Chapter 745 The Threshold of Algorithms
Jiang Qin has been very busy during the post-Chinese New Year period. He left his daughter to her parents and took Feng Nanshu abroad several times to investigate the overseas market for group buying and travel.
On the sunny beach, Feng Nanshu wore a blue floral dress and a big sun hat, which was even more beautiful than the clear sky in front of her.
This young girl, who has already given birth to a daughter, seems to be using her beauty and cuteness to tell him all the time that although his business is big, his greatest wealth in life is him.
Then the breeze floated her long hair and skirt, and even the waves seemed to be surging for her.
After returning to China, Jiang Qin took her to participate in some industry discussions and she also appeared on a CCTV speech program.
Every time entrepreneurs in the same industry run into him, they see him messing with his wife Jiang in a mean way when there are few people around, and then getting kicked. It's a very funny scene.
But although it was funny, they just couldn't laugh.
Because many people know that Jiang Qin has once again led the development of the times.
“We have to make short videos too.”
“This trend must not be monopolized by just one company, group buying.”
“I have a feeling that short videos will be fertile ground for all Internet industries.”
After the Waking of Insects, the temperature in various regions of the country has risen slightly. After being hit hard by TikTok, countless Internet companies have begun to launch projects for short videos.
After the project is established, the next step is to form a team and recruit employees in large numbers.
This is the style of big companies. Once the order comes from above, no matter whether you have a clue or not, you have to take action first and make something for everyone to see.
So the funds began to flow and the plan began to be planned.
When a product emerges, the underlying logic, core concept and development direction are the most important. Just like the foundation, they will determine how high the building can be built.
So everyone started to study Douyin in depth, and at the same time also studied other competing products, such as Kuaishou, Xiaokaxiu, Miaopai, etc.
When comparing products in the same field, many differences will become particularly obvious.
Internet companies that want to follow the trend have discovered that Douyin is very different from other short video apps.
Other short video products will still use traditional Internet logic to divide you into homepage recommendations, content selections, or channel categories such as life, jokes, and news.
Moreover, their approach is to let creators use video content to increase the popularity of their personal accounts.
The videos of Xiaokaxiu are even sent out through the community function, which is not much different from the gameplay of Weibo. Only when you find a video blogger you are interested in in the community recommendation and follow him, you can see more content about him.
Kuaishou is better than it. As soon as you open the software, there are many video thumbnail pages.
These videos will be labeled with titles, and you can click on the titles you are interested in. Compared with Xiaokaxiu, this model is one step closer to users.
However, TikTok has given up all of these, has no community, and does not promote social functions.
To put it bluntly, when you play Tik Tok, there is no nonsense at all.
Its homepage is a video playback page, with no selectivity at all, and it seems extremely sure that it gives you what you like.
“It’s the algorithm.”
“The group buying algorithm has matured to the point where if I give you something, you will definitely like it.”
This is the first problem that almost all major Internet companies face when they decide to imitate TikTok.
Tik Tok’s precise algorithm recommendation is one of its core features. If you want to build the same platform, how do you overcome this hurdle?
"After new users of Douyin enter the app, the system will recommend more videos of handsome men and beautiful women, because the threshold for such content is relatively low, and people will still watch it if they are interested."
"As you scroll, when you like, collect or forward content that you are more interested in, and generate interest data, the group buying algorithm will accurately capture what you like."
"Then every time you open it, it can accurately lock on to the content you are interested in and automatically play it for you."
“Therefore, there is no need for Douyin to categorize videos. It even saves users the process of “finding content”.”
"This is something that many platforms dare not even think about."
Every Internet company that plans to make short videos remained silent for a long time after hearing the analyst’s report, and then couldn’t help but have a question.
“Isn’t our algorithm as advanced as group buying’s?”
"That's not the way it should be."
“So why is this a difficult point?”
"In fact, the underlying logic of the algorithms is similar. Every algorithm is a baby when it is developed. The key lies in the data you use to cultivate and train it. The algorithm currently used by Douyin was fed by Toutiao's tens of millions of daily active users. The gap is too big."
Pintuan is the first company in China to start working on algorithms. When the group buying war was still in chaos, their big data algorithm center had already been established in Shanghai.
The first time algorithms made their debut and influenced the outcome of a battle was in the war for self-media.
