"Who designed this form?" This was the first question that came to Shang Yechu's mind.
From Shang Yechu's perspective, this CP (couple pairing) chart was incredibly advanced. It even perfectly balanced the level of interaction between the artists, avoiding overly provoking solo fans and causing a backlash, while still satisfying the CP fans' desire for sweet moments. The frequency was also just right.
Shang Yechu even suspected that someone else might have been reborn like him and entered the entertainment industry.
Ji Juntao yawned: "It was designed by the staff of Ruguan TV."
Which staff member?
"It's a collective effort." Ji Juntao rubbed his neck. "Do you think an employee can just write something down and hand it to you? This kind of thing needs to be reviewed and refined at every level. It's the crystallization of the collective wisdom."
Shang Yechu thought about it and agreed. The year when the CP (couple pairing) model became popular in the Chinese entertainment industry was around 2019 to 2020. With such a large investment and such a loud promotion for "Tianban", it's not surprising that the staff of Ruguan TV were under pressure to develop this model a year and a half in advance.
"Tsk." Shang Yechu felt a little regretful. If it was designed by one person, she could encourage Ji Juntao to poach this marketing genius. But since it was designed by a group of people, there was no chance of success; she couldn't very well steal the entire team from Rutai.
“The Hong Kong and Korean entertainment industries are all the same,” Ji Juntao typed rapidly. “Hong Kong entertainment has been creating scandals for movie hype since the 1990s, and Korean entertainment even scripts and films behind-the-scenes interactions between actors. But it’s definitely worth learning from them—Ye, I really learned a lot from my trip to Ruguan. There’s a reason why Ruguan TV has been a leader for so many years. Although it’s high up, everyone there has a drive to be innovative and constantly pushes people to create new things.”
Shang Yechu twirled the pages: "The core of this drama isn't romance. Is it worth putting so much effort into it?"
Ji Juntao tilted his head out from the side of the computer: "You're obviously an amateur. Spy dramas have high ratings but low discussion, which is a headache for many production teams. Although there are fewer CP fans, they are loud and want the whole world to know that their CP is dating."
Shang Yechu quickly said, "Quickly pull your neck back; you've had a stiff neck for the past two days."
"Ouch. You should have said it, because now that you've mentioned it, it's started hurting again." Ji Juntao pulled his head back to the computer screen. "Anyway, Ruguan TV is greedy. They not only want high ratings on television, but also buzz online—ideally, they'd make sure the whole country knows Ruguan produced a national hero!"
"but……"
Since filming "Half of the Sky", Shang Yechu has not been in contact with Shi Shan for a long time.
The relationship in the drama was too dangerous, and Shang Yechu wanted to cool it down to avoid being dragged into hell by Li Yiming's deep feelings for Li Ruhui. Many artists in the entertainment industry get too immersed in their roles, mistaking the character's emotions for their own, and thus developing feelings for their co-stars.
This misplaced affection has led to countless betrayals, conflicts, and marital tragedies. Shang Yechu is in the prime of her career and absolutely cannot allow this to drag her down.
In the days immediately following Shang Yechu's completion of filming, Shi Shan would message her almost every day. Shang Yechu, wanting to avoid him, would often pretend not to see the messages and reply two or three days later with, "Sorry, I've been too busy lately, I just saw the message."
Shi Shan was also a seasoned player in love. After this happened several times, he must have realized that Shang Ye Chu wanted to avoid suspicion, so he gradually stopped bothering her.
After two or three months of hustle and bustle surrounding "Rules Street," Shang Yechu gradually drifted out of character, finally managing to detach herself from the emotions of the drama. And then, Ruguan TV, of all things, used that same form to try and match her up with Shi Shan.
Shang Yechu studied the business report and frowned: "Shishan agreed?"
Business is fine, but one-sided business is terrible. That turns into a tragic situation of the man giving himself away to the woman – if the man is giving himself away to the woman, it can be marketed as "he loves her so much"; but if the woman is giving herself away to the man, it will definitely become a hell of shame, nailed to the pillar of disgrace with no chance of redemption.
If Shi Shan doesn't agree, Shang Yechu would rather forgo this online buzz than put in a one-sided effort.
“Shi Shan said he wants to know your opinion. If you agree, he has no problem.” Ji Juntao pressed enter. “You don’t need to worry about him. He’s a seasoned pro, very good at creating hype. I remember it was three or four years ago, when he was simultaneously creating a CP (couple pairing) with Huang Zhiwei and Xie Lu. Both sides thought he was truly in love with their female artists. Even now, if you post a thread online asking ‘Who does Shi Shan love more in the Huang-Xie rivalry?’, there will be hundreds of floors of arguments.
If Ji Juntao hadn't mentioned it, Shang Yechu would have almost forgotten Shi Shan's abilities.
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