a 50% discount, it's only 35 yuan. It's an imported dress, the fabric is very comfortable, and the color is so bright, it really flatters your skin tone. It's perfect for you, little sister!"
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