At that time, Tonight’s Headlines had just been launched. With the help of the recommendation algorithm, it quickly surpassed its competitors and has been the number one in the self-media track for two years.
The algorithm developed using Tonight's Headlines was subsequently optimized and optimized again by algorithm engineers hired by Pintuan, and now it has become the industry-leading version.
In fact, the group buying algorithm has also been used in group buying in stores and group buying for takeout, but the reason why it didn’t produce any effect is because people’s appetite is too unpredictable.
What you want to eat today may suddenly disgust you tomorrow. This happens all the time.
But interests are different, and interests do not change, so the superiority of the group buying algorithm has completely exploded in the short video industry.
Although the threshold set for Douyin by group buying is so high, Internet companies still have to follow it.
Tencent is the fastest because they made a similar product three years ago called Weishi.
This product was Tencent's attempt at the short video industry, but Mr. Ma believed that the value of this project was not as high as he had imagined. In addition, the gaming industry was developing rapidly at that time and live streaming platforms were booming, so the Weishi project was soon cancelled.
But with the launch of TikTok, Tencent suddenly realized that it was not that the project had low value, but that it did not understand it well.
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Especially when seeing the rapid growth of TikTok, Tencent was very panicked.
Although Douyin does not have rich social functions and will not cause a direct impact on WeChat, Douyin accounts for too high a proportion of users' time.
The average time a person spends on WeChat is only four hours, and it will be higher when some bootlickers stay on the chat page waiting for the goddess to take a shower.
But TikTok allows users to spend more than nine hours watching short videos.
The content of the Internet is becoming more and more abundant, and there are more and more ways to play. The platform that can occupy more users' time will be the winner.
Users' fragmented time is a battleground for all companies.
Therefore, with the entry and incubation of Tencent Weishi, Baidu also launched a project called Haokan Video. In addition, there are software such as Bobo Video, Xiaoying, Caishi, and Kuai Video, which have been launched one after another.
Companies like Tencent, Sina, and Baidu that have the ability to develop algorithms will of course work hard towards algorithm recommendations.
Those who do not have the ability to develop algorithms but still want to get a piece of the pie are still following the traditional classification model to develop video software with social functions.
The most interesting one is Alibaba. In 2012, Alibaba acquired Youku, merged it with Tudou, and changed its name to Youku Tudou.
Four years later, Alibaba split them up again, took out Tudou, developed Tudou short videos, and incubated it through UC.
At the same time, software such as Kuaishou and Xiaokaxiu have also begun to move closer to Douyin.
At this time, Jiang Qin returned to Shanghai after accumulating some exposure and went to Qianzhuo to take a look.
Qianzhuo's customers are all young people who pay attention to the most cutting-edge culture. When he saw that everyone was playing Douyin, he felt that the trend had already been established, so he slammed the table and said that he was very happy today and asked the young master to treat him.
Cao Guangyu walked up to Jiang Qin, cursing. His hairstyle was very unique, and the circle around his right eye was actually black.
"What... did you do?"
"Look at the black stockings."
"Did the black silk fade?"
"Maybe the color of my fist faded. I was watching black stockings on TikTok yesterday and was discovered by Ding Xue."
The corner of Jiang Qin's mouth twitched: "This tiger bitch is really ruthless."
Cao Guangyu twisted his mouth and said, "It's mainly because TikTok is too addictive. Once you open it, you can't turn it off. I used up my data usage last month. I now reasonably suspect that you are working with the operator to defraud me of my money."
"This is the first time I've seen a second-generation rich man feel bad about the data traffic fee. You just got a good birth, nothing else."
"It is really expensive. Many of my clients have said that they have exceeded their data usage limit because of TikTok and are considering quitting TikTok."
Jiang Qin couldn't believe it: "You can't even quit wearing black stockings, how can you quit using TikTok?"
Cao Guangyu gritted his teeth and said, "Actually, I don't want to watch it, but he always recommends me to watch black silk!"
"Just fool the laymen, don't fool yourself. Tik Tok's algorithm is based on your preferences. How can it recommend something you don't like to watch?"
Jiang Qin took out his mobile phone and opened TikTok. All he saw was how to be a good husband, nursery rhymes and early childhood education.
The young master narrowed his eyes and thought to himself that you are really good at acting.
(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...) (End of this chapter)
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