Chapter 1262 Qingxin Brand Skin Care Products

The most critical step in making skin care products is the research on the preliminary formula, but this is not difficult at all for Xu Wanning.

She didn't plan to make a high-end brand right away. After all, China's national conditions are here. If the price is too expensive, not many people will pay for it, let alone making money. It is not certain whether the initial investment cost can be recovered.

But if you just make skin care products without considering the effects, you won’t be able to go far.

So Xu Wanning planned to take the middle route.

At any time, there is no shortage of rich people in China. As long as the effect of something is really good and the price is more expensive, the number of people who can accept it will increase accordingly.

And skin care products are applied on the face, unlike shower gel, the effect is visible.

Xu Wanning has the formula, but the more difficult thing is to find the raw materials.

Her connections are mainly in Jingshi, but many things cannot be bought in Jingshi.

The Yang family has been in Yangcheng for hundreds of years, and the connections accumulated by generations of people are strong enough. Therefore, with the efforts of the Yang family, they quickly collected raw materials and started making skin care products.

Since it was a collaboration this time, Xu Wanning did not openly share the formula, but took the most critical steps into her own hands.

Although Boss Yu is a nice person, human nature often cannot withstand testing, and Xu Wanning is not willing to test human nature.

Therefore, it is better to keep the formula in your own hands.

This later set of skin care products covers a wide range of products, including moisturizer, essence, morning cream, night cream, facial mask, etc. There are at least seven or eight products in a box.

In order to prevent consumers from having too many products, Xu Wanning only made four products.

Two-in-one moisturizer, two-in-one morning cream and night cream, eye cream, and patch mask.

Xu Wanning had watched many popular science videos in her previous life, and they all said that patch masks are an IQ tax. In fact, water molecules always stay on the surface of the skin and never penetrate into the deep layers of the skin.

Xu Wanning didn't know much about this. After all, she was not an expert in this field.

But she habitually puts on a facial mask every time before putting on makeup. If nothing else, the base makeup will be particularly compliant.

After taking off her makeup and every time she goes out in the sun, she puts on a facial mask. The changes in her skin are invisible to the naked eye, but her face feels much more comfortable.

Whether it's a psychological effect or not, Xu Wanning feels that the patch mask is still somewhat effective.

Of course, another reason is that the profits of this thing are really high.

After the first set of skin care products was produced, Xu Wanning, Boss Yang, Boss Yu and Sister Yang were all a little stunned when they looked at the bottles and jars placed on the table, not knowing what to say.

Even Xu Wanning felt a sense of pride when she saw the skin care products produced under her guidance in the 1980s.

"However, I feel that our packaging needs to be changed a little."

Xu Wanning said: "Although the white one is simple, it is not eye-catching enough. How about using red, which makes it look more festive."

Skin care of later generations Product packaging has long been out of vulgar taste, and they all use simple and elegant packaging, as if this will make them appear more classy.

But Xu Wanning always remembers that this was the 1980s.

And in a sense, this should be the first set of skin care products in the 1980s.

In fact, according to Xu Wanning's understanding, other brands have also successively produced skin care products, such as the ever-present cream, clam oil, Colorful Color, Pechoin, etc., but they are basically single products.

After hearing Xu Wanning's suggestion, Boss Yu naturally agreed with both hands, "Okay, I will listen to you and change the packaging to red. However, the packaging bottles have to be customized at the glass factory, which is another huge expense."

Xu Wanning laughed . Laughing, "This is an investment cost, it is essential. Although we have invested a lot in the early stage, you have to believe that the return will be correspondingly higher."

Boss Yu has already invested most of his worth, so much All the money was spent, so naturally I didn’t care about it, so I agreed immediately.

Boss Yang suddenly said: "Boss Xu, why not give our skin care brand area a name? I think Xujia Shop is pretty good."

Xu Wanning burst into laughter, "The reputation of Xujia Shop has now been established. Now. When people hear the words "Xu's Shop", they know that it sells snacks, and they can't associate it with skin care products. Let Boss Yu and Sister Yang decide on the name. "

Boss Yu obviously didn't . Thinking that Xu Wanning had given this right to himself, he pointed to the tip of his nose with the index finger of his right hand and asked uncertainly: "Let me decide?"

"Of course. This is produced in your factory. As the boss, of course you It’s time to choose a nice name.”

Xu Wanning’s purpose is to make money, not to harvest the fruits of someone’s labor, which she can still distinguish clearly.

Boss Yu rubbed his hands and asked cautiously: "How about calling it Qingxin Pai?"

"Love? Love at first sight? Not bad, good meaning." Boss Yang agreed.

Boss Yu glanced at him: "Qing Xin, the Qing in my name, combined with the Xin in your sister's name, is Qing Xin."

Although it feels a bit private, Boss Yu hopes that his name can be used. .

Xu Wanning is only responsible for controlling whether the product passes the test. As for the name, she doesn't care.

What's more, the name chosen by Boss Yu is not unpleasant and has a connotation. Xu Wanning has no chance to refuse.

Thus, the name of the Qingxin brand skin care product set was decided.

After deciding on the brand name, the next thing to discuss is the selling price.

Even though it has not been put into mass production yet and only two sets of trial suits have been produced, Xu Wanning will return to Beijing soon. After she returns to Beijing, it will be inconvenient to communicate on many things by phone, so she has to rush back home. settled before.

For example, the selling price.

"Our skin care products can be sold together in a box, or they can be sold separately. In my experience, although the eye cream has the smallest weight, because it is only applied to the eyes, the dosage is also the smallest. Even if you use an eye cream every day, it can last for at least three months.

"In comparison, the use period of lotions and creams is shorter. Some people use lotions faster, and they always use lotions after use. " Would you like to add some more? So it would be more convenient if we could retail."

Boss Yu and the other three listened to Xu Wanning's analysis silently, and no one interrupted.

Because they all agreed that Xu Wanning knew much better than them in this regard.

"The price of the kit is 110 yuan per set, 35 yuan for a bottle of lotion, and 40 yuan for a bottle of face cream. Although the eye cream is small, the ingredients used are all essence, so it also costs 30 yuan. It costs 1 yuan each. The other box comes with 20 pieces of facial mask stickers. "